The document discusses environmental communications and provides guidance on developing an effective environmental message. It notes that the environment is a major concern for many audiences and effective messages should be simple, understandable, and positive. It also recommends organizations conduct an audit to understand their environmental "exposure" and opportunities to communicate their role and impact. The document uses examples from the airline industry to illustrate how different companies can communicate credibly based on their operations and reputation. Overall, the key advice is to craft a believable yet impactful environmental narrative tailored to your specific organization and audiences.
environmental communication refers to the study and practice of how individuals, institutions, societies, and cultures craft, distribute, receive, understand, and use messages about the environment and human interactions with the environment. This includes a wide range of possible interactions, from interpersonal communication to virtual communities, participatory decision making, and environmental media coverage.
Risk Communication For Adapting To Climate Changeadubey2
Communicate risk of not adapting to climate change to policy makers and vulnerable community
To influence policy makers and community for modifying policies related to agriculture and water resources
The focus was on Bundelkhand region of Madhya Pradesh covering 12 villages
environmental communication refers to the study and practice of how individuals, institutions, societies, and cultures craft, distribute, receive, understand, and use messages about the environment and human interactions with the environment. This includes a wide range of possible interactions, from interpersonal communication to virtual communities, participatory decision making, and environmental media coverage.
Risk Communication For Adapting To Climate Changeadubey2
Communicate risk of not adapting to climate change to policy makers and vulnerable community
To influence policy makers and community for modifying policies related to agriculture and water resources
The focus was on Bundelkhand region of Madhya Pradesh covering 12 villages
Learning Objective: After completing this lesson students will be able to -
a) describe the concept of intergenerational justice
b) address the complexities relating to the objectives of implementing intergenerational justice
GIS as Information Technology’s Answer to the Environmental Pollution Problem...Celestine Achi
The threat to human and sub-human existence is no longer a new piece of information. By the moment, the print and electronic media report cases of environmental pollution and its effects. On the developed side of the globe, the
media’s ideas are taken into consideration for prompt action while the developing nations remain unperturbed, not
because they do not want to solve the problems but because environmental pollution is given little or no priority.
In case of doubt, consider the Niger Delta people of Nigeria whose environment is not as valuable as their oil’s
revenue generation to the powers that be.
To address air pollution, cities will need to work in coordination with nearby cities and at the regional level. This seminar will highlight key lessons from the Convention on Long-Range Transboundary Air Pollution (LRTAP) that can help cities integrate airshed governance strategies into their air pollution management plans and policies.
Did you know? Total global wealth just hit a new record. US and Europe are the main drivers, but also emerging markets like Asia Pacific and China. In China and India, millions have risen out of poverty to join the working middle class.
The bad news is that the rich and poor gap is not only chronic - it keeps widening. According to Credit Suisse and Oxfam the richest of the rich are getting richer. The top 1% wealthiest people now own 50% of all household wealth in the world.
At the same time, there are still far too many, who are living with far too little. According to the World Bank and Pew Research Centre, 2 billion people live on less than $3 a day and 71% of the world's population remain low income or poor (living on $10 or less per day).
Is this the kind of society we want - where a few have a lot and many have a little. Extreme unequal societies break with the democratic ideal and they are neither stable nor sustainable in the long run.
Learning Objective: After completing this lesson students will be able to -
a) describe the concept of intergenerational justice
b) address the complexities relating to the objectives of implementing intergenerational justice
GIS as Information Technology’s Answer to the Environmental Pollution Problem...Celestine Achi
The threat to human and sub-human existence is no longer a new piece of information. By the moment, the print and electronic media report cases of environmental pollution and its effects. On the developed side of the globe, the
media’s ideas are taken into consideration for prompt action while the developing nations remain unperturbed, not
because they do not want to solve the problems but because environmental pollution is given little or no priority.
In case of doubt, consider the Niger Delta people of Nigeria whose environment is not as valuable as their oil’s
revenue generation to the powers that be.
To address air pollution, cities will need to work in coordination with nearby cities and at the regional level. This seminar will highlight key lessons from the Convention on Long-Range Transboundary Air Pollution (LRTAP) that can help cities integrate airshed governance strategies into their air pollution management plans and policies.
Did you know? Total global wealth just hit a new record. US and Europe are the main drivers, but also emerging markets like Asia Pacific and China. In China and India, millions have risen out of poverty to join the working middle class.
The bad news is that the rich and poor gap is not only chronic - it keeps widening. According to Credit Suisse and Oxfam the richest of the rich are getting richer. The top 1% wealthiest people now own 50% of all household wealth in the world.
At the same time, there are still far too many, who are living with far too little. According to the World Bank and Pew Research Centre, 2 billion people live on less than $3 a day and 71% of the world's population remain low income or poor (living on $10 or less per day).
Is this the kind of society we want - where a few have a lot and many have a little. Extreme unequal societies break with the democratic ideal and they are neither stable nor sustainable in the long run.
Greenwash is with us, and unless we take action, it is likely to be with us to
stay. Greenwash is an environmental claim which is unsubstantiated (a fib)
or irrelevant (a distraction). Found in advertising, PR or on packaging, and
made about people, organisations and products. Greenwash is an old concept,
wrapped in a very modern incarnation.
Positive Social Impact Marketing - A Dummy's GuideFox & Hare
Powered by Fox & Hare
With research from Queen Mary University of London
Firstly, this report aims to help brands communicate the positive impact they have on society, and the natural world upon which society depends.
Secondly, we hope those of us who work for brands which have
negative impacts can use this report as information and inspiration to future-proof their careers and to help their company adapt. Thus realising the business benefits that come with positively impacting society and the environment.
Find us at https://foxandhare.co and let's use your positive social impact as a competitive advantage.
Who Will Be the Rock Stars of Corporate Sustainability?Victoria Zelin
This article was written in January, 2010, based on my presentation at the conference, Science, Wisdom, and the Future: Humanity's Quest for a Flourishing Earth in 2009. Published as a book of the same name in 2012 by Collins Foundation Press as a compilation of essays by scientists, philosophers, economists, educators, activists, artists and business people.
http://www.collinsfoundationpress.com/
“The Effects of Source Credibility Perceptions and Ego-Involvement on Green M...Lukas Treu
The present study examines the persuasive effects of green marketing appeals by corporations from industries with highly-publicized histories of environmental disregard, specifically multinational petroleum corporations (MPC’s). Prior research has been done regarding corporate environmental communication and perceived environmental legitimacy, or credibility regarding the firm’s relationship with the environment. Research specifically investigating the persuasive effectiveness of green marketing, however, by traditionally environmentally-unfriendly companies is extremely sparse. It is for this reason that this study attempted to measure audience perceptions of oil companies as credible sources of information. These perceptions were based off appeals by these companies focused on proper interactions with the environment. A secondary focus of the study was an examination of whether or not an audience member’s ego involvement with the environment significantly influences their likelihood of being persuaded by an appeal. The study was conducted with undergraduate students from a small, Midwestern liberal arts university serving as participants and specifically examines whether a televised, environmentally-based advertisement from Chevron Corporation entitled Untapped Energy increased the company’s perceived environmental legitimacy among viewers as well as how viewer involvement factors into this process.
Greenwashing, Marketing a Sustainable future (rev1zenthings
An overview on \'Greenwashing\', how marketing needs to be about the whole rather than the image, and the reasons why there will be such huge opportunities in this area in the near future - thanks to David Mackay and Stefaan Vandist (at Duval Guillaume)
This presentation summarises The Climate Institute’s report, Climate Smart Super: Understanding Superannuation & Climate Risk, which examines the impact of climate and carbon risks on retirement and superannuation savings, especially in Australia. Superannuation funds are often Australians’ biggest or second biggest asset but until now very few have had accessible information enabling them to take an active role in managing that asset against climate and carbon policy risks. This report (and presentation) offers a number of simple steps to assist people to engage with their super funds so that they can move from being accidental to active investors and start challenging the dangerous short term focus in business and politics that threatens retirement savings. For more information, visit www.climateinstitute.org.au/climate-smart-super.html
The growing public distress about the corporate world's impact on our environment is driving executives and investors alike to see their activities through an increasingly greener lens. From Dell to Caterpillar to Goldman Sachs, companies of all types and sizes are voluntarily communicating information to stakeholders about their business's impact on the environment.
A quick review of creativity and how to be creative. Slant is towards those working in large organizations such as government and big corporations, which may have a risk-averse culture.
In-depth discussion of three recent US mine crises and the communications strategies used to manage them. Includes review of crisis communications best practices.
Superstar CEOs and Hollywood actors know that generating visibility is critical to success. Putting your leaders out as the public face for your organization can help you too. Here's how to get started
Reviews the essential features of bureaucracies and the people who work there and provides tools to sharpen your conversations with them and improve reception of your ideas.
Selling The Vision - Financial Communications for Life SciencesPaul McIvor
A brief introduction to key communications principles for life sciences companies looking to raise money from venture capitalists, grants or public offerings. Teaches you how to market your value proposition effectively.
Discusses how to build innovation into business processes after the first 'big idea.' Intended originally for pharmaceutical and life sciences but applicable to other sectors.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
Environmental Communications
1. Rosetta Public Relations – Communications Briefing
January 2008
EVERYTHING’S GONE GREEN – ENVIRONMENTAL COMMUNICATIONS
The environment is rapidly becoming the communications environment. Concern over climate
change pervades the public discourse – 74 per cent of Americans believe global warming is
happening and, more tellingly, 72 per cent want their government to force major industries to cut
their emissions (Zogby, 2006). If you’ve experienced climate change first hand you are liable to be
more worried about it and to want more drastic action – for example, almost 70 per cent of
Australians, who are suffering from severe drought, support strong action to curb climate change
even if high costs are involved (Lowy Institute, 2006).
There are two lessons to be drawn from this:
Two Key Environmental Communications Facts
1. The space you are working in is (to varying degrees) about
the environment, whether or not your organization is
directly involved with environmental issues. Your story has
to fit.
2. Your audiences are sensitized, concerned and often worried
about the environment… even if you’re not talking to
them specifically about it.
Let’s examine the first point in more detail with two examples – your local hospital and an e-
commerce website. Neither is a typical environmental story. But the average North American
hospital produces about 20 lbs. of medical waste per patient, per day and about 20 per cent of that
is biohazardous (Canadian Medical Association, 2002).
E-commerce conveys an image of electrons moving silently and efficiently across global networks.
But how much energy does it take to power it? A typical server farm consumes the energy
equivalent of 57 barrels of oil every day. Your sector may not scream ‘environmental’ but it
inevitably is an environmental story at heart.
Start with an informal audit of your environmental ‘exposure’ and your opportunities, beginning
with your sector. A mining company has specific and obvious environmental communications
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2. imperatives – communicating compliance and conveying a perception of responsible stewardship
to name just two. But what about other sectors like transportation? Or a non-governmental
organization providing micro-credit programs in Africa? Or the military? A quick review of your
communications aims and responsibilities will be revealing. The audit should focus on three
questions:
Environmental Communications Audit – 3 Key Questions
1. What sort of story do you have to tell about your role in the environment?
This is usually about compliance with environmental regulation, adherence to industry
best practices or even just keeping up with your peer group. Identify your communications
responsibilities.
2. What sort of story do you want to tell about your role in the environment?
This speaks to how you want audiences to see you in relation to the environment. In
alignment with your brand, how do you want to position your organization relative to
environmental issues?
3. What sort of story can you tell?
Not everyone can be on the side of angels (e.g. environmental remediation firms,
Greenpeace) but everyone has an environmental story of some sort, even if it’s just
mitigating effect on the environment. Two factors affect your capacity to tell an
environmental story – (1) your deeds (words are never a substitute for action) and (2)
your organization’s principal activity, which will constrain your narrative and affect
credibility with your audiences (for example, Exxon Mobil can never tell a Body Shop-like
environmental story). What sort of environmental story will audiences believe, coming
from your organization?
THE AIRLINE INDUSTRY EXAMPLE
British journalist, George Monbiot, is an articulate critic of the airline industry, having coined the
phrase “flying is dying,” which has helped rally environmentalists to the cause. Most companies in
this sector are responding in some form, either as part of an industry consortium, or acting on
their own to put a green face on air travel. Here are two examples.
Irish discount airline, Ryanair, is known for rapid growth (from a single route in 1985 to 132
destinations in 2007), cheap flights and an irascible CEO – Michael O’Leary. Alaska Airlines is a
75 year-old US regional airline serving 70 destinations in North America.
Let’s apply the simple communications audit to these two companies:
1. What must Ryanair and Alaska Airlines say? Not much. They have to flag certain risk
factors in financial filings with securities regulators but there is no requirement for them
to discuss their impact on the environment or their environmental initiatives. However, it
would be prudent (given the actions of peers), to stake out some sort of environmental
position.
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3. 2. What do the companies want to say? Their positions are differentiated by the boldness of
the claims. According to an investor presentation (2007), Ryanair sees itself as the
“greenest, cleanest airline in Europe.” It also wants to remind audiences that airlines are
not the worst polluters in Europe. Alaska Airlines is more modest, claiming it wants to
“reduce our company’s impact on the environment.”
3. What can these companies say? They can outline how they reduce the environmental
impact of their operations. This can be done by emphasizing fleet modernization (Ryanair
has replaced its 25 year-old planes with new ones that pollute less; Alaska Airlines has
modified its aircraft to improve efficiency) and highlighting other fuel-saving initiatives.
They can’t argue that air transport is a green industry though.
There are rules to environmental communications. Don’t oversell the story or stretch belief.
When Ryanair’s CEO claimed that his company had cut CO2 emissions by half, no one believed
him and journalists called him on it, forcing him to retract the statement. Make it believable in
the context of your sector, your organization and the history of both. Match the boldness of your
statements with the reputation of your organization. Open-pit mining companies will have a hard
time selling themselves as ‘green’ companies.
And connect the dots for your audiences so that the implications are made clear (don’t rely on
them to draw the appropriate conclusions). Alaska Airlines’ environmental initiatives save 144
million gallons of fuel or (as the company contextualizes it) “the savings represent a 16.4 per cent
reduction in carbon dioxide emissions (3 billion pounds), which is equivalent to taking 271,000
cars off the road for one year.”
AUDIENCES FOR YOUR STORY
Now let’s get back to those worried audiences you have to connect with. According to a 2007
study by the Pew Research Center, the dominant public sentiment worldwide is worry over the
environment. Half the population of countries as diverse as Canada, the US, France, Britain,
Argentina and Slovakia say that environmental problems are the top global threat. More than
disease, war or economic hardship, it’s the environment that scares people. And a worried
audience has specific characteristics you need to keep in mind when communicating.
Talking about the environment, especially when discussing threats to it, generates a ‘dread factor’
with audiences. The threat to them from environmental damage is unclear, remote, diffuse and
difficult to quantify. Audiences also feel little control over the situation. The result is an inability
to (a) face the situation and (b) process information about it. Audiences may ‘turn off’
communications about the environment or at the least have difficulty taking in complex stories.
Interestingly, while negative facts dominate in other realms of communication, when it comes to
the environment, negative information generates dread and results in decreased message
reception. Similarly, the ‘chatter’ clogging the environmental communications channel and the
debates over climate change make connecting with audiences even more difficult.
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4. Communications must therefore be:
Simple
Understandable
Positive, if possible
Related to the specific
situation of the audience
FINAL THOUGHTS
Communicating environmental issues, or communicating other information in the constant
context of the environment, has specific challenges. You must tell complicated stories in charged
environments with audiences whose ability to process your messages is often compromised.
Determine what your story will be, based on your communications needs, objectives and the range
of possibilities open to your organization. When honing your story, remember the need to
communicate a credible narrative. You will also need to make the implications of your points
clear, given the stressed audiences you will be speaking to. You need to apply the basic tenets of
communicating to audiences under such conditions: simplicity, clarity, repetition and
contextualization if your message is to be well-received.
ABOUT THE AUTHOR
Paul McIvor is the founder of Rosetta Public Relations Inc., a Toronto-based communications
shop. Prior to creating Rosetta, Paul managed communications at the Ontario Ministry of Health
and Long-Term Care and on Bay Street, providing financial communications services.
416.516.7095 mcivor@RosettaPR.com www.RosettaPR.com
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