This document provides 14 tips for startups to conduct marketing on a tight budget. The tips include getting a mentor for online marketing, focusing on crafting the right message, learning web analytics and social media, reading books for inspiration, attending startup events, building relationships with reporters and influencers, and maintaining patience and perseverance. The overarching message is that startups should utilize free or low-cost marketing strategies like building trust, creating engaging content, and leveraging relationships.

1. StartUp
Marketing
On
A
Tight
Budget

2. @pgezerlis

4. €
0
#1
2h/w
Get
a
mentor
who
knows
on-­‐line
Marke2ng
(you
will
be
surprised
how
many
will
happily
guide
you
to
the
“force”)

5. €
0
#2
wks
GET
YOUR
MESSAGE
RIGHT

6. €
25
#3
mo’s
Learn
Web
Analy2cs
Learn
how
to
communicate
ac2onable
data
to
HIPPO’s

7. €
up2u
Your brand should #4
a
lot
fall in love with
Social Media
(remember to train)

8. €
25
#5
spare
Read
books
to
inspire
you
and
your
culture
Inspira2on
will
improve
your
marke2ng
tac2cs

9. €
up2u
#6
fun!
Be
innova2ve
in
everything
you
do
(even
in
the
pain;ng
of
your
delivery
trucks)

10. €
0
#7
fun
Show
your
face
to
the
world!
You
are
not
only
a
domain
name
or
company
brand

11. €50/mo
3h/wk
e-­‐Mail
Marke5ng
Use
it
Effec5vely
#8

12. €
up2u
Your happy customers
GiveAll
is, probably, the best
marketing u will have
#9

13. €
0
#10
A
Lot
ANend
as
many
business
plan,
start-­‐up,
funding
events
as
you
can
(where
you
can
evangelise
your
idea
and
market
it
to
the
world)

14. €
0
#11
A
Lot
PR
Build
a
list
of
reporters,
bloggers
and
influencers,
send
PR’s
(SEOp2mised),
contact
preferences
.
On-­‐line
PR
is
the
new
PR

15. €
0
Market yourself #12
A
Lot
by creating Trust
in your website

16. €
N/A
#13
A
Lot
The product
is the
marketing

17. Υποµονή & Επιµονή
#14

18. Feel free to
contact me
(presentation on slideshare.com)
@pgezerlis