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TAKE CONTROL 
CONQUER GRAHAMSTOWN WITH GOOD BUSINESS IDEAS 
By Adrian Ciesielski, for the PDEM class of 2014
THE 
IMPACT 
of 
CHANGE! 
YOU ARE YOUR BIGGEST 
OBSTACLE
IT’S NOT ABOUT YOUR DEGREE 
YES, THAT’S ME
IT’S NOT ABOUT YOUR DEGREE 
Oweek 
Field Party 
Oweek Field 
Party 
Inter-Varsity 
After Party 
Graphic 
Designer 
$ Creative 
Consultant 
Environmental 
Consultant 
Mobile App 
Developer 
Red Bull 
Opinion Leader
Understand the 
trends and you will 
not make a 
marketing mistake 
15% of users 
30% of users 
@RhodesSRC 
facebook.com/groups/ 
rhodessrc/ 
UNDERSTANDING THE CLIMATE 
These are your customers, understand them better 
• There are 7500 students at Rhodes 
• 0.8% of SA students 
• 20% of students are foreign, and come from 50 
countries 
• 58% of students are females 
• 60% of the students are non-white 
• The biggest faculty is Humanities 
• The smallest is Law. 
• The average spending power of a student in SA is 
R2500 per month 
DEMOGRAPHICS
USING WHAT IS AVAILABLE TO YOUR ADVANTAGE 
SRC 
SOCITIES 
YOU 
BUSINESSES 
•NEED IDEAS 
•ENJOY OWNERSHIP 
•LAZY TO START PROJECTS 
•EQUIPMENT 
•ENERGY 
•UNDERSTANDING 
RHODES 
•RESOURCES 
•ADVICE 
•RELATIIONSHIPS 
•HERE FOR YOU 
•CRITICAL INSIGHT 
•OPPURTUNITIES
THE GIVEN ELEMENTS 
THESE WILL ALWAYS HAPPEN, TAKE ADVANTAGE 
• Oweek 
• Boat Races 
• Fish River 
• Inter Varsity 
• Hall Balls 
• School Matric Dances 
• Student hoodies, vests and apparel (sports) 
• Internal League Rugby 
• Internal League Hockey 
• Societal events 
• Outreach projects 
• St Patricks Day 
• Transport needs 
• Tutoring
YOUR OPPORTUNITIES 
• Grahamstown/Rhodes 
• Mobile App 
• Water Distribution 
• Food Alternative 
• Leasing of equipment 
• Easy to network 
• Short distances 
• Quick access 
• Movie nights at Provost 
• Evening cocktails 
• High societal events 
• Event Packages 
• Accommodation Packages 
• Using the Union 
• Maximising internal leagues 
• Pushing the sales of clothes 
• Fitness Boot Camps 
• Tutorials, fun and easy 
• Healthy, cheap meals 
• Security options 
• Vending machines 
• Glow Sticks 
• Promo Teams 
• Booze Aways
IN CLOSING 
You were born to win, but to be a winner, 
you must plan to win, prepare to win, and 
expect to win. 
~ Zig Ziglar 
Winning is not a sometime thing; it’s an all 
time thing. You don’t win once in a while, 
you don’t do things right once in a while, 
you do them right all the time. Winning is 
habit. Unfortunately, so is losing. 
~ Vince Lombardi
THANK YOU! 
ANY QUESTIONS? 
Phone : 084 645 7236 
Email : adrian.polish@gmail.com

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Business Insights For Students in Grahamstown, South Africa

  • 1. TAKE CONTROL CONQUER GRAHAMSTOWN WITH GOOD BUSINESS IDEAS By Adrian Ciesielski, for the PDEM class of 2014
  • 2. THE IMPACT of CHANGE! YOU ARE YOUR BIGGEST OBSTACLE
  • 3. IT’S NOT ABOUT YOUR DEGREE YES, THAT’S ME
  • 4. IT’S NOT ABOUT YOUR DEGREE Oweek Field Party Oweek Field Party Inter-Varsity After Party Graphic Designer $ Creative Consultant Environmental Consultant Mobile App Developer Red Bull Opinion Leader
  • 5. Understand the trends and you will not make a marketing mistake 15% of users 30% of users @RhodesSRC facebook.com/groups/ rhodessrc/ UNDERSTANDING THE CLIMATE These are your customers, understand them better • There are 7500 students at Rhodes • 0.8% of SA students • 20% of students are foreign, and come from 50 countries • 58% of students are females • 60% of the students are non-white • The biggest faculty is Humanities • The smallest is Law. • The average spending power of a student in SA is R2500 per month DEMOGRAPHICS
  • 6. USING WHAT IS AVAILABLE TO YOUR ADVANTAGE SRC SOCITIES YOU BUSINESSES •NEED IDEAS •ENJOY OWNERSHIP •LAZY TO START PROJECTS •EQUIPMENT •ENERGY •UNDERSTANDING RHODES •RESOURCES •ADVICE •RELATIIONSHIPS •HERE FOR YOU •CRITICAL INSIGHT •OPPURTUNITIES
  • 7. THE GIVEN ELEMENTS THESE WILL ALWAYS HAPPEN, TAKE ADVANTAGE • Oweek • Boat Races • Fish River • Inter Varsity • Hall Balls • School Matric Dances • Student hoodies, vests and apparel (sports) • Internal League Rugby • Internal League Hockey • Societal events • Outreach projects • St Patricks Day • Transport needs • Tutoring
  • 8. YOUR OPPORTUNITIES • Grahamstown/Rhodes • Mobile App • Water Distribution • Food Alternative • Leasing of equipment • Easy to network • Short distances • Quick access • Movie nights at Provost • Evening cocktails • High societal events • Event Packages • Accommodation Packages • Using the Union • Maximising internal leagues • Pushing the sales of clothes • Fitness Boot Camps • Tutorials, fun and easy • Healthy, cheap meals • Security options • Vending machines • Glow Sticks • Promo Teams • Booze Aways
  • 9. IN CLOSING You were born to win, but to be a winner, you must plan to win, prepare to win, and expect to win. ~ Zig Ziglar Winning is not a sometime thing; it’s an all time thing. You don’t win once in a while, you don’t do things right once in a while, you do them right all the time. Winning is habit. Unfortunately, so is losing. ~ Vince Lombardi
  • 10. THANK YOU! ANY QUESTIONS? Phone : 084 645 7236 Email : adrian.polish@gmail.com