The presentation is a part of SIGMA's (Special interest group in Marketing at FORE) Knowledge Series. The presentation gives a bird's eye view of social media platforms apart from Facebook available to an SME planning to venture into digital marketing.

1. MOVING BEYOND FACEBOOK

2. Social Media is a Conversation
between actual HUMANS!

3. (Incredibly) Low Barrier to entry

4. Social Media is disrupting how we…
• Interact
• Gather Information
• Make Decisions
• Collaborate, develop and create
• Do Business

5. “We always overestimate the change that will occur in
the next two years and underestimate the change that
will occur in the next ten. Don’t let yourself be lulled
into inaction.”
~Bill Gates

6. Location Based Marketing

7. Location Based Apps
• Facebook Places – 30 Million + users
• Foursquare – 16 Million users
• Loopt – 5 Million users
• MyTown – 5 Million users

8. Implications
• Drive traffic to shopping centers and stores
• Surprise and reward customers

9. Global Micro-Niche Business

10. Going Global
• Social Media provides Global Distribution
Platforms to Niche Markets

11. Implications
• Social media provides global content
distribution platforms to niche markets
• •Democratization of marketing
• •The availability of personal, global publishing
platforms
• •Ease of use
• •“Free” and real time marketing

12. Jumping into the Blogosphere

13. Blog bling: Tie it all together on your
Blog

14. Micro-Blogging with Twitter

15. Integration of Social and Traditional
Media
• Discuss shows with others, make new friends.
• Twitter hash Tags

16. Implications
• Manage Conversations
• Create trends
• New forms of engagement
• Instant audio-tagging facilitates immediate
action by consumer

17. Facebook – Not just for college kids

18. Why you should care
about Facebook

19. Page Power in Facebook
Virb
www.virb.com

20. Want to create your OWN social
network?

21. Ning - Create your own Social Network

22. Invite and promote (+ get help with
that content)

23. Really….
Another Social Network??
Do we need it??

24. Maybe this one is worth a closer look.
The web moves fast (like I have to tell YOU
that) ; there are tons of
websites/services/apps that born and die
everyday.
It is IMPOSSIBLE to focus on everything.

25. PINTEREST is a VIRTUAL PINBOARD
You can organize and share photos, videos you
find on the web.
You can browse pinboards created by others.
You can “Repin” (repost) items on your
pinboard to share with others in your
network.
You can create groups and contribute in other
groups.

27. Your Pinterest is YOU!
We save and share our inspirations & interests.
It’s about you LIFE.
- Everything exists here, such as travel,
adventure, hopes, dreams, humor, future.
- It’s like facebook – that is what you make of it.
- It’s a way for people to do window shopping.

28. It is sure going to compete with facebook.
People need services that saves time in their
everyday life and pinterest can help for several
reasons – community focused and helps you
keep a track of your latest predilections.
BTW, Mark Zuckerberg recently joined Pinterest


29. Sounds Awesome, But what about
Business
There are hundreds of brands already on Pinterest.
So what can you do???
- Promote a lifestyle
- Use it as a focus group
- Drive Sales
- Crowd source (people post their pictures with
their experience)
- Run Contests

30. Credits
The presentation has been created by
Manuj Khurana as a part of SIGMA’s
Knowledge series. Manuj is a student at
FORE School of Management (FMG 20).
Manuj likes Hank Williams and is a social
media enthusiast.

31. Thank You!