The document outlines the strategic vision and plans of ECFC 20/20, a football club, to achieve its ambitions over the next decade. It discusses establishing objectives, communicating the vision, ensuring strategy drives operations. It details actions to appoint leadership, produce budgets, transform revenue streams, and support the community. The vision is for ECFC to be the leading club in the southwest drawing large crowds with a family-focused atmosphere and community support. Strategic plans are outlined for marketing, human resources, football/youth development, community/environment, facilities, finances, and communications.

1. ECFC 20/20 Vision

7. What’s been happening?

11. “ We own our football club” “ Its not just about the football” “ No ordinary football club” “ Doing it the right way”

14. 20/20 VISION : STRATEGIC PLANS STRATEGIC PLANS 1) MARKETING NS 2) HUMAN RESOURCE FF/NS 3) FOOTBALL and YOUTH JT/PT 4)COMMUNITY and ENVIRONMENT FF 5) PHYSICAL RESOURCE SW/RC 6) FINANCIAL JP 7) COMMUNICATION NS

15. 2020 Vision Strategic Action Plan Action Point 6 Action Point 5 Action Point 4 Action Point 3 Action Point 2 Action Point 1 Done Date Supported by Responsible Description Action Steps Action Plan Objective Category Plan: Strategic Plan:

16. Strategical Approach: Due to the rise of corporate boxes, a variety of tactics come into play. Firstly boxes can be sold in 4/6 game chunks, customers are being highlighted who will purchase these. Non renewals will be targeted for other lounges. Meeting clients individually will be key to ensuring sales 16.4.10 BH/MJ Some meetings may have to take place with existing box holders in the boardroom to give that added feel of their commitment to the club Action Point 6 16.4.10 BH/MJ Renewal meetings for box holders need take place, with a grasp of who is renewing at the new prices and who isn’t. Action Point 5 2.4.10 RT The newly updated commercial brochure will be ready to send out Action Point 4 31.3.10 RP RT A show box will be ready and equipped, which will be displayed permanently for all prospective clients to see Action Point 3 16.3.10 BH/MJ/NS Exact renewal meeting content will be drawn up, to ensure packages are tailored to the clients needs, and that we create the best pitch possible to them. Action Point 2 16.3.10 BH A list of prospective clients lists will be created to target specific customers for boxes. As well as this data from the top 500 in EX postcode will be purchased and added to our data pool. Action Point 1 Done Date Supported by Responsible Description Action Steps Corporate Boxes Action Plan Objective Sales Category Plan: Commercial Strategic Plan:

18. Organisational route to ensure strategy is achieved STRUCTURE

19. ECFC Universe corporate clients club officials BoS manager supporters shareholders board team volunteers community

20. Exeter City Football Club Trust Football Club

22. ECFC Board and Management Team Structure 2010/11 CHAIRMAN SECRETARY TRUST LEGAL CLUB CEO Vice-chairman/ CEO Football ACC M/MENT ACC FOOD/BEV PROMOTIONS CUSTOMER SALES SERVICES H&S ICT SECURITY MANAGER COE F I C FINANCE AD Hoc Ad Hoc HR