Digital marketing concepts explored include SEO, online reputation management, social commerce, influence marketing, social rewards, mobile marketing, and social media. SEO involves optimizing keywords to rank highly in search engines. Managing online reputation is important as social media gives power to consumer comments; being active and engaging builds visibility. Influence marketing identifies influential social media users to promote brands. Social commerce uses social sharing to drive product deals and customer reviews. Mobile marketing engages customers through location-based services.

1. Digital marketing Knowledgerecap

2. The concepts we have explored SEO Online reputation / reputation management Social commerce Influence marketing / social influence & review Social reward/ mobile social reward Mobile marketing Social Rewards

3. SEO Search Engine Optimization : Consists in appearing in the top of a search result in search engines ( Google, Bing, Yahoo) If you have the good key words analyze, people will be able to find you easily when searching you through search engines

4. Online reputation Use all the tools internet put at your disposal ! Blogs, Facebook, Tweeter, Youtube, Gowala, Flicker, Foursquare…. By using these tools, you can create / be part of a community It will strengthen your visibility : social media have a huge power : ex: someone talks about you, like or comment your Facebook page, attend your event or retweet you, everyone linked to this person will be aware of it!

6. Be engaging (influence people in liking, comments, ask them question, answer the comments, propose special offers…)

7. Answer your followers

8. Talk about your expertise ( concierges, chefs)

9. Talk about events happening in your hotel

11. Influence marketing / social influence & review Whenbeing on the social network, youcan use influence marketing: The principal isidentifying the individuals that have influence over potential buyers, you can orient marketing activities around these influencers Influencers will talk about you and increase your brand awareness! Let’s word to mouth work for you !

12. Social commerce -> the use of social media in buying or selling things on the internet. EX : Groupon : The website proposes you to prodtcs/services with huge discounts. But the deal is valid only if a minimum number of people buy it. It’s called social commerce because if you want the deal, you will talk about it around you, and influence people in buying to have it valid. It also includes customers’ ratings, advices, and reactions EX : ShopSocially : on this website you can get information about a product before buying it by asking a shoping question to users who will help you make your choice. And once you shopped, you can share your opinion about the product !

15. Mobile marketing Is usedto reach guests, deliver services, cross promote thaks to Mobile geopositioning You can use Foursquare, Gowalla, to enable clients to check in in your properties and offer them rewards for showing people they are staying in your property. EX : When going to a hotel, if you check in on Gowalla, the hotellier can offer you an upgrade, a discount ..

16. Social Rewards Conists in rewarding people talking much about you on the Social networks The goal is to understand what really matters most to each individual guest and work to make every stay better for them

17. Which concept/tool/insight had the greatest impact for you? Online reputation Today the internet is a place whereyoucannotafford not beingseen! But evenworsethan nt beingseen, ishavingabadreputation, badcomments and no reactionfromour part ! Social marketing Facebook, Tweeter, youtube, is the new place to be ! Everyone use it and itis a really efficient marketing tool, thatworkslikeword of mouth! Influence marketing

18. Which concept/tool will NOT be useful, in your opinion? Affiliate programs In the framework of the hospitalityindustry, i don’tthink i will use it a lot, even if it must beveryuseful in other industries !