Environmental Communications

The document discusses environmental communications and provides guidance on developing an effective environmental message. It notes that the environment is a major concern for many audiences and effective messages should be simple, understandable, and positive. It also recommends organizations conduct an audit to understand their environmental "exposure" and opportunities to communicate their role and impact. The document uses examples from the airline industry to illustrate how different companies can communicate credibly based on their operations and reputation. Overall, the key advice is to craft a believable yet impactful environmental narrative tailored to your specific organization and audiences.