How to boldly improve the conversion rate and customer experience of your e-commerce website without experiencing the usual struggle and disappointing ROI of digital projects.
E-Commerce & Happiness - Conversion Jam 2016Thomas TONDER
The document discusses e-commerce and happiness. It notes that professionals often find e-commerce projects exhausting and frustrating, focusing too much on money, organization, and technology rather than people. It suggests focusing instead on product, progress, and making people happy in order to be more successful with 1/2 the time and budget. Details like A/B testing on websites are important and can increase conversion rates by making small improvements. The overall message is that money follows joy, so companies should focus on creating joy rather than only focusing on money.
Design and optimize e-commerce experiences the not boringThomas TONDER
This document discusses optimizing e-commerce experiences in a non-traditional way. It discusses the speaker's 10 years of experience in e-commerce and combining businesses in 2013-2014. Traditional e-commerce projects involving professionals and users are described as exhausting and frustrating, with users finding sites practical but boring. An alternative process called PPPP REDO is proposed, focusing on people, product, progress, and flipping projects from normal to bold customer experiences. Examples are given of increasing conversion rates by 15% through testing and by 29% through optimization of real-life merchandising and user experience design on a single sports season e-commerce site.
I’m an entrepreneur and an UX designer expert in e-commerce. Happy french living in Helsinki, I work/play with digital businesses worldwide to boldly improve their conversion & customer experience.
Morgenbooster #67 | Sådan Driver du en Digital Transformation1508 A/S
På denne Morgenbooster så vi nærmere på udfordringer og løsninger, når en digital forandringsagenda pludselig banker på.
Se video af Morgenboosteren her: http://1508.dk/morgenbooster/saadan-driver-du-en-digital-transformation/
1508 lancerer Executive Boosters
Executive Boosters er et netværksformat til dig, der har ansvaret for at lede din virksomhed gennem en digital transformation.
Læs mere om konceptet og tilmeld dig en gratis pilot på
http://executiveboosters.squarespace.com
Morgenbooster #72 | How to build an innovation lab1508 A/S
Se eller gense Morgenboosteren og få indblik i, hvad der skal til for at etablere robuste innovationslaboratorier, der overlever, når den første runde af begejstring og gule sedler har lagt sig.
Se video her: http://1508.dk/morgenbooster/how-to-build-an-innovation-lab/
Saat & Saat faced a high bounce rate on their homepage that was negatively impacting online sales. To address this, they analyzed what worked in their successful retail stores - sales associates asked customers three key questions. They applied this offline strategy online by segmenting watch categories on the homepage into "Men's watches", "Women's watches", and "Children's watches". This simple change resulted in a 14% decrease in the bounce rate and a 62.5% increase in conversions from the navigation bar.
Customizable pitch deck templates which include two different versions, both built by leading seed investors at NextView Ventures. Entrepreneurs can use them to save time while building a pitch deck to raise seed capital.
E-Commerce & Happiness - Conversion Jam 2016Thomas TONDER
The document discusses e-commerce and happiness. It notes that professionals often find e-commerce projects exhausting and frustrating, focusing too much on money, organization, and technology rather than people. It suggests focusing instead on product, progress, and making people happy in order to be more successful with 1/2 the time and budget. Details like A/B testing on websites are important and can increase conversion rates by making small improvements. The overall message is that money follows joy, so companies should focus on creating joy rather than only focusing on money.
Design and optimize e-commerce experiences the not boringThomas TONDER
This document discusses optimizing e-commerce experiences in a non-traditional way. It discusses the speaker's 10 years of experience in e-commerce and combining businesses in 2013-2014. Traditional e-commerce projects involving professionals and users are described as exhausting and frustrating, with users finding sites practical but boring. An alternative process called PPPP REDO is proposed, focusing on people, product, progress, and flipping projects from normal to bold customer experiences. Examples are given of increasing conversion rates by 15% through testing and by 29% through optimization of real-life merchandising and user experience design on a single sports season e-commerce site.
I’m an entrepreneur and an UX designer expert in e-commerce. Happy french living in Helsinki, I work/play with digital businesses worldwide to boldly improve their conversion & customer experience.
Morgenbooster #67 | Sådan Driver du en Digital Transformation1508 A/S
På denne Morgenbooster så vi nærmere på udfordringer og løsninger, når en digital forandringsagenda pludselig banker på.
Se video af Morgenboosteren her: http://1508.dk/morgenbooster/saadan-driver-du-en-digital-transformation/
1508 lancerer Executive Boosters
Executive Boosters er et netværksformat til dig, der har ansvaret for at lede din virksomhed gennem en digital transformation.
Læs mere om konceptet og tilmeld dig en gratis pilot på
http://executiveboosters.squarespace.com
Morgenbooster #72 | How to build an innovation lab1508 A/S
Se eller gense Morgenboosteren og få indblik i, hvad der skal til for at etablere robuste innovationslaboratorier, der overlever, når den første runde af begejstring og gule sedler har lagt sig.
Se video her: http://1508.dk/morgenbooster/how-to-build-an-innovation-lab/
Saat & Saat faced a high bounce rate on their homepage that was negatively impacting online sales. To address this, they analyzed what worked in their successful retail stores - sales associates asked customers three key questions. They applied this offline strategy online by segmenting watch categories on the homepage into "Men's watches", "Women's watches", and "Children's watches". This simple change resulted in a 14% decrease in the bounce rate and a 62.5% increase in conversions from the navigation bar.
Customizable pitch deck templates which include two different versions, both built by leading seed investors at NextView Ventures. Entrepreneurs can use them to save time while building a pitch deck to raise seed capital.
Se eller gense slides fra denne Morgenbooster og bliv inspireret af 1508's User Experience Designer, Lisbeth Rinda Torp Christensen, og Strategic Business Analyst, Emil Frost Andersen, når de deler deres historier og oplevelser med Design Sprints.
This document outlines six steps to a successful omnichannel strategy. It begins with defining omnichannel and the sense of urgency for businesses to adopt an omnichannel approach. It then discusses challenges of omnichannel integration. The six steps include: 1) gaining management buy-in, 2) assessing the current situation, 3) setting goals and KPIs, 4) focusing on the customer journey, 5) aligning branding across channels, and 6) optimizing operations. The overall strategy is to create a seamless experience for customers across channels centered around their needs.
Se eller gense Morgenboosteren og få indblik i, hvordan teamet i Danske Banks Future Financing afdeling skaber nye digitale services til bankens erhvervskunder, gennem agile innovation og et forsøg på at lave Digital Disruption inde i maven på en stor virksomhed.
How to avoid Innovation Theatre | Morgenbooster #831508 A/S
The document provides an overview of an innovation project to develop a new financial product called "IKEA Credit" targeted at millennials. It describes user research that identified pains with existing financial products and an opportunity to reimagine financing as a subscription service. Prototypes were tested and indicated people preferred a credit subscription over existing loan types. The concept and business case were developed, showing potential to drive more customers and increase spending. Key performance indicators and an innovation practice framework are also summarized.
Sådan mestrer du metoderne til digital produktinnovation1508 A/S
Se eller gense Morgenboosteren og få indblik i, hvorfor vi starter mange af vores projekter med et hurtigt internt Business Sketching tegnekursus.
Se video her: 1508.dk/morgenbooster/saadan-mestrer-du-metoderne-til-digital-produktinnovation/
This document summarizes key concepts from a presentation on A/B testing fundamentals. It discusses:
1. The different possible outcomes of A/B tests and how they relate to concepts like true positives, false positives, etc.
2. The difference between false positive rate and false discovery rate. False positive rate considers the probability of a false positive from a single test, while false discovery rate accounts for running multiple tests.
3. How to balance factors like error rates, effect size detection, and test duration by making tradeoffs between them, such as running tests longer to reduce error rates or detect smaller effects.
Masterclass: Aimee Engelmann's (Beepo & Outsource Heroes) presentation at Mum...Ruperta Daher
Aimee Engelmann, CEO & Founder of Beepo and Outsource Heroes presented a masterclass on How to Outsource and Offshore Without Sacrificing Quality at Mumbrella360.
Morgenbooster #75 | Sådan indfører du et iværksætter-mindset i en corporate k...1508 A/S
Se eller gense slides fra denne Morgenbooster, og få indblik i nogle konkrete eksempler på, hvordan man kan indføre et iværksætter-mindset i en corporate kultur.
Video fra denne booster kan ses her: http://1508.dk/morgenbooster/saadan-indfoerer-du-et-ivaerksaetter-mindset-i-en-corporate-kultur/
CIPTECH offers website design services for small businesses to boost sales through an online presence. They promise a fully functional website for under $200 with no long-term commitments or hidden fees - clients can cancel at any time without charge. CIPTECH's mission is to help small businesses increase sales by creating unique, high-quality websites for the lowest prices through a professional but easy experience.
The document lists 14 reasons to work at Absolunet, an eCommerce company, including an employee onboarding program, opportunities to learn new skills, relaxed work-life balance without overtime expectations, working with big name clients on modern technology, flexibility to work from different office locations in Canada and the US, keeping technical skills up to date, installing any software on computers, monthly all-agency meetings, joining self-named project teams, using agile development methods, and having opinions valued.
The pains of Sprinting | UX Camp Cph 2017 1508 A/S
This document summarizes the agenda and content for a UX Camp hosted by 1508. It discusses the process of design sprints over 5 days and identifies common pains experienced during sprints. Four main pains are outlined: 1) prototypes that are not realistic enough, 2) sprints being time consuming, 3) inexperienced participants, and 4) different expectations around the sprint's goals. Potential remedies are suggested for each pain, such as scheduling deciders only when needed and setting an clear point of departure to align expectations. The document concludes by asking attendees to share their own experiences with design sprints.
Need to make a BIG impact, in not a lot of time? Lucky for you, you can significantly improve your AdWords results in JUST 20 minutes per week and we'll show you how!
Join the webinar to learn:
-How just 20 minutes per week can positively affect your AdWords Performance
-Tips & Tricks perfect for even the busiest business owner
-5 actionable tips to turn "Oops," to "YES!" in AdWords
-Real examples so you can walk away and start implementing in your account today.
The CEO wants to standardize IT across the global company but the Chief Architect explains it is not that simple. Implementing the same ERP system everywhere would disrespect the autonomy of local business units with different values, policies, and trust relationships. A VPEC-T workshop can help align the business and IT globally by understanding these differences at local and global levels to determine how the business behaves. After the workshop, the ERP system can be deployed in a way that balances global and local needs while saving money by properly aligning IT to the business.
Idea generation & development for startupsMalcolm Lewis
The document provides guidance on developing startup ideas and bringing them to market. It discusses two approaches to idea generation: solving problems you personally have, and finding better solutions to existing problems. It then outlines a 9-step process for taking an idea from initial development to scaling a business, including creating an elevator pitch, developing mockups, testing market need, pricing, market size, customer acquisition strategy, minimum viable product, proving product-market fit, and scaling. Examples are given for each step as they would apply to a hypothetical startup called Gleamr that provides on-demand mobile car detailing.
The document provides an outline and recommendations for creating an effective investor pitch deck. It recommends including: (1) a visual title slide that conveys your vision and problem being solved, (2) data showing the problem and current solutions, (3) how your solution alleviates customer pain, (4) step-by-step explanation of how your product works, (5) facts and metrics demonstrating traction and progress, (6) details on the size of the market opportunity and target customers, (7) what makes your approach unique compared to competitors, (8) how you will generate revenue, (9) key financial numbers, (10) specifics on the funding request and use of funds, (11) biographies of
Laura A. Douglas presents her portfolio focusing on her experience as Store Manager for Cato Corporation from 2008 to 2009. She details several successful projects she undertook including creating training quizzes, implementing a rotating schedule, inspiring credit account growth competitions, and improving floor plans and merchandising. Photographs show the transformation of store areas and fixtures under her leadership. She provides contact information and invites the viewer to arrange an interview.
Practical workshop at UX London 2016, delivered by Doug Morwood of Business Models Inc UK. Great Value Proposition Design leads to great business success. Why? Because only by truly understanding the needs of the customer can we design solutions that last.
The document summarizes the results of a nationwide survey of the UK creative industry conducted in March 2016. Some key findings include:
- Digital and full-service/integrated agencies made up over half of the 347 responding agencies.
- Most agencies reported annual turnovers between £100k-£499k.
- The top challenges agencies face are winning new business, increasing profitability, and recruiting talent.
- Over half of agencies plan to grow by 11-50% in 2016, with 13% planning over 50% growth.
2019-08 Digital Marketing Tools - August 2019Nick Nicholls
Digital Marketing Tools brings the latest marketing tips, strategies, practical step-by-step guides and how-to blueprints from the best Digital, Social and Content Marketing masters on the planet!
Start learning the step-by-step strategies used by today's best marketers, Content Marketing tools from the masters, Social Media blueprints of the pros, list building tactics, SEO and conversion optimization designs from internationally renowned experts.
This month Digital Marketing Tools you will find:
- The Definitive Guide on Conversion Rate Optimization (CRO)
- Why Three Priorities Should Guide Your Content Marketing - Here’s Why
- 17 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154%
- How to Build a Content Conversion Funnel
- How to Create and Use Screen Recording Videos in Your Content Marketing
- How to Launch Your Digital Product in 7 Simple Steps
- 7 Great Instagram Scheduling Tools for 2019
- LinkedIn Marketing in 15 Minutes a Day [CHECKLIST]
Get the latest marketing strategies, Content Marketing tools and Social Media blueprints from todays top digital, social and content marketing masters!
Get Digital Marketing Tools, Today!
Se eller gense slides fra denne Morgenbooster og bliv inspireret af 1508's User Experience Designer, Lisbeth Rinda Torp Christensen, og Strategic Business Analyst, Emil Frost Andersen, når de deler deres historier og oplevelser med Design Sprints.
This document outlines six steps to a successful omnichannel strategy. It begins with defining omnichannel and the sense of urgency for businesses to adopt an omnichannel approach. It then discusses challenges of omnichannel integration. The six steps include: 1) gaining management buy-in, 2) assessing the current situation, 3) setting goals and KPIs, 4) focusing on the customer journey, 5) aligning branding across channels, and 6) optimizing operations. The overall strategy is to create a seamless experience for customers across channels centered around their needs.
Se eller gense Morgenboosteren og få indblik i, hvordan teamet i Danske Banks Future Financing afdeling skaber nye digitale services til bankens erhvervskunder, gennem agile innovation og et forsøg på at lave Digital Disruption inde i maven på en stor virksomhed.
How to avoid Innovation Theatre | Morgenbooster #831508 A/S
The document provides an overview of an innovation project to develop a new financial product called "IKEA Credit" targeted at millennials. It describes user research that identified pains with existing financial products and an opportunity to reimagine financing as a subscription service. Prototypes were tested and indicated people preferred a credit subscription over existing loan types. The concept and business case were developed, showing potential to drive more customers and increase spending. Key performance indicators and an innovation practice framework are also summarized.
Sådan mestrer du metoderne til digital produktinnovation1508 A/S
Se eller gense Morgenboosteren og få indblik i, hvorfor vi starter mange af vores projekter med et hurtigt internt Business Sketching tegnekursus.
Se video her: 1508.dk/morgenbooster/saadan-mestrer-du-metoderne-til-digital-produktinnovation/
This document summarizes key concepts from a presentation on A/B testing fundamentals. It discusses:
1. The different possible outcomes of A/B tests and how they relate to concepts like true positives, false positives, etc.
2. The difference between false positive rate and false discovery rate. False positive rate considers the probability of a false positive from a single test, while false discovery rate accounts for running multiple tests.
3. How to balance factors like error rates, effect size detection, and test duration by making tradeoffs between them, such as running tests longer to reduce error rates or detect smaller effects.
Masterclass: Aimee Engelmann's (Beepo & Outsource Heroes) presentation at Mum...Ruperta Daher
Aimee Engelmann, CEO & Founder of Beepo and Outsource Heroes presented a masterclass on How to Outsource and Offshore Without Sacrificing Quality at Mumbrella360.
Morgenbooster #75 | Sådan indfører du et iværksætter-mindset i en corporate k...1508 A/S
Se eller gense slides fra denne Morgenbooster, og få indblik i nogle konkrete eksempler på, hvordan man kan indføre et iværksætter-mindset i en corporate kultur.
Video fra denne booster kan ses her: http://1508.dk/morgenbooster/saadan-indfoerer-du-et-ivaerksaetter-mindset-i-en-corporate-kultur/
CIPTECH offers website design services for small businesses to boost sales through an online presence. They promise a fully functional website for under $200 with no long-term commitments or hidden fees - clients can cancel at any time without charge. CIPTECH's mission is to help small businesses increase sales by creating unique, high-quality websites for the lowest prices through a professional but easy experience.
The document lists 14 reasons to work at Absolunet, an eCommerce company, including an employee onboarding program, opportunities to learn new skills, relaxed work-life balance without overtime expectations, working with big name clients on modern technology, flexibility to work from different office locations in Canada and the US, keeping technical skills up to date, installing any software on computers, monthly all-agency meetings, joining self-named project teams, using agile development methods, and having opinions valued.
The pains of Sprinting | UX Camp Cph 2017 1508 A/S
This document summarizes the agenda and content for a UX Camp hosted by 1508. It discusses the process of design sprints over 5 days and identifies common pains experienced during sprints. Four main pains are outlined: 1) prototypes that are not realistic enough, 2) sprints being time consuming, 3) inexperienced participants, and 4) different expectations around the sprint's goals. Potential remedies are suggested for each pain, such as scheduling deciders only when needed and setting an clear point of departure to align expectations. The document concludes by asking attendees to share their own experiences with design sprints.
Need to make a BIG impact, in not a lot of time? Lucky for you, you can significantly improve your AdWords results in JUST 20 minutes per week and we'll show you how!
Join the webinar to learn:
-How just 20 minutes per week can positively affect your AdWords Performance
-Tips & Tricks perfect for even the busiest business owner
-5 actionable tips to turn "Oops," to "YES!" in AdWords
-Real examples so you can walk away and start implementing in your account today.
The CEO wants to standardize IT across the global company but the Chief Architect explains it is not that simple. Implementing the same ERP system everywhere would disrespect the autonomy of local business units with different values, policies, and trust relationships. A VPEC-T workshop can help align the business and IT globally by understanding these differences at local and global levels to determine how the business behaves. After the workshop, the ERP system can be deployed in a way that balances global and local needs while saving money by properly aligning IT to the business.
Idea generation & development for startupsMalcolm Lewis
The document provides guidance on developing startup ideas and bringing them to market. It discusses two approaches to idea generation: solving problems you personally have, and finding better solutions to existing problems. It then outlines a 9-step process for taking an idea from initial development to scaling a business, including creating an elevator pitch, developing mockups, testing market need, pricing, market size, customer acquisition strategy, minimum viable product, proving product-market fit, and scaling. Examples are given for each step as they would apply to a hypothetical startup called Gleamr that provides on-demand mobile car detailing.
The document provides an outline and recommendations for creating an effective investor pitch deck. It recommends including: (1) a visual title slide that conveys your vision and problem being solved, (2) data showing the problem and current solutions, (3) how your solution alleviates customer pain, (4) step-by-step explanation of how your product works, (5) facts and metrics demonstrating traction and progress, (6) details on the size of the market opportunity and target customers, (7) what makes your approach unique compared to competitors, (8) how you will generate revenue, (9) key financial numbers, (10) specifics on the funding request and use of funds, (11) biographies of
Laura A. Douglas presents her portfolio focusing on her experience as Store Manager for Cato Corporation from 2008 to 2009. She details several successful projects she undertook including creating training quizzes, implementing a rotating schedule, inspiring credit account growth competitions, and improving floor plans and merchandising. Photographs show the transformation of store areas and fixtures under her leadership. She provides contact information and invites the viewer to arrange an interview.
Practical workshop at UX London 2016, delivered by Doug Morwood of Business Models Inc UK. Great Value Proposition Design leads to great business success. Why? Because only by truly understanding the needs of the customer can we design solutions that last.
The document summarizes the results of a nationwide survey of the UK creative industry conducted in March 2016. Some key findings include:
- Digital and full-service/integrated agencies made up over half of the 347 responding agencies.
- Most agencies reported annual turnovers between £100k-£499k.
- The top challenges agencies face are winning new business, increasing profitability, and recruiting talent.
- Over half of agencies plan to grow by 11-50% in 2016, with 13% planning over 50% growth.
2019-08 Digital Marketing Tools - August 2019Nick Nicholls
Digital Marketing Tools brings the latest marketing tips, strategies, practical step-by-step guides and how-to blueprints from the best Digital, Social and Content Marketing masters on the planet!
Start learning the step-by-step strategies used by today's best marketers, Content Marketing tools from the masters, Social Media blueprints of the pros, list building tactics, SEO and conversion optimization designs from internationally renowned experts.
This month Digital Marketing Tools you will find:
- The Definitive Guide on Conversion Rate Optimization (CRO)
- Why Three Priorities Should Guide Your Content Marketing - Here’s Why
- 17 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154%
- How to Build a Content Conversion Funnel
- How to Create and Use Screen Recording Videos in Your Content Marketing
- How to Launch Your Digital Product in 7 Simple Steps
- 7 Great Instagram Scheduling Tools for 2019
- LinkedIn Marketing in 15 Minutes a Day [CHECKLIST]
Get the latest marketing strategies, Content Marketing tools and Social Media blueprints from todays top digital, social and content marketing masters!
Get Digital Marketing Tools, Today!
Increasing sales per visitor (SPV) is important for increasing profits. SPV means closing more sales from the same number of visitors. Conversion rate is the percentage of visitors that buy, with 1-10% generally considered good. Ways to increase SPV include adding web pages, products, testing pages, audio, testimonials, tweaking content, and using software to track changes. Providing more free content and getting more email signups, which allow follow up marketing, can also boost SPV. The goal is to get 10-33% of visitors to provide contact details.
Increasing sales per visitor (SPV) is important for increasing profits. SPV means closing more sales from the same number of visitors by improving conversion rates. Conversion rate is the percentage of visitors that make a purchase. Software can track metrics like conversion rates. Ways to increase SPV include adding web pages, products, testing pages, audio, testimonials, and content to engage visitors. Providing more free information can boost sign-up and purchase conversion rates between 10-33% and 1-10% respectively.
Increasing sales per visitor (SPV) is important for increasing profits. SPV means closing more sales from the same number of visitors. Ways to increase SPV include adding new web pages, products, tweaking existing content, adding audio/testimonials, and providing more free content. Tracking software can calculate conversion rates to measure effectiveness. A good sign up conversion rate is 10-33% for email subscribers who may later make purchases.
The document discusses how to increase sales per visitor (SPV) on a website. It defines SPV and conversion rate, noting that a good conversion rate is 1-10% and sign up rate is 10-33%. It recommends several ways to increase SPV, such as adding new pages, products, content, and software to test changes. The overall goal is to provide more value to visitors and increase the percentage that make purchases.
This document summarizes Wim Rampen's background and expertise in customer experience management and digital transformation. It discusses his 20 years of experience leading customer experience transformations at various companies. It also briefly outlines some of the services offered by CX Company, such as developing chatbots, analyzing customer data, and helping companies transform their customer journeys and interactions across channels to be more digital, personalized, and focused on solving customer problems.
The document discusses how to increase sales per visitor (SPV) on a website. SPV can be improved by getting more visitors through advertising and tracking conversion rates. Conversion rate is the percentage of visitors that make a purchase. Ways to increase SPV include adding new web pages, products, testing page updates, audio, testimonials, and content to engage visitors. Providing more free information and sign-up opportunities can boost both SPV and the sign-up conversion rate, which is the percentage of visitors that provide their email for follow-up marketing.
The document discusses how to increase sales per visitor (SPV) on a website. SPV can be improved by getting more visitors through advertising and tracking conversion rates. Conversion rate is the percentage of visitors that make a purchase. Ways to increase SPV include adding new web pages, products, testing page updates, adding audio, testimonials, and content to existing pages and sales letters. Providing more words, pages and free products helps customers and increases the sign up conversion rate, which is the percentage of visitors that provide their email for follow up marketing to make a sale. SPV and sign up conversion rates between 1-10% and 10-33% respectively are considered good.
This document advertises and summarizes the content of a webinar presented by Siemens Enterprise Communications about best practices and metrics for contact centers. The webinar covers topics like how to set optimal service level goals, ways to route calls to reduce costs, using proactive outbound contacts, managing performance and turnover, and using natural speech self-service. Attendees of past similar events highly rated the content. Interested parties can schedule the webinar for their team at no cost by contacting the event coordinator.
[Webinar] Multiply Your Landing Page Conversion RatesUnbounce
Chris Goward, Founder and CEO of WiderFunnel will show you how he's been testing and discovering new ideas for Iron Mountain, SAP, BuildDirect, Google and more—with surprising results.
Using real examples from WiderFunnel's three-year-long testing strategy with Iron Mountain, you'll see how they've gotten more than 400% lift in their key landing pages.
You'll learn:
Which "best practices" you can trust
How to improve your landing page's conversion rates by 200%
How to create a competition-dominating value proposition
The document discusses strategies for website redesign. It includes presentations from several speakers on their processes for gathering user data, determining redesign goals, and using testing to validate redesigns. Tactics discussed include using analytics, click tracking, user feedback, and A/B testing tools to inform redesign decisions. Goals like conversion rates and key metrics to track are also covered. The importance of testing all stages of the redesign process is emphasized.
Time is money - how much of both are you spending while managing PPC?
WordStream has mastered a one-of-a-kind PPC management strategy that can optimize your paid search AND social campaigns for increased ROI in just 20 minutes each week!
Tune in to hear our Google AdWords experts walk you through quick and easy steps you can start taking now to boost your profits across the board.
Our free webinar will cover:
- A proven weekly routine to help you achieve better PPC results
- How much time you should be dedicating to each task
- How our helpful tools can reduce the time you spend on account maintenance
The author describes how they more than tripled their website's conversion rate in three weeks by testing landing page optimizations. They initially followed best practices like adding testimonials and reducing distractions. A major breakthrough came when they emphasized that users get 40+ apps for free with signup. Further testing showed that keeping the message simple by focusing only on the free apps and no credit card requirement was most effective. The key lessons are to not ignore best practices, continuously test pages, identify the most compelling message, and keep the landing page simple.
Cross channel testing insights and recommendations - jump - oct 12 2011 - w...Craig Sullivan
This presentation is about how to enable your website to optimise the *rest* of your business. There are recommendations here for how to instrument your web analytics, so you can see cross channel contact and touch points.
I've researched this thoroughly, and also give you a handy list of all the web analytics/call tracking companies of note. You'll find plenty of experiments to run with your call centre, and advice on how to track all of this crazy omni-channel and screen world.
If you do ONE thing with this information, promise me this please - I will implement tracking for some of my major 'other' channels that web drives, including phone, contact forms or chat.
The document discusses marketing techniques for the 21st century. It notes that the modern marketer must invest in web properties, search marketing, tailored messaging, landing pages, measurement, public relations using the web, and community engagement. Effective marketing now relies on an integrated approach across these online channels.
Understanding customer acquisition costs - a VC's viewRob Moffat
This document discusses understanding customer acquisition costs from a VC's perspective. It addresses challenges in marketing attribution and metrics. It presents a quant marketer's approach to analyzing above-the-line advertising channels like TV. Key points include understanding costs by new vs repeat customers and paid vs free channels, improving attribution models over time, optimizing conversion rates to reduce costs, and testing large TV campaigns to properly measure impact while accounting for factors like branding effects.
Intergen's newsletter, Smarts, now available for online reading.
Intergen provides information technology solutions across Australia, New Zealand and the world based exclusively on Microsoft’s tools and technologies.
Bybbc version cash flow and making your marketing work May 2013Thom Finn
This document provides marketing strategies and tools for generating cash flow during lean times. It discusses knowing your business's math regarding price changes and discounts. The document also covers differentiating your business through unique selling propositions, testing and measuring marketing efforts, applying the "10 by 10" rule to grow key metrics, writing effective ads, and conducting break-even analyses for marketing campaigns. Overall, the document offers concise tips and frameworks to help market a business strategically and maximize returns from marketing investments.
The document provides an overview of ABM maturity curves and metrics. It discusses moving from good to great marketing by progressing along maturity curves for targeting, engaging, activating, and measuring accounts. It emphasizes the importance of focusing on the right accounts and identifying key personas within accounts. The document also shares examples of ABM program metrics from 2018 and 2019 for a company, showing a shift to more personalized outreach and segmented messaging, and an improved ability to track impact metrics.
Similar to Flip Conference at E-Commerce Stockholm 2015 (20)
This document discusses building, optimizing, and leading data-driven ecommerce experiences. It provides questions to assess one's approach to building an ecommerce site, optimizing the site through experimentation and data analysis, and leading the team. It contrasts effective approaches that are high-quality, data-driven, and prioritize progress and people against ineffective approaches that are low quality, lack insights and data use, and prioritize fear and individual opinions over facts. The document encourages taking a bold approach that focuses on wonder, uncompromised choices based on data, and monitoring qualitative progress.
HijackLoader Evolution: Interactive Process HollowingDonato Onofri
CrowdStrike researchers have identified a HijackLoader (aka IDAT Loader) sample that employs sophisticated evasion techniques to enhance the complexity of the threat. HijackLoader, an increasingly popular tool among adversaries for deploying additional payloads and tooling, continues to evolve as its developers experiment and enhance its capabilities.
In their analysis of a recent HijackLoader sample, CrowdStrike researchers discovered new techniques designed to increase the defense evasion capabilities of the loader. The malware developer used a standard process hollowing technique coupled with an additional trigger that was activated by the parent process writing to a pipe. This new approach, called "Interactive Process Hollowing", has the potential to make defense evasion stealthier.
Securing BGP: Operational Strategies and Best Practices for Network Defenders...APNIC
Md. Zobair Khan,
Network Analyst and Technical Trainer at APNIC, presented 'Securing BGP: Operational Strategies and Best Practices for Network Defenders' at the Phoenix Summit held in Dhaka, Bangladesh from 23 to 24 May 2024.
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...APNIC
Adli Wahid, Senior Internet Security Specialist at APNIC, delivered a presentation titled 'Honeypots Unveiled: Proactive Defense Tactics for Cyber Security' at the Phoenix Summit held in Dhaka, Bangladesh from 23 to 24 May 2024.
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