This document discusses the definition and importance of branding. It explains that a logo is not a brand, and that brands are defined by the promises they make and how customers recall feeling satisfied by keeping those promises. It also outlines five steps for effective brand positioning: 1) awareness of your brand, 2) differentiation from others, 3) sacrifice to focus on one position, 4) defending your brand position, and 5) executing your brand through actions. The document emphasizes that an individual or company is themselves a brand that must establish a clear brand position.
Six Business Lessons From 10 Years Of Fantasy FootballRoss Simmonds
What many people don’t know is that my obsession with social media and technology all started with Football. It was my first year of University and because things like Facebook didn’t exist, I procrastinated by writing a daily Fantasy Football blog for SportingNews.com. In fact, my blog brought quite a bit of success and generated a loyal following. After about a year of blogging about Football and helping people all over the world win their first championship, I decided to start a business from it.
I integrated my blog with an eCommerce platform selling Football Memorabilia and had enough to cover tuition for two more years. To be blunt, I’ve been a Fantasy Football junkie ever since and have learned a lot along the way. Many of the lessons I learned through this journey I’ve applied to my marketing and entrepreneurship career.
Here are some of the most important insights and tips I’ve learned over the last few years from playing Fantasy Football. Use these insights wisely and take your business to the next level while start getting closer to achieving success.
To learn more about me and my thoughts on business and life, visit:
www.rosssimmonds.com
www.twitter.com/thecoolestcool
Be Irresistibly Persuasive Without Being PushyGeorge Hutton
http://mindpersuasion.com/covert-hypnosis/
Most people believe you need to be pushy or manipulative to be persuasive. In reality, that's the opposite of how you should be, as it doesn't work. Learn How http://mindpersuasion.com/covert-hypnosis/
A presentation on a way to find your brand or advertising place in the market.
Instead of trying to work out what you stand for and all those boring brand values (helpful, straightforward etc.), work out what you stand against. It's far more fun & will create cut-through & brand engagement
Smartin Up Your Personal Brand and Professional PresenceAngel Guerrero
All rights reserved. No part of this work may be reproduced or transmitted in any form or by any means, including informational storage and retrieval systems, without permission in writing from the copyright holder, except for brief quotations in a review.
An exploration of brand Ireland and Irish brands with Eoghan Nolan of Brand Artillery, Think & Son.
Originally presented at the Galway International Arts Festival,
16 July 2016.
Enquiries or kind words: eoghan@theartilleries.com
How to Build Your Brand and Reach Your Target Market - Melissa Forziat Events...Melissa Forziat
The marketing strategy and steps behind building a brand that speaks to your target market and then locating the right audience so you can convert more sales for your small business.
Presentation to Network Ireland Conference 2011: How to think about your brand to enable growth;
Some pointers on how to grow your brand in today\'s environment.
Six Business Lessons From 10 Years Of Fantasy FootballRoss Simmonds
What many people don’t know is that my obsession with social media and technology all started with Football. It was my first year of University and because things like Facebook didn’t exist, I procrastinated by writing a daily Fantasy Football blog for SportingNews.com. In fact, my blog brought quite a bit of success and generated a loyal following. After about a year of blogging about Football and helping people all over the world win their first championship, I decided to start a business from it.
I integrated my blog with an eCommerce platform selling Football Memorabilia and had enough to cover tuition for two more years. To be blunt, I’ve been a Fantasy Football junkie ever since and have learned a lot along the way. Many of the lessons I learned through this journey I’ve applied to my marketing and entrepreneurship career.
Here are some of the most important insights and tips I’ve learned over the last few years from playing Fantasy Football. Use these insights wisely and take your business to the next level while start getting closer to achieving success.
To learn more about me and my thoughts on business and life, visit:
www.rosssimmonds.com
www.twitter.com/thecoolestcool
Be Irresistibly Persuasive Without Being PushyGeorge Hutton
http://mindpersuasion.com/covert-hypnosis/
Most people believe you need to be pushy or manipulative to be persuasive. In reality, that's the opposite of how you should be, as it doesn't work. Learn How http://mindpersuasion.com/covert-hypnosis/
A presentation on a way to find your brand or advertising place in the market.
Instead of trying to work out what you stand for and all those boring brand values (helpful, straightforward etc.), work out what you stand against. It's far more fun & will create cut-through & brand engagement
Smartin Up Your Personal Brand and Professional PresenceAngel Guerrero
All rights reserved. No part of this work may be reproduced or transmitted in any form or by any means, including informational storage and retrieval systems, without permission in writing from the copyright holder, except for brief quotations in a review.
An exploration of brand Ireland and Irish brands with Eoghan Nolan of Brand Artillery, Think & Son.
Originally presented at the Galway International Arts Festival,
16 July 2016.
Enquiries or kind words: eoghan@theartilleries.com
How to Build Your Brand and Reach Your Target Market - Melissa Forziat Events...Melissa Forziat
The marketing strategy and steps behind building a brand that speaks to your target market and then locating the right audience so you can convert more sales for your small business.
Presentation to Network Ireland Conference 2011: How to think about your brand to enable growth;
Some pointers on how to grow your brand in today\'s environment.
How to Develop Your Brand - Melissa Forziat Events and MarketingMelissa Forziat
How to Develop Your Brand: Small business marketing expert Melissa Forziat shares how to create a brand that attracts your target audience so you can convert more leads and get more sales. This is the first of a four-webinar marketing series co-hosted by the Michigan SBDC Lead Center.
Workshop on How to Think Strategically.
We teach brand leaders to think strategically. We show them how to ask the right questions before seeing solutions, how to map out a range of decision trees that intersect and connect by imagining how events will play out. We take them through the 7 elements of good strategy: vision, opportunity, focus, speed, early win, leverage and gateway. We look at strategy from a competitive position, consumer connectivity, core strength and situational
How marketing can help generate action and deliver change on social issues: an amalgamation of a few presentations I've done recently.
(If you would like me to present this or similar to your organisation, please feel free to get in contact)
"Think Like a Marketer" and bring your Talent Brand to the next level [webcast]LinkedIn Talent Solutions
Are you looking to bring your Talent Brand to the next level? Then get to know your new best friends in marketing! A strong partnership between recruiters and marketers can make the difference between a good Talent Brand and a great Talent Brand. http://bit.ly/1mxPpeA
In this free webinar, Bernd Leger, Vice President of Marketing at CloudLock, will give you a CMOs perspective on how recruiters and marketers can work together to build a fantastic Talent Brand. These two groups have a lot in common, and share similar goals around branding. Bernd will show you how to Think Like a Marketer and find the common ground you'll need to work together to bring your Talent Brand to the next level.
Social media 101 - Unleash A Successful Online Personal BrandHussein Hallak
You live in an interconnected world and people expect to find and connect with you where they find and connect with everyone else, online!
Whatever your level of knowledge or usage of social media, this workshop will help you upgrade your online presence using the power of social media to your advantage.
In this workshop you will learn the steps to build a powerful personal brand on the top 3 social media platforms (Facebook, Twitter and LinkedIn) so that you stand out from the rest whenever anyone searches your name online.
Dedicated to help job seekers, self employed and entrepreneurs build their personal brand online, position themselves as favorable candidates for employers and clients, build their reputation and get the right exposure online using Facebook, Twitter, and LinkedIn.
Key Questions Answered:
Why do I need an online presence?
What the heck is personal branding, and how do I brand me?
What is social media, is it Facebook and Twitter?!
If social media is so great why isn’t everyone using it?
So where do i start? Shall I sign up and start posting now?!
There is so much to do, I have a life, how can I manage more?
How do I become friends with Facebook?
What about Twitter?
The perfect 10 how do I get linked in?
Ritualising your brand: how establishing meaningful, ownable behaviour can cr...Jon Howard
Inspired by the intersection of two areas of interest I have written about previously (stories & archetypes and behaviour change), this is a work in progress that explores the ways in which embedding ritual into your brand can build lasting loyalty. I am interested in any thoughts you might have.
(If you would like me to present this or similar to your organisation, please feel free to get in contact)
An introduction To Brand Archetyping: harnessing the power of stories and arc...Jon Howard
How thinking in terms of archetypal characters and stories can help create potent brands which resonate deeply and form lasting emotional connections
.
(If you would like me to present this or similar to your organisation, please feel free to get in contact)
30 passi nel Personal Brand Consulting è un originale percorso di consulenza per il Personal Branding costituito da tre diversi livelli, ognuno dei quali è propedeutico al successivo e composto da 10 diversi aspetti cruciali da affrontare e sviluppare insieme al cliente.
L'obiettivo generale della consulenza è quello di aiutare i clienti a creare un proprio brand personale per differenziarsi nel proprio mercato attraverso l’individuazione dei loro talenti e delle loro specificità.
Il percorso globale permette lo sviluppo di un marchio personale completo di un piano di attività e di tutti i materiali di marketing e di promozione necessari per il successo.
I tre diversi livelli del Personal Brand Consulting e le diverse attività saranno approfonditi nel corso in Personal Brander Specialist, un progetto formativo nato dalla collaborazione con Make It So.
Per informazioni: http://makeitso.it/corsi/corso-in-personal-brander-specialist
Brand Archetype | An Introduction + OverviewJohn W. Manley
Nothing original here. Just an obligatory brand archetype overview done in a more visually appealing way, with some more examples, and a deeper dive into the Explorer archetype.
BBDO Connect - The Importance of Storytelling When Building Your BrandBBDO Belgium
Most brands offer products or services comparable to what most competitors offer. Now every brand has landed a Facebook page, merely having one is no longer enough to differentiate. Having a great page still is. Great pages are mostly the work of great brands. Typical for great brands? Great content, great stories! With a focus on content and storytelling, every brand - big or small, love brand or a brand - can learn how to really differentiate. Come and discover how.
Your Guide to Personal Branding, A to ZBarry Feldman
What are the true benefits of personal branding? How is it done? This presentation presents a complete guide to personal branding, from A to Z. Learn the language of personal branding in this concise guide.
Brand Is Focus – Branding Advice, Straight Up for Startups
Tom Gallagher, LiveAreaLabs
Pete Gade, LiveAreaLabs
Katherine LaFranchise, Director of eCommerce, Urban Decay Cosmetics
Meredith Han, Global Director of Ecommerce, Brooks Sports
When you started building your business, you started building your brand. Whether you knew it or not.
Thing is, people are constantly sizing you up. Who you are. What you do. How well you do it. That’s your brand. It’s the gut feeling people have about you and your business—an unmistakable feeling that influences the talent you attract, the investors you seek, and the customers you ultimately want to keep. In other words, brand is much, much more than a logo. It’s a major contributor to success. And it’s something startups should get a hold of, right out of the gate.
Put another way, your business has a plan. Your brand needs one, too.
In this session we’ll offer no-nonsense advice designed for startups— all designed to help you establish your brand early on, and keep your business focused for the long haul. Plus, you’ll get first-hand insights from Urban Decay and Brooks Sports, two companies who’ve made brand a big part of their business, and their success.
As part of our work at SME Centre @ SMCCI, I delivered this workshop with the hope that our SMEs can begin discovering the exciting possibilities that Branding can bring to their businesses.
In this presentation for Startup Week Seattle 2017, Fitcode's Stephanie Chacharon shares the fundamentals of branding: from brand discovery and building blocks to making it real.
What is Branding? We created a brand building guide to answer this. Read or download the in-depth guide here to grow your business! https://www.dropshiplifestyle.com/what-is-branding/
Confusing movement with progress is pretty common in business – with people often running around like headless chickens. But it’s not about how busy you are, it’s about effectiveness: trying to avoid all the timewasting trivia and focusing on the important stuff.
A lion sleeps for over 18 hours day, and yet is still the undisputed king of the beasts. It is the master of minimal effort, maximum return. This is at the heart of the Sleeping Lion approach. For over 12 years, I have been advising companies on how to simplify and improve sales, marketing and business development – through consultancy, workshops and facilitation.
There are a range of tools and exercises available here that draw together Branding, Customer Loyalty, Marketing, Sales, People Development, Productivity, Idea Generation and Business Ethics – everything you need to focus and align your product, people and communication strategies. If you require help with any of these, I can run bespoke training sessions.
Houston Inventors Association - Branding Guidelines TrainingJJ Lassberg
Our success is a direct result of knowing how to market a brand and having the right people representing the brand. Greg Norman “The Great White Shark”
Branding Guidelines: Top 10 Tips to Gain the Competitive Edge
Branding is about more than just a logo. Your brand is what sets the products and services your business offers apart from those of your competitors. Name, logo, tagline, graphics, colors, messaging are all part of establishing your brand, but not all... It's about emotions.
Slides from Amber Hinds of Road Warrior Creative's March 1, 2016 talk on branding for Allied Women Entrepreneurs. See the video of the talk at: http://roadwarriorcreative.com/branding-how-to/
LinkedIn can be a powerful tool for Human Resources and talent recruitment for your business or Organization. I shared some tips or "power ups" for how to both improve your own LinkedIn profile and use it to improve your company presence and ability to recruit top talent.
LinkedIn Power Ups - tips for improving your LinkedIn approachMike McDowell
Some easy ways to improve your LinkedIn approach and use it as a more effective tool. Presentation given at Chamber of Commerce luncheon - targeted for business professionals.
UNR Extended Studies Inbound Marketing Class 3Mike McDowell
Third class of 3 for Inbound Marketing Principles and Practices for the University of Nevada Reno Extended Studies course. This class covered measurement and monitoring, metrics and analytics, conversion from visitor to lead to customer, the full inbound marketing cycle from building your base to engagement to creating content to monitoring, measuring and proving return on investment (ROI).
Presentation for the Nevada State Health Division discussing new media tools, strategies and tactics. Covers blogs, social networks (Facebook, LinkedIn), Twitter, Video, Mobile and more.
Social media strategy and tactics for the job search and online personal branding to position one's self to stand out to employers. Includes Facebook, LinkedIn, Twitter. Overall strategy. Presentation given by Mike McDowell to ProNet in Reno, Nevada.
New Media 101 - Chronic Disease CoalitionMike McDowell
Media and communications are changing rapidly. This is a presentation about some of the new communication channels (blog, social networks like facebook and linkedin, twitter, video, mobile and more) and some of the best practices for succeeding
Strategies and tactics for using new and social media specifically as it relates to retail. Includes Facebook, blogging, consumer review sites like Yelp and FourSquare, text messaging and smart phone applications, video/YouTube. Presentation given by Mike McDowell (KPS3 Marketing) at Reno City Hall in May of 2010.
Search For Strategy: There's more to SEO than code.Mike McDowell
Nevada Interactive Media Summit Presentation - Searching for Strategy: There's more to SEO than code. I address search engine optimization (SEO) and how to be found on search engines like Google. It involves more than just code; it involves a sound strategy.
Nevada Interactive Media Summit Presentation - New Media 101: What is it, why use it? I review the basics about new media, social media, blogging, social networks, Twitter, mobile, video and more.
Nevada Volunteers Social Media PresentationMike McDowell
May 2009 presentation for Nevada Volunteers program focused on volunteering for non-profit organizations. Presentation includes overview of communications shift and highlighting some social media tools and examples.
This is the intro to new media that I gave to the Reno-Sparks Chamber of Commerce. This is an introduction to the concept of new media, some of the tools available and how some groups are using them already.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
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USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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30. STEP 1: AWARENESS Don’t deny your brand. Embrace it. Spin it to your advantage. If your brand were a living person, how would you describe it? When people think of you, what single image/phrase/feeling will they experience?
32. STEP 3: SACRIFICE Choose a position. You can’t own everything. Focus. Don’t try to extend too far.
33. STEP 4: DEFEND YOUR BRAND Everything you do affects the brand. You must say “no” to choices that are “off brand.” This takes conviction and discipline.
34. STEP 5: EXECUTE Branding is not about saying . It’s about doing .
There are some dirty rumors going around about branding.
Tonight, let’s set the record straight.
Let’s talk about these guys….
Budweiser. American Express. Allstate. Disneyland. Pepsi.
A Tagline is NOT a logo. A tagline is a memorable phrase that encompasses the brand position. Again, it’s a helpful shortcut to help us remember the brand.
Brands are not products!
A brand is NOTHING MORE and NOTHING LESS than a set of promises. A brand is an identifiable entity that promises value.
Brands live only in the mind and the heart. What do you think of/picture??? What do you feel???
We live in a branded world. We make purchase decisions based on brand every day.
Clothes? Cars? Food? Alcohol? Computer equipment?
Puffed Rice = $1.49 Rice Krispies = $3.49
Arizona Jeans = $20. True Religion Jeans = $600
Kia Sorento = $20,000. Cadillac Escallade = $60,000
There’s a big price difference between Macs and other PCs.
Coke’s business value = $50 Billion. WITH brand = $120 Billion
Mini recap: BRANDS are not Logos, Taglines or Products. They have REAL value. And they live in the hearts and minds of the people – not you.
The brand position is the place that your brands owns within consumers hearts and minds. We don’t DECIDE it, but we influence it.
Defining Your Brand: Requires awareness and ability to accept reality Do not deny your brand . Embrace it. Spin it to your advantage . Think about yourself. Know yourself and play the hand you got. Imagine your brand is a living person . How do you describe that person? What would you want people to say about it? What makes your brand unique ? What can we claim that no other group can claim? Let’s explore our brand. WHAT PROMISES CAN WE MAKE? When people think of you, what one image/phrase will come to mind? This is called your “Brand Position” – and it must be unique to be effective
Our brains are trained to filter information and identify differences. How many Zeros? (69). How many Threes? (1). Easy to identify the one that is different. What makes your brand unique ? What can we claim that no other group can claim? Explore your brand. WHAT PROMISES CAN IT MAKE? When people think of you, what one image/phrase will come to mind? This is called your “Brand Position” – and it must be unique to be effective
Defending Your Brand: Make everything you do, make, create, choose, enforce, etc consistent with your brand . Ask yourself with every decision – “is this good or bad for the brand? Is this consistent with the brand? ” If it’s not, DO NOT allow it . If you allow it, you are poisoning and discrediting your brand and wasting your time. You must say NO to diversion and choices that are not on brand (yes, this is scary) This takes attitude, conviction and discipline DEFEND YOUR BRAND’S HONOR
You can use these tools to help influence your brand.
Remember – you don’t own your brand. Others do.
Photos like these are easy to find. Your future employer WILL Google you. Your future boyfriend/girlfriend WILL Google you. Your family WILL Google you. WHAT WILL THEY FIND?
What barriers get in the way of staying true to your brand.