4. IT’S NOT ABOUT YOUR DEGREE
Oweek
Field Party
Oweek Field
Party
Inter-Varsity
After Party
Graphic
Designer
$ Creative
Consultant
Environmental
Consultant
Mobile App
Developer
Red Bull
Opinion Leader
5. Understand the
trends and you will
not make a
marketing mistake
15% of users
30% of users
@RhodesSRC
facebook.com/groups/
rhodessrc/
UNDERSTANDING THE CLIMATE
These are your customers, understand them better
• There are 7500 students at Rhodes
• 0.8% of SA students
• 20% of students are foreign, and come from 50
countries
• 58% of students are females
• 60% of the students are non-white
• The biggest faculty is Humanities
• The smallest is Law.
• The average spending power of a student in SA is
R2500 per month
DEMOGRAPHICS
6. USING WHAT IS AVAILABLE TO YOUR ADVANTAGE
SRC
SOCITIES
YOU
BUSINESSES
•NEED IDEAS
•ENJOY OWNERSHIP
•LAZY TO START PROJECTS
•EQUIPMENT
•ENERGY
•UNDERSTANDING
RHODES
•RESOURCES
•ADVICE
•RELATIIONSHIPS
•HERE FOR YOU
•CRITICAL INSIGHT
•OPPURTUNITIES
7. THE GIVEN ELEMENTS
THESE WILL ALWAYS HAPPEN, TAKE ADVANTAGE
• Oweek
• Boat Races
• Fish River
• Inter Varsity
• Hall Balls
• School Matric Dances
• Student hoodies, vests and apparel (sports)
• Internal League Rugby
• Internal League Hockey
• Societal events
• Outreach projects
• St Patricks Day
• Transport needs
• Tutoring
8. YOUR OPPORTUNITIES
• Grahamstown/Rhodes
• Mobile App
• Water Distribution
• Food Alternative
• Leasing of equipment
• Easy to network
• Short distances
• Quick access
• Movie nights at Provost
• Evening cocktails
• High societal events
• Event Packages
• Accommodation Packages
• Using the Union
• Maximising internal leagues
• Pushing the sales of clothes
• Fitness Boot Camps
• Tutorials, fun and easy
• Healthy, cheap meals
• Security options
• Vending machines
• Glow Sticks
• Promo Teams
• Booze Aways
9. IN CLOSING
You were born to win, but to be a winner,
you must plan to win, prepare to win, and
expect to win.
~ Zig Ziglar
Winning is not a sometime thing; it’s an all
time thing. You don’t win once in a while,
you don’t do things right once in a while,
you do them right all the time. Winning is
habit. Unfortunately, so is losing.
~ Vince Lombardi