SlideShare a Scribd company logo
Innovative Technology  in your Marketing Plan
Did You Know...
What Will You Learn Today? ,[object Object],[object Object],[object Object]
Web Site ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],grownebraska.org/blog
Video Blogging ,[object Object],[object Object]
Online Reviews ,[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],twitter.com/grownebraska
Secrets of the Trade ,[object Object],[object Object]
YouTube and Podcasting ,[object Object],YouTube.com Neal Ely Podcast
Flickr – The Power of Photos ,[object Object],[object Object],[object Object],www.flickr.com/photos/grownebraska/
Professional Photography is Critical
Content is Still King ,[object Object]
Repetition is Key. Repetition is Key. ,[object Object]
Other Social Media Must-Haves ,[object Object],[object Object],[object Object],[object Object],[object Object]
QR Codes ,[object Object],[object Object],[object Object]
Zero Moment of Truth
Register with Directories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Discounts ,[object Object],[object Object],[object Object],[object Object]
What's the ROI?
Put It All Together ,[object Object],[object Object],[object Object],[object Object]
Tying it in with Traditional Media ,[object Object],[object Object],[object Object]
Time Saving Tools ,[object Object],[object Object]
Measuring Your Success ,[object Object]
Google Analytics ,[object Object]
Google Alerts ,[object Object],[object Object],[object Object]
Google Alerts Example Google Blogs Alert for:  "GROW Nebraska“ Flavors of Nebraska |  GROW Nebraska  Blog By sara  As a high school senior, I applied for a job as a Nebraska Vacation Guide – the people who spend their summer handing out information about Nebraska tourism. GROW Nebraska Blog - http://www.growneb.com/blog/  Google Web Alert for:  "GROW Nebraska“ Causes on Facebook |  GROW Nebraska Facebook is a social utility that connects people with friends and others who work, study and live around them. People use Facebook to keep up with friends,  ... GROW Nebraska™ - Photography Featuring genuine handmade products from Nebraska.  GROW Nebraska ™ businesses products include, woodcrafts, furniture, gourmet foods, gifts,  ...
Other Analytics Tools ,[object Object],[object Object],[object Object]
And don't forget... ,[object Object],[object Object],[object Object]
Learn More ,[object Object],[object Object],[object Object],Thank You!

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Innovative Technology to use with Small Business Marketing

  • 1. Innovative Technology in your Marketing Plan
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  • 28. Google Alerts Example Google Blogs Alert for: "GROW Nebraska“ Flavors of Nebraska | GROW Nebraska Blog By sara As a high school senior, I applied for a job as a Nebraska Vacation Guide – the people who spend their summer handing out information about Nebraska tourism. GROW Nebraska Blog - http://www.growneb.com/blog/ Google Web Alert for: "GROW Nebraska“ Causes on Facebook | GROW Nebraska Facebook is a social utility that connects people with friends and others who work, study and live around them. People use Facebook to keep up with friends, ... GROW Nebraska™ - Photography Featuring genuine handmade products from Nebraska. GROW Nebraska ™ businesses products include, woodcrafts, furniture, gourmet foods, gifts, ...
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Editor's Notes

  1. In today’s ever changing world, having a web site is important so you can be reached not just locally, but also regionally, nationally and globally. You can expand the sales of your service or product by allowing more people access
  2. Updating any site regularly means fresh content which is what the search engines thrive on. If you are blogging correctly, you’ll update information or add posts at least once or twice a week. It’s an easy way for people to link to you. Blog stories can be pulling in web sites upon request, creating more reciprocal links. It’s a great way to add a personal touch to your business. Let readers learn more about you and your product or service, creating trust. Get a FREE blog at Blogger.com GROW Blog - Launched in late June 2008 Over 6800 visits – approximately 2200 per month Our top referrer is Google Art Blog launched in late July 2008 2000 visits – approximately 800 visits/month Write articles that will relate not just to your business, but to your type of product and industry as well. Our promotion? A link on our homepage and sending information to our members – that’s it! The search engines are doing the rest. It’s easy promotion for your business.
  3. Updating any site regularly means fresh content which is what the search engines thrive on. If you are blogging correctly, you’ll update information or add posts at least once or twice a week. It’s an easy way for people to link to you. Blog stories can be pulling in web sites upon request, creating more reciprocal links. It’s a great way to add a personal touch to your business. Let readers learn more about you and your product or service, creating trust. Get a FREE blog at Blogger.com GROW Blog - Launched in late June 2008 Over 6800 visits – approximately 2200 per month Our top referrer is Google Art Blog launched in late July 2008 2000 visits – approximately 800 visits/month Write articles that will relate not just to your business, but to your type of product and industry as well. Our promotion? A link on our homepage and sending information to our members – that’s it! The search engines are doing the rest. It’s easy promotion for your business.
  4. Updating any site regularly means fresh content which is what the search engines thrive on. If you are blogging correctly, you’ll update information or add posts at least once or twice a week. It’s an easy way for people to link to you. Blog stories can be pulling in web sites upon request, creating more reciprocal links. It’s a great way to add a personal touch to your business. Let readers learn more about you and your product or service, creating trust. Get a FREE blog at Blogger.com GROW Blog - Launched in late June 2008 Over 6800 visits – approximately 2200 per month Our top referrer is Google Art Blog launched in late July 2008 2000 visits – approximately 800 visits/month Write articles that will relate not just to your business, but to your type of product and industry as well. Our promotion? A link on our homepage and sending information to our members – that’s it! The search engines are doing the rest. It’s easy promotion for your business.
  5. Twitter: Twitter.com is a mini-blog – a way to let others know what you’re up to right now. They call themselves a “real-time short messaging service.” You can automatically set up your blog to post to your Twitter account so you don’t have to. People can choose to follow your Twitter account to get up to date information on your business. GROW has 31 followers
  6. Twitter: Twitter.com is a mini-blog – a way to let others know what you’re up to right now. They call themselves a “real-time short messaging service.” You can automatically set up your blog to post to your Twitter account so you don’t have to. People can choose to follow your Twitter account to get up to date information on your business. GROW has 31 followers
  7. Podcasting is online audio or video content that is delivered via an RSS feed. You can pull it into a web site, download it on an iPod, or view it online, just to name a few. Neal Ely – podcast just released and is on YouTube
  8. Flickr allows members to network and extend their interests beyond their own photos. Photos on flickr can now show up in google images searches.
  9. Flickr allows members to network and extend their interests beyond their own photos. Photos on flickr can now show up in google images searches.
  10. In today’s ever changing world, having a web site is important so you can be reached not just locally, but also regionally, nationally and globally. You can expand the sales of your service or product by allowing more people access