This campaign aimed to raise awareness about climate change and motivate behaviour change through various techniques. It used images of a melting earth to symbolize the effects of climate change. The text in different sizes and colors emphasized the most important messages. Some impacts included increasing awareness about climate change and actions people could take to reduce their carbon footprint.

1. Social Action and Community
Media
Existing Product Research

2. Case Study: (campaign/organisation name)
Purpose:
- To bring global change to the way
people think about climate change
- To change attitudes about climate
change
- To raise awareness about the
effects of climate change
- To provide information about
climate change
- To campaign to reduce climate
change
- To influence mainstream media to
report on climate change
- To change voting behaviour
towards climate change
Aims:
This poster aims to inform people about
climate change and that we need to
start to do something about it.
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3. Techniques:
This poster used several different techniques to show just
what their message is.
They used an image of a stop watch with a smaller image
of earth in the centre, with most of the image
disappearing as time runs out.
The background is black to make the poster stand out
more as well, with everything else being brighter colours
to add contrast.
The text is different sizes to show which has more the
more important message to tell people.
The numbers that are against the black background are
grey to show that they are no longer part of the message,
where as the red numbers show how little time we have
before it’s too late.
3Creative Media Production 2012
Case Study: (campaign/organisation name)

4. Impact: Evidence of any change being brought about through projects
using words and or graphics.
4Creative Media Production 2012
Case Study: (campaign/organisation name)
Some change that climate change campaigns have brought about is that more
people are aware of climate change and what it means for our planet if we don’t do
anything to stop it.
Other impacts that these types of campaigns have had are that people who were
aware of climate change we able to learn about what they could do to help reduce
their carbon footprint; such as walking or taking public transport.

5. Case Study: (campaign/organisation name)
Purpose:
- To change attitudes about
smoking
- To raise awareness about
the dangers of smoking
- To provide information about
smoking
- To campaign to stop smoking
- To change voting behaviour
when it comes to smoking
- To infiltrate mainstream
media about the dangers of
smoking
Aims:
The aim of this campaign is to
inform people about the dangers
of smoking and the risks that
come with being a smoker.
5Creative Media Production 2012

6. Techniques:
This poster uses several different techniques to help
convey just what its message is.
The poster uses a rope that has been changed to look
like a cigarette to show just how dangerous smoking
could be.
The poster also has “smoking” and “suicidal” are in a
larger font and bold to make them stand out more from
the rest of the text.
The poster also uses a black background which makes it
stand out more and also makes the text stand out more
then if it was a white background with black text.
6Creative Media Production 2012
Case Study: (campaign/organisation name)

7. Impact: Evidence of any change being brought about through projects
using words and or graphics.
7Creative Media Production 2012
Case Study: (campaign/organisation name)
This type of campaign has had some impact on people who smoke on what the
effects on their bodies are.
These types of campaigns also provide people with statistics that they might not
have been aware of and could also inform people who are smokers who might not
be aware of some of the risks or how many people die from smoking each year.

8. Case Study: (campaign/organisation name)
Purpose:
- To raise awareness about how to
increase your mental health
- To challenge dominant
representations and agendas
about mental health
- To create/strengthen community
ties to improve people’s mental
health
- To provide information to people
about mental health
- To campaign to help people
increase their mental health
- To infiltrate mainstream media
about the effects of doing good for
your mental health
- To build relationships with
subjects to provide them with help
towards improving their mental
health
Aims:
The aim of this poster is to inform
people about how they could improve 8Creative Media Production 2012

9. Techniques:
This poster used several different techniques to show just
what their message is.
This poster uses a different colour for “good” to separate it
and make it stand out more from the rest of the text so
that people would fine it eye catching.
The poster also uses a darker background which makes
the text stand out more because it’s written in a lighter
colour.
This poster also has smaller text under the main message
to provide any extra info to people who might want to take
part in their activates and wants to know how to contact
them.
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Case Study: (campaign/organisation name)

10. Impact: Evidence of any change being brought about through projects
using words and or graphics.
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Case Study: (campaign/organisation name)
These types of campaigns

11. Case Study: (campaign/organisation name)
Purpose:
- To bring about global change
about sewage in the water
- To change attitudes about littering
in the oceans
- To raise awareness about the
amount of sewage in the oceans
- To create access to media
production for non-traditional
groups
- To provide information about the
damage to the oceans
- To campaign to help clean up the
oceans
Aims:
The aim of this poster is to inform
people about the damages that’s being
done to the oceans and what people
need to do about it.
11Creative Media Production 2012

12. Techniques:
This poster uses several different techniques to help
convey just what its message is.
This poster uses the image of a surfboard in a grave to
symbolize that if sewage keeps leaking into the oceans,
that people may never be able to surf or enjoy the beach.
The poster also includes several flowers on the board to
show that people are morning the loss of surfing.
The poster also has an obituary to make the poster look
more serious and helps to get the message across that
sewage is killing the waves.
The image also provides a web address to the site where
people can sign a petition to stop ocean littering and
waste.
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Case Study: (campaign/organisation name)

13. Impact: Evidence of any change being brought about through projects
using words and or graphics.
13Creative Media Production 2012
Case Study: (campaign/organisation name)