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Social Media 101 Webinar

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Julie Minevich
Julie Minevich

The document discusses social media strategies for organizations. It covers major platforms like blogs, Facebook, Twitter, YouTube and Flickr. Tips are provided for success on each platform, including determining resources, engaging users and using hashtags. Overall tips emphasize starting small, maintaining consistency, engaging audiences and integrating social media with traditional PR. Myths are debunked and ways to measure social media impact are presented, such as tracking calls-to-action and growth over time.

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Social Media 101 Lunch and Learn April 14, 2010
TODAY’S AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
TODAY’S SPEAKERS ,[object Object],[object Object],Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net Julie Minevich Social Media Strategist
The Shift Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net WEB 1.0 WEB 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHY SOCIAL MEDIA? ,[object Object],[object Object],[object Object],[object Object],Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
BLOGS ,[object Object],[object Object],[object Object],[object Object],Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
TIPS FOR SUCCESS: BLOGS ,[object Object],[object Object],[object Object],[object Object],Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
SOCIAL NETWORKING - FACEBOOK ,[object Object],[object Object],[object Object],[object Object],[object Object],Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
TIPS FOR SUCCESS: FACEBOOK ,[object Object],[object Object],[object Object],Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
MICROBLOGGING - TWITTER ,[object Object],[object Object],[object Object],[object Object],Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
TIPS FOR SUCCESS: TWITTER ,[object Object],[object Object],[object Object],[object Object],[object Object],Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
SOCIAL VIDEO SHARING - YOUTUBE ,[object Object],[object Object],[object Object],[object Object],Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
TIPS FOR SUCCESS: YOUTUBE ,[object Object],[object Object],[object Object],[object Object],Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
SOCIAL PHOTO SHARING – FLICKR ,[object Object],[object Object],[object Object],[object Object],Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net SOCIAL PHOTO SHARING – FACEBOOK
TIPS FOR SUCCESS: PHOTO SHARING ,[object Object],[object Object],[object Object],Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
SOCIAL MEDIA FOR EVENTS Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
OVERALL TIPS FOR SUCCESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
SOCIAL MEDIA MYTHS ,[object Object],[object Object],[object Object],Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Tips for Quantifying Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
 
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
WHAT’S NEXT? ,[object Object],[object Object],Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net Source: Madison Guy on Flickr Source: http://thelostjacket.com/
Integrating Social Media with Traditional Media April 2010
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New PR World ,[object Object],[object Object],[object Object]
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Ex. Facebook “What Color is Your Bra” ,[object Object],[object Object]
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Traditional Media Is Still Important ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IFAW Gift for Animals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Gift for Animals Digital News Release Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
 
Summary ,[object Object],[object Object],[object Object],[object Object]
QUESTIONS?

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