2. Banner:
Master head: Brand identity, adds features, upper case
Familiar to reader, text in white font – standing out against red
brand identity, strap Date/editi
trusted brand Web address – above masterhead, on
Subheadings:
Bold – stands out Button – adds extra
Follow colour scheme feature
Barcode / price
Features:
Audience attraction /
desire to read more Colour scheme –
Organised,
Professional
Star:
Audience attraction,
Standing out – eye
contact
In front of masterhead; Main feature / anchor –
suggesting importance Gene hunt - ‘gene genius’
/ dominance portrayed over image
through body language
Intertextual reference - seen in other
and facial expression
programmes but Gene Hunt here
3. Masterhead: Date / Duration – 2
Bold, stands out against week edition
background – on a white Colour scheme:
strap to prevent blocking No order too it, mixture
images of different colour text
on different colour straps
/ over images so it’s
readable
Features: 6 images from
different soaps with
subheadings and on a
small strap line; what
soap it’s from.
No main feature / star,
Button: used to add an lots of stars, lots going
extra feature / highlight on
or add to another
feature
Anchorage – text
overlaying images Barcode / price
4. Masterhead:
Unique to brand Strapline: ‘Britain's biggest
Layered over star weekly glossy’ – sells the brand
Reader familiarity – brand loyalty
Star: Features:
Staged using artificial In keeping with the colour
lighting, make-up, body code, light pink colour
language and facial text
expression Use of italics throughout
Making eye contact with features
audience
Usually models used to
tell a narrative
Colour code:
Blue masterhead with
pink features and a black
subheading which relates
Strap: to the star as anchorage
Straps are used to add this is anchored through
extra features of what the use of jet black eye
else is inside the make-up to link with the
magazine to encourage jet black subheading.
the target audience to
purchase their product.
5. Masterhead:
Brand identity, Familiarity Banner:
Standardised font – recognisable adds extra feature – used for
advertising sky & virgin media on
this edition
Button:
TV & Satellite week used a
button to add an extra
feature in this edition Barcode /
price
Star:
Strap: yellow straps are Use of eye contact and
used to highlight clothing make the
features such as audience want to be like /
‘EXCLUSIVE PREVIEW’ to be the star
stand out to the
audience
Subheading:
Anchors text to image Features: 4 features in
through use of layers, organised style around
in keeping with colour the star
scheme
Colour coding: use of bright
colours to create a vibrant,
classy magazine
