Social Advertising Goes Native

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The line between social & native advertising continues to blur. With that in mind this deck provides an overview, examples and best practices for both open & closed native platforms. This presentation focuses on the 6 broad native advertising product types such as in-feed, search, promoted listings, recommended content, custom content as well as native in traditional advertising. Next the presentation outlines the differences between open & closed platforms as well as an ecosystem recap that outlines the likes of Facebook, Twitter, Taboola, Outbrain, etc... Finally the presentation outlines some of the key elements that should be considered when creating native advertising creative.

Your Host - Tom Edwards
VP, Digital Strategy

THANK YOU!!!
Tom Edwards
VP, Digital Strategy & Innovation
The Marketing Arm & Fanscape
@BlackFin360
BlackFin360.com/blog
tedwards@themarketingarm.com

How we consume information is constantly changing. With the shift towards highly visual storytelling and the decrease in organic reach by many social platforms it is even more important that your content tells a story and ultimately gets a users thumb to stop on your content and take notice. This deck highlights best in class examples of visual storytelling, atomized content, thematics & real-time examples that are creative and drove engagement. Many examples were featured by Facebook & Twitter teams as best in class.

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