This document provides ideas for social action campaigns on various issues: - A driving issues campaign would aim to change attitudes about drink driving and speeding through ads targeting young drivers without graphic images. - A cancer awareness campaign would raise awareness that cancer can affect anyone and encourage screening through middle-aged focused ads using a straightforward but not frightening tone. - A domestic violence campaign would challenge stereotypes by targeting both women and men with hard-hitting but careful ads including statistics and information on speaking out. - A drugs issues campaign would raise awareness of addiction risks through 16-28-year-old focused ads with a tone that is hard-hitting but offers help. - A deforestation campaign would