eMail marketing is one of the most succesful method for driving on-line, but also off-line sales. This presentation educates on the 7 important phases of an e-mail marketing campaign and offers some indicative tips on optimization.
A Simple Framework For Advanced Email MarketingCommunicator
After 15 years providing email technology, Communicator distilled everything they know about the channel in one easy to understand format. Join Benjamin as he takes you through the six stages of email sophistication; helping you identify where your brand is and what you need to do to progress your practice… and your results.
Know all about the new concept of Hybrid Email Marketing. Learn to increase your email deliverability and open rate. How it overcomes the present problems and its advantages over other Email marketing solutions.
Beyond the Open Rate: It's Time to Think Reach Frequency and ImpactAlchemy Worx
What would you do if you found out that 1% of your email list was generating 20% of your revenue? You might target your big spenders in a different way or develop products aimed specifically at them; alternatively, you might look at ways of persuading the other 99% of subscribers to buy more.
Both of these options rely on knowing which customers are your most valuable – but with only the blunt instruments of open and click rates available to you, you simply can’t tell. When we rely on these metrics to measure success we end up with “one size fits all” communications: any serious knowledge of our audience begins and ends with the registration process.
A Simple Framework For Advanced Email MarketingCommunicator
After 15 years providing email technology, Communicator distilled everything they know about the channel in one easy to understand format. Join Benjamin as he takes you through the six stages of email sophistication; helping you identify where your brand is and what you need to do to progress your practice… and your results.
Know all about the new concept of Hybrid Email Marketing. Learn to increase your email deliverability and open rate. How it overcomes the present problems and its advantages over other Email marketing solutions.
Beyond the Open Rate: It's Time to Think Reach Frequency and ImpactAlchemy Worx
What would you do if you found out that 1% of your email list was generating 20% of your revenue? You might target your big spenders in a different way or develop products aimed specifically at them; alternatively, you might look at ways of persuading the other 99% of subscribers to buy more.
Both of these options rely on knowing which customers are your most valuable – but with only the blunt instruments of open and click rates available to you, you simply can’t tell. When we rely on these metrics to measure success we end up with “one size fits all” communications: any serious knowledge of our audience begins and ends with the registration process.
An IP address is how the Internet Service Providers (ISPs) and other mailbox providers identify legitimate mail senders. A new IP address doesn’t have a reputation score since mail hasn’t been sent from it yet and is therefore considered “cold.” So how do you successfully get inboxed with a cold IP with zero reputation? The answer is…warm it up! Our Sr TAMS share why it's important, who needs to do it, their expert tips, and answer live questions from the webcast.
Tips and Tricks to Stay Out of the Spam FolderSendGrid
Staying out of the spam folder can be harder than you might think! Even for senders with the best intentions, sending content that recipients are anticipating (shipping notifications, password resets, etc.), can end up in the spam folder. Spend an hour with us as Melanie Rowe, Senior Technical Account Manager, and Rob Piers, Technical Account Manager, walk you through the top ways to stay out of the spam folder and in the inbox. In the webcast we will review:
- How to authenticate your email
- Permission Marketing and the opt-in
- CAN-SPAM and CASL
- The importance of relevancy in your content
Under-mailing? Over-mailing? Email Frequency, Cadence and ROI -- JenningsJeanneJennings.com, Inc.
Are you over-mailing? Under-mailing? How do you know? What are the consequences (both positive and negative) of each? And how do you come up with the ‘perfect’ frequency and cadence (if there is such a thing)?
Please join us for this frank discussion on a topic that’s near and dear to the heart of all email marketers. You’ll walk away from this session with:
> Tools to tell whether you over- or under-mailing
> Tips for testing whether changes will benefit your program
> Techniques for talking to management about frequency and cadence issues
How to Maximize the Value of Your Email ProgramReturn Path
Email marketing is the most efficient and cost effective driver for building customer loyalty, engagement, and revenue. From reaching the right audience to identifying the right message and finding the right time to send, this webinar will give attendees tips and introduce Return Path tools they can use to optimize their email campaigns to drive better customer relationships, greater response, and increased revenue.
A global presentation of our application what we provide to our clients. This is a public version without any customization for client. It's better to be clever…
Some best practices in email marketing and how to measure a successful email program. Includes campaign tagging, building trended analysis, and email reputation troubleshooting. Email segmentation mentioned briefly as a best practice.
Email Subject Lines with Expedia: Icons, urgency and simplicitycloud.IQ
Olly Beckett, Snr Database Marketing Manager at Expedia, kicked off our eCommerce Summit @YourDesk series with this webinar revealing how to best engage people with your subject line. Olly also discussed how to make sure your customers don’t just open and delete your emails. This webinar from Expedia looks at key subject line learnings as well as the importance of using content to ensure the people you drive to your website are the people who are most likely to purchase.
Watch this FREE webinar and learn:
- Subject line tips
- Ideas on how to get the right people to your site
- Optimal email design
Affiliate Marketing in India - Presentation at Internet Retail Expo by Swati ...Swati Bhargava
Affiliate marketing is increasingly becoming a very important driver of sales to ecommerce sites. Learn more about how it works from Swati's presentation. Also see global success examples!
An IP address is how the Internet Service Providers (ISPs) and other mailbox providers identify legitimate mail senders. A new IP address doesn’t have a reputation score since mail hasn’t been sent from it yet and is therefore considered “cold.” So how do you successfully get inboxed with a cold IP with zero reputation? The answer is…warm it up! Our Sr TAMS share why it's important, who needs to do it, their expert tips, and answer live questions from the webcast.
Tips and Tricks to Stay Out of the Spam FolderSendGrid
Staying out of the spam folder can be harder than you might think! Even for senders with the best intentions, sending content that recipients are anticipating (shipping notifications, password resets, etc.), can end up in the spam folder. Spend an hour with us as Melanie Rowe, Senior Technical Account Manager, and Rob Piers, Technical Account Manager, walk you through the top ways to stay out of the spam folder and in the inbox. In the webcast we will review:
- How to authenticate your email
- Permission Marketing and the opt-in
- CAN-SPAM and CASL
- The importance of relevancy in your content
Under-mailing? Over-mailing? Email Frequency, Cadence and ROI -- JenningsJeanneJennings.com, Inc.
Are you over-mailing? Under-mailing? How do you know? What are the consequences (both positive and negative) of each? And how do you come up with the ‘perfect’ frequency and cadence (if there is such a thing)?
Please join us for this frank discussion on a topic that’s near and dear to the heart of all email marketers. You’ll walk away from this session with:
> Tools to tell whether you over- or under-mailing
> Tips for testing whether changes will benefit your program
> Techniques for talking to management about frequency and cadence issues
How to Maximize the Value of Your Email ProgramReturn Path
Email marketing is the most efficient and cost effective driver for building customer loyalty, engagement, and revenue. From reaching the right audience to identifying the right message and finding the right time to send, this webinar will give attendees tips and introduce Return Path tools they can use to optimize their email campaigns to drive better customer relationships, greater response, and increased revenue.
A global presentation of our application what we provide to our clients. This is a public version without any customization for client. It's better to be clever…
Some best practices in email marketing and how to measure a successful email program. Includes campaign tagging, building trended analysis, and email reputation troubleshooting. Email segmentation mentioned briefly as a best practice.
Email Subject Lines with Expedia: Icons, urgency and simplicitycloud.IQ
Olly Beckett, Snr Database Marketing Manager at Expedia, kicked off our eCommerce Summit @YourDesk series with this webinar revealing how to best engage people with your subject line. Olly also discussed how to make sure your customers don’t just open and delete your emails. This webinar from Expedia looks at key subject line learnings as well as the importance of using content to ensure the people you drive to your website are the people who are most likely to purchase.
Watch this FREE webinar and learn:
- Subject line tips
- Ideas on how to get the right people to your site
- Optimal email design
Affiliate Marketing in India - Presentation at Internet Retail Expo by Swati ...Swati Bhargava
Affiliate marketing is increasingly becoming a very important driver of sales to ecommerce sites. Learn more about how it works from Swati's presentation. Also see global success examples!
This presentation gives some useful tips on starting-up your eBusiness.
It was delivered during the student entrepreneurship competition "ennovation 2012" (http://ennovation.gr).
You can watch on YouTube the delivery of this presentation at http://youtu.be/pRJUSWnxuXU.
Digital entrepreneurship in greece path to a better future lse 22 apr2013Apostolos Apostolakis
A presentation delivered during the 2nd annual LSE alumni event in Athens on April 2013 (www.lsealumni.gr)
It describes the Greek specific as well as the general situation that prompted the recent digital entrepreneurship wave.
References are made to some leading Greek starups like taxibeat, doctoranytime, warply , hellasdirect, e-food, incrediblue, as well as the main entrepreneurial resourses in Greece (seed funds, coworking spaces, incubators, accelerators )
Zappos Case Analysis Itm Fenway Cohort Team 9Ashish Tandon
Presentation on Zappos competitive advantage using Twitter and other social media tools to reach out to their target consumer and generate active interest in their business
Prepared by the students of strategic management at the MBA program of IE Business School, this presentation analyzes Groupon’s position in the US market, the pitfalls in its current business model and recommends solutions for sustainable growth
Flipkart - Analysis of Marketing Strategy and new Branding IdeasManeesh Garg
The analysis of Flipkart's old marketing strategy and new branding ideas for better sales and publicity.
To get a copy of this presentation, share your views about the presentation with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new upload don't forget to press the "FOLLOW" and "LIKE" button
Toko Bunga Surabaya, Jual Karangan Bunga Surabaya, Jual Bunga Papan Surabaya, Jual Bunga Ucapan Surabaya, Jual Rangkaian Bunga Surabaya, Jual Buket Bunga Surabaya, Bunga Ucapan Selamat, Bunga Ucapan Duka Cita, Bunga Papan Selamat, Bunga Papan Duka Cita
Silverpop and Return Path take a fresh look at email marketing deliverability in a world where Reputation and Engagement are critical to message delivery.
Email marketing is one of the oldest digital marketing tactics, yet it continues to deliver a higher ROI than just about any other online strategy. But this is not your father's email marketing anymore. That's right: this strategy has matured, and if you haven't revisited how you create email content since the early 2000's, you're most likely missing out on the major ROI and benefits of email. This topic takes an in depth look into six key areas of email marketing and how each has evolved. It's time to update your old email marketing strategy and move it to 2016 and beyond.
Email Marketing Metrics That Matter WebinarSilverpop
In this 60-minute Webinar, you'll learn the difference between process and output metrics, gain insight in how to more effectively communicate email success to management, examples of how to use metrics to drive email improvement, the impact of social media on email metrics and discover how one marketer measures and communicates email success. Will Stacy, director of marketing for Santander Consumer USA / Drive®, will explore key metrics and sample emails that are delivering substantial results, such as reduced call center volume, increased data quality, lower customer communication costs and increased online customer payments.
Yes Virginia, Email Marketing really can work!
Do you have an effective email marketing strategy or any at all? At this month’s TechComm we’ll talk about email marketing and how to use email to delight your customers and attract more!
Also, Don’t confuse SPAM with Pork Shoulder & Ham!!
Do you know the difference between ‘Mark as SPAM’ and ‘Unsubscribe’? Come to TechComm to find out why you need to know the difference!
[Webcast] How to Get Your Email Marketing Off the GroundSendGrid
Are you seeing a 4,000% return on investment with your email program? If not, your program is achieving below average performance.
Get the tools to:
Create cost effective transactional and marketing email programs
Get your emails delivered to the inbox
Analyze the performance of your programs
Scale your program to meet the needs of your growing business
Master the basic essentials of digital marketing in the areas of email marketing, social media and search engine optimization with this easy to follow guide.
The guide offers insights, tips and how to for anything key area of digital marketing in the above channels!
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
8. eMail
is extremely Branding Hard-Sell
important in
eCommerce. E-mail
Website
Marketing
eMail drives Social Media Search CPC
sales, Mobile App eCommerce
period.
9. Why e-mail marketing
With a successful e-mail Marketing Strategy
operated internally you can:
• Drive traffic & sales at your physical stores
• Drive traffic & sales at your e-shop
• Kill bad stock
• Respond quickly to competitor’s campaigns
• Educate your customers & keep them loyal
• Show your expertise to the world
10. Why e-mail marketing
Let’s talk about important 7 phases of an
e-mail campaign, and then let’s add some date
to see how sales are driven
11. Business Case
•Total e-mails in Database. Recruiting & re-
Database activating members is very important here.
Deliverability •Total e-mails arrived to members inbox
Open Rate (OR) •Total e-mails opened
CLICK THROUGH •How many members will click in a link in the
RATE (CTR) newsletter (from those who opened)
•How many members from those who clicked will
CONVERSION convert to a purchase
•The average spending by members who converted
AV. BASKET to a purchase
•Frequency of mailing, quiet period, targeting, re-
CONTACT RULES activation mechanics, etc.
REVENUES :-) •Revenues from e-mail marketing
12. Business Case
100.000 • DATABASE: Total e-mails in Database. Recruiting
& re-activating members is very important here.
95%: 95.000 • DELIVERABILITY: Total e-mails arrived to
members inbox
30%: 28.500 • OPEN RATE (OR): Total e-mails opened
12%: 3.420 • CLICK THROUGH RATE (CTR): How many
members from those who opened will click
2,5%: 86 • CONVERSION : How many members from those
who clicked will convert to a purchase
€50: €4.250 • AV. BASKET: What’s the average spending by
members who converted to a purchase
50 weeks • CONTACT RULES: Frequency of mailing, quit
period, targeting, etc.
€ 213.750 • REVENUES: Revenues from e-mail marketing
Note: These numbers are considered acceptable in a an average eCommerce Newsletter
13. There’s an art & science behind e-mail marketing
optimization – but it’s fun & easy
16. Example of optimization
Optimize Open Rate of e-mails
(through A/B testing in Subject Line)
(or, by including tips for your target audience)
Using a piece of paper about 1/2 inch by 1/2 inch wrap head
of screwdriver and slip it in to the slot on the screw. Will
work best when slot is deepest. May have to bend paper once
to tighten the slot. This also works for nut drivers.