This document provides tips for using Google+ to generate online exposure for professionals. It recommends optimizing your profile by answering client questions, sharing your story and details, and including links, skills and testimonials. It also suggests engaging with Google+ features like communities, circles, and hangouts to connect with relevant contacts and position yourself as a go-to expert. The overall goal is to leverage Google+’s 540 million active users and social signals to boost your online presence and reach within your target market.

1. 03
GOOGL
E+
TO
GENER
ATE
MASSIV
E
EXPOS

2. 12
MENTALROADBL
Did
you
Hear that?
DISCOMFORT,
ANXIETY AND
STRESS!

3. IMAGINe...
Using Google+ to Generate Massive Online Exposure
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2
3
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Learn how to properly optimize your profile
How to compel your fans and followers to take action
Gain new connections by expanding your reach
Establish you as the go-to professional within your market
05

4. THE POWER OF
GOOGLE+
540 Million
Active Users
Google+ is
Google
Local Search
Social Signals
THE
TIME
IS
NOW

5. optimize YOUR Profile
MAXIMIZE YOUR GOOGLE+ PROFILE POTENTIAL
14

6. STEPS TO A COMPLETE
PROFILEUSING ALL OF THE GOOGLE+ REAL ESTATE
Answer
client
questio
ns
Share
your
story
Don’t
forget
key
details
Share details
around the
process and
speak to specific
needs/concerns.
Tell them what
you do, why you
do it and why
they should
care.
Your profile should
include links, skills,
testimonials, success
stories, and any other
“WOW” details.

7. WRITE GREAT
CONTENTGreat content, written and shared consistently, creates
meaningful relationships with your target market.
19

8. Topics?
Inspiration is
everywhere!
• Answers to FAQ
• Video explanations of the
process
• How-to’s from affinity partners
such as mortgage, appraiser
or title company
INCLUDE:
MAKE IT
EASY!KEEP A “SWIPE” FILE WITH IDEAS

9. MANAGE
ContactsUse Google+ Circles to keep in front of
the right people on a daily basis.
22

10. Pro
consum
erpartner
RECRUI
TS
INDUSTRY
PROFESSI
ONALS
VENDOR
S AND
AFFINITY
PARTNE
RS
HOME
BUYERS
AND
SELLERS
POTEN
TIAL
RECRU
ITS

11. JOIN NICHE
SPECIFIC
COMMUNITIES
Communities connect you to the right people,
in the right place, at the right time.
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12. Google+
communi
ties
hyper
targeted
Like
mind
ed
pros
recruit
s
Local
vendors
and
business
es
Buye
rs
and
seller
s
Find + Connect + Engage

13. Creating goOgle+ circles
HOW GOOGLE+ CIRCLES CONNECT YOU TO WHAT (AND WHO) IS IMPORTANT
Use Circles like
you would lists
on Twitter or
Facebook
Add people to
lists as you
follow them to
keep things tidy
Create
notification
circles to
update certain
followers
Post to “Public” to
allow anyone to
view and
comment on
your content
Share with a
select group of
people to target
your specific
message

14. GET VISUAL
Use images to boost engagement and awareness.
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15. CREATE VISUAL
APPEAL
• Intentional
• Consistent
• Valuable
Stay “On Brand”1
Always Be:2

16. USE
GOOGLE+
HANGOUTSGOOGLE+ HANGOUTS BRING CONVERSATIONS
TO LIFE THROUGH THE POWER OF VIDEO.
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17. INTERVIE
WS
1
ANSWER
QUESTIONS
2
SHARE STORIE3
BECOM
E THE
LOCAL
EXPERTGOOGLE+ HANGOUTS
CAN POSITION YOU AS
THE GO-TO EXPERT
WITHIN YOUR AREA. PROVIDE
SOLUTIONS
4

18. The power of
google+
“The potential for businesses and professionals is
great - don’t ever forget that this is from Google
after all. Your activities on Google+ influence
search results. I’d rather be a search engine
trying to get social [than] a social site trying to get
search.” – Guy Kawasaki

19. Connect
with me
on
Social
Media
http://rebekahr.com/wtplus
GRAB THE BOOK
“WHAT THE PLUS!”
TWIT
TER
@rebek
ahradic
e
GOOGL
E+
+REBEK
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