Social media presentation longsight library Nov. 2010


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* How to identify & incorporate the most effective options into your marketing plan
* Targeting niche markets
* Ways to use social networks e.g. blogs, YouTube, MySpace, Facebook
* Getting the most out of using social networks

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Social media presentation longsight library Nov. 2010

  1. 1. Social Media By Katrina Gallagher Online Marketing Manager
  2. 2. The format fortoday’s session
  3. 3. Who am I?
  4. 4. Who are you?
  5. 5. What can we use Social Media for?Social media allows you to: • Share things you’ve done • Share media e.g. video, image, audio • Interact with customers, journalists, industry peers, related or complimentary businesses • Gain valuable customer feedback • Build links • Drive traffic
  6. 6. Video Sharing Example – YouTubeYouTube is the largest video sharing website inthe world.YouTube allows you to: • Create a branded account • Upload unlimited videos • Reduce bandwidth • Receive comments and ratings • Advertise • Optimise titles, descriptions and Keywords This helps the video list in Universal Search
  7. 7. Photo Sharing Example – FlickrFlickr is a large photo sharing website.Flickr allows you to tag photos, set titles anddescriptions. Flickr images usually appear inGoogle Image Search and are often used bybloggers as a place to find images.You can also find other peoples images onFlickr.
  8. 8. Micro-blogging Example – TwitterTwitter is a micro-blogging platform whichallows users to communicate with each other.Twitter is great for: • Monitoring your online presence • Responding to queries and building relationships • Promoting an event •Targeting people with certain interests
  9. 9. Social Networking Example – FacebookFacebook is a social networking website whichallows users to become friends with eachother, communicate and share media.Facebook is good for : • Building an online presence • Great distribution method • Engage with your customers • Build a network
  10. 10. Social Bookmarking Example –StumbleUponStumbleUpon allows users to share web pageswith each other. Users can review and vote upor down different websites and comment onother peoples reviews. StumbleUpon cancreate a conversation about your site withoutyou knowing and can also drive high levels oftraffic to a web page/website.
  11. 11. Why Would YouListen?
  12. 12. Nestle’s Social Media Disaster:• 1.2 Million Negative YouTube Videos•The news became a trending topic on Twitter, withmentions every 15 seconds•Negative comments on the Nestle Facebook pagevisible to 95,000 fans• The Wall Street Journal picked up on the story andpublished to the mass media
  13. 13. EtiquetteSocial media has certain etiquette you shouldadhere to: • Don’t astroturf • Don’t lie • Add something if it is • In response to feedback • Useful • Interesting • Funny
  14. 14. Katrina Gallagher t: 0844 967 0565 e: