Direct marketing attempts to directly contact consumers without intervening media. It uses channels like direct mail, email, telemarketing and more to drive a specific call-to-action. Web 2.0 allows for integrating brand and direct marketing by enabling real-time dialogue and joint content creation between companies and customers. Dell pioneered a direct-to-customer model allowing customization. eBay connects buyers and sellers through auctions and fixed-price listings. The future of marketing involves customers taking more control and companies using Web 2.0 technologies to engage in more targeted and interactive marketing.

1. 1 Direct Marketing Ambrish Mani Tiwari Naveen Gupta Ravinder Pal Singh Dhillon ShikhaKauhshal

3. Different channels of Direct Marketing

4. Web 2.0 as Brand Builder

5. Web 2.0 for Direct Marketing

6. Dell Business Model: Easy as Dell

7. The eBay Postulates: Synergy

8. The itasveer formulae: Interactivity

10. It attempts to send its messages directly to consumers, without the use of intervening media. This involves communication (direct mail, e-mail, telemarketing) with consumers or businesses.

12. Email Marketing

13. Door-to-Door Leaflet Marketing

14. Broadcast faxing

15. Voicemail Marketing

16. Direct response television marketing

17. Direct selling

19. virtual words

20. social networks

21. user-generated content

22. RSS feeds and Wikis

27. Six Ways to Market via Web 2.0:

28. Learn about social media.

29. Create a Web 2.0 marketing plan.

30. Participate! Join the conversation.

31. Be remarkable, be mention worthy.

32. Be a part of the multimedia wave.

34. Advertising doesn't work anymore.

35. The long tail is important

36. Consumers have too much control

37. Here then, are three marketing myths that you need to forget:

38. Transparency is king.

39. Blogging is the answer to everything.

41. Authenticity, not Transparency, is key.

42. Personality makes it real.

43. They know you are marketing.

44. A mess-up for someone is an opportunity for you

47. Wikipedia

48. Blogs

49. Twitter

52. Most preferred computers system company

53. Key partnership with MicroSoft,Intel.

55. While successful before, Dell shined with Web 2.0 because they allowed users to decide what they wanted, in Real Time! The Dell Device configuration customization was a first in the market, and an instant hit.

57. Office Users

58. Small Businesses

59. Medium to large businesses

60. Federal & Local Governments

61. Education

64. Product services easy to buy

66. Dell worldwide

67. Dell Americas

68. Dell Asia pacific

69. Dell euro middle

70. east and Africa

71. Company Overview What is eBay? ”We help people trade practically anythingon earth”

72. The eBay Postulates: Synergy eBay started as a small auction site. It finds the best market with the highest buyers for a particular product. Because it brought two people together it became the middle man. This has resulted in an ecommerce revolution today. It started up as a simple transaction between few people and turned out to be a multibillion dollar business today. It is popular because it has brought the buyer and the seller together electronically. And auctions benefit from the number of people in them. Users rate products, review them, discuss them, talk about them, all the manufacturer needs is to put a good product out in the market and the marketing takes care of itself.

73. COMPANY OVERVIEW eBay (NASDAQ: EBAY; http://www.ebay.com) is the world's largest online marketplace. Founded in September 1995, eBay is the leading online marketplace for the sale of goods and services by a diverse community of individuals and businesses. Today, the eBay community includes 42.4 million registered users, and is the most popular shopping site on the Internet when measured by total user minutes according to Media Metrix. OUR MISSION eBay's mission is to help practically anyone trade practically anything on earth.

74. Company Overview Products,Services Special Sites International Other Contents

75. Auction transactions Require you to be the highest bidder to win. Auction-like Listings: These include Reserve Price Auctions and Private Auctions. Second Chance Offer: Under certain circumstances, the seller can offer the item to a bidder other than the auction's winner. Multiple Item Auction: a.k.a. “Dutch” auctions; Listing that offers two or more identical items. Slide #25

76. Fixed price transactions Let you buy without bidding. Buy It Now: Allows a buyer to get the item right away without waiting for an online auction to end. Best Offer: Buyers can suggest a price they are willing to pay for that item. Slide #26

77. Advertisement transactions Connect buyers with sellers. The Want It Now: buyers can tell sellers exactly what they want to buy. Slide #27

78. Five Force Analysis Substituteproducts Suppliers MODERATE INTENSE eBay Rivalfirms Buyers STRONG WEAK Newentries STRONG

80. Acquisitions

82. Customer fraud

83. Competitors

85. The itasveer formulae: Interactivity Portal for users to order prints for digital photographs online Web 2.0 allows itasveer to offer customers prints of their photographs, customised as per their varying needs Doodlepad allows users to play with their uploaded pictures and arrange them as they want, from printed posters, collages, calendars, coffee mugs to customized teddy bears.

87. Customers trust each others word more than they trust the sellers’

89. THANK YOU