In the latest Wall Street Journal webinar presented by Ogilvy's Social@Ogilvy team, Thomas Crampton, Brian Giesen, and John Stauffer give an in depth look at the newest social trend - Facebook Commerce - and how it can play an integral part in any business strategy.
Growing your business with social media and online marketingIoana Barbu
Social media and digital marketing are a must in the marketing mix. The main challenge becomes using the variety of tools, channels and interactivity solutions to meet business objectives and grow with success.
Inside this version of Response Marketing's Pause Project you will find information on how brands can customize websites to increase conversions, Facebook Graph Search’s effect on brands, the benefit of micro-content campaigns (a.k.a. snackable content) when striving for long-term brand exposure, how smartphones affect users in the path-to-purchase, observations on the popularization of real-time marketing and how brands can use it correctly.
It was an awesome opportunity to be able to share the social media and digital marketing insights the last 3 days in Philippines, Manila.
During the talk, I shared about what an Integrated Digital Marketing Strategy is, where are the gaps companies (especially in the Tourism Industry) needs to consider and fill as we embrace technology and the evolution of marketing in 2020 and beyond.
This presentation also covers a brief overview of what a potential tourist goes through in their buyer's journey prior to purchasing / deciding on a flight booking, hotel booking, and holiday tours.
IdeateLabs is amongst the Leading Brand and Digital Communication companies, based out of Mumbai, India. With more than 15 years of experience & working for more than 200 Brands over the period. IdeateLabs has built extensive abilities to manage turnkey Brand Solutions for Businesses.
In the latest Wall Street Journal webinar presented by Ogilvy's Social@Ogilvy team, Thomas Crampton, Brian Giesen, and John Stauffer give an in depth look at the newest social trend - Facebook Commerce - and how it can play an integral part in any business strategy.
Growing your business with social media and online marketingIoana Barbu
Social media and digital marketing are a must in the marketing mix. The main challenge becomes using the variety of tools, channels and interactivity solutions to meet business objectives and grow with success.
Inside this version of Response Marketing's Pause Project you will find information on how brands can customize websites to increase conversions, Facebook Graph Search’s effect on brands, the benefit of micro-content campaigns (a.k.a. snackable content) when striving for long-term brand exposure, how smartphones affect users in the path-to-purchase, observations on the popularization of real-time marketing and how brands can use it correctly.
It was an awesome opportunity to be able to share the social media and digital marketing insights the last 3 days in Philippines, Manila.
During the talk, I shared about what an Integrated Digital Marketing Strategy is, where are the gaps companies (especially in the Tourism Industry) needs to consider and fill as we embrace technology and the evolution of marketing in 2020 and beyond.
This presentation also covers a brief overview of what a potential tourist goes through in their buyer's journey prior to purchasing / deciding on a flight booking, hotel booking, and holiday tours.
IdeateLabs is amongst the Leading Brand and Digital Communication companies, based out of Mumbai, India. With more than 15 years of experience & working for more than 200 Brands over the period. IdeateLabs has built extensive abilities to manage turnkey Brand Solutions for Businesses.
A statistical insight into how ‘social’ the world is and case-studies of brands that have gone beyond customer interaction and successfully leveraged social media for making business processes a lot more efficient.
NOW IT'S PERSONAL, From Discovery to Trust : Havas Digital InsightsHavas Media
The Search landscape has evolved over the last ten years and provided us with greater insights into consumers and the ways they interact with Search Engines. Over the last five years Google has evolved into a socially focused Search Engine, aiming to achieve their goal of providing personalized results influenced by a user’s Social Network. The impact of this personalization is altering Search space by changing the way consumers interact in today’s always-on world.
2016 Predictions for Location-Based Marketing, Advertising & Commerce Localogy
At the end of 2015 we asked the industry what 2016 will hold for the location-based marketing, advertising and commerce space. Here are the 24 interesting predictions we received from a variety of experts representing companies such as Constant Contact, Dstillery, GoDaddy, Kenshoo, Placed, Yext and many more.
Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)Angela LaGamba
Are you curious about growth hacking? Interested in finding out how you can use a lean launch or 'boot-strapping' approach for your startup? This presentation will cover low to no cost startup growth techniques with push, pull, and product tactics and hot digital marketing trends.
Presentation: 8 Digital Marketing Trends in 2019
I presented this information on 16th May 2019 at the Social Media and Marketing Conference held by Ayihlome Training Projects in Cape Town, South Africa.
Read the accompanying article here https://laurenkinghorn.com/trends2019
Would you like to become a Digital Entrepreneur?
Join my inner circle and discover the 15 Day Online Business Challenge here http://join.inspiringmompreneurs.com/welcome
Are you a Fempreneur or Mompreneur?
I started a couple of groups on LinkedIn recently and some amazing power women have joined in the fun.
I would luuurve to have YOU join my tribe on LinkedIn at Fempreneurs Unite https://www.linkedin.com/groups/8831606/
or Mompreneurs Unite
https://www.linkedin.com/groups/8731152/
My niche websites
https://laurenkinghorn.com/
https://inspiringmompreneurs.com
https://happyhumanpacifier.com/
Connect with me on the following channels
https://www.linkedin.com/in/laurenkinghorn/
https://www.instagram.com/inspiringmompreneurs
https://www.pinterest.com/inspiringmompre/
https://twitter.com/inspiringmompre
https://web.facebook.com/inspiringmompreneurs/
https://flipboard.com/@InspiringMo3lfe
https://mix.com/inspiringmompreneurs
* If you purchase anything through a link in this description, you should assume that I have an affiliate relationship with the company providing the product or service that you purchase, and that I'll be compensated in some small way at no extra cost to you.
This report highlights major trends worth taking into consideration in order to understand today’s digital market and get a sense of how the industry will evolve in the future.
5 Keys to Winning with Gamification (by Gigya)
How Businesses Are Growing User Generated Content, Revenue and Customer Loyalty with Gamification
5 ключевых моментов, чтобы победить с геймификацией
Как бизнес увеличивают количество контента, генерируемого пользователями, выручку и лояльность пользователей при помощи геймификации
Meet Crazyjamjam - A TikTok Sensation | Blog EternalBlog Eternal
Crazyjamjam, the TikTok star everyone's talking about! Uncover her secrets to success, viral trends, and more in this exclusive feature on Blog Eternal.
Source: https://blogeternal.com/celebrity/crazyjamjam-leaks/
A statistical insight into how ‘social’ the world is and case-studies of brands that have gone beyond customer interaction and successfully leveraged social media for making business processes a lot more efficient.
NOW IT'S PERSONAL, From Discovery to Trust : Havas Digital InsightsHavas Media
The Search landscape has evolved over the last ten years and provided us with greater insights into consumers and the ways they interact with Search Engines. Over the last five years Google has evolved into a socially focused Search Engine, aiming to achieve their goal of providing personalized results influenced by a user’s Social Network. The impact of this personalization is altering Search space by changing the way consumers interact in today’s always-on world.
2016 Predictions for Location-Based Marketing, Advertising & Commerce Localogy
At the end of 2015 we asked the industry what 2016 will hold for the location-based marketing, advertising and commerce space. Here are the 24 interesting predictions we received from a variety of experts representing companies such as Constant Contact, Dstillery, GoDaddy, Kenshoo, Placed, Yext and many more.
Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)Angela LaGamba
Are you curious about growth hacking? Interested in finding out how you can use a lean launch or 'boot-strapping' approach for your startup? This presentation will cover low to no cost startup growth techniques with push, pull, and product tactics and hot digital marketing trends.
Presentation: 8 Digital Marketing Trends in 2019
I presented this information on 16th May 2019 at the Social Media and Marketing Conference held by Ayihlome Training Projects in Cape Town, South Africa.
Read the accompanying article here https://laurenkinghorn.com/trends2019
Would you like to become a Digital Entrepreneur?
Join my inner circle and discover the 15 Day Online Business Challenge here http://join.inspiringmompreneurs.com/welcome
Are you a Fempreneur or Mompreneur?
I started a couple of groups on LinkedIn recently and some amazing power women have joined in the fun.
I would luuurve to have YOU join my tribe on LinkedIn at Fempreneurs Unite https://www.linkedin.com/groups/8831606/
or Mompreneurs Unite
https://www.linkedin.com/groups/8731152/
My niche websites
https://laurenkinghorn.com/
https://inspiringmompreneurs.com
https://happyhumanpacifier.com/
Connect with me on the following channels
https://www.linkedin.com/in/laurenkinghorn/
https://www.instagram.com/inspiringmompreneurs
https://www.pinterest.com/inspiringmompre/
https://twitter.com/inspiringmompre
https://web.facebook.com/inspiringmompreneurs/
https://flipboard.com/@InspiringMo3lfe
https://mix.com/inspiringmompreneurs
* If you purchase anything through a link in this description, you should assume that I have an affiliate relationship with the company providing the product or service that you purchase, and that I'll be compensated in some small way at no extra cost to you.
This report highlights major trends worth taking into consideration in order to understand today’s digital market and get a sense of how the industry will evolve in the future.
5 Keys to Winning with Gamification (by Gigya)
How Businesses Are Growing User Generated Content, Revenue and Customer Loyalty with Gamification
5 ключевых моментов, чтобы победить с геймификацией
Как бизнес увеличивают количество контента, генерируемого пользователями, выручку и лояльность пользователей при помощи геймификации
Meet Crazyjamjam - A TikTok Sensation | Blog EternalBlog Eternal
Crazyjamjam, the TikTok star everyone's talking about! Uncover her secrets to success, viral trends, and more in this exclusive feature on Blog Eternal.
Source: https://blogeternal.com/celebrity/crazyjamjam-leaks/
From Slave to Scourge: The Existential Choice of Django Unchained. The Philos...Rodney Thomas Jr
#SSAPhilosophy #DjangoUnchained #DjangoFreeman #ExistentialPhilosophy #Freedom #Identity #Justice #Courage #Rebellion #Transformation
Welcome to SSA Philosophy, your ultimate destination for diving deep into the profound philosophies of iconic characters from video games, movies, and TV shows. In this episode, we explore the powerful journey and existential philosophy of Django Freeman from Quentin Tarantino’s masterful film, "Django Unchained," in our video titled, "From Slave to Scourge: The Existential Choice of Django Unchained. The Philosophy of Django Freeman!"
From Slave to Scourge: The Existential Choice of Django Unchained – The Philosophy of Django Freeman!
Join me as we delve into the existential philosophy of Django Freeman, uncovering the profound lessons and timeless wisdom his character offers. Through his story, we find inspiration in the power of choice, the quest for justice, and the courage to defy oppression. Django Freeman’s philosophy is a testament to the human spirit’s unyielding drive for freedom and justice.
Don’t forget to like, comment, and subscribe to SSA Philosophy for more in-depth explorations of the philosophies behind your favorite characters. Hit the notification bell to stay updated on our latest videos. Let’s discover the principles that shape these icons and the profound lessons they offer.
Django Freeman’s story is one of the most compelling narratives of transformation and empowerment in cinema. A former slave turned relentless bounty hunter, Django’s journey is not just a physical liberation but an existential quest for identity, justice, and retribution. This video delves into the core philosophical elements that define Django’s character and the profound choices he makes throughout his journey.
Link to video: https://youtu.be/GszqrXk38qk
Are the X-Men Marvel or DC An In-Depth Exploration.pdfXtreame HDTV
The world of comic books is vast and filled with iconic characters, gripping storylines, and legendary rivalries. Among the most famous groups of superheroes are the X-Men. Created in the early 1960s, the X-Men have become a cultural phenomenon, featuring in comics, animated series, and blockbuster movies. A common question among newcomers to the comic book world is: Are the X-Men Marvel or DC? This article delves into the history, creators, and significant moments of the X-Men to provide a comprehensive answer.
Panchayat Season 3 - Official Trailer.pdfSuleman Rana
The dearest series "Panchayat" is set to make a victorious return with its third season, and the fervor is discernible. The authority trailer, delivered on May 28, guarantees one more enamoring venture through the country heartland of India.
Jitendra Kumar keeps on sparkling as Abhishek Tripathi, the city-reared engineer who ends up functioning as the secretary of the Panchayat office in the curious town of Phulera. His nuanced depiction of a young fellow exploring the difficulties of country life while endeavoring to adjust to his new environmental factors has earned far and wide recognition.
Neena Gupta and Raghubir Yadav return as Manju Devi and Brij Bhushan Dubey, separately. Their dynamic science and immaculate acting rejuvenate the hardships of town administration. Gupta's depiction of the town Pradhan with an ever-evolving outlook, matched with Yadav's carefully prepared exhibition, adds profundity and credibility to the story.
New Difficulties and Experiences
The trailer indicates new difficulties anticipating the characters, as Abhishek keeps on wrestling with his part in the town and his yearnings for a superior future. The series has reliably offset humor with social editorial, and Season 3 looks ready to dig much more profound into the intricacies of rustic organization and self-awareness.
Watchers can hope to see a greater amount of the enchanting and particular residents who have become fan top picks. Their connections and the one of a kind cut of-life situations give a reviving and interesting portrayal of provincial India, featuring the two its appeal and its difficulties.
A Mix of Humor and Heart
One of the signs of "Panchayat" is its capacity to mix humor with sincere narrating. The trailer features minutes that guarantee to convey giggles, as well as scenes that pull at the heartstrings. This equilibrium has been a critical calculate the show's prosperity, resounding with crowds across different socioeconomics.
Creation Greatness
The creation quality remaining parts first rate, with the beautiful setting of Phulera town filling in as a scenery that upgrades the narrating. The meticulousness in portraying provincial life, joined with sharp composition and solid exhibitions, guarantees that "Panchayat" keeps on hanging out in the packed web series scene.
Expectation and Delivery
As the delivery date draws near, expectation for "Panchayat" Season 3 is at a record-breaking high. The authority trailer has previously created critical buzz, with fans enthusiastically anticipating the continuation of Abhishek Tripathi's excursion and the new undertakings that lie ahead in Phulera.
All in all, the authority trailer for "Panchayat" Season 3 recommends that watchers are in for another drawing in and engaging ride. Yet again with its charming characters, convincing story, and ideal mix of humor and show, the new season is set to enamor crowds. Write in your schedules and prepare to get back to the endearing universe of "Panchayat."
In the vast landscape of cinema, stories have been told, retold, and reimagined in countless ways. At the heart of this narrative evolution lies the concept of a "remake". A successful remake allows us to revisit cherished tales through a fresh lens, often reflecting a different era's perspective or harnessing the power of advanced technology. Yet, the question remains, what makes a remake successful? Today, we will delve deeper into this subject, identifying the key ingredients that contribute to the success of a remake.
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Tom Selleck Net Worth: A Comprehensive Analysisgreendigital
Over several decades, Tom Selleck, a name synonymous with charisma. From his iconic role as Thomas Magnum in the television series "Magnum, P.I." to his enduring presence in "Blue Bloods," Selleck has captivated audiences with his versatility and charm. As a result, "Tom Selleck net worth" has become a topic of great interest among fans. and financial enthusiasts alike. This article delves deep into Tom Selleck's wealth, exploring his career, assets, endorsements. and business ventures that contribute to his impressive economic standing.
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Early Life and Career Beginnings
The Foundation of Tom Selleck's Wealth
Born on January 29, 1945, in Detroit, Michigan, Tom Selleck grew up in Sherman Oaks, California. His journey towards building a large net worth began with humble origins. , Selleck pursued a business administration degree at the University of Southern California (USC) on a basketball scholarship. But, his interest shifted towards acting. leading him to study at the Hills Playhouse under Milton Katselas.
Minor roles in television and films marked Selleck's early career. He appeared in commercials and took on small parts in T.V. series such as "The Dating Game" and "Lancer." These initial steps, although modest. laid the groundwork for his future success and the growth of Tom Selleck net worth. Breakthrough with "Magnum, P.I."
The Role that Defined Tom Selleck's Career
Tom Selleck's breakthrough came with the role of Thomas Magnum in the CBS television series "Magnum, P.I." (1980-1988). This role made him a household name and boosted his net worth. The series' popularity resulted in Selleck earning large salaries. leading to financial stability and increased recognition in Hollywood.
"Magnum P.I." garnered high ratings and critical acclaim during its run. Selleck's portrayal of the charming and resourceful private investigator resonated with audiences. making him one of the most beloved television actors of the 1980s. The success of "Magnum P.I." played a pivotal role in shaping Tom Selleck net worth, establishing him as a major star.
Film Career and Diversification
Expanding Tom Selleck's Financial Portfolio
While "Magnum, P.I." was a cornerstone of Selleck's career, he did not limit himself to television. He ventured into films, further enhancing Tom Selleck net worth. His filmography includes notable movies such as "Three Men and a Baby" (1987). which became the highest-grossing film of the year, and its sequel, "Three Men and a Little Lady" (1990). These box office successes contributed to his wealth.
Selleck's versatility allowed him to transition between genres. from comedies like "Mr. Baseball" (1992) to westerns such as "Quigley Down Under" (1990). This diversification showcased his acting range. and provided many income streams, reinforcing Tom Selleck net worth.
Television Resurgence with "Blue Bloods"
Sustaining Wealth through Consistent Success
In 2010, Tom Selleck began starring as Frank Reagan i
Skeem Saam in June 2024 available on ForumIsaac More
Monday, June 3, 2024 - Episode 241: Sergeant Rathebe nabs a top scammer in Turfloop. Meikie is furious at her uncle's reaction to the truth about Ntswaki.
Tuesday, June 4, 2024 - Episode 242: Babeile uncovers the truth behind Rathebe’s latest actions. Leeto's announcement shocks his employees, and Ntswaki’s ordeal haunts her family.
Wednesday, June 5, 2024 - Episode 243: Rathebe blocks Babeile from investigating further. Melita warns Eunice to stay clear of Mr. Kgomo.
Thursday, June 6, 2024 - Episode 244: Tbose surrenders to the police while an intruder meddles in his affairs. Rathebe's secret mission faces a setback.
Friday, June 7, 2024 - Episode 245: Rathebe’s antics reach Kganyago. Tbose dodges a bullet, but a nightmare looms. Mr. Kgomo accuses Melita of witchcraft.
Monday, June 10, 2024 - Episode 246: Ntswaki struggles on her first day back at school. Babeile is stunned by Rathebe’s romance with Bullet Mabuza.
Tuesday, June 11, 2024 - Episode 247: An unexpected turn halts Rathebe’s investigation. The press discovers Mr. Kgomo’s affair with a young employee.
Wednesday, June 12, 2024 - Episode 248: Rathebe chases a criminal, resorting to gunfire. Turf High is rife with tension and transfer threats.
Thursday, June 13, 2024 - Episode 249: Rathebe traps Kganyago. John warns Toby to stop harassing Ntswaki.
Friday, June 14, 2024 - Episode 250: Babeile is cleared to investigate Rathebe. Melita gains Mr. Kgomo’s trust, and Jacobeth devises a financial solution.
Monday, June 17, 2024 - Episode 251: Rathebe feels the pressure as Babeile closes in. Mr. Kgomo and Eunice clash. Jacobeth risks her safety in pursuit of Kganyago.
Tuesday, June 18, 2024 - Episode 252: Bullet Mabuza retaliates against Jacobeth. Pitsi inadvertently reveals his parents’ plans. Nkosi is shocked by Khwezi’s decision on LJ’s future.
Wednesday, June 19, 2024 - Episode 253: Jacobeth is ensnared in deceit. Evelyn is stressed over Toby’s case, and Letetswe reveals shocking academic results.
Thursday, June 20, 2024 - Episode 254: Elizabeth learns Jacobeth is in Mpumalanga. Kganyago's past is exposed, and Lehasa discovers his son is in KZN.
Friday, June 21, 2024 - Episode 255: Elizabeth confirms Jacobeth’s dubious activities in Mpumalanga. Rathebe lies about her relationship with Bullet, and Jacobeth faces theft accusations.
Monday, June 24, 2024 - Episode 256: Rathebe spies on Kganyago. Lehasa plans to retrieve his son from KZN, fearing what awaits.
Tuesday, June 25, 2024 - Episode 257: MaNtuli fears for Kwaito’s safety in Mpumalanga. Mr. Kgomo and Melita reconcile.
Wednesday, June 26, 2024 - Episode 258: Kganyago makes a bold escape. Elizabeth receives a shocking message from Kwaito. Mrs. Khoza defends her husband against scam accusations.
Thursday, June 27, 2024 - Episode 259: Babeile's skillful arrest changes the game. Tbose and Kwaito face a hostage crisis.
Friday, June 28, 2024 - Episode 260: Two women face the reality of being scammed. Turf is rocked by breaking
From the Editor's Desk: 115th Father's day Celebration - When we see Father's day in Hindu context, Nanda Baba is the most vivid figure which comes to the mind. Nanda Baba who was the foster father of Lord Krishna is known to provide love, care and affection to Lord Krishna and Balarama along with his wife Yashoda; Letter’s to the Editor: Mother's Day - Mother is a precious life for their children. Mother is life breath for her children. Mother's lap is the world happiness whose debt can never be paid.
As a film director, I have always been awestruck by the magic of animation. Animation, a medium once considered solely for the amusement of children, has undergone a significant transformation over the years. Its evolution from a rudimentary form of entertainment to a sophisticated form of storytelling has stirred my creativity and expanded my vision, offering limitless possibilities in the realm of cinematic storytelling.
Maximizing Your Streaming Experience with XCIPTV- Tips for 2024.pdfXtreame HDTV
In today’s digital age, streaming services have become an integral part of our entertainment lives. Among the myriad of options available, XCIPTV stands out as a premier choice for those seeking seamless, high-quality streaming. This comprehensive guide will delve into the features, benefits, and user experience of XCIPTV, illustrating why it is a top contender in the IPTV industry.
Scandal! Teasers June 2024 on etv Forum.co.zaIsaac More
Monday, 3 June 2024
Episode 47
A friend is compelled to expose a manipulative scheme to prevent another from making a grave mistake. In a frantic bid to save Jojo, Phakamile agrees to a meeting that unbeknownst to her, will seal her fate.
Tuesday, 4 June 2024
Episode 48
A mother, with her son's best interests at heart, finds him unready to heed her advice. Motshabi finds herself in an unmanageable situation, sinking fast like in quicksand.
Wednesday, 5 June 2024
Episode 49
A woman fabricates a diabolical lie to cover up an indiscretion. Overwhelmed by guilt, she makes a spontaneous confession that could be devastating to another heart.
Thursday, 6 June 2024
Episode 50
Linda unwittingly discloses damning information. Nhlamulo and Vuvu try to guide their friend towards the right decision.
Friday, 7 June 2024
Episode 51
Jojo's life continues to spiral out of control. Dintle weaves a web of lies to conceal that she is not as successful as everyone believes.
Monday, 10 June 2024
Episode 52
A heated confrontation between lovers leads to a devastating admission of guilt. Dintle's desperation takes a new turn, leaving her with dwindling options.
Tuesday, 11 June 2024
Episode 53
Unable to resort to violence, Taps issues a verbal threat, leaving Mdala unsettled. A sister must explain her life choices to regain her brother's trust.
Wednesday, 12 June 2024
Episode 54
Winnie makes a very troubling discovery. Taps follows through on his threat, leaving a woman reeling. Layla, oblivious to the truth, offers an incentive.
Thursday, 13 June 2024
Episode 55
A nosy relative arrives just in time to thwart a man's fatal decision. Dintle manipulates Khanyi to tug at Mo's heartstrings and get what she wants.
Friday, 14 June 2024
Episode 56
Tlhogi is shocked by Mdala's reaction following the revelation of their indiscretion. Jojo is in disbelief when the punishment for his crime is revealed.
Monday, 17 June 2024
Episode 57
A woman reprimands another to stay in her lane, leading to a damning revelation. A man decides to leave his broken life behind.
Tuesday, 18 June 2024
Episode 58
Nhlamulo learns that due to his actions, his worst fears have come true. Caiphus' extravagant promises to suppliers get him into trouble with Ndu.
Wednesday, 19 June 2024
Episode 59
A woman manages to kill two birds with one stone. Business doom looms over Chillax. A sobering incident makes a woman realize how far she's fallen.
Thursday, 20 June 2024
Episode 60
Taps' offer to help Nhlamulo comes with hidden motives. Caiphus' new ideas for Chillax have MaHilda excited. A blast from the past recognizes Dintle, not for her newfound fame.
Friday, 21 June 2024
Episode 61
Taps is hungry for revenge and finds a rope to hang Mdala with. Chillax's new job opportunity elicits mixed reactions from the public. Roommates' initial meeting starts off on the wrong foot.
Monday, 24 June 2024
Episode 62
Taps seizes new information and recruits someone on the inside. Mary's new job
6. Building Your Brand with Google+
The value of identity, relationships and sharing across the web
+BethFoster
NACE Social Lead
Google Confidential and Proprietary
Google Confidential and Proprietary
6
7. Social has always been a core human behavior...
What is changing is the way we socialize.
8. First generation of social has been a game changer
70%
of internet users, use a social
network each month
source: Social Networking Reaches Nearly 1 in 4 Around the World, eMarketer, June 2013, http://www.emarketer.com/Article/SocialNetworking-Reaches-Nearly-One-Four-Around-World/1009976.
9. But, technology has the capability to take us even further
Sharing gets stuck in
the stream
Social is limited to one
dimension of relevance
Communication lacks a
human element
10.
11.
12. Book a trip together with
friends, face to face
13. Google+ makes your entire Google experience better
Search
+People
Gmail
Chrome
+Relationships
YouTube
+Sharing
Maps
Play
+Recommendations
16. So what does this mean for you as a brand marketer?
Google+ gives you the tools to reach and influence your customers throughout their journey
Build Awareness
Influence
Consideration
Drive Sales
Grow Loyalty and
Retention
18. How do people discover
brands online?
32%
SOCIAL
54%
SEARCH
Source: “How Consumers Found Websites in 2012”, Forrester Research, 19 July 2013, http://www.forrester.com/How+Consumers+Found
+Websites+In+2012/fulltext/-/E-RES92661
19. The stream is just the beginning for a Google+ post…
Burberry announces
their new line of
sunglasses via
Google+
20. Google+ content is amplified within Google search
Burberry announces
their new line of
sunglasses in a Google
+ post
21. Google+ video posts are also surfaced on YouTube
Burberry announces
their new line of
sunglasses in a Google
+ post
22. And now, even within Gmail
Burberry announces
their new line of
sunglasses in a Google
+ post
26. Hangouts On Air extend your brand conversation to millions
Topshop transforms the fashion show with exclusive Hangouts On Air & a Hangout app
BE THE
TEAM
4M VIDEO VIEWS
ACROSS PLATFORMS
Join live backstage hangouts with
the Topshop design team
BE THE
FASHION
7,500 LIVE VIEWS
Take a front row seat at the
exclusive red carpet event
via Hangout On Air
BE THE
BUYER
AVG. 11 MIN IN APP &
52% RESHARE
Develop your own fashion
collection with friends using
the Topshop custom Hangout
app
28. 72%
of consumers trust
online reviews as much
as personal
recommendations
78%
of consumers say
brand’s social media
influences their
purchase decisions
Source: Local Consumer Review 2012, Search Engine Land; Market Force, May 2012, http://
www.marketforce.com/press-releases/item/research-social-media-influence/
29. Relevant Google+ content in search is driving consideration
Burberry announces
their new line of
sunglasses in a Google
+ post
30. Communities help users discover recommendations from
experts, including consumers and relevant brands
Lowe’s & Nest
can influence
consideration
by joining the
conversation
31. Clinique delivers in-store experience, at scale
“The Google+ Hangout enabled us
to deliver the high touch custom-fit
service our clients experience in
store and at counter”
-Liz Wright
Group Digital & e-Com Manager,
Clinique
• CTR 10 times higher than
the standard brand ad
• VTR 16 times higher than
the standard brand ad
32. Entertainment Weekly answers fans’ award show questions
with Live Q&A in a Hangout on Air
“The Google+ Hangout enabled us
to deliver the high touch custom-fit
service our clients experience in
store and at counter”
-Liz Wright
Group Digital & e-Com Manager,
Clinique
33. “The Google+ Hangout enabled us
to deliver the high tough custom-fit
service our clients experience in
store and at counter
-Liz Wright
Group Digital & e-Com Manager,
Clinique
34. Toyota Collaborator revolutionizes the test drive with social car
shopping before even entering the dealership
“The Google+ Hangout enabled us
to deliver the high tough custom-fit
service our clients experience in
store and at counter
-Liz Wright
Group Digital & e-Com Manager,
Clinique
36. Social endorsements matter
37%
of millennials say they are more
likely to purchase a brand that
has social endorsements
Source: Google/Compete Brand Value of Annotations Study 2013
37. Social recommendations on paid search ads drive more traffic
to your site
5-10%
average search ad CTR uplift from social annotations
Source: Google Internal Data
38. Better yet, these social recommendations drive more qualified
traffic to your site
20%
apparel purchases
11%
hotel bookings
13%
PC & Laptop purchases
average lift in conversion rate when annotations are present
Source: Google/Compete Vertical Research Studies 2012-2013
39. The Google+ audience is proving to be more valuable than
other social audiences
1
In the retail sector, Google+ referrals are
40% more likely to
convert networks
than referrals from other social
A referral from Google+ is worth an average
$10.78
Compared to $2.35 for Facebook and $1.62
for Twitter.
Source: Forrester and Source: SocialTimes.com May 23, 2013
41. 90%
of consumers back brands after
interacting via social media
“By making people love, not just
like your brand, you’re more likely
to drive future purchases and
increased sales.”
-Ian Ralph, Director at Marketing Sciences
Source: “IAB Social Media Effectiveness Research”, Internet Advertising Bureau UK (IAB), 4
July 2013, http://www.iabuk.net/research/library/iab-social-media-effectiveness-research
44. Drive app installs, and personalize experiences using
Google Sign-in
Provide fast and trusted
sign-in
Customize your app
Grow your audience when
users pull friends to your app
Drive Android App installs
40% acceptance rate for OTA
45.
46. “Google is a trusted partner for our users. It is the
most popular third-party sign-in option on the web
for us, with 35% of users choosing Google. It is also
our most popular sign-in option on Android,
accounting for 45% of new user registrations. We are
thrilled with the level of signed-in engagement
Google+ Sign-In has brought to Flixster. ”
- Joe Greenstein, Co-Founder & CEO
47. Building brand awareness with Google+
01 Getting Started Checklist
Keep the conversation going, share
content at least every 48 hours
Create a consistent brand identity by
merging your Google+ page and
YouTube channel
Grow your audience by adding follow
and share widgets to your site and cross
promoting your Google+ page
Bring your brand to life with a live
hangout on air
48. Influencing consideration with Google+
02 Getting Started Checklist
Think of the impact of social on SEO
and optimize your post content to
be discovered in search
Create a community or join an
existing community relevant to your
brand
Invite customers to tell your story
on a hangout on air
Make any experience more social
with your own custom hangout
application
49. Driving sales with Google+
03 Getting Started Checklist
Grow your audience and share
engaging content on Google+
As a result of having an active page,
benefit from automatic social
annotations on your paid search ads
Enable Google+ Sign-in on your website
or mobile app
50. Growing loyalty and retention with Google+
04 Getting Started Checklist
Build your own community and reward
loyal customers with exclusive content
or hangouts
Use ripples to identify and reach out to
brand advocates
Enable Google+ Sign-in on your website
or mobile app
56. WHAT DO WE MEAN BY AUDIENCE SIGNALS?
Basket
Bouncers
Login
Page
Female
16-24
WHO
Male
35-44
Female
45-54
THEY ARE
WHAT
WHERE
&
& THEY LIKE
THEY’VE
BEEN
Homepage
Visitors
57. “In 2020 audience targeting
investment is projected to
exceed search spend”
Source: IAB
58. WHAT IS “REMARKETING LISTS FOR SEARCH ADS”
Reach higher-value audiences for more effective AdWords campaigns
Existing AdWords targeting criteria
Device
Language
Location
Daypart
Keyword
Remarketing lists for Search Ads
1
Already familiar with
your products or brand
2
“Audiences” of higherconverting consumers
60. HOW HAS RLSA BEEN USED TO DATE?
Tailor ad text
1
•
•
Telecoms provider
customized ads based on
product categories viewed
(e.g., TV, voice, ISP)
Saw a 66% decline in CPO
Optimize bids
2
•
•
Bid higher for home page
visitors and even higher for
product browsers
Total sales +22%, -43%
CPO, +161% CVR
Broaden Keywords
3
•
•
Used broad keywords like
present and gift during peak
gift season
CvR comparable to brand
terms, ROI 30% better than
non-brand terms
61. RESULTS SO FAR….
RLSA shows 48% lower CPAs*
than rest of Search spend
*Google Internal Data: 1,000+ CIDs
71. “Attention is a scarce resource.
Branding is the experience marketers
create to win that attention”
-- Jeffrey Harmon, Co-founder and Head of Marketing, Orabrush
73. CPE Ads Case Study - Oxfam
Providing a lean-in, engaging experience for
consumers drove great results for Oxfam
7.3M
reached via
Google CPE
(Oxfam only paid for 129k deep engagements)
52%
13%
LOWER
CPE*
HIGHER
ENGAGEMENT*
RATES
-- Alison Price, Digital Acquisition manager, Oxfam
*Compared
to
a
fixed
rate
card
engagement
provider
in
a
head
to
head
test
76. MARSHALLS CASE STUDY...
The brief:
Croud appointed in April 2013 to improve performance on the
1.2
0.1
account
1.0
0.0
What we did:
– Account Restructuring
– Product Listing Ads setup
– Creative Audits
-‐0.1
YoY
ROAS
– Daily bid optimisation to maximise efficiency
Revenue
(Indexed)
– Keyword and Negative Builds
0.8
0.6
-‐0.1
0.4
– Remarketing
– Targeted GDN campaigns
The results:
Within 10 weeks:
•
Revenue was up 120%
•
We turned a declining ROAS into year on year positive
-‐0.2
0.2
0.0
-‐0.2
1-‐Apr-‐13
8-‐Apr-‐13
15-‐Apr-‐13
22-‐Apr-‐13
29-‐Apr-‐13
6-‐May-‐13
13-‐May-‐13
20-‐May-‐13
27-‐May-‐13
3-‐Jun-‐13
2012
Rev
2013
Rev
YoY
ROAS
(cumul.)
77.
78.
79.
80. November 26th 2013
Smarter, Faster & Better
Search with DoubleClick
Nathan Tait-Hill, Sales Leader
DoubleClick Search
Google confidential
81. All your search in one place, powered by Google and
integrated into DoubleClick
Campaign
Management
ReporMng
Bid
Management
Google confidential
82. Campaign automation with DoubleClick
Automated Rules monitor
and take action across all
your campaigns, keywords
and ads
Your Product Here
$ XXX – Your nameYour
promotional message
Automate Standard
Campaigns & PLAs with
inventory-aware campaigns
Auto-create based on
inventory
Your business inventory
Optimize through smart
bidding algorithms for
increased performance
Google confidential
83. Better Bid Management with fresher data
Keep closer to your CPA
targets
4x daily bidding
Real time ‘Instant’
Conversions
1x daily bidding
Conversions
(online & offline)
Target
CPA = $5
Time
Real-time
reporting
Google confidential
Better bid
optimization
Faster
remarketing
Drastically increase
conversions by 32%
84. Robust Reporting for every audience
DoubleClick Search
Updated every 15 minutes
across 90 metrics, all in one
place for Croud
Executive Dashboards
compelling, easy-to-create
“dashboards” for clients
In-house data analysts:
reporting API for
programmatic, bulk access to
engine & conversion data
Google confidential
85. Boost ROI through search to display
Customers seeing results with “instant” remarketing
A frictionless,
tagless experience
shoes
|
FREE
SHIPPING
Talking boots
Insights
from
paid
search…
Google confidential
…fuel
display
performance
97. %
65
Start on phone
Source:
The
New
MulM-‐screen
World:
Understanding
Cross-‐Plaaorm
Consumer
Behaviour,
Google/Ipsos,
Sept
2012
Continue on desktop or tablet