This document introduces a product called "Social Networking for Idiots" which teaches small business owners how to use social networking strategies to bring in new customers, sales, and profits. It explains that traditional advertising methods are no longer effective because people now spend more time online than watching TV or leaving their home. The product shows business owners how to advertise freely on popular social networking sites like Facebook, Twitter, and YouTube to target customers by gender, age, location and interests. It claims these social networking strategies can result in more clients, lower advertising budgets, and increased brand recognition and employee morale.