Social commerce involves connecting social communication about a specific product directly to a sale. It is about buying a product directly from social media platforms like Facebook posts, tweets, or blog posts. Retailers no longer control their storefront as customers can discover and purchase products anywhere other users share them on social media. For social commerce to succeed, retailers must embrace a multi-platform, mobile-friendly strategy and ensure easy purchasing from any social post about their products. It takes time to build an active social commerce effort through ongoing engagement and sharing over months rather than just days.