Why Food industry is not yet disrupted by new technologies and digital. When and why it will be disrupted.

1. Stefanos Falkonakis
eCommerce Strategist
Super Market Forum 2016
Greece - Athens

2. industries are being disrupted
point of disruption journey
stateofdisruption
music
travel
telecoms
fashion
transportation
logistics
health
&
science
food
energy
public
sector
Stefanos Falkonakis
eCommerce Strategist
Food is not disrupted…
YET

3. $130beCommerce FMCG Sales by 2025
28%Global FMCG online
Sales Growth in 2014
59%of households buying
FMCG products online
at least once in 2014
Online shoppers spend more
per trip
Stefanos Falkonakis
eCommerce Strategist
Food is not disrupted…
YET

4. food - not disrupted - yet…
Stefanos Falkonakis
eCommerce Strategist
Food is not disrupted…
YET

5. Instacart: $2 billion valuation
Amazon Fresh: expands in Europe
Door to Door Organic: 30% growth every year
Whole Foods: announced one-hour grocery delivery
Google Express: 100 merchants
Blue Apron: $50m investment
HOT eGrocery updates
Stefanos Falkonakis
eCommerce Strategist
Food is not disrupted…
YET

6. why Greek grocery has not been disrupted yet?
Stefanos Falkonakis
eCommerce Strategist
Food is not disrupted…
YET

7. convenience
and it will
come with a
price
Stefanos Falkonakis
eCommerce Strategist
Food is not disrupted…
YET

8. educate
the
customer
delivery
charges
&
minimum
basket
product
assortment
user
experience
waiting
for
delivery
Stefanos Falkonakis
eCommerce Strategist
Food is not disrupted…
YET

9. do you believe in love at a first sight?

10. most of
eGrocery
customer’s
DON’T
Stefanos Falkonakis
eCommerce Strategist
Food is not disrupted…
YET

11. avg. time for new
avg. time for returning
avg. time for loyal
desktop – checkout
Stefanos Falkonakis
eCommerce Strategist
Food is not disrupted…
YET

12. avg. time for new
avg. time for returning
avg. time for loyal
mobile app – checkout
Stefanos Falkonakis
eCommerce Strategist
Food is not disrupted…
YET

13. the winners in the race for
online supermarket sales will be
those players who can
establish the closest, most
personalized and most efficient
relationships with their
customers
Stefanos Falkonakis
eCommerce Strategist
Food is not disrupted…
YET

14. closest personalized efficient
o locations
o fast transactions
o UX/UI
o price
o omni channel
o openness
o fast
o loyalty
o content
o data & analytics
o up sell / cross Sell
o advertisement
o surprise
o help & support
o cost of delivery
o stock
o operations
o logistics
o warehouse
o cost of products
o freebies
Stefanos Falkonakis
eCommerce Strategist
Food is not disrupted…
YET

15. relationship
will pay back
the price
$$$$$$$$$$$$$
Stefanos Falkonakis
eCommerce Strategist
Food is not disrupted…
YET

16. Stefanos Falkonakis
eCommerce Strategist
Food is not disrupted…
YET

17. @sfalkonakis
falkonakis
Stefanos Falkonakis
eCommerce Strategist
Thank you
s.falkonakis@yahoo.com
Food is not disrupted…
YET