Media campaign ideas[1]
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ljjeThe document outlines a media campaign for a social realism film with a low budget focusing on elements of urban lifestyle such as drugs, violence, and rave scenes. The target audience is primarily 15-25 year old males and females. The unique selling point is that the film highlights real issues youth face using artistic elements like lighting and music. The brand will have an urban street theme using visuals like urban environments and drum 'n' bass music to create tension. An independent distribution company would be suitable given the film's artistic focus rather than box office revenue. Signifiers in the poster and trailer will include dark clothing, urban settings, and montage editing.
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Media campaign ideas (1)
The document outlines a media campaign for a social realism film focusing on themes of urban lifestyle including drugs, violence, and rave scenes targeting 15-25 year old males and females. Key elements of the campaign include using montage editing and handheld camera shots in the trailer to portray drama with incandescent and strobe lighting. The brand will have an urban street theme using visuals like needle props and drum 'n' bass music. The film would be distributed by an independent company like Revolver Entertainment known for social realism films.
Media Campaign Ideas Pitch
The document outlines a media campaign for a social realism film focusing on themes of urban lifestyle including drugs, violence, and rave scenes. The target audience is 15-25 year old males and females. Key elements of the campaign include using montage editing, handheld camera shots, and strobe lighting to portray drama in a realistic style. Visual elements like urban environments, drug/knife props, and dark clothing will be used to establish the film's "street" brand identity. An independent distribution company would be suitable for this low-budget, artistically-focused social realism genre.
Morning After
A girl wakes up hungover in a field with no memory of the previous night. Flashbacks then show her partying heavily with alcohol, drugs, and risky behavior. The film aims to create an "urban fiction" drama that younger audiences can relate to. It will show the progression of a typical school girl who gets carried away partying with friends. The teaser trailer will use music and visuals to imply what happened the night before and hook audiences interested in the genre.
social realism
Social realism films focus on modern social issues through various ideological perspectives. Common themes include money, drugs, class, religion, and politics. These films are typically filmed on location using non-professional actors and sometimes improvised scripts. They explore wider social issues through emotional, dramatic stories of individual triumph over adversity. Key elements include location shooting, wide shots, regional identities, and exploration of social issues through personal stories.
Social Realism
Social realism films focus on issues in modern society, changing over time as societies issues change. They use unknown actors and working class characters set in run down areas to seem realistic. Social realism films deal with issues like drugs, poverty, crime, and sexuality while targeting different audiences, sometimes teenagers and sometimes everyone. They are often funded by government and production companies and use underground music instead of mainstream artists.
Genre research social realism genre
Social realism is a film genre that aims to portray realistic depictions of everyday life. It focuses on settings, characters, and social issues that are grounded in contemporary society from a certain perspective. Typical social realism films feature working-class characters dealing with social issues like gang culture, violence, or economic hardship. These issues often cause disequilibrium that is resolved by the end of the film, though sometimes in a way that ensures the situation cannot be repeated.
Evaluation question 2
The document discusses the effectiveness of combining a main product with ancillary tasks. It analyzes a poster, magazine, and trailer for a 1930s gangster film. All three depict the actors in similar poses and statuses to represent wealthy, sophisticated gangsters obsessed with glamour and violence. Props like guns and money were used consistently across the products to associate them. While set in contemporary London, the trailer blended urban and traditional gangster elements to cross genres rather than define the setting. Marketing preferences are discussed, with the poster best for buses and stations, the magazine only appealing to older demographics, and the trailer appealing more widely through online platforms.
Bsr1
British social realism films portray everyday working class characters struggling with difficulties in gritty, urban dramas depicting real life. They aim to challenge social and cultural issues in Britain through unvarnished depictions of poverty, drugs, crime, and other hardships. These films typically explore wider social issues through emotional individual stories, use unknown actors and low budgets to enhance realism, and are filmed on location in run-down urban areas using techniques like handheld cameras and natural lighting to immerse viewers in the characters' worlds.
Recommended
Media campaign ideas (1)
The document outlines a media campaign for a social realism film focusing on themes of urban lifestyle including drugs, violence, and rave scenes targeting 15-25 year old males and females. Key elements of the campaign include using montage editing and handheld camera shots in the trailer to portray drama with incandescent and strobe lighting. The brand will have an urban street theme using visuals like needle props and drum 'n' bass music. The film would be distributed by an independent company like Revolver Entertainment known for social realism films.
Media Campaign Ideas Pitch
The document outlines a media campaign for a social realism film focusing on themes of urban lifestyle including drugs, violence, and rave scenes. The target audience is 15-25 year old males and females. Key elements of the campaign include using montage editing, handheld camera shots, and strobe lighting to portray drama in a realistic style. Visual elements like urban environments, drug/knife props, and dark clothing will be used to establish the film's "street" brand identity. An independent distribution company would be suitable for this low-budget, artistically-focused social realism genre.
Morning After
A girl wakes up hungover in a field with no memory of the previous night. Flashbacks then show her partying heavily with alcohol, drugs, and risky behavior. The film aims to create an "urban fiction" drama that younger audiences can relate to. It will show the progression of a typical school girl who gets carried away partying with friends. The teaser trailer will use music and visuals to imply what happened the night before and hook audiences interested in the genre.
social realism
Social realism films focus on modern social issues through various ideological perspectives. Common themes include money, drugs, class, religion, and politics. These films are typically filmed on location using non-professional actors and sometimes improvised scripts. They explore wider social issues through emotional, dramatic stories of individual triumph over adversity. Key elements include location shooting, wide shots, regional identities, and exploration of social issues through personal stories.
Social Realism
Social realism films focus on issues in modern society, changing over time as societies issues change. They use unknown actors and working class characters set in run down areas to seem realistic. Social realism films deal with issues like drugs, poverty, crime, and sexuality while targeting different audiences, sometimes teenagers and sometimes everyone. They are often funded by government and production companies and use underground music instead of mainstream artists.
Genre research social realism genre
Social realism is a film genre that aims to portray realistic depictions of everyday life. It focuses on settings, characters, and social issues that are grounded in contemporary society from a certain perspective. Typical social realism films feature working-class characters dealing with social issues like gang culture, violence, or economic hardship. These issues often cause disequilibrium that is resolved by the end of the film, though sometimes in a way that ensures the situation cannot be repeated.
Evaluation question 2
The document discusses the effectiveness of combining a main product with ancillary tasks. It analyzes a poster, magazine, and trailer for a 1930s gangster film. All three depict the actors in similar poses and statuses to represent wealthy, sophisticated gangsters obsessed with glamour and violence. Props like guns and money were used consistently across the products to associate them. While set in contemporary London, the trailer blended urban and traditional gangster elements to cross genres rather than define the setting. Marketing preferences are discussed, with the poster best for buses and stations, the magazine only appealing to older demographics, and the trailer appealing more widely through online platforms.
Bsr1
British social realism films portray everyday working class characters struggling with difficulties in gritty, urban dramas depicting real life. They aim to challenge social and cultural issues in Britain through unvarnished depictions of poverty, drugs, crime, and other hardships. These films typically explore wider social issues through emotional individual stories, use unknown actors and low budgets to enhance realism, and are filmed on location in run-down urban areas using techniques like handheld cameras and natural lighting to immerse viewers in the characters' worlds.
Evaluation question five
The film targets young urban males by depicting a low-budget British drama about a group of skaters dealing with drugs, relationships, and urban struggles. It uses grime music by No Mannerz to draw in this audience. Skating stunts performed by non-professionals aim to feel authentic to skaters. The opening takes influence from This is England by using stills and footage to set the urban setting and atmosphere.
Genre research
The document discusses conventions of British independently made drama films and how the group's production will follow these conventions. It will focus on the life of a working class individual living in a rural Midlands community to highlight isolation and represent social issues like depression, alcoholism, and fatherless children. This challenges stereotypes while producing emotional responses in the educated, niche audience for whom social realism films are targeted.
Why Genre Changes Over Time?
The document discusses how genres change over time due to changes in audiences and their expectations. As audiences become more sophisticated, they expect genres to follow familiar codes and conventions but also offer something new. Genres also change as target audiences change, reflecting broader societal changes in values and representations. New technologies further impact genres by changing film production and the audience experience. Individual influential texts, directors, authors, and stars can also significantly shape genres over time.
Youth culture
The document discusses three films - Bullet Boy, Attack the Block, and Quadrophenia - and how they represent youth culture and stereotypes. Bullet Boy portrays teenagers as criminals and does not provide redemption. Attack the Block offers more likable teenage characters. Quadrophenia challenges stereotypes of the time and provides new perspectives. These films can impact perceptions of youth through either reinforcing or challenging stereotypes.
Media Evaluation (Question 1)
Research, planning and production is complete for "The Longing". Now it is on to the Evaluation stage, where our group must assess how successful our media product is. This is the first question in our evaluation. :)
Genres unit 26 (plus homework)
Genres are categories of films that share similar codes, conventions, and techniques. For example, social realist films like Imperial Dreams aim to capture realistic depictions of life. Genre expectations influence audience experiences - gangster films typically contain elements like car chases, guns, violence, and organized crime. Horror films aim to provoke fear and suspense through techniques like unexpected scenes, handheld camerawork, and unsettling music. Producers benefit from genres by having established formulas to follow that can guarantee popularity and help market their films to targeted audiences.
Why do genres change over time
Genres change over time due to changes in society, technology, audience expectations, and media institutions. Target audiences for genres have become younger overall, and audiences now expect genres to both follow conventions and introduce novel elements. Individual influential texts, directors, authors, and stars can also significantly impact genres by defining conventions or bringing new approaches. Media institutions aim to profit from popular genres and influence the styles and themes produced. As society changes, genres evolve to reflect new values and representations.
Why do genres change over time
Genres change over time due to changes in target audiences, audience expectations, society and values, censorship standards, influential texts and stars, and media institutions and technologies. Target audiences for films have become younger, and audiences are more familiar with genre conventions. Society has become more accepting of graphic content. Landmark texts and popular directors and stars can also reshape genres. New technologies impact production techniques.
Why Do Genres Change Over Time
There are several key reasons why genres like horror films change over time. Target audiences have become younger, with horror now mainly aimed at teenagers. Society and values also change, making modern audiences more accustomed to graphic content. Technological advances further influence genres by allowing new techniques like shaky camerawork and special effects that were previously impossible. Individual influential films, directors, and stars can also drive genres in new directions or spark renewed popularity.
Genre Research
This document defines genre as the method films are constructed and edited to appeal to certain audience characteristics. It provides examples of common genres like action, comedy, and horror. Genre creates familiarity for audiences and helps producers and institutions market films. The document discusses genre hybrids that combine elements of different genres, as well as sub-genres that originate from main genres. While genres have typical conventions, they also evolve over time to keep audiences interested.
60s pitch number 2
This document outlines a pitch for a romantic coming-of-age drama film titled "60S PITCH DRAFT 2". The core genres are drama and romance, with themes of coming of age and a homosexual relationship. The film is targeted towards a teenage audience and will have an independent, low budget production format. The narrative explores themes of mental health and depression through the characters' everyday lives in rural locations while wearing colorful clothing. The target audience is primarily females aged 12-25 interested in romantic drama, with a secondary audience of males aged 12-30, and the film aims for a 12A classification.
Rotten Evaluation Questions
The summary provides information about the media product "Rotten" in 3 sentences:
The film opening for "Rotten" reinforces stereotypes of characters in psychological thrillers through the main character Lucy's emotions. It also develops conventions through synchronizing non-diegetic music with setting movements. The film challenges forms and conventions through its ironic use of loud music and title introduction to remind viewers of the genre in an abstract way.
Initial idea's and Research
Our social realism trailer will focus on a group of teenagers between 15-30 years old who attend a party that ends in tragedy. It will show the stereotypical portrayal of this age group through their costumes, location in real neighborhoods, and use of non-professional local actors. The story follows the characters until one is hit and killed by a drunk driver, sentencing their friend to prison and leaving their girlfriends to live without them. It aims to represent serious contemporary issues like alcohol, drugs, and accidents in an authentic way through semi-improvised dialogue and gritty visual style.
Radio proposal
Our radio advert will tell the story of a girl named Madeline who is adopted and taken to her new room, where flashbacks indicate a past trauma. It will include ambient music, overlapping voices, sound effects of a car ride and doors, and Madeline's muttering and groaning. It will end with an ear-piercing scream and a voiceover stating our tagline and film title. We will air the trailer on popular mainstream radio stations and podcasts to promote our psychological horror film, which uniquely brings awareness to the social issue of FGM and is the first to present this topic in the horror genre.
Planning
This document outlines a plot for a crime thriller film. An ex-hitman is troubled by his violent past and the people he has killed. Flashback scenes will show him murdering two people for money four years ago, dressed sharply. Present day scenes depict him in a dirty bathroom, trying to wash blood from his hands, mentally scarred. Locations, costumes, lighting, and props are described to contrast his former professionalism with his current disturbed state. Market research found audiences prefer an anti-hero and the depiction of two murders rather than three in the opening.
60s pitch - Emily Roberts - 27/10/15
Emily Roberts proposes a low-budget coming-of-age drama film about a teenage girl who goes on a journey to find her doppelganger. The film would follow one of two narrative ideas: a girl searching for her long-lost twin sister, or a girl attempting to find and write an article about her lookalike while completing a school writing project. The target audience would be teenage and young adult females between 12-30 who enjoy drama films dealing with relatable themes of personal discovery and identity. Locations may include rural areas, trains, towns, cafes, and beaches.
Proposal
The document outlines a supernatural horror film that follows a girl who is haunted by the ghost of someone she accidentally killed in a fire. The ghost torments the girl wherever she goes. The film will have two main characters - the ghost and the girl. It will be influenced by Blumhouse Productions and target an audience of 15-25 year old students. The low-budget for the trailer is £5 while a full feature film would require £3-50 million. Permissions may be needed for music, equipment and actor participation.
Part 2
The target audience for the film is young people aged 16-25 who live or have lived in a lower-class lifestyle, as the film reflects life in a lower-class area and deals with crime and drug use, which would be relatable to this group. The film features a main character who is a girl, so it may attract more girls, but it also aims to attract both female and male audiences equally. While the film includes people of various races, the primary target audience is white British, as it is set in southeast London where many races are represented.
Audience
This document discusses how to attract and engage the target audience for a hybrid art-house/fantasy film. The film appeals broadly to those interested in fantasy, as well as more niche art audiences. The target age range is 16-60, as the film contains little explicit content. The unique hybrid genre is meant to pique curiosity. Music was chosen from independent artists to set a contemporary tone and communicate the unconventional nature of the film. Character design and traits, like talking to paintings, aim to attract interest while not following conventions.
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With today’s technology you are able to add many features to your website to make it social and help generate buzz. However, it takes careful planning and a centralized platform to properly manage all the social features. In this webinar we will cover the strategy and planning process for adding social features to websites and the capabilities provided by the CrowdFactory platform to make the implementation and performance reporting much easier.
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• Importance of the Earned Media in Social Media Marketing
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Evaluation question five
The film targets young urban males by depicting a low-budget British drama about a group of skaters dealing with drugs, relationships, and urban struggles. It uses grime music by No Mannerz to draw in this audience. Skating stunts performed by non-professionals aim to feel authentic to skaters. The opening takes influence from This is England by using stills and footage to set the urban setting and atmosphere.
Genre research
The document discusses conventions of British independently made drama films and how the group's production will follow these conventions. It will focus on the life of a working class individual living in a rural Midlands community to highlight isolation and represent social issues like depression, alcoholism, and fatherless children. This challenges stereotypes while producing emotional responses in the educated, niche audience for whom social realism films are targeted.
Why Genre Changes Over Time?
The document discusses how genres change over time due to changes in audiences and their expectations. As audiences become more sophisticated, they expect genres to follow familiar codes and conventions but also offer something new. Genres also change as target audiences change, reflecting broader societal changes in values and representations. New technologies further impact genres by changing film production and the audience experience. Individual influential texts, directors, authors, and stars can also significantly shape genres over time.
Youth culture
The document discusses three films - Bullet Boy, Attack the Block, and Quadrophenia - and how they represent youth culture and stereotypes. Bullet Boy portrays teenagers as criminals and does not provide redemption. Attack the Block offers more likable teenage characters. Quadrophenia challenges stereotypes of the time and provides new perspectives. These films can impact perceptions of youth through either reinforcing or challenging stereotypes.
Media Evaluation (Question 1)
Research, planning and production is complete for "The Longing". Now it is on to the Evaluation stage, where our group must assess how successful our media product is. This is the first question in our evaluation. :)
Genres unit 26 (plus homework)
Genres are categories of films that share similar codes, conventions, and techniques. For example, social realist films like Imperial Dreams aim to capture realistic depictions of life. Genre expectations influence audience experiences - gangster films typically contain elements like car chases, guns, violence, and organized crime. Horror films aim to provoke fear and suspense through techniques like unexpected scenes, handheld camerawork, and unsettling music. Producers benefit from genres by having established formulas to follow that can guarantee popularity and help market their films to targeted audiences.
Why do genres change over time
Genres change over time due to changes in society, technology, audience expectations, and media institutions. Target audiences for genres have become younger overall, and audiences now expect genres to both follow conventions and introduce novel elements. Individual influential texts, directors, authors, and stars can also significantly impact genres by defining conventions or bringing new approaches. Media institutions aim to profit from popular genres and influence the styles and themes produced. As society changes, genres evolve to reflect new values and representations.
Why do genres change over time
Genres change over time due to changes in target audiences, audience expectations, society and values, censorship standards, influential texts and stars, and media institutions and technologies. Target audiences for films have become younger, and audiences are more familiar with genre conventions. Society has become more accepting of graphic content. Landmark texts and popular directors and stars can also reshape genres. New technologies impact production techniques.
Why Do Genres Change Over Time
There are several key reasons why genres like horror films change over time. Target audiences have become younger, with horror now mainly aimed at teenagers. Society and values also change, making modern audiences more accustomed to graphic content. Technological advances further influence genres by allowing new techniques like shaky camerawork and special effects that were previously impossible. Individual influential films, directors, and stars can also drive genres in new directions or spark renewed popularity.
Genre Research
This document defines genre as the method films are constructed and edited to appeal to certain audience characteristics. It provides examples of common genres like action, comedy, and horror. Genre creates familiarity for audiences and helps producers and institutions market films. The document discusses genre hybrids that combine elements of different genres, as well as sub-genres that originate from main genres. While genres have typical conventions, they also evolve over time to keep audiences interested.
60s pitch number 2
This document outlines a pitch for a romantic coming-of-age drama film titled "60S PITCH DRAFT 2". The core genres are drama and romance, with themes of coming of age and a homosexual relationship. The film is targeted towards a teenage audience and will have an independent, low budget production format. The narrative explores themes of mental health and depression through the characters' everyday lives in rural locations while wearing colorful clothing. The target audience is primarily females aged 12-25 interested in romantic drama, with a secondary audience of males aged 12-30, and the film aims for a 12A classification.
Rotten Evaluation Questions
The summary provides information about the media product "Rotten" in 3 sentences:
The film opening for "Rotten" reinforces stereotypes of characters in psychological thrillers through the main character Lucy's emotions. It also develops conventions through synchronizing non-diegetic music with setting movements. The film challenges forms and conventions through its ironic use of loud music and title introduction to remind viewers of the genre in an abstract way.
Initial idea's and Research
Our social realism trailer will focus on a group of teenagers between 15-30 years old who attend a party that ends in tragedy. It will show the stereotypical portrayal of this age group through their costumes, location in real neighborhoods, and use of non-professional local actors. The story follows the characters until one is hit and killed by a drunk driver, sentencing their friend to prison and leaving their girlfriends to live without them. It aims to represent serious contemporary issues like alcohol, drugs, and accidents in an authentic way through semi-improvised dialogue and gritty visual style.
Radio proposal
Our radio advert will tell the story of a girl named Madeline who is adopted and taken to her new room, where flashbacks indicate a past trauma. It will include ambient music, overlapping voices, sound effects of a car ride and doors, and Madeline's muttering and groaning. It will end with an ear-piercing scream and a voiceover stating our tagline and film title. We will air the trailer on popular mainstream radio stations and podcasts to promote our psychological horror film, which uniquely brings awareness to the social issue of FGM and is the first to present this topic in the horror genre.
Planning
This document outlines a plot for a crime thriller film. An ex-hitman is troubled by his violent past and the people he has killed. Flashback scenes will show him murdering two people for money four years ago, dressed sharply. Present day scenes depict him in a dirty bathroom, trying to wash blood from his hands, mentally scarred. Locations, costumes, lighting, and props are described to contrast his former professionalism with his current disturbed state. Market research found audiences prefer an anti-hero and the depiction of two murders rather than three in the opening.
60s pitch - Emily Roberts - 27/10/15
Emily Roberts proposes a low-budget coming-of-age drama film about a teenage girl who goes on a journey to find her doppelganger. The film would follow one of two narrative ideas: a girl searching for her long-lost twin sister, or a girl attempting to find and write an article about her lookalike while completing a school writing project. The target audience would be teenage and young adult females between 12-30 who enjoy drama films dealing with relatable themes of personal discovery and identity. Locations may include rural areas, trains, towns, cafes, and beaches.
Proposal
The document outlines a supernatural horror film that follows a girl who is haunted by the ghost of someone she accidentally killed in a fire. The ghost torments the girl wherever she goes. The film will have two main characters - the ghost and the girl. It will be influenced by Blumhouse Productions and target an audience of 15-25 year old students. The low-budget for the trailer is £5 while a full feature film would require £3-50 million. Permissions may be needed for music, equipment and actor participation.
Part 2
The target audience for the film is young people aged 16-25 who live or have lived in a lower-class lifestyle, as the film reflects life in a lower-class area and deals with crime and drug use, which would be relatable to this group. The film features a main character who is a girl, so it may attract more girls, but it also aims to attract both female and male audiences equally. While the film includes people of various races, the primary target audience is white British, as it is set in southeast London where many races are represented.
Audience
This document discusses how to attract and engage the target audience for a hybrid art-house/fantasy film. The film appeals broadly to those interested in fantasy, as well as more niche art audiences. The target age range is 16-60, as the film contains little explicit content. The unique hybrid genre is meant to pique curiosity. Music was chosen from independent artists to set a contemporary tone and communicate the unconventional nature of the film. Character design and traits, like talking to paintings, aim to attract interest while not following conventions.
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Similar to Media campaign ideas[1]
How effective is the combination of your main product and ancillary texts?
The document discusses the effectiveness of combining a film's main product (trailer) with ancillary texts like a poster and magazine cover. It summarizes the film genre of social realism and its codes/conventions. The target audiences are identified as those interested in British film and 18-25 year olds. The trailer, poster, and magazine cover were designed according to the genre's style to attract these audiences. Elements like location, lighting, characters, and title/logo were consistent across products to brand them together effectively and maximize promotion of the film.
Evaluation question 2
This document discusses the promotion plan for a new crime film. It will utilize traditional advertising methods like posters, TV ads, and trailers as well as social media on platforms like Facebook, Twitter and Instagram. The target audience is 15-35 year old fans of crime and action films. To generate buzz, the film poster will feature simple outlines of characters rather than photos, creating mystery. A magazine will later reveal who the characters are without spoiling the film. The film will be released on Valentine's Day to target couples seeking an alternative to romantic films. Total Film magazine was selected to promote the film due to its mainstream readers matching the target demographic. The BFI London Film Festival will also be used to market to film enthusiasts.
The morning after presentation
The document outlines plans for a film and marketing materials called "The Morning After". It will tell the story of a school girl who attends a wild house party and engages in partying, drugs, and alcohol, though she does not remember what happened the next day. The teaser trailer will show her waking up disoriented in a field and then flash back to scenes from the party. Graphics and music in the trailer will have an "urban" style to suit the genre. The target audience is ages 15-24, especially those in lower social classes, as the film aims to depict relatable experiences. Ideas are provided for the film poster, which will feature the leading lady looking rough and hungover in the field
New pitch
The group's film trailer pitch is for an urban drama titled "Strapped!" about a 17-year-old boy named Shaquille who is a member of a London gang but wants to leave that life. The plot follows Shaquille as he tries to start legitimate work like his half-brother but finds himself drawn back into gang activities. Key elements of the pitch include characterization of the protagonist and antagonist, plans for realistic lighting, costumes, and props, and influences from films depicting inner-city violence.
Presentationnn
Our media product uses conventions of real films by studying camera shots and angles from Hollywood movies. We were mainly influenced by the opening of the film Juno, which shows the character transitioning between reality and animation. We sought to recreate a similar atmosphere in our opening scene by showing our lonely protagonist walking alone while being ignored.
Evaluation Question 1
The document discusses how the media products created for a course assignment, including a film trailer, poster, and magazine cover, both use conventions of real media and challenge some conventions. Specifically:
The magazine cover follows conventions like including a masthead, model, and sell line. The poster includes elements like the film logo, credits, and actors' names. However, some conventions are challenged, like the logo placement on the poster. The trailer uses conventions of the urban drama genre like costumes, shots, and montage editing. But it also challenges conventions by including countryside scenes atypical of the genre. Overall, the projects developed the film poster convention of including character portraits.
Presentationnnnn
The media product uses, develops, and challenges conventions of real media. It develops conventions by showing the title through a diary being flipped through. It challenges conventions by doing this rather than typical title presentation. It uses conventions like establishing shots to set the scene and introduce the protagonist. The product challenges conventions by having a dual protagonist, one of whom is a black female, which expands its audience. It was influenced by the film Juno and aims to capture a similar atmosphere.
Evaluation 5 - Updated
This is the redraft for media studies evaluation 5 (A level.) We have included a brief conclusion and a section about film festivals.
Media studies AS Evaluation – Foundation portfolio
The document provides an evaluation of a media studies foundation portfolio created by Zakaria Bougouizi. It discusses how the media product challenges and uses conventions of real media, how it represents social groups, and the type of media institution that might distribute it. The media product is a comedy film that portrays serious issues like unemployment in a comedic way. It represents groups like teenagers and uses conventions found in films like Men in Black and The Blues Brothers. A large UK film company like Ealing Studios would be suited to distribute the film due to their experience promoting similar genres and films aimed at British teenagers.
Media evaluation slide show
Our media product is a thriller film opening sequence that represents young urban females. It addresses themes like domestic abuse, kidnapping, and "catfishing" that are prevalent in this social group. We use conventions of the psychological thriller genre and take inspiration from films like The Lovely Bones and The Room to craft a suspenseful story where the protagonist must overcome dangers. Through the characters and themes, the film aims to attract its target audience of 15-25 year olds, especially young women.
Media Question 1 - Conventions of real media products
This document discusses the genres, codes, conventions, and target audience of the film "VERSES". It examines how the film draws from the genres of social realism and coming-of-age films through its focus on working class characters and themes of growing up. While the teaser trailer follows many conventions like using unknown actors and montage editing, it challenges some conventions by omitting a voiceover or focus on sex/drugs. The target audience is identified as males and females aged 16-24 who can relate to the teenage protagonist dealing with career choices.
Media question 1
This document discusses the genres, codes, and conventions used in the media product "VERSES". It examines how the film draws from the genres of social realism and coming-of-age films through its focus on working class characters and themes of growing up. While the teaser trailer follows many conventions like using unknown actors and montage editing, it challenges some conventions by omitting a voiceover and focusing less on sex, drugs, and rebellion typical of the genres. The target audience is identified as males and females aged 16-24 who can relate to the teenage protagonist navigating career decisions.
Recovered file 1
The document discusses how the target audience of males ages 15-25 and females ages 15-25 was addressed in a police thriller film. Several techniques were used, including:
1) Setting the film in a modern, stylish police station to attract the target audience.
2) Portraying young policemen and using stereotypical criminal features to make the characters more relatable.
3) Employing thriller genre codes like mysteries and fast pacing to entice thriller fans.
4) Advertising through social media, radio, and magazines aimed at the target demographic.
Recovered file 1
The document discusses how the target audience of males ages 15-25 and females ages 15-25 was addressed in a police thriller film. Several techniques were used including:
1) Setting the film in a modern police station to attract the target audience. 2) Portraying young policemen and stereotypical criminals to make the characters more relatable. 3) Employing thriller genre conventions like mysteries and fast pacing in the plot. 4) Advertising through social media that the target audience uses like Facebook and Twitter as well as popular radio stations and magazines.
Media Evaluations - Q2
The promotional package for the film effectively presents the main characters and establishes a sense of foreboding through iconography and use of color, photography, and music. The gangster/crime thriller genre is portrayed through costumes, props, and the presentation of archetypes. The film has several unique selling points, including a cat-and-mouse chase between a civilian and mafia, a female Filipino mafia boss, a London setting, and a diverse cast including a sympathetic black protagonist. The marketing campaign would utilize social media, advertising on public transportation like bus stops, and billboards to promote the film to its 18+ target audience.
Presentation1
The student's media product uses conventions from real films by studying camera shots and angles from Hollywood movies. It also draws influence from the film "Juno" by including a scene of the main character walking alone with others ignoring her, similar to a scene in "Juno". The media product also develops conventions by using a dual protagonist including a female black character, broadening the target audience from typical "teen coming of age" genres. An independent distribution company would be suitable for distributing the film in order to market it virally to teens through social media and in schools.
Presentationn1
The media product uses conventions of real films by studying camera shots and angles from Hollywood movies. It draws influence from the opening of the film "Juno" by showing the main character walking alone while being ignored. The product develops conventions by using a dual protagonist including a female black character, broadening the target audience and genre of "teen coming of age" stories. An independent distribution company would be suitable for marketing the film virally to teens through social media and in schools.
Pitch presentation teen horror teaser
This pitch presentation summarizes a teen horror film called Cavern. It will feature conventional characters from both teen movies and horror films. The film follows a group of friends who disturb a supernatural being after exploring a cave site. It is promoted through social media, magazines, posters and a teaser trailer that introduces the characters and builds tension. The target audience is 15-25 year olds of both genders, as teens and social media are key focuses for promotion.
Evaluation Question 1
The document discusses how the media producer used, developed and challenged conventions of real media forms and genres in their project. Specifically:
1) They chose the genre of social realism for their film campaign and analyzed examples like Kidulthood to understand its conventions.
2) Their teaser trailer, magazine cover, and poster employed techniques inspired by real examples like natural lighting, urban settings, and dramatic music and editing.
3) Reference materials like mood boards and a presentation on teaser trailer conventions helped the producer adhere to real forms and styles.
4) Their final products matched conventions of the social realism genre and specific magazines or films they emulated while putting their own spin on the story and presentation
Evaluation Presentation
The document provides an evaluation of the film "Witness" produced by Oliver Clubb for ManFlick Productions. It discusses how the film uses conventions of the thriller genre, including character construction, narrative structure, settings, iconography, and sound. It describes how the characters of the Photographer and Murderer were developed to fit thriller stereotypes. It also discusses how techniques like parallel action, camera angles, music, and a chase scene helped develop tension and adhere to thriller conventions. Overall, the evaluation examines how the film drew from typical forms and tropes of real thriller films and media products.
Similar to Media campaign ideas[1] (20)
How effective is the combination of your main product and ancillary texts?
How effective is the combination of your main product and ancillary texts?
Media studies AS Evaluation – Foundation portfolio
Media studies AS Evaluation – Foundation portfolio
Media Question 1 - Conventions of real media products
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The Moment of Capture
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Media campaign ideas[1]
- 1. Media Campaign Ideas Eleanor Monk, Sean Hogan, Kevin Darkwah and Lauren Edmonds
- 2. What sort of film are we marketing? • Genre: Social Realism – examples of which include ‘Kidulthood’, ‘Trainspotting’ and ‘Skins’. • Theme: The storyline will focus on elements of urban lifestyle such as drugs, violence and rave scenes. • Budget: This genre of film will have a low budget as the locations, costumes and effects will all be based on a ‘street’ theme with elements of realism. • Style: Montage editing will be a key feature in order to stimulate the audience with quick shots of action, possibly including occasional hand held camera shots to portray drama and incandescent/strobe lighting to create a contrast between scenes. • Stars: The star of this teaser trailer would be the protagonist character of an 18 year old male college student, who gets caught up in gang lifestyle with the influence of a female love interest. Other characters may include fellow gang members, and a main antagonist amongst them.
- 3. An image from Social Realism film ‘Trainspotting’
- 4. Who are our target audience? • Our target audience would be primarily 15-25 year old males with a smaller percentage of 1525 year old females, based on the target audiences of existing social realism films.
- 5. What is our unique selling point? • Our film is based on realism and highlights real issues that youth today are facing, in a way that uses artistic elements such as lighting, camerawork, music and mise-enscene to portray the message in a way that stimulates the audience and creates a climax.
- 6. What is our ‘brand’ going to look like? • Our ‘brand’ is going to have an urban ‘street’ theme, using several visual stimulators such as needle/knife props, urban environments, drum ‘n’ bass music and hooded costume to create an uncomfortable tension surrounding certain characters. For the audience to identify our brand, our brand identity logo will be located on the poster and at a subtle point within the teaser trailer.
- 7. What sort of distribution company would sell a film like the one we are marketing? • An independent distribution company might sell our film as there is more of a focus on the artistic elements than the box office revenue in social realism films. An example of this is ‘Revolver Entertainment’, an independent film company that distributed social realism film ‘Kidulthood’.
- 8. What signifiers are we going to include in our poster/trailer? • • • • • • • Dark clothing Urban setting Alcohol/drug props School books Low key lighting Hand held camera shots Montage editing