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WORKING TO A BRIEF
LO1
Tom Armstrong
CONTRACTUAL BRIEF
Definition
Contractual consists of a media company signing an agreement
to complete a specific task within a set time and a set fee.
Advantages
Having a specific brief will allow to find out what you need to do
without the unnecessary information.
Disadvantages
If the brief is broken then legal action will be put in place
therefor its very important you read everything carefully to
ensure you don't agree to do something you don’t want to do.
FORMAL BRIEF
Definition
A formal brief contains the necessary information needed to
complete a project. It provides a media company with a brief that
simply establishes the product they want.
Advantages
The brief contains only the information that you need (it gets
straight to he point and allows for you to have a clear
understanding of what needs to be done.
Disadvantages
A formal brief isn't always legally binding therefore if someone
doesn't follow the contract they may be able to get away with it.
This could be crucial for you.
INFORMAL BRIEF
Definition
A informal brief Is a contract that isn't documented and is
usually a verbal agreement.
Advantages
As the client and company discuss the contract and project, you
can be very free to do what you want with the project. This
consists of deciding on the completion date and what you can
add to the contract in your favor.
Disadvantages
This can be risky as there is no documentation of the contract.
CO-OPERATIVE BRIEF
Definition
When two or more companies are hired to work on a brief. This companies
will be required to work together to solve any problems. This is the only
brief where there is more than one company working together.
Advantages
With more than one company working on the project (more staff available)
you will be able to complete the task in the set time. Also with more
company's working on the project you will have a wider skill range working
to complete the task.
Disadvantages
If a disagreement occurs a negotiated brief would have to be filled out by
both companies. Another disadvantage would be that because there is going
to be two or more companies working on the project, there will be more
staff required to complete the project. This means you are going to have to
pay more people complete the project.
NEGOTIATED BRIEF
Definition
This relates to the co-operative brief. If one or more companies
working on a project comes to a disagreement they will have to
fill out a negotiated brief. Through this negotiation the brief
would be changed in order to please all company's.
Advantages
The advantage to this would be that your side of the
disagreement will be followed up, this meaning that the other
companies will have to accept and compromise with what you
want.
Disadvantages
If your company disagrees with the other companies that your
working with, you will have to compromise to allow for the
project to continue.
COMMISSION BRIEF
Definition
This is where a large company hires an smaller independent media
company to create a product for them.
Advantages
The product may then be used by the larger company for an
external client.
Disadvantages
This contract requires the larger company to pay the independent
media company the majority of the profits made by the product
(every time the product is sold, broadcasted and published the
independent company will be paid). This means the large company
wont make the full amount of money made from the product.
TENDER BRIEF
Definition
Advantages
Disadvantages
COMPETITION BRIEF
Definition
Advantages
Disadvantages
MY BRIEF
Which structure/structures will your client brief use?
Reference your reasons for choice/choices
READING THE BRIEF
Why is important to thoroughly read your brief?
READING THE BRIEF
What is the nature and demand of your client brief?
NEGOTIATING A BRIEF
Why is it important to discuss the brief with your client prior to
production?
NEGOTIATING A BRIEF
What are the advantages and disadvantages of employing discretion
with a brief?
NEGOTIATING A BRIEF
Are there any potential legal/ethical/regulatory issues with the brief’s
proposed product?
NEGOTIATING A BRIEF
Amendments you have considered to:
The Product
The Budget
The Conditions
OPPORTUNITIES
What opportunities could this brief allow you to explore?
Self Development
Learning new skills
OPPORTUNITIES
Multi-skilling
Contributing to a project

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Working to a brief pro forma

  • 1. WORKING TO A BRIEF LO1 Tom Armstrong
  • 2. CONTRACTUAL BRIEF Definition Contractual consists of a media company signing an agreement to complete a specific task within a set time and a set fee. Advantages Having a specific brief will allow to find out what you need to do without the unnecessary information. Disadvantages If the brief is broken then legal action will be put in place therefor its very important you read everything carefully to ensure you don't agree to do something you don’t want to do.
  • 3. FORMAL BRIEF Definition A formal brief contains the necessary information needed to complete a project. It provides a media company with a brief that simply establishes the product they want. Advantages The brief contains only the information that you need (it gets straight to he point and allows for you to have a clear understanding of what needs to be done. Disadvantages A formal brief isn't always legally binding therefore if someone doesn't follow the contract they may be able to get away with it. This could be crucial for you.
  • 4. INFORMAL BRIEF Definition A informal brief Is a contract that isn't documented and is usually a verbal agreement. Advantages As the client and company discuss the contract and project, you can be very free to do what you want with the project. This consists of deciding on the completion date and what you can add to the contract in your favor. Disadvantages This can be risky as there is no documentation of the contract.
  • 5. CO-OPERATIVE BRIEF Definition When two or more companies are hired to work on a brief. This companies will be required to work together to solve any problems. This is the only brief where there is more than one company working together. Advantages With more than one company working on the project (more staff available) you will be able to complete the task in the set time. Also with more company's working on the project you will have a wider skill range working to complete the task. Disadvantages If a disagreement occurs a negotiated brief would have to be filled out by both companies. Another disadvantage would be that because there is going to be two or more companies working on the project, there will be more staff required to complete the project. This means you are going to have to pay more people complete the project.
  • 6. NEGOTIATED BRIEF Definition This relates to the co-operative brief. If one or more companies working on a project comes to a disagreement they will have to fill out a negotiated brief. Through this negotiation the brief would be changed in order to please all company's. Advantages The advantage to this would be that your side of the disagreement will be followed up, this meaning that the other companies will have to accept and compromise with what you want. Disadvantages If your company disagrees with the other companies that your working with, you will have to compromise to allow for the project to continue.
  • 7. COMMISSION BRIEF Definition This is where a large company hires an smaller independent media company to create a product for them. Advantages The product may then be used by the larger company for an external client. Disadvantages This contract requires the larger company to pay the independent media company the majority of the profits made by the product (every time the product is sold, broadcasted and published the independent company will be paid). This means the large company wont make the full amount of money made from the product.
  • 10. MY BRIEF Which structure/structures will your client brief use? Reference your reasons for choice/choices
  • 11. READING THE BRIEF Why is important to thoroughly read your brief?
  • 12. READING THE BRIEF What is the nature and demand of your client brief?
  • 13. NEGOTIATING A BRIEF Why is it important to discuss the brief with your client prior to production?
  • 14. NEGOTIATING A BRIEF What are the advantages and disadvantages of employing discretion with a brief?
  • 15. NEGOTIATING A BRIEF Are there any potential legal/ethical/regulatory issues with the brief’s proposed product?
  • 16. NEGOTIATING A BRIEF Amendments you have considered to: The Product The Budget The Conditions
  • 17. OPPORTUNITIES What opportunities could this brief allow you to explore? Self Development Learning new skills