This presentation gives some useful tips on starting-up your eBusiness. It was delivered during the student entrepreneurship competition "ennovation 2012" (http://ennovation.gr). You can watch on YouTube the delivery of this presentation at http://youtu.be/pRJUSWnxuXU.

1. So ennovation 2012
You
Want
to
Start
an
eBusiness
huh?

2. @pgezerlis

3. Allow me to offer some advice?

4. Not
another
moron
offering
advice, I
had
enough…

5. Hey guys,
give him a
break, I
asked him to
do this
presentation
(Prof. G. Doukidis)

6. #1
Get a mentor who knows eBusiness
(you will be surprised how many will happily guide you to the “force”)

7. Do a
business
plan based
on numbers
in a
spreadsheet
#2

8. #3
Decide on being “alone” or with other partners in your e-start-up
(you will be surprised how much support a partner is at tough times)

9. Make clear the
roles for every
partner &
employee.
(Write them down!)
#4

10. #5
Attend as many business plan, start-up, funding events as you can
(not only to raise money, but to get experience and network)

11. Get as much free money as you can!
(From business plan competition awards, government grants, etc)
#6

12. Company
Culture
should be
at the top
of your
secret
recipe!
(Write it down!)
#7

13. #8
Decide in which country you will create and register your eBusiness

14. #9
Read books that inspire you
(I highly suggest THIS book for prospect eTailers)

15. Hire the best
people you
can find
(they are not
always the
most
expensive)
#10

16. For eBusiness, DO hire a Web Analytics person.
(and listen to him)
#11

17. #12
CASH FLOW, dude – NEVER forget the importance of monthly checks
(Hire a great accountant!)

18. #13
The CEO must know eBusiness KPIs (like e-mail Open Rate, hellooo!)
(I know many CEOs of eBusiness firms that don’t know their KPIs)

19. #14
Stop finding excuses that it’s not in your control to fix problems
(like “it’s the crisis”, “it’s the political system”, “I am unlucky” etc)

20. #15
Your Social Media strategy & presence is so important
(All aspects of your eBusiness must include a social media angle)

21. #16
Maximize Press coverage, there are ways to do it for free!
(Please read this http://www.seomoz.org/blog/92-ways-to-get-and-maximize-press-coverage)

22. #17
Be innovative in everything you do
(even in the painting of your delivery trucks)

23. #18

24. #19
Don’t launch at 100% (it’s too late), don’t launch at 50% (it’s too
early), LAUNCH at 75% (you will get valuable feedback from clients!)

25. #20
You will fail many times, it’s OK.
(“I can accept failure, everyone fails at something. But I can't accept
not trying”. Michael Jordan.)

26. #21
It’s OK to dream
#21

27. Υπομονή & Επιμονή
#22

28. Watch this 4min video of a Greek eTailer starting-up
(the fun, adventure, fights, problems, stress of a young team)

29. Feel free to
contact me
(presentation on slideshare.com)
(my blog on eBusiness)
@pgezerlis