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BRANDBAYSOCIAL
T R A N S F O R M Y O U R B R A N D I N S O C I A L E R A
www.brandbaysocial.com
www.brandbaysocial.com
WELCOME TO
OUR COMPANY
BRANDBAYSOCIAL is a digital marketing agency
that helps businesses grow online. we offer a wide
range of services,including Branding, Social Media
Marketing, Online Marketing, Web Design and
Development, PR and Advertising etc.
LEARN MORE
TRISHNA BHOGIREDDY
CEO,DIRECTOR.
A well-known technology Entrepreneur and establised multiple companies in
IT and digital marketing space. sucessfully running Business. Possesses over 18 years
of overall experience spanning Technology Leadership, Tech-Strategy, People
Leadership, Sales, Marketing and Business Development. Strong understanding of the
business as well as the legal aspect of running business. Strategic thinker with long-
term vision of the business, Natural leadership experience with large workforce.
W W W . B R A N D B A Y S O C I A L . C O M
WW.brandbaysocial.com
INDEX
INTRODUCTION
WHAT WE OFFER?
WHAT’S IN IT FOR
YOU?
OUR CLIENTS
FUTURE.. HOW FAR?
OUR
VISION/SUMMARY
www.brandbaysocial.com
INTRODUCTION •We create your “The Social Brand”, Help
you to achieve your S.M.A.R.T (Specific,
Measurable, Achievable, Relevant, Time-
Bound) Goals.
•BBSocial helps you transform your
brand in this Social Era, We offer best in
class marketing solutions at optimized
cost.
Description Here
•We are BrandbaySocial, The new age
Digital Marketing Company with AI
Integrated Branding/Marketing Solutions.
www.brandbaysocial.com
WHAT WE OFFER?
1)BRAND BUILDING
2)PERSONAL BRANDING
3)SOCIAL MEDIA MARKETING
4)ONLINE MARKETING
5)WEB DESIGNING AND GRAPHICS
6)PR AND ADVERTISING
7)CONSULTING AND SERVICES
www.brandbaysocial.com
SOCIAL MEDIA
MARKETING
•FACEBOOK ADVERTISING
•INSTAGRAM ADVERTISING
•STRATEGY AND IMPLEMENTATION
•SETTING UP WITH CUSTOM
PROFILE DESIGNING
•MANAGEMENT OF ALL SOCIAL
MEDIA PLATFORMS
•SOCIAL CAMPAIGNS
•AI SUPPORTED SOCIAL
MEDIA MARKETING
•SEO MARKETING
•CONTENT MARKETING
•EMAIL MARKETING
•INFLUENCER MARKETING
•AI POWERED LEADGEN
•INTEGRATION AND DEPLOYMENT OF VARIOUS
MARKETING TOOLS
ONLINE MARKETING
www.brandbaysocial.com
•BRAND PORTFOLIO MANAGEMENT
•BRAND MAKEOVER
•SURVEY AND AUDITS
•PERSONAL BRANDING
•PR AND THOUGHT LEADERSHIP CAMPAIGNS
www.brandbaysocial.com
BRAND BUILDING
www.brandbaysocial.com
PERSONAL
BRANDING
Personal branding is all about discovering what makes you
special, and then communicating it to the right people,
through multiple channels. It describes the process by
which individuals and entrepreneurs differentiate
themselves and stand out from a crowd by identifying and
articulating their unique value proposition
Description Here
LEARN MORE
www,brandbaysocial.com
•ECOMMERCE AND LANDING PAGES DESIGNING
•HOSTING, SECURITY AND MAINTENANCE
WEB DESIGNING AND GRAPHICS
DESIGNING
WEB DESIGN
GRAPHIC DESIGN
CUSTOMIZED UX AND UI DESIGN
wwwbrandbaysocial.com
PR AND ADVERTISING
-We work out a strategic marketing framework of S.M.A.R.T {Specific, Measurable,
Achievable, Relevant, Time bound} goals.
-E-commerce and Conversion Rate Optimization.
-We provide Best Customer Experience.
-NextGen marketing strategies using the data captured from various marketing channels.
-We develop an intimate understanding of our consumers and what their interests
-We work closely with brands to understand their objectives
-We weave unforgettable brand stories to captivate existing and new costumers for
maximum reach and engagement
-We continuously track results of campaigns on various platforms. With these insights,
we optimise campaigns in real time for optimal performance
ADVANCE LEVEL OF MARKETING WE USE
www.brandbaysocial.com
our marketing techniques
Contextual Marketing
Podcasting
Blog Title Optimization
The Pillar-Cluster Model
Add a subheading
Retargeting
Historical
Optimization
Value-Add Emails
Brand Extensions
Community Building
The Skyscraper Backlinking
Method
Brand Storytelling Digital PR
THE SURRONDED
SOUND METHOD
Video Marketing
A/B Testing for CTAs
www.brandbaysocial.com
Brand Storytelling
Digital PR
Podcasting
Retargeting
Researchers have proven that storytelling is the best way to capture people's
attention, bake information into their memories, and resonate emotionally with them.
The human brain is programmed to crave, seek out, and respond to well-crafted
narrative.
Needless to say, people spend more time on social media than ever before. And public relations
professionals are pivoting their strategy from solely focusing on placing their stories in news outlets'
publications to concentrating on driving traffic to their websites and social media profiles too.
In order to successfully pitch your stories to journalists and news outlets nowadays, you need to
account for the content that performs well on their social media profiles and their publication.
In reality, they'll only listen to it if it can hold their attention and, ultimately, entertain them.
Here's where the technique part comes in: Many podcasts rely on a host/guest model. This
model is wildly successful because hosts can tap into the audience that the guest brings in
and vice versa. It's a mutually beneficial arrangement so long as both sides promote
effectively.
Retargeting, also known as remarketing, is the strategy of directly advertising to
users who have shown interest in a product, application, or other conversion, but
who have in some way lapsed from completing the conversion or retaining
interest.
www.brandbaysocial.com
Community Building
Contextual Marketing
Video Marketinging
Brand Extensions
One of the best ways to increase engagement and brand awareness is by
building relationships with prospects, users, customers, and other individuals
in the industry.
Contextual advertising is a form of targeted advertising for advertisements appearing on
websites or other media, such as content displayed in mobile browsers. In context targeting,
advertising media are controlled on the basis of the content of a website using linguistic
elements.
Video has overtaken blogs and infographics as the number one form of media used in content strategy.
There's a couple reasons for this:
It's flexible. You can create video for YouTube, embed it on your blog, share it on social media, and more.
It's a different kind of organic play. Google shows videos in the SERPs (search engine results pages).
YouTube is also a search engine in its own right and is the second most visited site after Google itself.
These initiatives are called brand extensions, and they allow companies to leverage
their brand awareness and equity to create more revenue streams. For example, Reese's
entering the cereal market with their peanut butter and chocolate "Reese's Puffs"
product.
www.brandbaysocial.com
Value-Add Emails
Historical
Optimization
Audience
Segmentation
Marketing
Automation
Improve Engagement and Earn Goodwill During Nurturing Process
Email is more of a channel than a tactic, but let's start with why the channel is an important one.
Did you know that Americans spend up to five hours checking their email, and the channel is by far
their preferred way to receive updates from brands?
Drive Traffic By Improving Existing Assets
Today, the groundbreaking revelation rings louder than ever -- 89% of our monthly blog views currently come
from posts that were published at least six months prior, and we've developed an entire strategy dedicated to
refreshing and republishing these historical pieces of content.
Create a More Personalized Experience to Improve Nurturing
In a world overflowing with digital noise, creating irrelevant or unwarranted content won't catch anyone's
attention.
To email the right person the right content at the right time, consider leveraging audience segmentation, which
separates your subscriber database into specific, accessible groups of people based on personal attributes like
their demographics, psychographics, and behavioral information.
Enhance Efficiency of Email Campaigns
Automation is the process of using technology to eliminate manual actions and trigger repetitive or
programmable functionality in an automatic way. Marketing automation applies this principle to your CRM
and email marketing activities, allowing you free up time and get your message out at scale.
www.brandbaysocial.com
Drive Traffic By Establishing Topic Authority
Google has evolved to recognize topical connections across users' queries, look back at similar queries that
users have searched for in the past, and surface the content that best answers them. As a result, Google will
deliver content that they deem the most authoritative on the topic.
Essentially, the pillar-cluster model is a topic-based based content strategy. This means that you generate and
organize ideas for your blog by topic.
Review websites
The social timelines of prominent influencers, Featured in the media they consume (articles, videos,
podcasts)
The surround-sound methodology takes this idea and amplifies it by challenging the notion that your owned
channels and assets are not enough to create true brand awareness. You should also appear everywhere else
someone goes to consider products..
A/B Testing for
CTAs
The Skyscraper
Backlinking Method
Pillar-Cluster Model
The Surround
Sound Method
Improve Conversion Rate on Existing Assets by Testing Variables
so there's no one-size-fits-all formula for designing the most optimal CTAs. To figure out which
CTA design or copy will produce the best results for your company
ou'll get guidelines for A/B testing, learn what variables to test, and gain access to a simple
significance calculator to track your results.
Obtain Links for Increased Traffic and Improved SEO Signals
One method for earning high-quality links is by performing email outreach to ask other websites that have the
same or higher domain or page authority score than you to link to your top content. You should also make sure
your content is relevant to the referring website's content.
www.brandbaysocial.com
www.brandbaysocial.com
WHAT’S IN IT
FOR YOU?
•Brand Building by our expert teams.
•Improved Brand presence
(Surveys, Score, Brand Building).
•We give you S.M.A.R.T
(Specific, Measurable, Achievable,
Relevant, Time Bound) results as per
your brand requirements.
•Better Cost Vs Leads Ratio and Higher ROI
•We are One Stop Shop for Social media branding
and Online Digital Marketing Solutions.
•Offering High quality traffic.
•Unique user experience(UI/UX)with our
graphics and creatives.
www.brandbaysocial.com
•Racing your Social media followers, Market presence and Client
engagement.
•Unique dashboards with our customized Web development and
Apps, carefully crafted/ tailored for your specific business
needs.
•Handling your Brand Relationships by our PR and Events team.
•Our consulting teams available at your service 24/7.
www.brandbaysocial.com
road map so far
product
launch
BLOGS
DEVELOPMENT
OF PRODUCT
PROJECTS
UP
CREATIVES EXeCUTION
&DELIVERY
www.brandbaysocial.com
future road map
AI based
leadgen technices
kick start
of pr &advertisment
establishing bbs
in USA
hiring and expansion
of team
tools and interactive
dashboard
implementation
of advance marketing
technologies
www.brandbaysocial.com
expanding our wings
horizontally and
vertically
MORE TOOLS, MORE SALES, MORE REVENUES WITH
BRANDBAY SOCIAL
OUR VISION/ SUMMARY
W W W . B R A N D B A Y S O C I A L . C O M
THANK YOU
W W W . B R A N D B A Y S O C I A L . C O M
BRANDBAY SOCIAL
BRANDBAY SOCIAL
Transform your Brand in Social Era

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brandbay social bbspptx.pdf

  • 1. BRANDBAYSOCIAL T R A N S F O R M Y O U R B R A N D I N S O C I A L E R A www.brandbaysocial.com
  • 2. www.brandbaysocial.com WELCOME TO OUR COMPANY BRANDBAYSOCIAL is a digital marketing agency that helps businesses grow online. we offer a wide range of services,including Branding, Social Media Marketing, Online Marketing, Web Design and Development, PR and Advertising etc. LEARN MORE
  • 3. TRISHNA BHOGIREDDY CEO,DIRECTOR. A well-known technology Entrepreneur and establised multiple companies in IT and digital marketing space. sucessfully running Business. Possesses over 18 years of overall experience spanning Technology Leadership, Tech-Strategy, People Leadership, Sales, Marketing and Business Development. Strong understanding of the business as well as the legal aspect of running business. Strategic thinker with long- term vision of the business, Natural leadership experience with large workforce. W W W . B R A N D B A Y S O C I A L . C O M
  • 4. WW.brandbaysocial.com INDEX INTRODUCTION WHAT WE OFFER? WHAT’S IN IT FOR YOU? OUR CLIENTS FUTURE.. HOW FAR? OUR VISION/SUMMARY
  • 5. www.brandbaysocial.com INTRODUCTION •We create your “The Social Brand”, Help you to achieve your S.M.A.R.T (Specific, Measurable, Achievable, Relevant, Time- Bound) Goals. •BBSocial helps you transform your brand in this Social Era, We offer best in class marketing solutions at optimized cost. Description Here •We are BrandbaySocial, The new age Digital Marketing Company with AI Integrated Branding/Marketing Solutions.
  • 6. www.brandbaysocial.com WHAT WE OFFER? 1)BRAND BUILDING 2)PERSONAL BRANDING 3)SOCIAL MEDIA MARKETING 4)ONLINE MARKETING 5)WEB DESIGNING AND GRAPHICS 6)PR AND ADVERTISING 7)CONSULTING AND SERVICES
  • 7. www.brandbaysocial.com SOCIAL MEDIA MARKETING •FACEBOOK ADVERTISING •INSTAGRAM ADVERTISING •STRATEGY AND IMPLEMENTATION •SETTING UP WITH CUSTOM PROFILE DESIGNING •MANAGEMENT OF ALL SOCIAL MEDIA PLATFORMS •SOCIAL CAMPAIGNS
  • 8. •AI SUPPORTED SOCIAL MEDIA MARKETING •SEO MARKETING •CONTENT MARKETING •EMAIL MARKETING •INFLUENCER MARKETING •AI POWERED LEADGEN •INTEGRATION AND DEPLOYMENT OF VARIOUS MARKETING TOOLS ONLINE MARKETING www.brandbaysocial.com
  • 9. •BRAND PORTFOLIO MANAGEMENT •BRAND MAKEOVER •SURVEY AND AUDITS •PERSONAL BRANDING •PR AND THOUGHT LEADERSHIP CAMPAIGNS www.brandbaysocial.com BRAND BUILDING
  • 10. www.brandbaysocial.com PERSONAL BRANDING Personal branding is all about discovering what makes you special, and then communicating it to the right people, through multiple channels. It describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition Description Here LEARN MORE
  • 11. www,brandbaysocial.com •ECOMMERCE AND LANDING PAGES DESIGNING •HOSTING, SECURITY AND MAINTENANCE WEB DESIGNING AND GRAPHICS DESIGNING WEB DESIGN GRAPHIC DESIGN CUSTOMIZED UX AND UI DESIGN
  • 13. -We work out a strategic marketing framework of S.M.A.R.T {Specific, Measurable, Achievable, Relevant, Time bound} goals. -E-commerce and Conversion Rate Optimization. -We provide Best Customer Experience. -NextGen marketing strategies using the data captured from various marketing channels. -We develop an intimate understanding of our consumers and what their interests -We work closely with brands to understand their objectives -We weave unforgettable brand stories to captivate existing and new costumers for maximum reach and engagement -We continuously track results of campaigns on various platforms. With these insights, we optimise campaigns in real time for optimal performance ADVANCE LEVEL OF MARKETING WE USE www.brandbaysocial.com
  • 14. our marketing techniques Contextual Marketing Podcasting Blog Title Optimization The Pillar-Cluster Model Add a subheading Retargeting Historical Optimization Value-Add Emails Brand Extensions Community Building The Skyscraper Backlinking Method Brand Storytelling Digital PR THE SURRONDED SOUND METHOD Video Marketing A/B Testing for CTAs www.brandbaysocial.com
  • 15. Brand Storytelling Digital PR Podcasting Retargeting Researchers have proven that storytelling is the best way to capture people's attention, bake information into their memories, and resonate emotionally with them. The human brain is programmed to crave, seek out, and respond to well-crafted narrative. Needless to say, people spend more time on social media than ever before. And public relations professionals are pivoting their strategy from solely focusing on placing their stories in news outlets' publications to concentrating on driving traffic to their websites and social media profiles too. In order to successfully pitch your stories to journalists and news outlets nowadays, you need to account for the content that performs well on their social media profiles and their publication. In reality, they'll only listen to it if it can hold their attention and, ultimately, entertain them. Here's where the technique part comes in: Many podcasts rely on a host/guest model. This model is wildly successful because hosts can tap into the audience that the guest brings in and vice versa. It's a mutually beneficial arrangement so long as both sides promote effectively. Retargeting, also known as remarketing, is the strategy of directly advertising to users who have shown interest in a product, application, or other conversion, but who have in some way lapsed from completing the conversion or retaining interest. www.brandbaysocial.com
  • 16. Community Building Contextual Marketing Video Marketinging Brand Extensions One of the best ways to increase engagement and brand awareness is by building relationships with prospects, users, customers, and other individuals in the industry. Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. In context targeting, advertising media are controlled on the basis of the content of a website using linguistic elements. Video has overtaken blogs and infographics as the number one form of media used in content strategy. There's a couple reasons for this: It's flexible. You can create video for YouTube, embed it on your blog, share it on social media, and more. It's a different kind of organic play. Google shows videos in the SERPs (search engine results pages). YouTube is also a search engine in its own right and is the second most visited site after Google itself. These initiatives are called brand extensions, and they allow companies to leverage their brand awareness and equity to create more revenue streams. For example, Reese's entering the cereal market with their peanut butter and chocolate "Reese's Puffs" product. www.brandbaysocial.com
  • 17. Value-Add Emails Historical Optimization Audience Segmentation Marketing Automation Improve Engagement and Earn Goodwill During Nurturing Process Email is more of a channel than a tactic, but let's start with why the channel is an important one. Did you know that Americans spend up to five hours checking their email, and the channel is by far their preferred way to receive updates from brands? Drive Traffic By Improving Existing Assets Today, the groundbreaking revelation rings louder than ever -- 89% of our monthly blog views currently come from posts that were published at least six months prior, and we've developed an entire strategy dedicated to refreshing and republishing these historical pieces of content. Create a More Personalized Experience to Improve Nurturing In a world overflowing with digital noise, creating irrelevant or unwarranted content won't catch anyone's attention. To email the right person the right content at the right time, consider leveraging audience segmentation, which separates your subscriber database into specific, accessible groups of people based on personal attributes like their demographics, psychographics, and behavioral information. Enhance Efficiency of Email Campaigns Automation is the process of using technology to eliminate manual actions and trigger repetitive or programmable functionality in an automatic way. Marketing automation applies this principle to your CRM and email marketing activities, allowing you free up time and get your message out at scale. www.brandbaysocial.com
  • 18. Drive Traffic By Establishing Topic Authority Google has evolved to recognize topical connections across users' queries, look back at similar queries that users have searched for in the past, and surface the content that best answers them. As a result, Google will deliver content that they deem the most authoritative on the topic. Essentially, the pillar-cluster model is a topic-based based content strategy. This means that you generate and organize ideas for your blog by topic. Review websites The social timelines of prominent influencers, Featured in the media they consume (articles, videos, podcasts) The surround-sound methodology takes this idea and amplifies it by challenging the notion that your owned channels and assets are not enough to create true brand awareness. You should also appear everywhere else someone goes to consider products.. A/B Testing for CTAs The Skyscraper Backlinking Method Pillar-Cluster Model The Surround Sound Method Improve Conversion Rate on Existing Assets by Testing Variables so there's no one-size-fits-all formula for designing the most optimal CTAs. To figure out which CTA design or copy will produce the best results for your company ou'll get guidelines for A/B testing, learn what variables to test, and gain access to a simple significance calculator to track your results. Obtain Links for Increased Traffic and Improved SEO Signals One method for earning high-quality links is by performing email outreach to ask other websites that have the same or higher domain or page authority score than you to link to your top content. You should also make sure your content is relevant to the referring website's content. www.brandbaysocial.com
  • 19. www.brandbaysocial.com WHAT’S IN IT FOR YOU? •Brand Building by our expert teams. •Improved Brand presence (Surveys, Score, Brand Building). •We give you S.M.A.R.T (Specific, Measurable, Achievable, Relevant, Time Bound) results as per your brand requirements.
  • 20. •Better Cost Vs Leads Ratio and Higher ROI •We are One Stop Shop for Social media branding and Online Digital Marketing Solutions. •Offering High quality traffic. •Unique user experience(UI/UX)with our graphics and creatives. www.brandbaysocial.com
  • 21. •Racing your Social media followers, Market presence and Client engagement. •Unique dashboards with our customized Web development and Apps, carefully crafted/ tailored for your specific business needs. •Handling your Brand Relationships by our PR and Events team. •Our consulting teams available at your service 24/7. www.brandbaysocial.com
  • 22. road map so far product launch BLOGS DEVELOPMENT OF PRODUCT PROJECTS UP CREATIVES EXeCUTION &DELIVERY www.brandbaysocial.com
  • 23. future road map AI based leadgen technices kick start of pr &advertisment establishing bbs in USA hiring and expansion of team tools and interactive dashboard implementation of advance marketing technologies www.brandbaysocial.com expanding our wings horizontally and vertically
  • 24. MORE TOOLS, MORE SALES, MORE REVENUES WITH BRANDBAY SOCIAL OUR VISION/ SUMMARY W W W . B R A N D B A Y S O C I A L . C O M
  • 25. THANK YOU W W W . B R A N D B A Y S O C I A L . C O M BRANDBAY SOCIAL BRANDBAY SOCIAL Transform your Brand in Social Era