A brief overview of marketing campaigns for NetBenefit. Including 48 hours to save LadyGaga.FR

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Successful CampaignsBrief overview of campaign planning, execution and results

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Successful Campaigns
NetBenefit identified a great position to kick start a thought
leadership PCI campaign. In 2011 very little was known
about the PCI process. As a merchant we had experience
of the 12 step process and knowledge from a hosting
perspective.
PCI education marketing campaign:
1. Whitepapers
2. Leading Industry Partnerships
3. Thought leadership event series
4. Videos

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Industry Experts & Peer to Peer networks

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Industry Experts & Peer to Peer networks

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Write Here the Title
Subtitle here
Because companies are legal
persons, they also may
associate
Write Here the Title
Subtitle here
Because companies are legal
persons, they also may
associate

8. 8
Write Here the Title
Subtitle here
Because companies are legal
persons, they also may
associate
Write Here the Title
Subtitle here
Because companies are legal
persons, they also may
associate

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Minimum Budget - Maximum Impact
DESIGNATE A MEDIA SPOT IN THE
OFFICE
CAPTURE A SHORT 1-3 MINUTE VIDEO
BLOG AIMED AT THE RELEVANT
PERSONA
LIGHTS
SEND LINKEDIN INVITES TO ATTEND
WEBINAR, EVENT OR WHITEPAPER
DOWNLOAD
ACTION
CAMERA

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Respond to a vulnerability,
product release or compliance
debate in real-time,
A clear display of certifications
and awards within the office,
Awards and certifications
Creating an opportunity to
prompt debate within target
groups online,
Recognition & Response
Enhancing the sales team
presence in the industry
sector,
Event / Whitepapers
Very quick and easy way to
help drive organic SEO
SEO and PPC
Association of Industry
speakers helps raise brand
profile/awareness
Thought leader content
VIP Partnership Lounge
Discuss topics in real-time

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VIP Partnership Lounge
Knowledge bank
Loyalty scheme
Reducing payment terms, adding
staging environment, creating
focused training event is an
example of ways we offered a
loyalty scheme
Aimed at the top clients we want
to grow accounts with, or who
influence or recommend us to
other companies
Exclusive members
Advocators
Many individuals move
companies we liaise with them at
their new company with the
same VIP offering
We offered this loyalty scheme to
customers based on enabling us
to grow opportunities with the
business or recommendations

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VIP Lady Gaga Campaign
Email campaign
Demonstration of
technology and product
VIP Referral campaign
Brand association and
endorsement

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VIP Lady Gaga Campaign
Video campaign
Demonstration of
technology and product
VIP Referral campaign
Brand association and
endorsement

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VIP Lady Gaga Campaign
Video campaign
Demonstration of
technology and product
VIP Referral campaign
Brand association and
endorsement

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VIP Campaign Integration
Integration with other
campaigns and events

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VIP Campaign Integration

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VIP Campaign Integration

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Thank you