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FL!PAligning e-commerce websites with their greatest potential
Bonjour,
Jar är Thomas
10 years
collect
moments
not things
Life
Leap
FL!PAligning e-commerce websites with their greatest potential
From Pain & Burn To Ease & Earn
# Technical struggles
# Features overload
# Lack of innovation
# Wasted work
# Long plannings
# Low Conversion
# Blind results
# Uncertain ROI
90% EFFORT $&%!
10% EFFECT ????
E-COMMERCE = CLONES…
WHAT IF
IT DOESN’T
HAVE TO BE
THAT WAY ?
FLIP from a “normal » to
a bold customer experience
LIFT your conversion
rate to a new level
ENJOY a struggle-free project
that pays for itself in 1-3 months
WHAT IF YOU COULD …
FL!P
Conversion Rate
Optimization
Real-Life
Merchandising
User Experience
Design
A B C
1,00% 0,90% 1,15%
+15%
Uplift
A/B & MVT TESTING ???
case study
THE PITCH
Can you increase our
conversion rate ?
#Higher prices online than in retail
#No IT impacts
#No new services
#No new features
But…
‘‘
’’
+29%
ONE UNIVERSE = 1 SEX X 1 SPORT
X 1 SEASON
65% Men 5 Categories 2 Seasons
Site A Site B
vs
+29%
Turnover
Step 2 : Responsive
+44%
Turnover
1,3
1/4
94%
1 200
Thomas Tonder
+358 451 522 282
ttonder@gmail.com
thomastonder.com

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Flip Conference at E-Commerce Stockholm 2015