DPB2012 Lecture 6 - Social Media Marketing for Entrepreneurs

1
SOCIAL MEDIA
MARKETING FOR
ENTREPRENEURS
by Mohd Zaini Zainudin
CHAPTER 6
DPB2012 – ENTREPRENEURSHIP
POLYTECHNIC VERSION

LECTURER
Hi Everyone, you are in Entrepreneurship DPB2012 class!
Developing of social media marketing,
online presence business using Facebook
and Instagram.
INTRODUCTION

3
FB & IG
MARKETING
ASSIGNMENT 4
20%
Written report.
Business Plan format is covered extensively in the course but we will cover is briefly in the
following slides.
*GROUPING TASK (4-5 person only).
SEE MORE

4
BUSINESS REPORT
PRESENTATION
ASSIGNMENT 5
30%
Written report.
Business Plan format is covered extensively in the course but we will cover is briefly in the
following slides.
*GROUPING TASK (4-5 person only).
SEE MORE

TOPIC OUTLINES
Upon completing this course, students
should be able to :
1. Introduction to social media marketing.
2. Build online presence business using Facebook.
3. Build online presence business using Instagram.

Upon completing this course, students
should be able to :
1. Build the online business presence using the social media marketing. (P3, LD2) (A4, LD7)
COURSE LEARNING OUTCOMES

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SOCIAL MEDIA MARKETING FOR ENTREPRENEURS
SOCIAL MEDIA MARKETING FOR ENTREPRENEURS : INTRODUCTION TO SOCIAL MEDIA MARKETING
““

8
Social media marketing is the use of social media
platforms and websites to promote a product or
service. Although the terms e-marketing and digital
marketing are still dominant in academia, social
media marketing is becoming more popular for both
practitioners and researchers.

9
USAGE PERCENTAGE
ADULT POPULATION IN MALAYSIA

10
Building conversions
Improving
communication and
interaction with key
audiences
Creating a brand
identity and positive
brand association
Increasing
website
traffic.
Raising brand
awareness

11
3
USA
2
INDIA
1
CHINA
?

12
MILLION
Malaysian citizen
MILLION
Internet users
Online shoppers
on Smart Phones

13

14
WHY SOCIAL MEDIA
RELEVANT FOR BUSINESS

15
There are 2 products. Product A & Product B.
Both of these products are very good. Both can solve many
of the customers problems.
WHAT IS THE DIFFERENCES?

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Box A, lot of people know.
Box B, no one knows
even as good as Box A.

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... and here comes SOCIAL MEDIA

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Now, BOX a and BOX B can easily be recognized by customers.
Both are well known for being a recognizable brand.

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Marketing
message as a
base for USP
KLT
(Know + Like + Trust)

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KNOW
+
LIKE
+
TRUST BUYER
SELLER

21

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Based on the KLT concept, how do you
differentiate your product from existing
products?
The offer you offer needs to be better
than your competitors to get the
attention of prospects.
Cheap prices are not USP products
unless you are a supplier of goods.

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What marketing messages need to emphasize to show
your product USP to market?

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What is your USP marketing message marketing to market?

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If you have a great product but fail to
understand the basic concept of 'know, like &
trust', definitely the product is just a product
without a buyer.
The basis of this business is very important to
give participants a long-term advantage in the
competition of homogeneous products.

Good Product
Choose Your Target
1
2

vv
Write a Plan
Choose a SOCMED Marketing
3
4

vv
Set Up SOCMED
Find TARGET
5
6

vv
Get A Team Work
Marketing Research
7
8

vv
Create Your Ad
Campaign
Set Business Goals
9
10

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SOCIAL MEDIA MARKETING FOR ENTREPRENEURS : BUILD ONLINE PRESENCE BUSINESS USING FACEBOOK
““

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Facebook is the largest social networking site in the
world, with 750+ million active users as of July 2011.
Marketers can reach people by direct Facebook
advertising or by non-advertising avenues (social
media marketing and/or content marketing).

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Marketing messages in ‘all media'
& ‘story telling'

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BUT, MAKE MONEY ON FACEBOOK
NOT AS EASY AS EXPECTED.
• FB is basically a social site rather than a site for
business.
• Your product is one of thousands of products
marketed through FB.
• Only 3% of the total number of followers can see your
post on their wall.
• If you want to promote your product to demographic
targets you need to spend.
NOTHING IS FREE!

36

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Get started at https://www.facebook.com/pages/creation/
i. Page Type: While there are six options, most small
businesses will only need to be concerned with
two: “Company, Organization, or Institution” or
“Local Business or Place.”
ii. Page Category: Choose the appropriate
category for your business.
iii. Page Name & Username: Enter your business or
brand name (& skip remaining steps)
iv. Facebook Icon: Use a simple logo or symbolic
representation of your business. Optimal size: 540
x 540 pixels.

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v. Facebook Cover Photo: Make use of this prime real
estate. It can be change for seasonal events or to
drive call to actions. Get Sizes & Templates
at Canva.com.
vi. Page Description: Add in the “about” section on
your page. Don’t sell, interact and connect. Include
specific keywords and a call to action. e.g.
“Welcome to Complete Digital Marketing Course
Facebook Page! Like this page to connect with
other students, share your success stories and
receive updates about the best marketing strategies
to grow your business.”

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vii. Apps & Tabs: Cross promote other social media,
collect email sign ups, display blog posts, run
competitions, customer support, sell your products.
viii. Page Settings: No right or wrong settings. Should be
based on your personal needs

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Before you start driving people to your Page using
the tactics in the next section, you’ll need to post 2-3
updates on your page for 2 reasons:
Give people a reason to like your page. Show the value and
type of posts they can expect to receive in future.
Supercharge your brand’s social word-of-mouth. Every
comment, “like,” and share you receive is another
opportunity to reach a new audience.

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1. Caption This Photo. This is fun and simple post that is 90% visual. The only text needed it
“Caption this!”. Find awesome photos using to share using Facebook search or Imgur.
2. Quotes. People love to share & Like quotes — especially whimsical or motivational
quotes. Post a quote as text or as a photo update. Find quotes photos quotes to share
on Pinterest or create your own branded post using Canva.
3. Native Video. Facebook loves video. Especially when it’s uploaded directly to Facebook
(rather than a link to YouTube or Vimeo) or even better Facebook Live. Use video to discuss
new topics, summarise a blog post or welcome people to your page. Reiterate call to
actions in the post text.
4. Facebook Contest. Give people an incentive to like and share. Use a Facebook contest
app like Gleam or Wishpond or simply ask people to compete an action on a post. e.g. “like
and share to win”, “caption to win” Be sure to include details about the prize and closing
date!
5. Questions. Questions are a great way to spark dialogue with fans. It is probably the
easiest way and one of the best methods to get people to respond to your posts. Be sure to
reply! (Who is attending [event]?, True or False: [fact], Today is [event]. How are you
celebrating, What is for favourite [x]?)

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6. Fill-in-the-Blanks. e.g. “If I had an unlimited marketing budget, I would ________”
7. Crowdsource For Answers. Rather than answering questions by yourself, why not get your
fans to help others who are in need of tips and advice. Simply, update your page with
questions from fans.
8. Remember when [old fad/tradition]? Nostalgia is a great way to engage people. Use
simple texts posts or images to give people an opportunity to comment about their
memories from that time period or how thankful they are now that a certain fashion has
gone out of style. Page mentioned: Do You Remember?
9. Repost Your Popular Content. Share your Blog posts, Youtube Videos, Quora Answers,
Instagram pics etc. that have already been successful on other platforms.
Bonus Tips
•Like Similar Pages. Fill your newsfeed with competitors posts so you can see what types of
post are getting engagement.
•Pin Posts. Give important posts more exposure. It’s great for competitions or posts you want
many people to see.
•Best Time to Post. After you have made several posts, review Facebook insights to see the
the best time to post to maximise engagement.

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Build a foundation of genuine and relevant “likes” using these 8 freestrategies:
Invite your Facebook friends on your
personal profile to like the business page.
Add business page as a workplace on
your personal profile.
Ask employees to business page as a workplace.
Share page on your personal profile (Hey
friends, this is my new page, please like!)

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Build a foundation of genuine and relevant “likes” using these 8 freestrategies:
Invite Gmail contacts to like your page
(Gmail>Contacts>More>Export).
Invite Linkedin contacts to like your page
(how to export linkedin contacts)
Use Facebook Groups to get likes. Join 5 relevant groups. Comment
as your personal profile. Like and comment on big threads and share
links to your relevant business Facebook posts.
Add a Facebook Like Box to Your Website. Get code by entering
page url here. Add to sidebar, contact us or thank you page.

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People shows you the
demographics of your fan base.
You can see things like gender,
location, language, and compare
people reached versus people
engaged.
Likes reveals the total number of people
who have liked your page within a
specific time range and also where the
like happened (i.e. on page, page
suggestions, mobile, desktop, etc.) You
can also see a breakdown of paid vs.
organic likes, as well as how many people
“unliked” your page.
Posts analyzes your content based
on post type, targeting, total reach,
time of day, and engagement.
Reach is an important metric because
it tells you how many people have
seen your posts. You can also see
some positive engagement metrics,
such as likes, comments, and shares.
Visits gives you a breakdown of which
pages (tabs) were visited (i.e. timeline,
likes tab, custom tabs, etc.) and also
which referring sites (external) brought
people to your Facebook page.
5 Facebook
Insights Report to
measure Your
Success
Consult Facebook Insights to find out which
types of posts resonate with your audience
and then post these more often!

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Why are you running this ad (What is the 1 goal?)
How much are you going to spend on this ad?
What is your time from for this ad?

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“ Copywriting is the act of writing text
for the purpose of advertising or other
forms of marketing. The product, called
copy, is written content that aims to
increase brand awareness and
ultimately persuade a person or group
to take a particular action. “

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1. Attracting customers (DELICIOUS)
2. Purchase customer emotions (EMOTIONS)
3. Make customers remember our products (GLUED)
4. Make client regret if not buy (REGRET)
5. Make customers want to try (WANT)

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(pre-launch campaign)
A teaser campaign, also known as a
pre-launch campaign, is an advertising
campaign which typically consists of a
series of small, cryptic, challenging
advertisements that anticipate a larger,
full-blown campaign for a product
launch or otherwise important event.

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(subtle, casual, or friendly sales message)
An advertisement or campaign that
uses a more subtle, casual, or friendly
sales message. This approach is the
diametric counterpart of a hard sell.
Theorists have examined the value of
repetition for soft sell versus hard sell
messages, in order to determine their
relative efficacy.

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(direct, forceful, and overt sales message)
An advertisement or campaign
that uses a more direct, forceful,
and overt sales message. This
approach is the diametric
counterpart of a soft sell.

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(Attention, Interest, Desire, Action)
Important! Purchase order!
How to order / buy
Click the link in "bio" to place an order
WhatsApp / Telegram
ATTENTION
INTEREST
DESIRE
Interesting title
Creating brand awareness or affiliation with your
product or service.
ACTION
Ask a problem
Generating interest in the benefits of your product or service, and
sufficient interest to encourage the buyer to start to research further.
Troubleshoot problem (Introduce product / service)
for your product or service through an 'emotional connection', showing your
brand personality. Move the consumer from 'liking' it to 'wanting it'.

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Baru Proven Improved Gerenti
Free Tested Pure Best
Fresh Sure Sihat Natural
Refreshing Energizing Cantik Kualiti
Tertarik Selamat Advanced Senang
Convenient Cepat Instant Jimat

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force people to
give COMMENT!“Produk ini dah menjimatkan saya RM3400 akibat
kerosakan enjin kereta Axia tempoh hari. Siapa
nak, sila bagi komen ‘Saya Nak!’ di bawah”
“hai! Woot! Woot! komen Encik/Cik XXX, saya dah
PM ya, di situ saya cerita maklumat lanjut.
Check inbox ok?”.
all the commentator's friends will see
comments from me. So if there are 1300
Facebook friends, they will see the
comments that their friends leave to me. So I
got free marketing on 1300 new people!
GOTCHA!
“Reduce information, create curiosity,
let your readers wonder. Force them
to comment. Enter some testimonials.”

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Getting 'Comment' Is The Heart of Facebook.
• Let's say you have 50 Facebook friends (including Nadia)
• Nadia has 100 Facebook friends (including Zain)
• Zain has 200 other Facebook friends
• Jai is your closest friend, and Syikin is a close friend of Jai
how many will see your current ad status?

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90% of TV viewers change 'channel' when there is an ad..
Everyone is exposed to 3000 ads daily!
Only 14% of us who believe in advertising.
78% of us believe in what other people 'recommend'

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FCR
(First Call Resolution)
ABC
(Always Be Closing)

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"Beg kami dihasilkan menggunakan jenis kulit lembu terpilih, dikelaskan
berdasarkan satu standard kelas premium dengan kualiti paling hebat
di dunia.”
"Beg kami juga sebenarnya dilindungi oleh satu lapisan resin istimewa
yang bertindak melindungi beg daripada dimakan usia.”
"Oh, dan kain lapisan ini sebenarnya ditenun daripada egyptian
cotton, kain cotton paling eksklusif di dunia.”
"Jadi, cik puan nak beli
berapa unit?”

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Make sure every time a customer calls, you will get the result. You can use this
script.
“Jika nak terangkan pun macam panjang sangat.
Mungkin lebih baik jika kita jumpa. Encik boleh
pegang, tengok dan rasa sendiri produk ini.”
Anda boleh tambah skrip ini, “okay tak kalau kita
jumpa di ___ pada jam ___ ini?”

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SOCIAL MEDIA MARKETING FOR ENTREPRENEURS : BUILD ONLINE PRESENCE BUSINESS USING INSTAGRAM
“
“

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Instagram is an online photo sharing service. It allows you to
apply different types of photo filters to your pictures with a
single click, then share them with others. While is a rather basic
service, Instagram's simplicity has helped it gain widespread
popularity.

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Marketing messages in 'pictures' & 'captions'

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Beautiful and engaging pictures are very important in selling
products on Instagram
3 tips and tricks to take pictures like pro!
► Background
► Lighting
► Image composition - Rule of thirds

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probability to
be seen
probability to
comment

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HIGHER
EXPOSURE
WARM
TEMPERATURES
HIGHER
CONTRAST
AGE EFFECTS
SATURATION

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DARK
Bright light pictures can pull 24% more 'Likes'
BRIGHT

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HIGH AMOUNT of
BACKGROUND SPACE
Images with more empty background space make up 29%
more 'Likes'
LOW AMOUNT of
BACKGROUND SPACE
BACKGROUND

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SATURATION
MEDIUM SATURATION
Images with low saturation generate 18% more ‘Likes’
LOW SATURATION

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TEKSTUR
TEXTURED IMAGE
Pictures with 'sharp' texture pull 78% more 'Likes'
SMOOTH IMAGE

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WARNA DOMINAN
Pictures with one dominant color pull 17% more 'Likes'
MINIMAL DOMINANT HARD DOMINANT

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Use a prominent word (Eye-Catching Word) – PERCUMA, baru,
cepat-cepat.
Ask OBJECTIVE questions – Ask questions that contain answers, not
subjective questions.
Contoh: * Blue or red is more attractive? (Objective)
* What color is interesting? (subjective)
CTA (Call to Action) – Give instructions to your follower what they
need to do
Quotes – Use the 'quote' that is relevant to the image as a caption. If
it gets to its place, the message on the picture will be stronger and
more effective.

72

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Instagram users search
posts based on hashtags
Build a community by
creating your own hashtag
Target your follower to use
product related hashtags

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Use 11 - 20 hashtags. Do not over 30 hashtags because your pictures
will not go out.
Make sure each post has all kinds of hashtags below;
► Unique hashtags created specifically for products and brands
► Trending Hashtags related to your product
► General hashtags for category purposes
If you do not want to look like spam hashtags, place 4-5 hashtags for
one post and change to new one after 30 minutes.
You can also place a hashtag in the comments field to undermine
your caption post.

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Aldo use 12 hashtags - brand, unique, trending, & general

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Examples of hashtags in the comments section do not disturb captions

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Avantstyle use 30 hashtags - brand, target follower, additional
accessory, location, trending, & general

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Search for target followers by using the
hashtag method related to your product.
Do not leave general comments. Take some
time to understand the pictures posted before
comments.

Copy Follower
Copy Follower of
competitor IG.
Copy Interest
Copy likers & commenters from
"HOT" post that have something in
common with your product.
Instagram legislation: Max 7500
following
Instagram Tips: Follow and unfollow
(Target 50 - 100 in one hour)
Informative Account
Register an account is loaded with
your product information.
After the follower reaches 5K - 10K,
swap review with your IG.

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Like FIVE photos + comments THREE photos = Can be ONE follower.
Before using the 5/3/1 technique, check your profile. Make sure you
have at least 10 pictures related to you & product brands.
Search for target followers by using the hashtag method related to
your product.
Do not leave general comments. Take some time to understand the
pictures posted before comments.

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SOCIAL MEDIA MARKETING FOR ENTREPRENEURS : WHATSAPP
WhatsApp Messenger is a freeware and cross-platform
messaging and Voice over IP service owned by
Facebook. The application allows the sending of text
messages and voice calls, as well as video calls, images
and other media, documents, and user location.

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Marketing follow up in ‘all media' &
‘fast response'
# Believe It Or Not, We
Malaysians Are The World’s
Largest WhatsApp Users

83

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Interestingly, only 200
you save their number,
800 still remain unknown!
Whatsapp has taken
over sms software.
Whatsapp is a phone
number savings or we call it
the most amazing database
in this millennium.
Whatsapp is able to manipulate
more than 10 unlimited
advertising strategies for anyone.
Normally, every phone of an
existing dealer (whatsapp group),
he will have over 1000 phone
numbers.
If we use personal
whatsapp, directly to
target up just like that!
When we send whatsapp to
a group with 100 people, the
probable look is 20-40(%).
No need audience setting. No need to
select location. Because who sits in your
waste, it's definitely your closest prospect !!

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1. WEB WHATSAPP
2. INVITE PROSPECT TO JOIN GROUP WHATSAPP
3. WASAP.MY
4. WHATSAPP + Instagram
5. WHATSAPP + Facebook Pages
6. WHATSAPP + Google Drive (Setup Form)
7. WHATSAPP + Bit.ly LINK
8. WHATSAPP EFFECT (BOLD, ITALIC, STRIKE THROUGH)

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• Whatsapp Web Application Is an Increasingly Popular Application.
• View your Whatsapp on your Laptop.
• Easy to type and save on Phone Batteries.
• Follow these 3 Steps:
On your laptop, go to
https://web.whatsapp.com/
In your phone anyway, go to settings,
select whatsapp web + scan COMPLETE!

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• You can create Whatsapp group.
• Invite friends, join your Whatsapp group contacts.
• Follow these 5 steps:

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• Use Mozilla or Chrome, press www.wasap.my
• Login and create your own wasap.my (eg http://zainizainudin.wasap.my)
• This link when you press, it will continue to login to my Whatsapp number.
• Only free for 5 links.
*This Wasap.my is not a feature of
Whatsapp. Yet it integrates with brilliant in
whatsapp

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*Once you have wasap.my, use the link to place it on your Instagram profile.
• Click edit profile and enter the URL so people can click quickly and easily.

90
• Ability to enter the wasap.my URL every time you sell.
• Ability to enter the wasap.my URL in the contact.
* WhatsApp also be integrated excellently in FB.

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• Build Google drive Gform, you can place it in your
booking form.
* Google Forms Google Drive software is
also capable of integrating well with
wasap.my link.

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• Example URL link Whatsapp group - https://chat.whatsapp.com/CrdqNLWeho86fQQmZWmjFv
• Use Bit.ly to beautify this URL - http://bit.ly/BOOKINGMOZA2018
*Techniques for empowering
Link URLs. Go to www.bit.ly and
Sign in with Facebook

93
Use bold *symbol*
Use _italic_ symbol
•Use the ~ strikethrough ~ symbol

94
Lunch breaks or people out of the
office to relax.
Ideal for you to do a little hard-sell or
story telling.
Hard-sell here you can make sales
like promotions and explain in detail
about your products including prices
and so on.
Prospect had time to make a
payment or went to the bank to
make a payment.
Your customers may have plenty of
free time and relax.
Ideal to do promotion about your
product because of high
engagement is currently.
Storytelling, attention of readers
and buyers to read more about
your product.
Force selling, putting a certain
amount of time to make prospects
act and pay promptly.
Time of your customer to office, class
and so on.
Not suitable for you to sell at this time.
You can post something that is relax
or a soft sell ad regarding your
product.
This soft-sell technique is done more
smoothly and more to introduce,
recite, tell and do not look like you
sell it.
Here the prospect will know about
you and your expertise that can help
prospect problems.
This is when most people will come
home from work.
This time you can follow up on your
customers.
Because before they go home they
can stop by to the bank for a fee.
8AM – 10AM 12PM – 2PM 4PM – 6PM 8PM – 10PM

95
• If you do not successfully make a sale, do not despair!
• ONCE Failure does not mean you failed FOREVER!
• Do, create and continue to make it SUCCESS!
• Diversify the technique and be creative!
• The important thing is TAKE ACTION!
• All this will not be useful if you DO NOT TAKE ACTION.

96
SOCIAL MEDIA MARKETING FOR ENTREPRENEURS : eUSAHAWAN PORTAL
Step 1: Browse the eU Portal at the beginning of each month
www.mdec.my/eusahawan
Click on the LOGIN button

97
Step 2: Enter:
ID: Identity Card Number (No "-")
Password: Your choice

98
Step 3: My DASHBOARD ROOM
Participants will be able to see agile sales of entrepreneurs and
attractive offers from MDEC special for entrepreneurs.

99
Step 4: My PROFILEs column
Entrepreneurs are required to complete their personal details

100
Step 5: My BUSINESS Room (Part 1)
Entrepreneurs will be able to evaluate their business performance (daily and
continuously for 6 months) by recording sales revenue and business expenses.
Note: Please record sales and daily expenses or at the beginning of each month.

101
Entrepreneurs are required to record their sales with supporting
documents such as receipts, balance sheets and others.

102
Entrepreneurs are required to record their expenses with supporting documents
such as receipts, balance sheets and others.

103
SOCIAL MEDIA MARKETING FOR ENTREPRENEURS : eUSAHAWAN SUCCESS STORY
• Successful entrepreneurs and meet the
criteria set will be featured to share their
success story.
• This success story will also be used as a
medium to promote future programs.
• This success story will be testimony to the
effectiveness of the program.
• This success story will raise the credibility of an
entrepreneur.

104
Nama : Mohd Zaini Bin Zainudin
No. KP : 8xxxxx14xxx9
Umur : 27
Alamat : xxxxxxxxSabak Bernam, Selangor
No. Tel : 013-xxxxxxx
Tarikh kelas eUsahawan : 1/10/2015
Lokasi kelas eUsahawan: Politeknik Banting
Nama pengajar: Nadia
LATAR BELAKANG
Pekerjaan: Perniagaan Sendiri
Jawatan Pekerjaan Tetap: Usahawan dan Pengasas Produk Kecantikkan
Pendapatan tetap: RM 20,000
Status Perniagaan Online: Sepenuh masa
Taraf Pendidikan: Sekolah Menengah
Keterangan : SPM
Status perkahwinan: Sudah berkahwin
Bilangan anak : 2
Kaedah perniagaan sebelum eUsahawan: Facebook Page, Facebook Peribadi
Kaedah perniagaan selepas eUsahawan : Facebook Page, Instagram, Facebook Peribadi
Purata Jualan bulanan sebelum eUsahawan: RM6,000/bulan[online]|RM0/bulan [offline]
Purata Jualan bulanan selepas eUsahawan : RM20,000/bulan [online]|RM0/bulan [offline]
Cabaran hidup/ perniagaan: Persaingan dengan peniaga lain yang mengeluarkan jenis produk
yang sama
Nama perniagaan: Moza Art Solution
Produk / Servis: Perkhidmatan Jurugambar
Tarikh mula perniagaan: 2013
Facebook page: https://www.facebook.com/ceritamozaart/
Instagram: https://www.instagram.com/mozaartphotography/?hl=en

105
[Gambar profil
peserta]
Nama :
No. KP :
Umur :
Alamat :
No. Tel :
Tarikh kelas eUsahawan :
Lokasi kelas eUsahawan:
Nama pengajar:
[Gambar Website]
[Gambar Instagram]
[Gambar Facebook]
LATAR BELAKANG
Pekerjaan:
Jawatan Pekerjaan Tetap:
Pendapatan tetap:
Status Perniagaan Online:
Taraf Pendidikan:
Keterangan :
Status perkahwinan:
Bilangan anak :
Kaedah perniagaan sebelum eUsahawan:
Kaedah perniagaan selepas eUsahawan :
Purata Jualan bulanan sebelum eUsahawan: RM__/bulan[online]|RM__/bulan [offline]
Purata Jualan bulanan selepas eUsahawan : RM__/bulan [online]|RM__/bulan [offline]
Cabaran hidup/ perniagaan:
Nama perniagaan:
Produk / Servis:
Tarikh mula perniagaan:
Facebook page:
Website:
Instagram:

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