Learn the best methods to ensure that your nonprofit or NGO campaigns are successful.

1. SUCCESSFUL
CAMPAIGNS
7 SEXY Secrets of
5/14/201
4
@SFTech4Good | @ch3ryl

2. CHERYL // CONTEE
Affiliate of Harvard's Berkman Center for
Internet & Society
The Root 100 list of established and
emerging Black leaders
Huffington Post Top 27 Female Founders
in Tech to Follow on Twitter in 2011
Black Enterprise Top in Tech to Follow on
Twitter in 2011
Fast Company 2010 Most Influential
Women in Tech
5/14/201
4
@SFTech4Good | @ch3ryl

3. ABOUT US // CLIENTS
5/14/201
4
@SFTech4Good | @ch3ryl

4. 1. BE FUNNY
5/14/201
4
@SFTech4Good | @ch3ryl

5. 5/14/201
4
@SFTech4Good | @ch3ryl

6. 2. USE FACES
5/14/201
4
@SFTech4Good | @ch3ryl

7. WATER.ORG INSTAGRAM CAMPAIGN
5/14/201
4
@SFTech4Good | @ch3ryl

8. 3. TARGET
5/14/201
4
@SFTech4Good | @ch3ryl

10. Targeting for Social Impact
"It opens up a new realm of possibilities for online advocacy.
It's definitely a tool I'd recommend. It's changing the
way that we do online advocacy.”
David Norton, Advocacy Manager, SEIU in TechPresident article

11. Attentive.ly: Personalized, Targeted, Multichannel
Before:
cherylcontee@gmail.com
After:

12. Attentive.ly: Personalized, Targeted, Multichannel

13. 4. TAP POP CULTURE
5/14/201
4
@SFTech4Good | @ch3ryl

14. 5/14/201
4
Website Redesign

15. 5. HAVE A HEART
5/14/201
4
@SFTech4Good | @ch3ryl

16. 5/14/201
4
@SFTech4Good | @ch3ryl

17. 6. TELL A STORY
5/14/201
4
@SFTech4Good | @ch3ryl

18. 5/14/201
4
Website Redesign

19. 7. STOP
INTEGRATING
YOUR CRM
5/14/201
4
@SFTech4Good | @ch3ryl

20. 5/14/201
4
Website Redesign

21. 5/14/201
4
@SFTech4Good | @ch3ryl

22. TRENDS // IMPACT THROUGH INNOVATION
Alignment =
Social innovation
connected to your audience
creates change more
rapidly.
5/14/201
4
@SFTech4Good | @ch3ryl

23. WHY IT MATTERS // CHANGE THE WORLD
“I started out with a dream to make a
star in a jar, and I ended up … making
things that I think can change the
world.”
— Taylor Wilson (teenage nuclear scientist)
5/14/201
4
@SFTech4Good | @ch3ryl

24. 5/14/201
4
Website Redesign

25. cheryl@fissionstragy.com
cheryl@attentive.ly
@ch3ryl
5/14/201
4
@SFTech4Good | @ch3ryl