This document summarizes the key design elements of soap magazine conventions. It discusses common features like the masterhead, subheadings, buttons, and color schemes used to attract audiences and promote brand identity. Key points include using bold text and colors to make elements stand out, layering text over images to connect them, and featuring stars using lighting, makeup, and body language to draw readers in. The document also provides examples of how magazines employ straps, bars, and features to highlight additional content and encourage purchases.

1. Soap magazine conventions

2. Banner:
Master head: Brand identity, adds features, upper case
Familiar to reader, text in white font – standing out against red
brand identity, strap Date/editi
trusted brand Web address – above masterhead, on
Subheadings:
Bold – stands out Button – adds extra
Follow colour scheme feature
Barcode / price
Features:
Audience attraction /
desire to read more Colour scheme –
Organised,
Professional
Star:
Audience attraction,
Standing out – eye
contact
In front of masterhead; Main feature / anchor –
suggesting importance Gene hunt - ‘gene genius’
/ dominance portrayed over image
through body language
Intertextual reference - seen in other
and facial expression
programmes but Gene Hunt here

3. Masterhead: Date / Duration – 2
Bold, stands out against week edition
background – on a white Colour scheme:
strap to prevent blocking No order too it, mixture
images of different colour text
on different colour straps
/ over images so it’s
readable
Features: 6 images from
different soaps with
subheadings and on a
small strap line; what
soap it’s from.
No main feature / star,
Button: used to add an lots of stars, lots going
extra feature / highlight on
or add to another
feature
Anchorage – text
overlaying images Barcode / price

4. Masterhead:
Unique to brand Strapline: ‘Britain's biggest
Layered over star weekly glossy’ – sells the brand
Reader familiarity – brand loyalty
Star: Features:
Staged using artificial In keeping with the colour
lighting, make-up, body code, light pink colour
language and facial text
expression Use of italics throughout
Making eye contact with features
audience
Usually models used to
tell a narrative
Colour code:
Blue masterhead with
pink features and a black
subheading which relates
Strap: to the star as anchorage
Straps are used to add this is anchored through
extra features of what the use of jet black eye
else is inside the make-up to link with the
magazine to encourage jet black subheading.
the target audience to
purchase their product.

5. Masterhead:
Brand identity, Familiarity Banner:
Standardised font – recognisable adds extra feature – used for
advertising sky & virgin media on
this edition
Button:
TV & Satellite week used a
button to add an extra
feature in this edition Barcode /
price
Star:
Strap: yellow straps are Use of eye contact and
used to highlight clothing make the
features such as audience want to be like /
‘EXCLUSIVE PREVIEW’ to be the star
stand out to the
audience
Subheading:
Anchors text to image Features: 4 features in
through use of layers, organised style around
in keeping with colour the star
scheme
Colour coding: use of bright
colours to create a vibrant,
classy magazine