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Social Media as a Force Multiplier for the Travel Industry
- 8. ADMIT IT. THIS DOESN’T WORK ANYMORE.
- 11. THE MEDIA CONSUMERS USE TO COMMUNICATE CHANGED. USE TO COMMUNICATE CHANGED. WITHOUT US.
- 12. AND THINGS KEEP CHANGING
- 16. IT’S BEEN AROUND FOREVER. Hey Adam, try this apple!
- 17. WHAT IT LOOKS LIKE TODAY
- 24. PEOPLE ARE ALREADY TALKING ABOUT YOUR BRAND WITHOUT YOU.
- 25. ISN’t IT TIME YOU JOINED THEM?
- 26. IF YOU’RE STILL NOT CONVINCED…
- 30. TWITTER’S GROWTH
- 40. CUSTOMER SERVICE
- 43. FOUR TRENDS SHAPING TOURISM
- 46. MOBILE
- 50. SEARCH
- 52. THIS IS YOUR FORCE MULTIPLIER
- 56. THE GAME LAYER
- 57. THE GAME LAYER
- 59. THE GAME LAYER
Editor's Notes
- So what’s the big deal about social media? Isn’t it just a bunch of people on Twitter telling everyone what they had for breakfast? Why do we care about it?
- The consumer has chosen these new communication media. Without us. So we have to evolve.
- So what is Social Media, and who is using it?
- Social media is a two way conversation. It’s scary for a brand, because you’re not sending people clever headlines that took a creative team months to develop. You’re having a real conversation between two people, in real time.