A discussion focused on how to get Rotary clubs involved with Youth Exchange, specifically both students and host families.

1. 2017 ROTARY INTERNATIONAL YEO PRE-CONVENTION
Promoting Rotary Youth Exchange
Sue Goldsen, District Governor, D-6400 & CSRYE Correspondent
Michael Parks, Youth Exchange Chair D-6900
Birger Stjernberg, PDG, Multi District Chair D1380-`430

2. ROTARY YOUTH EXCHANGE – OUR BEST KEPT SECRET!

3. • We are the premier worldwide service
organization
OUR PROGRAM IS :
• ECONOMICAL, WELL ORGANIZED, BASED ON VOLUNTEER
WORK
• SAFE AND SECURE
• THE STUDENT IS LIVING IN 2-4 FAMILIES
• CLOSELY RELATED TO A ROTARY CLUB AND THE YEO – IT’S A
GREAT NETWORK
• WE HAVE RULES AND REGULATIONS
• THE ROTARY YE PROGRAM HAS SEVERAL ADVANTAGES
COMPARED TO COMPETING ALTERNATIVES
So why do we need to promote our program….

4. TELL THE ROTARY YOUTH EXCHANGE STORY
ENCOURAGE STUDENTS
TO TELL THEIR RYE
STORY !
• LET PEOPLE KNOW
WHY THEY LOVE THE
PROGRAM
• HOW IT HAS
CHANGED THEIR LIFE
Rotary Youth Exchange ALUMNI ARE OUR BEST
PR AGENTS!

5. We have 3 distinct groups to promote to
• Rotarians and their clubs
• Potential Outbound
Students
• Potential Host families

6. MOST EFFECTIVE STRATEGIES TO REACH ROTARIANS
-Foster club participation and then Gain Enthusiastic support
-Get help from District folks---Governor, Assistant Governors
-In many Districts only 50% of the clubs are involved.
How?
• Train and develop Rotarians
• Develop & leverage a Public Relations Plan
• Two clubs can share one student
• Invite students and Youth Exchange Officiers of clubs who
have student to do programs at
clubs not involved.

7. THINK NEW – IT WILL BE OKAY!

8. SO HOW DO YOU REACH POTENTIAL OUTBOUND STUDENTS

9. MOST EFFECTIVE WAYS TO REACH POTENTIAL OUTBOUNDS
How do we reach young
people today:
• Facebook
• Instagram
• LinkedIn
• Twitter
• Videos

10. MOST EFFECTIVE WAYS TO REACH POTENTIAL HOST FAMILIES
• Network/Communicate
• Utilize Local Media
• Contact former families
• Contact school officials
• Encourage Rotarians to
host.
• Contact local churches,
organizations
• Contact former Outbound
Families

11. Recruitment of Host Families
• The successful recruitment of qualified host
families is a constant, ongoing process.
• It is not a once or twice a year effort.
• Need to define goals, develop methods, and
commit the necessary resources and time to
meet the goals.

12. HOST FAMILIES
• Contact past host families
• Involve alumni students – ask for names
• Can Rotarians recommend a family
• Encourage Rotarians to host a student
• Contact teachers, sport leaders, relatives
etc.
• Outbound student families—will they host?
• Make host families feel special so they will
want to do it again.

13. The most effective ways to reach people is by
Telling your Rotary Story
Once you have a marketing plan and you know who
you need to target…
• How do you tell your Rotary Story?
• People love to hear stories—what are the
important components of your story?

14. Telling Your StorY…
The key to story-telling is understanding
that values inspire action through
emotion.

15. SO WHAT ARE STRATEGIES YOU HAVE…..
LET’S SHARE SOME EXAMPLES OF WAYS
YOU ARE PROMOTING YOUTH EXCHANGE
TO GET
• MORE CLUBS INVOLVED….
• MORE OUTBOUND STUDENTS…
• MORE HOST FAMILIES…

16. QUESTIONS AND ANSWERS…..

17. THANK YOU FOR YOUR ATTENTION!
Together we can change the
world, and grow Rotary
Youth Exchange!