2. THINK SMART .ACT BOLD.
A growth & innovation agency.
STRATEGIC
CONSULTING
rganizational vision, lead
generation strategy &
campaign development
o drive top line growth.
Market + Audience Analysis
on + Strategic Development
Training + Education
DIGITAL
BUSINESS
Engaging prospects, customers,
partners, employees,
candidates and investors
through digital solutions.
Websites + E-Commerce + Portals
Interactive + Apps
Video + Animation
INBOUND
MARKETING
Lead generation and refer
tactics built upon expert
strategies and focused on
constant improvement.
Tactical Planning
Marketing Campaigns
Conversion Optimization
18. So, How Does Your Site
Earn Google Cash?
relevance
value to searcher
experience
Is this what I was looking for?
Is this useful or entertaining?
Was the site easy to use?
22. START WITH
UNDERSTANDING WHAT
YOUR AUDIENCE IS
LOOKING FOR
most valuable keywords
keywords
specifically for
quality traffic
keywords specific
to your product
or service
keywords used
from related
searches
keywords that
have high clicks
and low costs
all possible
related
keywords
27. External
Create real value.
Use a mix of media and
content types.
Distribute across
multiple channels.
Build links and
relationships.
Own your real estate.
Contribute.
28. Great SEO Happens
In The Middle
Targeting a keyword phrase
that will capture valuable
visits
So unique and enjoyable at
least 1/10 people who see it will
try to share it
Relevant to your
audience, location
and business
39. USABILITY MATTERS
It IS Not Just For Conversion
Highly usable sites get more inbound links, less bounces,
more repeat visits and scanned positively by Google.
40. CROSS LINKS +
STRUCTURECreate smart linking strategies and build your
pages for the search engines.
Hierarchy Tags
Blog + Resources Categorization
Cross Site Links
42. Black Hat Techniques
Spamming Words
Bad Content
Volume Links
Malice
Titles, pages, keywords, links A thousand links is not the answer
Hidden text, duplicate content, etc.Volume rather than value
43. Key Takeaways For 2014
Integrate other
marketing
Channel
s
Create value
&
relevancy
Get on social
media
Build a great
site
Optimize for
mobile