Kylie Jenner of the fame “Keeping up with the Kardashians” is the Youngest Millionaire in the cosmetics world to manage a Multi-Million Dollar company “Kyle Cosmetics.”
What are iconic brands? What does it take for brands to become icons? This thesis, which received IE University's Best Research Thesis Award in 2014, explores these questions, diving deep into the case of the Barbie brand. Barbie, a once iconic brand, faces continuously falling sales. After conducting an analysis of the brand and consumer research, the presentation concludes with strategic marketing and brand recommendations aimed to turn Barbie's situation around.
This is the presentation of the thesis research paper. The complete paper can be requested.
What are iconic brands? What does it take for brands to become icons? This thesis, which received IE University's Best Research Thesis Award in 2014, explores these questions, diving deep into the case of the Barbie brand. Barbie, a once iconic brand, faces continuously falling sales. After conducting an analysis of the brand and consumer research, the presentation concludes with strategic marketing and brand recommendations aimed to turn Barbie's situation around.
This is the presentation of the thesis research paper. The complete paper can be requested.
Management: Preformed SWOT analysis and created a comprehensive detailed business plan for Monster Energy Drink. Plan was intended for future implementation and included sponsorship opportunities, sub products, and ways to become a greener company while ensuring industry competitiveness.
Marketing Mix of Barbie dolls under the brand name of Mattel. A little description about mattel as a company and then discussion on 4 p's of barbie along with recommendations on how to improve further.
LVMH is a flagship case of entrepreneurial success, strong willpower and smart organic and inorganic decision-making led by Bernard Arnault. Creating the first high fashion and luxury products conglomerate generated a chain of events that still defines the trends of the relevant industries nowadays, more than three decades later.
Management: Preformed SWOT analysis and created a comprehensive detailed business plan for Monster Energy Drink. Plan was intended for future implementation and included sponsorship opportunities, sub products, and ways to become a greener company while ensuring industry competitiveness.
Marketing Mix of Barbie dolls under the brand name of Mattel. A little description about mattel as a company and then discussion on 4 p's of barbie along with recommendations on how to improve further.
LVMH is a flagship case of entrepreneurial success, strong willpower and smart organic and inorganic decision-making led by Bernard Arnault. Creating the first high fashion and luxury products conglomerate generated a chain of events that still defines the trends of the relevant industries nowadays, more than three decades later.
The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...Octoly
The marketing world is changing, and the problem is that brands have lost control of their messaging due to a highly fragmented audience. Brands have to reconnect with their consumers turn them into ambassadors eg. micro-influencers.
The Direct-to-Consumer revolution is reaching all industries and we offer you this playbook, helping you identify the best practices in the industry.
Head over https://go.octoly.com/resources for more resources to help you take your influencer marketing strategy to the next level.
We can help. Contact us at success@octoly.com
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Huda Beauty - How a Beauty Blogger Built an EmpireOctoly
Huda Kattan first gained fame via social media and has now built a beauty empire, with nearly 24 million Instagram followers today. Her cosmetic line, Huda Beauty, is wildly popular all around the world and Kattan’s posts often feature micro-influencers using her products.
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WWD - Huda Beauty Said to Hire Financo for Deal: Oct 24, 2017
http://wwd.com/business-news/financial/huda-beauty-huda-kattan-deal-financo-11034129
Fashionista - Influencer Huda Kattan's Beauty Company Just Landed a Major Investment, Dec 14, 2017
https://fashionista.com/2017/12/huda-kattan-beauty-investment
Business of Fashion - Inside Huda Kattan's Blog-to-Brand Beauty Empire, Dec 14, 2016
https://www.businessoffashion.com/articles/business-blogging/huda-beauty-huda-kattan-blog-makeup-cosmetics
ColourPop - The Budget-Friendly and High Quality Brand Everyone LovesOctoly
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A short presentation on how to use social media to enhance sales, focusing on Twitter, Youtube and Facebook as sales tools. Given in Malmo, Sweden on 17th of September 2010 at Ahrens Rapid Growth, by Jan Kees Fokkens of 42Republic.nl
5 Shopify brands that are dominating the referral marketFlyyx Tech
What do you think? Did you find these 5 amazing Shopify referral programs inspiring? Have some reward idea bubbles already started popping in your head? If so, you’re on the right track!
Now all you need to do is either get a referral program for your Shopify business or optimize the current one and guess what? Flyy’s referral program app can help. Learn why.
Similar to Kylie jenner - A SOCIAL MEDIA BILLIONAIRE (20)
Café Coffee Day (CCD) is an Indian café chain. It is a subsidiary of Coffee Day Enterprises Limited. Coffee Day serves 1.8 billion cups of coffee annually in six countries. Founded under the name “Café Coffee Day Global Limited Company” is a Chikkamagaluru-based business that grows coffee in its own estates of 20,000 acres. It is the largest producer of arabica beans in Asia, exporting to various countries including the U.S., Europe, and Japan.
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Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
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What You're Going to Learn
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#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
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#4 CLIENTS Don’t Stay
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- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Strategic Analysis of Starbucks Coffee Company - MBA.docx
Kylie jenner - A SOCIAL MEDIA BILLIONAIRE
1. Kylie Jenner - A Social Media Billionaire:
Kylie Jenner of the fame “Keeping up with the Kardashians” is the Youngest Millionaire in the
cosmetics world to manage a Multi Million Dollar company “Kyle Cosmetics.”
Source: kyliecosmetics.com
She has used the power of Social Media to achieve success & fame by making sure that her
product reaches many more people using this unhinged media.
This is her story.
The Family:
2. Kylie Jenner is the Youngest of the Kardashian Family.
Keeping Up with the Kardashians (often abbreviated KUWTK) is an American reality television
series that airs on the E! cable network. The show focuses on the personal and professional lives
of the Kardashian–Jenner blended family.
The series focuses mainly on sisters Kourtney, Kim, and Khloé Kardashian and their half-sisters
Kendall and Kylie Jenner. It also features their parents Kris and Caitlyn Jenner (previously known
as Bruce Jenner), and brother Rob Kardashian.
Source: Cosmopolitan
Keeping Up with the Kardashians attracted 1.3 million viewers in its first season, and the family
segued seamlessly from reality-famous to famous-famous by cashing in on their influencer power
at just the right moment.
The Influencer Era:
3. In the last few years, Instagram and YouTube (then later, Snapchat) changed the game: “The
Influencer” was now king. Makeup artists, gamers, and relative unknowns began to creep into
household-name status.
At the top of the influencer spectrum, the King of Kings, is Kylie Jenner.
Every time she launches a new lip color, or shares a candid life moment on Snapchat, the internet
explodes. She is envied and emulated by millions. Kylie is now Snapchat’s most followed user and
the definition of “personal brand”.
She has such influence on the audience that just by 1 tweet she made Snapchat parent company
lose 6.1 percent on Thursday, wiping out $1.3 billion in market value, when she tweeted, “she does
not open Snapchat anymore.”
Her Struggle:
Even though she was a reality tv star & fame came to her without much struggle her journey
through life & entrepreneurship was not easy.
When she was younger, she recalls being teased. Like any other girl stumbling into puberty, she
didn’t like parts of her body, especially her lips, and found that makeup helped her feel more
confident. At 15, she became “obsessed” with lipstick.
When she launched her online-only store with Shopify, she nervously wondered if she’d ordered
too much product. Regardless of her star-power, Kylie is not immune to the hardships of running a
business. Her old self-consciousness crept in.
Kylie Cosmetics is no white-label product with a name slapped on the packaging. Kylie is intensely
involved in the business, elbow-deep in product development and discussions on the growth of the
company.
Like any business, Kylie’s own suffered growing pains. When products sold out, or her website was
bogged down with traffic, or a defective product was shipped, she turned to Twitter to personally
address her customers.
Entrepreneurship at any scale—from a side-hustle maker to a massive star—has its low points.
Businesses of all sizes fail every day. Even Kylie deals with the daily struggle. With her name at
stake, she sticks close to the front lines.
Her Website Technology:
4. Being a Celebrated Influencer & having money would have definitely made it easy for her to invest
in a customised website with lots of coding but being a Millennial Kyle chose “Shopify” which can
help a Small Business Owner to a Multi Million Dollar Business Owner by providing the most
workable e-commerce technology.
Source: Shopify.com
Her stock was sold out within 20 minutes off of the website with the Website Traffic hitting Millions
of numbers but the platform still did not crash. This is a testament to the fact that even you as an e-
commerce owner should be able to choose a platform like Shopify which has absolutely no coding
involved along with zero hassles of customisations.
You can read more about the 3 models of B2C companies that we have covered in our blog
extensively
Conclusion:
1. In 2017, it was revealed that Kylie Cosmetics generated sales of $420 million in the past 18
months.
2. To put that in perspective: it reportedly took Tom Ford Beauty a decade to hit the $500 million
revenue mark. It's estimated that the company will be worth over a billion dollars by 2022.
5. 3. To top that off, she has become the second highest-earner in the Kardashian-Jenner clan after
her half-sister Kim Kardashian West, banking an estimated $18 million last year.
All this using Social Media platforms like: Instagram, Snap Chat, Twitter & a Content Management
Platform: Shopify.
Impressive is it not?
Hope you found this blog interesting.
Please do leave us your comments if you like what you read & also leave us a comment if you
want us to share insights on any specific topic regarding Marketing or Digital Marketing, we would
love to cover it for you.
So Stay Tuned & reach out to us at sirisha@brandingbypixels.com to get a Digital Strategy crafted
for your Brand.
Have a great week ahead.
Happy Marketing,
Sirisha Varma,
Founder, Head – Marketing,
sirisha@brandingbypixels.com
www.brandingbypixels.com
6. 3. To top that off, she has become the second highest-earner in the Kardashian-Jenner clan after
her half-sister Kim Kardashian West, banking an estimated $18 million last year.
All this using Social Media platforms like: Instagram, Snap Chat, Twitter & a Content Management
Platform: Shopify.
Impressive is it not?
Hope you found this blog interesting.
Please do leave us your comments if you like what you read & also leave us a comment if you
want us to share insights on any specific topic regarding Marketing or Digital Marketing, we would
love to cover it for you.
So Stay Tuned & reach out to us at sirisha@brandingbypixels.com to get a Digital Strategy crafted
for your Brand.
Have a great week ahead.
Happy Marketing,
Sirisha Varma,
Founder, Head – Marketing,
sirisha@brandingbypixels.com
www.brandingbypixels.com