The document discusses the challenges faced by e-commerce websites, such as technical struggles and low conversion rates, and suggests a transformative approach to enhance customer experience and boost profitability. It emphasizes the importance of conversion rate optimization and presents a case study indicating significant increases in turnover through innovative strategies. The author, Thomas Tonder, offers his expertise for creating effective online merchandising and user experience designs.

1. FL!PAligning e-commerce websites with their greatest potential

2. Bonjour,
Jar är Thomas

3. 10 years

4. collect
moments
not things
Life
Leap

5. FL!PAligning e-commerce websites with their greatest potential

6. From Pain & Burn To Ease & Earn

7. # Technical struggles
# Features overload
# Lack of innovation
# Wasted work
# Long plannings
# Low Conversion
# Blind results
# Uncertain ROI
90% EFFORT $&%!
10% EFFECT ????

8. E-COMMERCE = CLONES…

9. WHAT IF
IT DOESN’T
HAVE TO BE
THAT WAY ?

10. FLIP from a “normal » to
a bold customer experience
LIFT your conversion
rate to a new level
ENJOY a struggle-free project
that pays for itself in 1-3 months
WHAT IF YOU COULD …

11. FL!P

12. Conversion Rate
Optimization
Real-Life
Merchandising
User Experience
Design

15. A B C
1,00% 0,90% 1,15%
+15%
Uplift
A/B & MVT TESTING ???

20. case study

22. THE PITCH
Can you increase our
conversion rate ?
#Higher prices online than in retail
#No IT impacts
#No new services
#No new features
But…
‘‘
’’
+29%

29. ONE UNIVERSE = 1 SEX X 1 SPORT
X 1 SEASON
65% Men 5 Categories 2 Seasons

39. Site A Site B
vs

40. +29%
Turnover

41. Step 2 : Responsive

43. +44%
Turnover

45. 1,3
1/4
94%
1 200

47. Thomas Tonder
+358 451 522 282
ttonder@gmail.com
thomastonder.com