Digital Strategy And Marketing Executive Boardroom Strategy Session With Doyle Buehler
We often focus on the wrong things, at the wrong time, and leave too much up to chance or hope. Build it and they will come doesn’t work in the digital space. Content is king doesn’t work either. Automation is not a full solution either. There are sometimes too many factors to try to consider all at once. We fundamentally are missing some of the key ingredients to be able to build a clear and compelling marketing message, without the fluff.
Here's some of what we're going to be covering...
How to build a persuasive digital platform that speaks to your target audience
How to create a strategy and execute tactics so you can surround your buyers with a complete and experiential journey
How to position yourself in the top 3% of online businesses
How to create, drive and schedule your content that reflects your audience and their buying journey
How to maximise your content’s reach with a strategic alignment
How to generate more warm referrals and attract more prospects, and the underlying process that allows you to sell more
Your digital toolkit that will save you time and make you more productive
How to understand, develop and enhance the way that you manage your digital assets and ecosystem, through your DigitalGenius
State of Digital Q4 2019 Doyle Buehler digital strategy web eventDoyle Buehler
Ready to put your best business forward in 2020?
Digital is big, confusing and chaotic; how do we break it down and make it far easier for business to strategize, navigate and implement?
In this quarterly web event, we'll review:
- Look back at 2019 - highlights and changes we've seen
- Look forward at 2020 trends that will affect you
- Tips & tricks for owning your digital assets in 2020
- What's important to get your digital straightened out
- Shifting the strategic mindset of business
- The art of selling more online
You need to attend this web event if you are wanting to make your digital strategy and digital marketing easier, more efficient, and more effective for your business.
Learn how to detangle, translate, and transform from the chaos of busy-ness in the digital economy.
What are you going to get done?
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital m...Doyle Buehler
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital marketing by Doyle Buehler
Doyle is a world authority on digital transformation, a best selling author, podcaster, teacher and entrepreneur. He has consulted, coached, taught and inspired many in the areas of digital leadership, online marketing, social selling, social media marketing & digital strategy.
Doyle plays at the intersections of entrepreneurship and digital innovation, and has spent the past 16 years in the business world with multiple businesses and startups from around the world. He positions these digital leaders to think in a clearer, logical, more strategic manner for evolving their business.
Doyle host’s an iTunes podcast, Breaking.Digital, where he interviews digital marketing influences from around the world, discussing digital strategy and branding for B2B & B2C, and is a judge on the 2019 “Canadian Marketing Association Awards” and the “Australian Web Industry Association Awards
Digital Transformation Trends 2020 - What's Your Digital Strategy With Doyle ...Doyle Buehler
Digital Transformation Trends 2020 - What's Your Digital Strategy With Doyle Buehler
Get your PDF outlining the five core trends that will affect your business in 2020.
You may be surprised at what is coming, but also what is already here and what you have to deal with.
Trends are like glaciers - they don't really care who you are or what you do, or even if you try to move them out of the way - the bottom line is you can't move them, yet they can affect you greatly if you're not tuned into them properly, and understand why they are important.
Stop tinkering with your marketing in 2020. Make a positive change forward and find out what you need to know to make everything "click" online.
Put your best business forward find out what is most important to tune in to in the coming months, years and new decade.
Give yourself the help that you deserve with a complete and comprehensive roadmap for the future of your business.
Download now http://digitalmarketingtrends2020.respond.ontraport.net/
Put your best business forward and start planning your digital strategy.
Get started with defining your baseline and developing your digital genius and get a free copy of #Breakthrough: Unleash Your Remarkable Brand Value, Influence & Authority.
Perpetual leadershift - Digital strategy and change management go hand in handJenny Williams
The digital revolution is one of the most disruptive forces now at work in the business world. Transformation in response to this force requires most companies to rethink what digital really means. It is no longer sufficient to think in terms of web sites and other digital assets. Similarly, evolution is now so much more than focusing on managing discrete changes that a particular technical innovation may require, the speed of change requires a far more fluid and dynamic mode of management. This session will look at some of the heroes of the digital age and the key factors that enhance or hamper an organisations ability to rise to the challenge of a constantly evolving business environment.
Planning Your Digital Strategy Around The Customer JourneyNeil Henry
A short presentation on the importance of having a unified digital marketing strategy AND why focusing on your customers journey is the key to making it successful.
Digital strategy - An Overview on how to start winning onlinePatrick Herbert
Presented in 2017 at a public speaking event held by Expertise Events; The Gift and Lifestyle Fair, I was asked to give retailers at the event an overview on how they can be competitive in the digital environment, how to set a digital strategy and what the online marketing funnel looks like.
50 planners to watch in 2014 - The Planning SalonJulian Cole
Twitter list of the 50 Planners - https://twitter.com/emma_hines/top-50-planners/members
thanks @emma_hines and @E_for_M
50 planners to watch in 2014 was picked by The Planning Salon.The list is a mix of the top planning talent from across the globe as well as the next generation of planners. The list has diverse mix of planners from big markets like London and New York to emerging markets like Athens and Cape Town.
The Planning Salon is a platform for all planners around the world to meet and learn from our industry's greatest minds. It was started in 2013 to showcase some of the biggest stars of the industry, guests such as Gareth Kay, Rob Campbell and Heather LeFevre. Check out the interviews here; http://theplanningsalon.com/
State of Digital Q4 2019 Doyle Buehler digital strategy web eventDoyle Buehler
Ready to put your best business forward in 2020?
Digital is big, confusing and chaotic; how do we break it down and make it far easier for business to strategize, navigate and implement?
In this quarterly web event, we'll review:
- Look back at 2019 - highlights and changes we've seen
- Look forward at 2020 trends that will affect you
- Tips & tricks for owning your digital assets in 2020
- What's important to get your digital straightened out
- Shifting the strategic mindset of business
- The art of selling more online
You need to attend this web event if you are wanting to make your digital strategy and digital marketing easier, more efficient, and more effective for your business.
Learn how to detangle, translate, and transform from the chaos of busy-ness in the digital economy.
What are you going to get done?
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital m...Doyle Buehler
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital marketing by Doyle Buehler
Doyle is a world authority on digital transformation, a best selling author, podcaster, teacher and entrepreneur. He has consulted, coached, taught and inspired many in the areas of digital leadership, online marketing, social selling, social media marketing & digital strategy.
Doyle plays at the intersections of entrepreneurship and digital innovation, and has spent the past 16 years in the business world with multiple businesses and startups from around the world. He positions these digital leaders to think in a clearer, logical, more strategic manner for evolving their business.
Doyle host’s an iTunes podcast, Breaking.Digital, where he interviews digital marketing influences from around the world, discussing digital strategy and branding for B2B & B2C, and is a judge on the 2019 “Canadian Marketing Association Awards” and the “Australian Web Industry Association Awards
Digital Transformation Trends 2020 - What's Your Digital Strategy With Doyle ...Doyle Buehler
Digital Transformation Trends 2020 - What's Your Digital Strategy With Doyle Buehler
Get your PDF outlining the five core trends that will affect your business in 2020.
You may be surprised at what is coming, but also what is already here and what you have to deal with.
Trends are like glaciers - they don't really care who you are or what you do, or even if you try to move them out of the way - the bottom line is you can't move them, yet they can affect you greatly if you're not tuned into them properly, and understand why they are important.
Stop tinkering with your marketing in 2020. Make a positive change forward and find out what you need to know to make everything "click" online.
Put your best business forward find out what is most important to tune in to in the coming months, years and new decade.
Give yourself the help that you deserve with a complete and comprehensive roadmap for the future of your business.
Download now http://digitalmarketingtrends2020.respond.ontraport.net/
Put your best business forward and start planning your digital strategy.
Get started with defining your baseline and developing your digital genius and get a free copy of #Breakthrough: Unleash Your Remarkable Brand Value, Influence & Authority.
Perpetual leadershift - Digital strategy and change management go hand in handJenny Williams
The digital revolution is one of the most disruptive forces now at work in the business world. Transformation in response to this force requires most companies to rethink what digital really means. It is no longer sufficient to think in terms of web sites and other digital assets. Similarly, evolution is now so much more than focusing on managing discrete changes that a particular technical innovation may require, the speed of change requires a far more fluid and dynamic mode of management. This session will look at some of the heroes of the digital age and the key factors that enhance or hamper an organisations ability to rise to the challenge of a constantly evolving business environment.
Planning Your Digital Strategy Around The Customer JourneyNeil Henry
A short presentation on the importance of having a unified digital marketing strategy AND why focusing on your customers journey is the key to making it successful.
Digital strategy - An Overview on how to start winning onlinePatrick Herbert
Presented in 2017 at a public speaking event held by Expertise Events; The Gift and Lifestyle Fair, I was asked to give retailers at the event an overview on how they can be competitive in the digital environment, how to set a digital strategy and what the online marketing funnel looks like.
50 planners to watch in 2014 - The Planning SalonJulian Cole
Twitter list of the 50 Planners - https://twitter.com/emma_hines/top-50-planners/members
thanks @emma_hines and @E_for_M
50 planners to watch in 2014 was picked by The Planning Salon.The list is a mix of the top planning talent from across the globe as well as the next generation of planners. The list has diverse mix of planners from big markets like London and New York to emerging markets like Athens and Cape Town.
The Planning Salon is a platform for all planners around the world to meet and learn from our industry's greatest minds. It was started in 2013 to showcase some of the biggest stars of the industry, guests such as Gareth Kay, Rob Campbell and Heather LeFevre. Check out the interviews here; http://theplanningsalon.com/
A comprehensive Power point slide on Digital strategy and planning covering topics like Budget Forecasting, Data Visualization, Benchmarking, SWOT Analysis, KPIs and Analytics.
The Future of Social and Digital Ads: 6 Key TrendsZontee Hou
What's driving digital advertising in 2017? What will drive it in 2020? Understanding where digital advertising is now and will be in the future is key to planning and creating more effective advertisements.
This presentation, first given at Innovation Congress, is also summarized in a forthcoming blog post for ConvinceandConvert.com.
Want Zontee to speak for your organization? Visit zonteehou.com.
Best practice in sales and marketing alignment B2B Marketing
The B2B marketing world has changed dramatically. Today's marketer must be technically proficient, possess strong analytical skills and be innovative in their approach to aligning effectively with their sales counterparts. They must determine how they will increase demand creation through effective lead generation, inbound marketing and more impactful sales enablement with the sales organisation.
In his keynote, John Neeson will review five best practice strategies that are leveraged by high growth organisations for better alignment and effectiveness. Specifically, he will address the following:
•A best practice demand creation framework
•Strategies that best practice organisations are using to effectively align marketing and sales
•A marketing model for inbound, outbound and sales driven demand creation
•Best practice demand creation for the channel
•Identification of buying cycle phases and alignment of marketing activities and budget according to sales requirements in each phase.
10 Event Technology Trends to Watch in 2016Eventbrite UK
We’ve picked 10 exciting, innovative technologies that are gathering pace and adoption, and are likely to start appearing on your radar in 2016. Get ahead of the curve by learning more about them.
Digital Strategy - USF Digital Media CourseEric Ritter
Session Three of USF Digital Media course in the Zimmerman School of Advertising and Mass Communication.
Session Three - Digital Strategy goes over the basics of strategy and to apply it to digital.
Contact me on twitter if you have questions or want to download it: http://www.twitter.com/ericritter
Go Beyond Opens & Clicks: Using Data to Optimize Your Client's CampaignsLitmus
"It's ok, we have good open and click rates." How many times have you heard that from a client or colleague? A campaign's success is often based on a handful of metrics, but these rarely give a well-rounded portrait of true customer engagement.
Are open rates declining on mobile? Have desktop and webmail opens increased? How long do subscribers actually spend reading each message?
In this actionable webinar, we dive into the other (often more) important metrics your team should be using to develop your clients' emails.
Digital marketplaces change behaviors of people, organizations and businesses. They introduce new forms of value exchange that result from connecting supply and demand in a new way. Learn how your brand can use digital to grow.
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...Doyle Buehler
Creating a Social Media Digital Strategy for 2020 and Beyond - what you really need to know. Social media Marketing Summit social media summit 2019 social media strategy - Doyle Buehler digital strategy
Social Media Summit 2019 - Outline
"Creating a Breakthrough Social Media Digital Strategy for 2020 And Beyond"
Social media is maturing as an industry; it's simply not what it used to be. No longer can you just set up a profile, page or a group and hope that your businesses starts to see the "halo" effects. It is no longer just about your posts and likes. It's not about the number of fans. But, I'm sure you've already realised that, as drops in organic reach continue to slow businesses down.
You're only one click away from your competitors. Businesses without a solid digital strategy for their social media will not be able to breakthrough the clutter and noise of what is there and what is coming.
It's going to be a brave, new digital world in 2020 - but only for those businesses who take the time to create an effective strategy that aligns their value with what their audience is actively seeking to solve their challenges. And, a strategy that helps your business correct itself upright under all conditions that you encounter
is your digital strategy ready to support your business? Now's your chance to find out.
Here's what you will learn:
1. How to create digital 'moments' that moves your customer forward towards action
2. How being only 1º out of alignment will cause havoc to your business future, and how to correct to your true "course"
3. How to create a foundation and a keystone that showcases your real value to your audience
4. How to future-proof your business with a strategic architecture that provides flexibility and fluidity in your business, and gives you the focus to create your own breakthough
5. Social media canvases
6. Make a case study with the digital leadership index
Digital Transformation Project Failures. Agrinatura 2017Andrea Vaccarella
Why do digital transformation projects fail? How can we avoid such failures? Examples of innovation problems in education, communication and agriculture sectors. Example of Robots in Agriculture and Lesson learned to avoid common mistakes when dealing with digital transformation projects. Seminar held During Agrinatura 2017.
Disruptive Marketing for CMOs is the New NormalGeoffrey Colon
While many believe disruptive marketing strategies and tactics make sense for daily practitioners, they make even more sense for business decision makers and those who have the ability to influence entire organizations no matter the size.
In this presentation, Geoffrey Colon, communications designer and social data expert at Microsoft for Bing Ads, explains how CMOs need to view this new world in order to reallocate funds they spend on marketing in the near and long term future.
The world of the CMO shouldn't be about messaging or even narratives but how to inspire people to develop their own messages to carry to their network in our platform-centric world being reshaped daily by evolutions in technology.
To connect with Geoffrey follow him on LinkedIn or on Twitter @djgeoffe
Listen to his podcast Disruptive FM
Buy the book that inspired this presentation: Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal on AMACOM Books
http://geoffreycolon.net
http://amacombooks.org
This is the presentation that I gave to the Young Planners at Cannes 2014. The data herein is taken from survey distributed through @cheiluk, @yellif and @cr
This is an introduction to a model, that helps us understand digital communication. Afterwards you can discuss the goals and briefing foundation for a lot of cases you'll see in digital marketing
Red Ant: Digital Strategy Whitepaper 2011Brian Crotty
In 2009, the IAB (Internet Advertising Bureau) predicted that internet advertising – just one small part of a digital strategy - would
overtake TV advertising by the end of the year. This was inaccurate – according to the IAB’s own figures, internet ad spend
outstripped TV ad spend a good three months before the end of 2009. The UK is now the world’s first major economy to spend
more on online advertising than on TV – currently, the internet takes 23% of all advertising spend, compared with 21.9% for TV.
And, according to analysis by business consultants Price Waterhouse Coopers, over the last 12 months most digital media
categories grew by more than originally forecast, despite a challenging economic climate which frequently had a devastating
effect on other, more traditional marketing activities. Digital is clearly still the fastest growing area of marketing, customer
retention and engagement. Inevitably, digital channels and engagement through digital channels are now not only an expected
part of audience experience when connecting with a brand - they are often at the core of an audience member’s engagement
with a brand. Audience expectation has increased to such a level when considering brand engagement that:
• it is no longer acceptable for a brand to wait for the audience to visit
• brands must actively communicate to prosper
• positive engagement snowballs, arrogance creates stagnancy
Building a Roadmap for Digital TransformationTom Zorde
Executives know their organisations must learn, adapt and evolve to keep up with the accelerating pace of change. As the digital age brings changing consumer behaviours and an explosion of disruptive technologies, the challenge is to continually stay relevant while operating faster, smarter and cheaper.
To help leaders get on the front foot during digital disruption, Tom Zorde, Executive Advisor will take you through some of the avoidable mistakes, and often overlooked measures of a digital transformation roadmap.
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
Developing Your Digital Genius Through Storytelling - How To Grow Your Busine...Doyle Buehler
How to Grow Your Digital Genius to Accelerate Your Business Growth.
Design, develop & activate your breakthrough strategic digital marketing for rapid business growth.
Building Your Digital Genius With A #Breakthrough Digital strategy through storytelling.
Create a digital strategy foundation.
In the Digital Age, story matters now more than ever for the GROWTH of your business.
Wework Perth Entrepreneur Strategy 2019 Doyle Buehler Digital StrategyDoyle Buehler
The Entrepreneur Journey & Story HOW do you MANAGE Your HURDLES AND SUCCESS of Business?
In the Digital Age, journey matters now more than ever for GROWTH.
If you have a strategy you can tell your true journey. You can GROW your business with a journey.
Wework Perth Entrepreneur Strategy 2019 Doyle Buehler Digital Strategy
Wework - knows the journey of their audience
Uber - knows the journey of their audience
Airbnb - knows the journey of their audience
YET…
WeWork founders did not get their startup to a $47 billion dollar company in just 9 years by constantly posting on social. They had a purpose. A Story. They took us on a journey.
A comprehensive Power point slide on Digital strategy and planning covering topics like Budget Forecasting, Data Visualization, Benchmarking, SWOT Analysis, KPIs and Analytics.
The Future of Social and Digital Ads: 6 Key TrendsZontee Hou
What's driving digital advertising in 2017? What will drive it in 2020? Understanding where digital advertising is now and will be in the future is key to planning and creating more effective advertisements.
This presentation, first given at Innovation Congress, is also summarized in a forthcoming blog post for ConvinceandConvert.com.
Want Zontee to speak for your organization? Visit zonteehou.com.
Best practice in sales and marketing alignment B2B Marketing
The B2B marketing world has changed dramatically. Today's marketer must be technically proficient, possess strong analytical skills and be innovative in their approach to aligning effectively with their sales counterparts. They must determine how they will increase demand creation through effective lead generation, inbound marketing and more impactful sales enablement with the sales organisation.
In his keynote, John Neeson will review five best practice strategies that are leveraged by high growth organisations for better alignment and effectiveness. Specifically, he will address the following:
•A best practice demand creation framework
•Strategies that best practice organisations are using to effectively align marketing and sales
•A marketing model for inbound, outbound and sales driven demand creation
•Best practice demand creation for the channel
•Identification of buying cycle phases and alignment of marketing activities and budget according to sales requirements in each phase.
10 Event Technology Trends to Watch in 2016Eventbrite UK
We’ve picked 10 exciting, innovative technologies that are gathering pace and adoption, and are likely to start appearing on your radar in 2016. Get ahead of the curve by learning more about them.
Digital Strategy - USF Digital Media CourseEric Ritter
Session Three of USF Digital Media course in the Zimmerman School of Advertising and Mass Communication.
Session Three - Digital Strategy goes over the basics of strategy and to apply it to digital.
Contact me on twitter if you have questions or want to download it: http://www.twitter.com/ericritter
Go Beyond Opens & Clicks: Using Data to Optimize Your Client's CampaignsLitmus
"It's ok, we have good open and click rates." How many times have you heard that from a client or colleague? A campaign's success is often based on a handful of metrics, but these rarely give a well-rounded portrait of true customer engagement.
Are open rates declining on mobile? Have desktop and webmail opens increased? How long do subscribers actually spend reading each message?
In this actionable webinar, we dive into the other (often more) important metrics your team should be using to develop your clients' emails.
Digital marketplaces change behaviors of people, organizations and businesses. They introduce new forms of value exchange that result from connecting supply and demand in a new way. Learn how your brand can use digital to grow.
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...Doyle Buehler
Creating a Social Media Digital Strategy for 2020 and Beyond - what you really need to know. Social media Marketing Summit social media summit 2019 social media strategy - Doyle Buehler digital strategy
Social Media Summit 2019 - Outline
"Creating a Breakthrough Social Media Digital Strategy for 2020 And Beyond"
Social media is maturing as an industry; it's simply not what it used to be. No longer can you just set up a profile, page or a group and hope that your businesses starts to see the "halo" effects. It is no longer just about your posts and likes. It's not about the number of fans. But, I'm sure you've already realised that, as drops in organic reach continue to slow businesses down.
You're only one click away from your competitors. Businesses without a solid digital strategy for their social media will not be able to breakthrough the clutter and noise of what is there and what is coming.
It's going to be a brave, new digital world in 2020 - but only for those businesses who take the time to create an effective strategy that aligns their value with what their audience is actively seeking to solve their challenges. And, a strategy that helps your business correct itself upright under all conditions that you encounter
is your digital strategy ready to support your business? Now's your chance to find out.
Here's what you will learn:
1. How to create digital 'moments' that moves your customer forward towards action
2. How being only 1º out of alignment will cause havoc to your business future, and how to correct to your true "course"
3. How to create a foundation and a keystone that showcases your real value to your audience
4. How to future-proof your business with a strategic architecture that provides flexibility and fluidity in your business, and gives you the focus to create your own breakthough
5. Social media canvases
6. Make a case study with the digital leadership index
Digital Transformation Project Failures. Agrinatura 2017Andrea Vaccarella
Why do digital transformation projects fail? How can we avoid such failures? Examples of innovation problems in education, communication and agriculture sectors. Example of Robots in Agriculture and Lesson learned to avoid common mistakes when dealing with digital transformation projects. Seminar held During Agrinatura 2017.
Disruptive Marketing for CMOs is the New NormalGeoffrey Colon
While many believe disruptive marketing strategies and tactics make sense for daily practitioners, they make even more sense for business decision makers and those who have the ability to influence entire organizations no matter the size.
In this presentation, Geoffrey Colon, communications designer and social data expert at Microsoft for Bing Ads, explains how CMOs need to view this new world in order to reallocate funds they spend on marketing in the near and long term future.
The world of the CMO shouldn't be about messaging or even narratives but how to inspire people to develop their own messages to carry to their network in our platform-centric world being reshaped daily by evolutions in technology.
To connect with Geoffrey follow him on LinkedIn or on Twitter @djgeoffe
Listen to his podcast Disruptive FM
Buy the book that inspired this presentation: Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal on AMACOM Books
http://geoffreycolon.net
http://amacombooks.org
This is the presentation that I gave to the Young Planners at Cannes 2014. The data herein is taken from survey distributed through @cheiluk, @yellif and @cr
This is an introduction to a model, that helps us understand digital communication. Afterwards you can discuss the goals and briefing foundation for a lot of cases you'll see in digital marketing
Red Ant: Digital Strategy Whitepaper 2011Brian Crotty
In 2009, the IAB (Internet Advertising Bureau) predicted that internet advertising – just one small part of a digital strategy - would
overtake TV advertising by the end of the year. This was inaccurate – according to the IAB’s own figures, internet ad spend
outstripped TV ad spend a good three months before the end of 2009. The UK is now the world’s first major economy to spend
more on online advertising than on TV – currently, the internet takes 23% of all advertising spend, compared with 21.9% for TV.
And, according to analysis by business consultants Price Waterhouse Coopers, over the last 12 months most digital media
categories grew by more than originally forecast, despite a challenging economic climate which frequently had a devastating
effect on other, more traditional marketing activities. Digital is clearly still the fastest growing area of marketing, customer
retention and engagement. Inevitably, digital channels and engagement through digital channels are now not only an expected
part of audience experience when connecting with a brand - they are often at the core of an audience member’s engagement
with a brand. Audience expectation has increased to such a level when considering brand engagement that:
• it is no longer acceptable for a brand to wait for the audience to visit
• brands must actively communicate to prosper
• positive engagement snowballs, arrogance creates stagnancy
Building a Roadmap for Digital TransformationTom Zorde
Executives know their organisations must learn, adapt and evolve to keep up with the accelerating pace of change. As the digital age brings changing consumer behaviours and an explosion of disruptive technologies, the challenge is to continually stay relevant while operating faster, smarter and cheaper.
To help leaders get on the front foot during digital disruption, Tom Zorde, Executive Advisor will take you through some of the avoidable mistakes, and often overlooked measures of a digital transformation roadmap.
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
Developing Your Digital Genius Through Storytelling - How To Grow Your Busine...Doyle Buehler
How to Grow Your Digital Genius to Accelerate Your Business Growth.
Design, develop & activate your breakthrough strategic digital marketing for rapid business growth.
Building Your Digital Genius With A #Breakthrough Digital strategy through storytelling.
Create a digital strategy foundation.
In the Digital Age, story matters now more than ever for the GROWTH of your business.
Wework Perth Entrepreneur Strategy 2019 Doyle Buehler Digital StrategyDoyle Buehler
The Entrepreneur Journey & Story HOW do you MANAGE Your HURDLES AND SUCCESS of Business?
In the Digital Age, journey matters now more than ever for GROWTH.
If you have a strategy you can tell your true journey. You can GROW your business with a journey.
Wework Perth Entrepreneur Strategy 2019 Doyle Buehler Digital Strategy
Wework - knows the journey of their audience
Uber - knows the journey of their audience
Airbnb - knows the journey of their audience
YET…
WeWork founders did not get their startup to a $47 billion dollar company in just 9 years by constantly posting on social. They had a purpose. A Story. They took us on a journey.
Digital Strategy And storytelling - District32 business leaders - doyle buehl...Doyle Buehler
Isn’t it cool - it’s the greatest time in history, as we have access to literally billions of people around the world.
Yet, it’s also the worst time in history because we have access to… literally billions of other people around the world.
Competition is fierce; you’re essentially 1-click away from disaster.
It’s never been easier to get your story out there, but it’s also the hardest time because there is so much more noise out there. Isn't business fun?
In the Digital Age, story matters now more than ever. If you have a strategy you can tell your true story. If you don't, you get lost in the noise of everything else.
We were born to tell stories & we know how to listen to them, but rarely how to tell them. The story is what gives your customer clarity & certainty.
It’s not a story about how awesome you are. Nor even how you might be the next “amazing” founder.
Nor how you are going to “change the world”. They’ve heard it all before.
Nothing seems to work in marketing? Can’t figure out who to blame?
Ask yourself, what’s your strategy & how are you telling your story?
Story matters in creating your own certainty, your own future for the real hero, your customers.
This is your strategy. Welcome to digital storytelling.
#digitaltransformation #strategy #leadership
The Invisible ROI Of Creating A Digital Asset For Any ExecutiveJanette Getui
We now live in a world where employers hire not based on resumes and CV's but on the information they find online. If you want to develop your executive presence and make your reputation your greatest asset, here's a simple solution.
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE With SEMrush w...Doyle Buehler
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE
This webinar is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online experience to drive sales and leads. Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable user experience, you’re only 1 click away from them leaving you forever.
No longer is your website the only thing that your audience will see; you need to be able to manage and utilise all of the different aspects of your value and your brand online. Every thing that you do online, and every channel that you engage in, exposes you to potential customers, as well as exposing why people are not clicking on what you have to offer.
Put simply, Every Body sees Every Thing online. And, if you are not prepared with a solid user experience, you will be left with no one buying and no business. You need to be prepared to deliver an amazing experience to every one you encounter online, at every step along the way to purchasing what you have to offer, whether it is a product or a service.
Are you able to provide proper value through all stages of your buying process within your digital ecosystem? This means being ready for people who want to buy from you right now, but also for 67% of your market that are just not ready to buy… yet. Find out now how to deliver your unique value to your entire audience, consistently, to grow your Return on Investment (ROI), drive more sales and more leads for your business.
This is the webinar that you have been waiting for, to get clarity and get control of everything that you do online.
In this Webinar on Thursday May 21th at 8:00 pm Sydney time, you will learn:
The 3 key strategies to de-clutter your web presence
What 3 tools are critical to building the ultimate user experience
How to coordinate your digital ecosystem so it is not confusing
How to manage your online presence to create raving fans and more importantly, qualified leads
What it takes to entertain and educate your audience
How to tune your website to meet the demanding needs of your audience
The 5 things you need to do to cut through the clutter and noise of online, and breakthrough with your own brand
Crave for digital success you’re just 5 steps away!TataBSS
While aspiring to attain digital success, it is important to push the envelope. Want to be a digital marketing expert who can attain success in all digital outcomes? Harness the power of the following 5 secret weapons that will lead you to guaranteed success.
Online marketing is a key part of any business marketing strategy. Learn about how proper integration of social media and other internet marketing techniques can boost the online visibility of your small business.
Always wondered how to grow your Personal Brand? Follow these practical tips to get the brand called You out there, use social media, public speaking and the media to your advantage
Generate UK Digital Marketing Strategy seminar 2012 Generate UK
slides from the various presentations at the Generate UK Digital Marketing Strategy seminar held in October 2012 at The Donnington Grove Hotel in Newbury.
8 Steps to the Ultimate Surprise & Delight Campaign Digital Roots
We can bet you've been appalled and underwhelmed by the level of customer service you've received by a company. Have you ever been pleasantly surprised and delighted by a brand's customer service?
Engineer a surprise & delight effort that will boost your reputation, leave your customers satisfied and draw your prospects in. After some observation and testing, we’ve come up with an 8-prong attack to the surprise & delight campaign. It involves big data, incredible insight, strong tools and the keen ability to pick out the perfect present.
Are you game?
Your surprise & delight campaign will put you in the history books with the likes of Albert Einstein and Constantine the Great. Or at least pump up your customer retention, revenue and brand loyalty. And probably rack up your Facebook fans & Twitter followers.
[TEMPLATE] The 7-Figures Case Studies Deck - RoySelbach.comRoy Selbach
This 7-Figure Case Studies Template is created to give you guidance in how to set-up the most converting case-study deck.
It’s perfect for people who want to start a business, entrepreneurs and salespeople looking to close more deals.
✅ The well-known, but poorly understood way to get a prospect over the finishline
✅ The little-known anatomy that makes a huge difference when closing a potential client
✅ The framework that completely changes everything
Get the full version 100% for free now! Download it for: https://royselbach.com/resources/7-figure-case-studies-template/
http://productprosystems.com - The Product Creation Manifesto is a guide to information marketing and creating information products. Written by Greg Rollett, the ProductPro, this guide will show you the "why" behind recording your own info products as well as practical tips that walk you through the creation of your very own information marketing products.
Similar to Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler (20)
The Future of Business Online - Pulse of Digital 2020 PresentationDoyle Buehler
What do we need to know about online business for 2021? What impact have we seen as a result of Covid, and what do we need to do differently? What is the future of business? What do you really need to know?
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Social Media Marketing with your iphone. We were born to tell stories & we intuitively know how to listen to them, but rarely how to tell them, or tell them with impact.
A website by itself doesn’t work - most of them are just brochures.
Build a website and no one shows up, SEO doesn’t really work anymore, the confusion for traffic. People going to your website and nothing happens - is the website a problem or is it traffic, which ads should I buy…? If your toolbox only has a hammer, every problem is a nail, content marketing for ‘free’ traffic...takes 6-12 months, doesn’t always work. Is it the website or is it the agency? Can’t figure out who to blame. What’s missing from this picture - The STORY, the digital strategy.
Presentation for the 2019 Non-Surgical Symposium Sydney
HOW TO CREATE A PURPOSE-DRIVEN MARKETING STRATEGY - Small Business Skills Sum...Doyle Buehler
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First, I need to ask you a question - Did you know that you could be missing out on 67% of your market?
My session will show you how to define this missing market, and develop a digital workflow that will help you assemble all of the pieces of your digital environment so that they are all working together.
I’m going to show you:
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The Art of Disruption - Frost & Sullivan Strategic Digital Marketing Event by...Doyle Buehler
The Art of Disruption - Frost & Sullivan Strategic Digital Marketing Event by Doyle Buehler
This is the Frost & Sullivan 18th Annual Digital Marketing Executive Conference 2017 Nashville
We often hear the expression, “disruption is all around us”, yet we mostly miss what this really means, and how it affects us and our business direction, and more importantly, what we can actually do about it.
The companies that are actually disrupting are the ones that are making successful strategic digital marketing decisions based upon critical digital strategies. This is where the disruption starts.
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Disruption is here. More is coming. And, your company can be at the forefront of it - by creating the environment for marketing disruption and transformation in your business.
In the “Art of Disruption”, you will discover:
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2. Framework strategies, that clearly and succinctly create the proper environment for businesses wanting to create their own disruption in their strategic marketing.
3. Critical factors on how to effectively create the disruptions within your own industry that lead to significant customer uptake and proper industry acknowledgment.
Businesses that disrupt their industries can become remarkable. And, those that don’t, will simply become irrelevant and close their doors. Which one are you?
Key Strategies To Building Your Authority Content Powerhouse By Doyle Buehler Doyle Buehler
Your Authority CONTENT PURPOSE?
DELIVER VALUE.
DELIVER LEADERSHIP.
Move YOUR AUDIENCE into your OWN digital ecosystem to continue the conversation.
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Your “VOICE”
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What Does Your Content LOOK Like?
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Three Key Takeaways:
Social media can be messy. Define how to integrate your branding across all your profiles. What profiles do I use? How do you create focus for yourself and your core audience?
Social media is BIG - Learn which channels are most important for your business. What channels should I start with?
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How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
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Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
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Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
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How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
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What you actually need for a working, qualifying, sales and leads funnel
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The problem is that it is not fully utilised for a proper digital strategy for businesses online. And, if it is not done properly - it simply doesn't exist online.
In this webinar, you will learn:
1. How to tell your brand story with images and videos
2. How to create a solid strategy that works across your entire digital ecosystem
3. How to increase your search ranking with some simple, easy to remember actions
4. How to create high performing visuals for a tuned audience
5. How to design your videos and visuals for maximum benefit to your audience
6. How to leverage visuals and videos into sales and lead opportunities
Digital Strategy and Online Marketing - How To Become The Ultimate Brand Auth...Doyle Buehler
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets with a remarkable digital strategy? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pieces together, to work FOR you.
How To Kick Ass Online Webinar - Part 3 Digital Leadership Website Sales Funn...Doyle Buehler
How to connect and re-align your website across your entire online platform.
What you actually need for a working, qualifying, sales and leads funnel.
Creating influence beyond your immediate reach through focussed advertising and analytics.
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your ATM, and how to put all of your digital ecosystem pieces together, to work FOR you.
Want to build and maintain a compelling competitive online presence using your ATM? Based upon Doyle Buehler's award winning digital strategy framework, this KPI series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together (strategy, social media, website, sales funnel, branding, content, advertising, SEO etc)
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Webinar 2 - Squeezing Social Media Through Your Brand Story
Tuesday, 19 May 2015 9:00pm
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How to enhance your brand story through videos and visuals.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
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People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
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Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
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In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
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2. Find ways to show EEAT
3. Repurpose across all platforms
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2) ‘Alternative’ Lead Gen - Advocacy
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Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
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So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
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Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
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Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
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• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
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Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
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2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
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In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
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The session will also cover data analysis techniques and criteria for graduating landing pages.
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Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Generative AI - Unleash Creative Opportunity - Peter Weltman
Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler
1. Future-proofing Your
Business With A
#Breakthrough Digital
Strategy
Doyle Buehler, MBA
@doylebuehler
Cutting Through The Chaos
Real World Knowledge
to Survive & Thrive In
The Age of Digital
4. What’s Your Inflection Point?
@doylebuehler
What is the point that you will ‘change’ for the better?
5. *In business for 17+ years
*Built multiple tech/ecomm startups
*Expanded around the world
*Top 40 Fastest Growing Company in
Canada & #1 Fastest in the State
*Agency work with Fortune 100 Co’s
*Run a Global Strategic Digital Consultancy
Strategy & Storytelling for
the digital age.
@doylebuehler
6.
7. Today’s Agenda
1. Check-in & introduce yourself
2. Lots to go through in 2 hours
– Be active & participate & ask questions
– Have fun
3. Take Photos & videos – please tag
4. Your folder/worksheets
5. Your Goody-bag
6. Make a PLAN forward!
10. Isn’t it cool - It’s the greatest time
in history, as we have access to
literally billions of people around
the world.
11. It’s also the worst time in history,
because we have access to… literally
billions of other people around the
world.
Competition is fierce;
12. It’s never been easier to
get your ideas out there
with social media &
digital, but it’s the
hardest time because
there is so much more
noise out there
HOW do you GROW With
digital?
18. A website by itself doesn’t work -
most of them are just brochures.
Build a website and no one shows up,
SEO doesn’t really work anymore, the
confusion for traffic. People going to
your website and nothing happens - is
the website a problem or is it traffic,
which ads should I buy…? If your
toolbox only has a hammer, every
problem is a nail, content marketing
for ‘free’ traffic...takes 6-12 months,
doesn’t always work. Is it the website
or is it the agency? Can’t figure out
who to blame. What’s missing from
this picture - The Strategy.
It’s no longer just about your posts and likes.
It's not about the number of fans. But, I'm sure
you've already realised that.
21. • What’s the real story of business online?
• Community
• Connections
• Conversions
WHAT’STHEREAL STORYOFBUSINESSONLINE?
@DOYLEBUEHLERwww.TheDigitalDelusion.com
Conversations+
Community+
Connections=
Conversions
22. You're only one click away from your competitors.
Businesses without a solid digital strategy for their
business will not be able to breakthrough the
clutter and noise of what is there and what is
coming.
23. What does 2020 hold?
Weren’t we supposed to have flying cars?
24. It's going to be a brave, new digital world in 2020 - but only for
those businesses who take the time to create an effective
strategy that aligns their value with what their audience is
actively seeking to solve their challenges. And, a strategy that
helps your business correct itself upright under all conditions
that you encounter.
@doylebuehler
26. YET…
WeWork founders did not get their startup to a $47 10
billion dollar company in just 9 years by constantly
posting on social.They had a purpose. A Story.They
took us on a journey.
27. Wework - knows the journey of their audience
Uber - knows the journey of their audience
Airbnb - knows the journey of their audience
Do you?
28. In the Digital Age,
journey matters now
more than ever for
GROWTH.
If you have a strategy you can tell
your true journey. You can GROW
your business with a journey.
29. The journey is what gives your
customer clarity & certainty about
their future.
This is your strategy. You control the
narrative, the roadmap.
30. The keystone concept
First, we need a Growth
Framework; a ”Keystone”
methodology to hold all the
pieces of digital, “up”.
Your Business IS DIGITAL
& it is a Journey
37. Learn the rules like a pro, so you can break
them like an artist – Pablo Picasso
Learn the rules like a pro, so you can break
them like an artist – Pablo Picasso
38. The “Missing Bullets” is
your strategy.
“The armor doesn’t go where the
bullet holes are. It goes where the
bullet holes aren’t: on the engines”
– Abraham Wald
We have to look
deeper… the
“answer” is not
always right in
front of us.
@doylebuehler
40. What Are Your Biggest Challenges Online?
I experience these
challenges:
1. _____________
2. _____________
3. _____________
These are the obstacles I
see:
1. _____________
2. _____________
3. _____________
This is what really scares me:
1. _____________
2. _____________
3. _____________
This is where I want to be:
1. _____________
2. _____________
3. _____________
This is where I am now:
1. _____________
2. _____________
3. _____________
41. "Fears" of Online
Is there a market?
Transparency
Who does
'what', exactly?
What am I
supposed to
do?
Being off message
Risking my
online reputation
Bad experiences
Left feeling exposed
Incompetence
of others
Not sure what to do
Do I have enough
knowledge to be
dangerous?
Where does the
money go?Is there a guarantee?
Assuming it will work
Assuming it will
take care of itself
Is it worth the effort?
Who takes responsibility?
Abdication
Return on Investment
No results
Being judgedToo technical
Crossing the
digital 'barrier'
Credibility of provider
No authority
Conveying status properly
Techno-babble
No one can
really 'know' me
How to measure
Who can I trust?
Conscious
Incompetence
Proof
Don't know
where to start
No authority
Unsure of valid results
Unknown steps to take
Missing out
Not sure what to ask
How to present
business properly?
Improper branding
Status
Rules & compliance
Enough knowledge
What Are
Your Biggest
Fears of
Online?
43. Your Digital Challenge
1. We want to BE SEEN as: ____________
2. We want to BE HEARD as: ________________
3. We want to BE UNDERSTOOD as: __________
4. We want to be KNOWN for: ____________
56. The #Breakthrough Digital
Strategy Framework
1. Unleash your digital genius
2. Create a remarkable story worth
remembering
3. Build a compelling strategy that
delivers your unique value
65. What is Content?
• Not just a “blog”
– Ebooks, checklists, webinars, videos, web text, images,
infographics, stories, books, course, training…
• Educating Your Audience
• Creating awareness of ‘you’ (Profile/personal
branding)
• Informing about their “environment”
• Focused on YOUR keywords
66. What About Keywords?
• Yes, research!
– https://neilpatel.com/ubersuggest/
– http://www.semrush.com/
– https://answerthepublic.com/
More so, they distill out as PART of your VALUE
statements, Your digital strategy, and your specific
content!
67. • In your mind, what is the single most
important piece of information or knowledge
about your company?
• What are the top 5 “Hot Button” issues that
are relevant to your clients and prospects?
• What questions do most people ask or look
for, about you and your business? (FAQ/SAQ)
Not All Content Is Created Equally
73. “The use of images, videos,
infographics, presentation
and other visuals on all
online digital channels to
craft a graphical story
around your key brand
values and offerings ”
Visual Storytelling
74. DS-410: FRAME 4 - Branding, Visuals, Videos Planning Canvas I Created By Doyle Buehler
Project: _________________________
Your Strategic Architecture Summary
Describe in detail, sweetspot, inflection point
Your Strategic Architecture Domains & Accelerators
Domain 1
Domain 2
Domain 3
Positioning
What we hope to "be" in our audiences' minds,
compared to other companies
What is the active interest in your business? What Is Your “Pitch”
Why do people buy from you?
Purpose
What we are in business to do
Mission
Beyond the economics, why it is worth doing?
Composition
How we are best seen to be structured to achieve
our purpose
Culture
The distinctive shared behaviors that best support our
common purpose and mission
Brand Personality.
Our chosen style and manner
DS-410
77. You’re Doing It Wrong IF…
If You Have to Tell ‘Me’ How to
Get Around Your Site
Thinking Cute and Clever Leads
to Conversions
What’s In It For ‘Me’ WIIFM?
Expecting a Contact Us Page to
work as a lead generator
78.
79. Question You MUST Ask
Yourself About Your Website
1. What is the purpose of your website? Leads? Sales?
Information? Be specific.
_______________________________
2. Does it currently work with your strategy and your content?
____________________________
3. What is it that you feel does not work properly, or you would
like to improve._____________________________
4. Do you have a content management system?
____________________
81. Can’t Sell? Neither Can Sales People
• 48% of sales people never follow up with a prospect
• 25% of sales people make a second contact and stop
• 12% of sales people only make three contacts and stop
• Only 10% of sales people make more than three contacts
• 2% of sales are made on the first contact
• 3% of sales are made on the second contact
• 5% of sales are made on the third contact
• 10% of sales are made on the fourth contact
• 80% of sales are made on the fifth to twelfth contact
89. How To Create A Successful Ad
Campaign
Step 1: Identify Your Persona
Step 2: Identify Your Channel(s)
Step 3: Clarify Your Purpose
Step 4: Set Your Budget & DEFINE Your ROI
Step 5: Develop Your Messaging & Visuals
Step 6: Run a Test program
Step 7: Use Remarketing Pixels
Step 8: Measure, Test, Optimise
90. Analytics/Performance
• Baseline – take one – use Google
Analytics & Insights
• Ads provide extra level of details
• Objectives – what are they
• Optimisation – yes, back and
forth
• KPIs – what are you measuring
• ROI – What is it, how?
95. Zero Moment of Truth?
7 Hours
11 Touchpoints
4 Channels
@doylebuehler
96. Delivering Value To Your Audience
[Nurturing visual]
Nurturing the conversation and delivering consistent brand value
• [visual of actual pieces in flowchart]
• [visual of email sequences]
• Delivering Your Value over time = nurturing
Del iveryval ueTo your auDience
val ueSequenceDevel opmenT
inTereST&
moTivaTion
enaBl inG
acTionS
Sol uTionS
Seemore
Do more
Havemore
viSual S,viDeo,TexTTo
capTureTHeimaGinaTion
viSual S,viDeo,TexTTHaT
reinforceWHaTTHey
areTHinkinG
WHaTDoeSa “Sol uTion”To
your auDiencel ook l ike?
BeGinTHe“conver SaTion”
anDmovepeopl eTHrouGH
iniTial aTm,DepenDinGon
neeDS&reaDineSS
Seemore
Do more
Havemore
*WHaTcanTHeySee?
*WHaTcanTHey Do?
*WHaTcan THey Have?
HoWcan youenGaGeyour auDience?
WHaTuniqueSol uTion Do youproviDe?
@doylebuehler
97.
98. The Digital Reality
• Most businesses do not have a digital strategy.
• Most businesses do not use a digital strategy.
• Most businesses do not know how to create a
digital strategy.
• A strategy is relatively easy to decide upon and
put into place.
“Having a simple strategy, and utilising it,
will put you ahead of most businesses,
including your competitors”
@doylebuehler
99. Strategy Questions
• What are we “about”? __________________
• What do we do best? ___________________
• What makes it work? ___________________
• What VALUE are you going to Deliver – Today?
“Tomorrow”? Next Year? ________________
@doylebuehler
102. Strategic Architecture “Foundations”
• VALUE: The Value I’m Delivering is: _______
• COMMUNITY: My customer/audience is:
_______
• ECOSYSTEM: My “Product” flow is:
__________
104. Your Value Foundation
Problem 1:
Problem 2:
Problem 3:
Prize 1:
Prize 2:
Prize 3:
Process (Step) 1:
Process (Step) 2:
Process (Step) 3:
Mistake 1:
Mistake 2:
Mistake 3:
108. ATM
• [visual of ATM]
Source: Daniel Priestley, Key Person of Influence
109. Next Steps
• “Distill” Your core concepts
from answers
• Create your three core
“foundations” or Domains of
– Your Value Foundation
– Your Community Foundation
– Your Product Foundation
112. Case Study - RedBull
• What are they about?
– Excitement
– Entertainment
– “Energy”
• Value?
– Become a better person
– More motivated
– “Adrenalized”
115. “Just because they are not actively
shopping, doesn’t mean they will never
buy from you!”
Definition of a Value Sequence
Effective Digital Leadership is about being able to move people
into your own conversion/sales/lead value sequence…
NURTURE-BUILD value over time
NOT just about a single transactional sale
@doylebuehler
116. How Do Most Businesses
Deal With A Nurture
Sequence?
1. They Don’t
2. “Contact Us” page (cause we just know
you are going to give us your credit card)
3. “ABOUT US” page (because we are
simply awesome beyond compare)
@doylebuehler
118. Delivering Value To Your Audience
[Nurturing visual]
Nurturing the conversation and delivering consistent brand value
• [visual of actual pieces in flowchart]
• [visual of email sequences]
• Delivering Your Value over time = nurturing
Del iveryval ueTo your auDience
val ueSequenceDevel opmenT
inTereST&
moTivaTion
enaBl inG
acTionS
Sol uTionS
Seemore
Do more
Havemore
viSual S,viDeo,TexTTo
capTureTHeimaGinaTion
viSual S,viDeo,TexTTHaT
reinforceWHaTTHey
areTHinkinG
WHaTDoeSa “Sol uTion”To
your auDiencel ook l ike?
BeGinTHe“conver SaTion”
anDmovepeopl eTHrouGH
iniTial aTm,DepenDinGon
neeDS&reaDineSS
Seemore
Do more
Havemore
*WHaTcanTHeySee?
*WHaTcanTHey Do?
*WHaTcan THey Have?
HoWcan youenGaGeyour auDience?
WHaTuniqueSol uTion Do youproviDe?
@doylebuehler
119. Productise your Services
• Gifts
• Products for prospects
• Core Business
@doylebuehler
Source: Daniel Priestley, Key Person of Influence
120. ATM
• [visual of ATM]
Source: Daniel Priestley, Key Person of Influence
121. Building A
Nurture
Campaign
Buil ding A nur t ur e CAmpAign
Nurt ureSequeNceexampl e“FreedomFrom
FiNaNcial St reSS”campaigNSocial
media
poSt S
[daily]
audio
SouNdbit eS
[iNt erviewS]
videoS
ad
campaigNS
[Facebook]
bl og&
art icl eS
[l iNkediN,
bl og]
webSit e
empl oyer S
part NerS
l aNdiNg
pagea/b
“giFt ”1
checkl iSt
email
SequeNce
email #1t her oadt o Freedom
FromFiNaNcial St reSS
l iNkSt o:r eal - worl d
exampl eSt raiNiNg
l iNkSt o:r eal - worl d
exampl eSt raiNiNg
l iNkSt o:real - worl d
exampl eSt raiNiNg
l iNkSt o:r eal - worl d
exampl eSt raiNiNg
email #2Seemore*what caN
t hey See?
email #3do more*what caN
t hey do?
email #4*what caNt hey
have?
email #5put t iNgt hepieceS
t oget her
“product For proSpect S”
cal cul at or page&giFt #2
coNt iNue
SequeNceor
eNt er New
proceSS
@doylebuehler
127. 7 Categories Content Ideas Planning Canvas Project: ________________ Created By Doyle Buehler
CURRENT
Hot Button: What are the "Hot Button" and/or issues
that are currently relevant to your prospects?
SECRETS
What Nobody Tells You: Sacred cows, or hidden
information that people within your industry do not
want others to know, whether deliberate or not
QUESTIONS
Q&A: My clients often ask me about X…
SAQ: Should Ask Questions - are questions that you
would like more people to ask, as they relate directly
to what you are doing
FAQ: Frequently Asked questions are questions that
a lot of people ask
RANTS & MISTAKES
Rants: Something that really annoys you
Mistakes: Biggest mistakes I see in XYZ industry
are… and they can be avoided by…
WINNING & LOSING
Winners: Use your clients that have had a really big
success and talk about it.
Losers: Stories about "I sat down with a prospect
and his biggest problem was… and if he had only
done XYZ…
ACTION
How To: … this week I want to show you how to…
Checklists: Simple steps for your clients
BONUS Content Ideas & Insights:
What additional insights can you develop?
128.
129. Content
Article
Generator
Content Article Generator
Article Concept &
Focus
Type What Is It? Your Turn… (Your text goes here!)
Headline Get my attention.
Use Headline
Generator
www.aminstitute.com/
headline
Sub-Headline Sell it to me.
How will it solve my
problems and get me
what I want, without
pain?
Context What am I doing
wrong? Why aren’t I
getting what I want?
Paint me a picture
Value Give me a quick fix.
Bullet points, please.
Yeah, but... Overcome my
objections. Prove it
will work for me.
The Point Sum it all up.
Reinforce I do x I will
get y
Next Step I want more - what
can I do? What’s next
in the journey?
131. How to ‘ZMOT’ Your Digital
Ecosystem
WATCH
• 5 Content Videos
• 2 CTA Videos
• 1 Landing Page video
READ
• Scorecard Report
• Free Chapter
• 5 Articles
LISTEN
• Soundcloud links
• 3rd party podcast
• Own Podcast
DO
• Diagnostic Scorecard
• Templates/Tools
• Exercises/Canvas
132. Digital Asset Hierarchy Landscape
Value of Digital Asset
PerformanceofDigitalAsset
*Videos
*Blog
*Gift
Low Performance &
Low Results
High
Performance &
High Results
*Social Media
*Social images
*Webinar
*Guide or
Checklist
*Podcast
*Workshop
*Diagnostic or
Assessment
*Value
Sequence
*Mastermind
133. #3 Maximising Your Brand Value
Sequence
1. Define Your audience
2. Detailed “funnel” map
3. Landing Pages
4. Email
5. Content – visuals, video, text
6. Ads
7. Measurement
7El EmEnt st o maximisEYour BrandVal uEsEquEncE
What isit hoWit Works hoWt o hack it
1
2
3
4
5
6
7
dEfinEYour audiEncE
dEfinEt hEdEtail EdprocEss
l anding pagEs
mEasur EmEnt
cont Ent
ads
Email managEmEnt
Who ar Et hEY,What dot hEYdo,
What dot hEYaspir Et o?
crEat Ea pErsona t hat idEnt ifiEs
Your pErfEct cust omEr
t Est /t Est /t Est
out l inEt hEst Eps Your audiEncEnEEds.
cr Eat Emult ipl Epat hs oVEr t imE
Buil dsEquEncEst hat r Espondt o Your
cust omEr nEEds
dEl iVEr Your st orYacross
al l channEl s
cr Eat EcompEl l ingcampaignst hat
ar Ecl ickEdon BasEdon BEhaViors
pErformor diE
What st Eps do YounEEdt otakE,
t o crEat EYour 7/11/4
dEVEl opkEY,uniquEl anding pagEs
t hat focus on a singl Ecampaign,
goal or out comEfor Your audiEncE
groWYour audiEncEBEYondYour sphEr Eof
infl uEncE,Wit htargEt EdBEhaVioral adVErt ising
campaigns in conj unct ion Wit h spEcific
campaigns andl anding pagEs.
t El l Your compl Et Eandr EmarkaBl E
st orYt hrough Visual s,VidEo,
Branding,t Ext
dEVEl opkEYindicat ors of
pErformancEt o Ensur Et hat Youar E
gEt t ingt hEpropEr r Esult s.
haVEt hEt ool s aVail aBl Et o dEl iVEr
Your Val uEoVEr t imEVia Email
haVEt hEt ool s aVail aBl Et o dEl iVEr
Your Val uEoVEr t imEVia Email
@doylebuehler
136. Landing Pages: Putting It Together
1. Your “One Thing” (Gift/P4P) _________
2. Your 3 Reasons (why) i/ii/iii __________
3. Your Bonus (extra value/low cost)
____________
137. Tools you will need
• Email management/CRM
– AgileCRM
– Ontraport
– Mailchimp
– “Download” form
• Autoresponders/automation
– Active Campaign
– Ontraport
• Landing page “builders”
– Clickfunnels
– Leadpages
– WP/onsite
138. Delivering Your Brand Value Summary
• Create increasing Value over time
• Build Your Know/like/trust Triangle
• Create your touchpoints
• Understand & Deliver your value to your customer (WIIFM)
• Build your value sequence
• Create touchpoints, create time = create customers
@doylebuehler
139. What Can You Spend?
LEADS
Appointments
Presentations
Sales
Cost Per Lead
3 Sales x $1000/sale
Cost of Marketing
Cost Per Lead
146. You Don’t Need To Be
Albert Einstein To Be
A #DigitalGenius
It’s your strategic thinking
147. The Future of Your Business Depends
on You Developing Your Digital Genius
• Being Competitive in the digital
environment
• Developing New Customers Online
• Demonstrating “Digital Leadership”
• Understanding & Knowledge about
what works online and what doesn’t
148. You just need to be able
to tie all the pieces of
your digital ecosystem
together…
…properly
149. What’s Your Digital Genius?
Skills & Leadership in Social
Awareness&Knowledge
ofSocial
Digital Genius Zone
Clarity & Certainty –
understanding of
Social to GROW &
SCALE within business
Thought Leader or “Guru”
Zone
Good ideas, but little
knowledge to grow/scale
within business with Social
Disrupted Zone
Overwhelmed, confused,
non-competitive (analysis
paralysis
Technician Zone
Knows ‘social’ but
can’t fully implement
within business
@doylebuehler
151. What’s Your Digital Genius Score?
• Digital Awareness 1 to 10 _____
• Digital Knowledge 1 to 10 _____
• Digital Skills 1 to 10 _____
• Digital Leadership 1 to 10 _____
@doylebuehler
162. @doylebuehler
What’s Killing
Businesses?
*A total of 250,242 entities were deregistered from the Australian
Securities and Investments Commission by June 30 2018
*According to the Australian Bureau of Statistics, more than
60% of small businesses cease operating within
the first three years of starting.
163. You have two main
challenges to make
sure that you’re not
going to be a
statistic:
Your Digital Strategy Challenge
164. 1) Develop a #BREAKTHROUGH Digital
Strategy for your Business - Writing the
Story That will Inspire Your Ideal Customer to
Invest in a better future with you.
2) Delivering Your Story Online - getting all
the digital pieces correct so you can put your
story out into the world.
Your Digital Strategy Challenge
Aspirational Open
Isn’t it cool - It’s the greatest time in history, as we have access to literally billions of people around the world.
It’s also the worst time in history, because we have access to literally billions of other people around the world - and so does everyone else. competition is fierce, you’re 1 click away from disaster
It’s never been easier to get your story out there, but it’s the hardest time because there is more out there
What’s the difference between Yoda & Luke Skywalker?
WHat’s a popular TV show or movie or stremaing? Who do you identofy with? THAT’s the power of storytelling
Me, today
I’ve built multiple tech startups and international companies. Top 40 fastest...
I talk with digital leaders around the worls
My agency experience, finding what’s wrong
I’ve been in the digital space for over 15 years – taking businesses of all sizes through the paces of becoming remarkable. One of my second startups (spending $250k, but not having a real business Enterprise & Entrepreneurship: I help enterprises & entrepreneurs grow their online ecosystem, business and sales, through digital leadership
Educator: Teach Digital Strategy, Business Planning & Entrepreneurship
Author: The Book on Digital Leadership for businesses – The Digital Delusion.
I had started in the media world, and was dumbfounded. The agency spending model
Aspirational Open
Isn’t it cool - It’s the greatest time in history, as we have access to literally billions of people around the world.
It’s also the worst time in history, because we have access to literally billions of other people around the world - and so does everyone else. competition is fierce, you’re 1 click away from disaster
It’s never been easier to get your story out there, but it’s the hardest time because there is more out there
What’s the difference between Yoda & Luke Skywalker?
WHat’s a popular TV show or movie or stremaing? Who do you identofy with? THAT’s the power of storytelling
Aspirational Open
Isn’t it cool - It’s the greatest time in history, as we have access to literally billions of people around the world.
It’s also the worst time in history, because we have access to literally billions of other people around the world - and so does everyone else. competition is fierce, you’re 1 click away from disaster
It’s never been easier to get your story out there, but it’s the hardest time because there is more out there
What’s the difference between Yoda & Luke Skywalker?
WHat’s a popular TV show or movie or stremaing? Who do you identofy with? THAT’s the power of storytelling
Aspirational Open
Isn’t it cool - It’s the greatest time in history, as we have access to literally billions of people around the world.
It’s also the worst time in history, because we have access to literally billions of other people around the world - and so does everyone else. competition is fierce, you’re 1 click away from disaster
It’s never been easier to get your story out there, but it’s the hardest time because there is more out there
What’s the difference between Yoda & Luke Skywalker?
WHat’s a popular TV show or movie or stremaing? Who do you identofy with? THAT’s the power of storytelling
Just think about this for the moment
Do you feel all alone?
My Journey
Story matter now more than ever
WIIFM
Don’t be the hero - be yoda
WHat I’ve seen
Who I am
Why things aren’t working the way we think they are… marketing/websites
What’s missing - the strategy
A website by itself doesn’t work - most of them are just a brochure
build a website and no one shows up, SEO doesn’t really work anymore, the confusion for traffic. People going to website and nothing happens - is the website a problem or is it traffic, which ads shoud I buy…? If your toolbox only has a hammer, every problem is a nail, content marketing for ‘free’ traffic...takes 6-12 months, doesn’t always work. Is it the website or is it the agency? Can’t figure out who to blame. - what’s mssing from the middle of this picture - the strategy.
My Journey
Story matter now more than ever
WIIFM
Don’t be the hero - be yoda
WHat I’ve seen
Who I am
Why things aren’t working the way we think they are… marketing/websites
What’s missing - the strategy
A website by itself doesn’t work - most of them are just a brochure
build a website and no one shows up, SEO doesn’t really work anymore, the confusion for traffic. People going to website and nothing happens - is the website a problem or is it traffic, which ads shoud I buy…? If your toolbox only has a hammer, every problem is a nail, content marketing for ‘free’ traffic...takes 6-12 months, doesn’t always work. Is it the website or is it the agency? Can’t figure out who to blame. - what’s mssing from the middle of this picture - the strategy.
Isn’t it exciting!
We’ve heard that Uber doesn’t have any cars… and…
Uber, the world’s largest taxi company, owns no vehicles.
Facebook, the world’s most popular media owner, creates no content.
Alibaba, the most valuable retailer, has no inventory.
And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.
My Journey
Story matter now more than ever
WIIFM
Don’t be the hero - be yoda
WHat I’ve seen
Who I am
Why things aren’t working the way we think they are… marketing/websites
What’s missing - the strategy
A website by itself doesn’t work - most of them are just a brochure
build a website and no one shows up, SEO doesn’t really work anymore, the confusion for traffic. People going to website and nothing happens - is the website a problem or is it traffic, which ads shoud I buy…? If your toolbox only has a hammer, every problem is a nail, content marketing for ‘free’ traffic...takes 6-12 months, doesn’t always work. Is it the website or is it the agency? Can’t figure out who to blame. - what’s mssing from the middle of this picture - the strategy.
Our journey
What I’m going to show you
What is a strategy - your customer/hero’s journey - bleak present and better future, and they have no idea how they get there.
Agile practitioners must be committed to continuous improvement in quality and cost-effectiveness, which means that every development is analyzed for lessons that can be used to improve policies and working practices.
Agile is all about teamwork, transparency, and technical excellence.
No matter what your experience with Agile practices and techniques, the foundation for Agile methodologies is rooted in best practices positioned to enable collaborative environments where diverse teams can continuously learn, improve, grow and produce.
There are 12 principles of Agile methodology that assist in forming the Agile foundation of collaborative productivity. These 12 principles - inspired by and supportive of the Agile Manifesto - are guiding practices that support teams in implementing and executing with agility the production of software development.
Satisfy the Customer
Welcome Change
Deliver Frequently
Work Together
Build Projects
Face-To-Face Time
Measure of Progress
Sustainable Development
Continuous Attention
Keep It Simple
Organized Teams
Reflect for Effectiveness
Why share
There has to be a better way
We were born to tell stories - & we know how to listen to them , ,but rarely how to tell them (ancient drawings on cave wall)
Learn the rules like a pro, so you can break them like an artist – Pablo Picasso
We have to look deeper… the answer is not always right in front of us.
The smartest person in the room was usually Abraham Wald.
The armor, said Wald, doesn’t go where the bullet holes are. It goes where the bullet holes aren’t: on the engines
Wald’s insight was simply to ask: where are the missing holes? The ones that would have been all over the engine casing, if the damage had been spread equally all over the plane? Wald was pretty sure he knew. The missing bullet holes were on the missing planes. The reason planes were coming back with fewer hits to the engine is that planes that got hit in the engine weren’t coming back.
Use sticky notes or large pad
Discuss fears – add more with stickies
Spent 17 years in digital, and found over these 17 years, and hundred of companies, that the successful ones all had some “X Factors” that allowed them to conduct business better, quicker, more efficient, and ultimately more successful
People don’t want more content; they want better content. Add value, not volume.
Why we share online – the 5 key psychological motivators
What Website Primary Criteria Are You Working Towards?
Target Audience. Who are they?
Location. Where is your audience primarily located?
Ethnicity. What ethnic group are they a part of, if appropriate?
What are the Specific Persons. How can you relate directly to them?
Issues & Objections. How will your audience typically respond?
Audience Needs. What do they need to feel important to your process?
Benefits. What are you doing that is helping your audience?
Value. What value are you actually delivering on your website?
Aspirational Open
Funny fact – toilets do in fact swirl the other way in australia – I’ve tested it
Would you like to be in this funnel? Neither would your audience
Current Websites
Contact Us page
Where is the VALUE
Dolla dolla bills y’all
Why do you need to advertise? Word of mouth only goes so far. You need to grow your influence beyond your existing sphere of influence. Yes, you need to work on organic growth and organic growth, but you need to have a back-up plan
D
You may think it is a lot, but it is a start
How do you build a value sequence?
Take some time to answer these questions. The more detailed questions are in the resources page
Draw this out and list it out
What can they then talk about?
First – we need to break out of some of the digital assumptions that we all make.
Are you missing 67% of your market?
The people that are perfect
The biggest failure of online – assuming that everyone is ready and going to buy from you.
How many people actually use a “Contact us page”?
Source: Callun Rush
The worst part is assuming that a contact us page will actually be used. What does this mean? Ensure that YOU understand what process can activate your audience along the way.
I’m going to show you some revolutionary concepts that will make or break your company over the coming years
Know/Like/Trust [venn diagram?]
Google ZMOT
NURTURE through an ASCENSION MODEL
Your digital ecosystem
How do you build a value sequence?
Where do your current assets fit in – are you creating ones with value AND performance
TABLE
VISUAL – Make these into an “equation”
Not sure who enjoyed that more…
On a scale of 1 to 10 – where do you stand on each axis?
This is what they are really looking for – they don’t care about the tech.
Regroup
Importance of digitalstorytelling
Telling the human side
A total of 250,242 entities were deregistered from the Australian Securities and Investments Commission by June 30 2018
with 86.9 per cent of failures in the past financial year businesses having fewer than 20 employees.
According to the Australian Bureau of Statistics, more than 60 percent of small businesses cease operating within the first three years of starting.
Regroup
Importance of digitalstorytelling
Telling the human side
A total of 250,242 entities were deregistered from the Australian Securities and Investments Commission by June 30 2018
with 86.9 per cent of failures in the past financial year businesses having fewer than 20 employees.
According to the Australian Bureau of Statistics, more than 60 percent of small businesses cease operating within the first three years of starting.
Challenge them
But you have two main challenges to make sure that you’re not going to be a statistic:
1) Developing a Strategy for your Business - Writing the Story That will Inspire Your Ideal Customer to Invest in a better future.
2) Delivering Your Story Online - getting all the technical parts right so you can put your story out.
Challenge them
But you have two main challenges to make sure that you’re not going to be a statistic:
1) Developing a Strategy for your Business - Writing the Story That will Inspire Your Ideal Customer to Invest in a better future.
2) Delivering Your Story Online - getting all the technical parts right so you can put your story out.
Are you going to use the right tool for the job?
“There has never been a better time to own your future online with your business. The success of you and your business is ONLY about building your knowledge base, using the tools that you have, and being smart about what you do and how you do it.
Stop wasting time, money and resources on solutions that don’t provide a clear vision, a clear strategy, and more importantly, a key way to implement what you have learned.
Stop the self-perpetuation of the things that are wrong with the online world. Refuse to be segregated or preached to.
Become the Master of your Digital Domain. Now is the time to become the digital leader, the authority in your niche.”
Build your Online Empire