Complete presentation by Cassie Roberts and Kendra Wright

1. Cassie Roberts | SaffireEvents
GET YOUR
WEBSITE HAPPY
HOUR

2. NO NEED TO WRITE IT ALL DOWN
DON’T WORRY

4. WEBSITES?
Why do we have

5. TO MAKE MORE MONEY!
To inform.
promote.
To educate.
entertain.

8. SOMETHING
BUT
WAS MISSING

9. HELP MORE PEOPLE!
We wanted to

11. SINCE THEN WE’VE BEEN ROLLING!

17. ASSOCIATION PARTNERS

18. NINE
We will discuss
parts of a successful website

19. AGENDA
World domination through Google
Leading the horse to water
Hosting your own party
Going to other people’s parties
Marketing on the go
Taking the bull by the horns
The power of DIY
Measuring up
Keeping up with the Jones’/Kardashians

20. GOOGLE DOMINATES
Goal: Improve your SEO
Most important –links in to your site
Also important –your own site
Title –important for Google and customers!

22. SEARCH ENGINE DESCRIPTION

23. FREE SEO tool that is provided by Google that helps to find keywords by search volume and relative keyword ideas for you.
BIG SEARCH VOLUME=FEWER SITE VISITS
Need a Google AdWords Account? Create one at https://adwords.google.com/
Helpful YouTube Video
USE WHAT YOU FIND EVERYWHERE!
GOOGLE KEYWORD PLANNER

24. AGENDA
World domination through Google
Leading the horse to water
Hosting your own party
Going to other people’s parties
Marketing on the go
Taking the bull by the horns
The power of DIY
Measuring up
Keeping up with the Jones’/Kardashians

25. Of customers surveyed during an exit survey, OVER 50% reported that they went to the website to find out information about the event FIRST.
RODEO HOUSTON

26. DOES THIS LOOK FAMILIAR?

27. THE BAD

28. THE UGLY

29. TO USERS:

30. STILL LIKE YOUR LINKS?
CONSIDER BIG BRANDS.

35. OLDIE BUT GOODIE

36. USE PHOTOS
They can make all the difference in the world for your homepage.

37. DON’T BELIEVE ME?

46. AGENDA
World domination through Google
Leading the horse to water
Hosting your own party
Going to other people’s parties
Marketing on the go
Taking the bull by the horns
The power of DIY
Measuring up
Keeping up with the Jones’/Kardashians

47. PARTY ANIMAL
Make sure your website has the BEST info about your event on the internet
Make it interactive and fun!
eCommerceis the “ultimate interactivity”
But-don’t ask them to get married before your first date!

49. 12 TIMES
Video watchers are
more likely to purchase.

50. VIDEOS BY TICKETS!

51. PHOTO GALLERIES

52. AGENDA
World domination through Google
Leading the horse to water
Hosting your own party
Going to other people’s parties
Marketing on the go
Taking the bull by the horns
The power of DIY
Measuring up
Keeping up with the Jones’/Kardashians

53. THE SOCIAL SCENE
Reach people where they already are
Promote your social media prominently
(This means on EVERY page of your site!)
Remember: You do not own Facebook!

55. 3%
Only
of newsfeed posts are from businesses

56. ADVERTISE
If you’re going to post on Facebook
to get your message out.

57. KING
is
of social media.

58. AGENDA
World domination through Google
Leading the horse to water
Hosting your own party
Going to other people’s parties
Marketing on the go
Taking the bull by the horns
The power of DIY
Measuring up
Keeping up with the Jones’/Kardashians

59. MOBILE
Do you feelgood about your
strategy?

60. MOBILE

61. IMPORTANT FOR SANITY
Single Source
Content
Management

62. Really Old Days
Fairly Old Days
Now

63. SOFA
MAXIMIZE
the

64. IMPORTANCE FOR REVENUE
•Customers increasingly use mobile search to shop.
•95% of all mobile searches are for local goods.
•61% of all local searches result in a purchase.

65. 1
2
$$ $
Local
Mobile 
Mobile
SEARCH
PURCHASE
SUCCESS
+
=
THE ONE-TWO PUNCH

66. MOBILE PURCHASE

67. DON’T FORGET TABLET!

68. TEXT MESSAGING

69. 98% OPENS
Text Messages get
compared to 22% for emails
(Source: Venture Beat)

70. AGENDA
World domination through Google
Leading the horse to water
Hosting your own party
Going to other people’s parties
Marketing on the go
Taking the bull by the horns
The power of DIY
Measuring up
Keeping up with the Jones’/Kardashians

71. SELL
How many of you
online?

72. WHY DO ECOMMERCE?

73. ECOMMERCE=INSURANCE POLICY

74. INCREMENTAL REVENUE

75. ECOMMERCE
Customers expect ecommerce
67% of people aged 35-75 want the convenience of buying online
People can spread out costs
Redemption will not be 100%
Especially good for things like carnival tokens

76. HOW TO SELL MORE NOW

77. GET TICKETS HERE!
BUY TICKETS!
TICKET DEALS & DISCOUNTS
WHICH DOOR WOULD YOU CLICK? 123

78. STEAL OF A DEAL
•Make people feel like they’re getting a great deal.
•Family 5-pack

79. BUNDLE TICKETS
•Four shows, one price
•Three small names, one big name
•Additional discount for more

80. BUTTON NAMES

81. ADD COUNTDOWN TO TIX

82. MAKE TIX EASY TO FIND

83. INTEGRATED DESIGN & FEWER CLICKS

84. IT’S NO BULL: EMAIL
Get in the loop through email
Include the signup on your homepage and every page
Start collecting addresses before you know what to do with them
Events are the perfect email marketing excuse
It’s immediate
It’s cheap
It’s effective
Make sure your email is branded

85. GREAT JOB IFEA!

86. WHAT LEADS TO MOBILE PURCHASE?

87. EMAIL MANAGEMENT

88. AGENDA
World domination through Google
Leading the horse to water
Hosting your own party
Going to other people’s parties
Marketing on the go
Taking the bull by the horns
The power of DIY
Measuring up
Keeping up with the Jones’/Kardashians

89. THE POWER OF DIY
When working with companies like Nike, Dodge, Intel, etc., we took content management for granted
We have found the event industry to be so different
Take control.

90. DO YOU KNOW THIS MAN?

91. MANAGE YOUR CONTENT

92. …BUT ALSO HERE…

93. …AND ALSO HERE!

94. ASK FOR WYSIWYGS

95. WORDPRESS MAY WORK!

96. AGENDA
World domination through Google
Leading the horse to water
Hosting your own party
Going to other people’s parties
Marketing on the go
Taking the bull by the horns
The power of DIY
Measuring up
Keeping up with the Jones’/Kardashians

97. GOOGLE ANALYTICS

99. GOOGLE HEAT MAP
BEHAVIOR>IN-PAGE ANALYTICS>SHOW COLOR

100. A/B TESTING
Figure out what works best.
One of the best parts about online marketing.
Can do multi-variant if you want!
Use what you learned online to change your offline marketing.

101. AD EXAMPLE

102. AD-BEST PERFORMER
•35-64 year olds within 50 miles
•43 clicks, 35 page likes

103. AGENDA
World domination through Google
Leading the horse to water
Hosting your own party
Going to other people’s parties
Marketing on the go
Taking the bull by the horns
The power of DIY
Measuring up
Keeping up with the Jones’/Kardashians

104. WHO IS YOUR COMPETITOR?
Your site MUST appeal to your audience
When people come to your site, they generally aren’t comparing you to other event sites
They are comparing you to other sites they visit that day
Compare yourself to other event types like sports and movies

108. FREE ONLINE MARKETING TIPS
Facebook Saffire Events
Twitter@SaffireEvents
Instagram saffireevents
Pinterest saffireevents
YouTube saffirestudio
iTunesThe Amplifier Event Marketing Podcast

109. CASSIE ROBERTS
cassie@saffireevents.com
www.saffireevents.com
@SaffireEvents