How do we get from #offtowesternu and the first day of school, to #purpleandproud families three generations deep? Three parts story-telling, season liberally with video loops - and ask your audience to say "when". You’ll need a kitchen built for teamwork, and the right tools will make your job a lot easier. Western’s community-first approach to social media brings together more than 100 staff and faculty through meet-ups, “bootcamp” and ambassador training plus a campus-wide Hootsuite implementation.