The document discusses the evolution of media, emphasizing the rapid changes in communication and the shift from traditional broadcast models to many-to-many communication styles. It highlights various new media tools such as blogs, social networks, and mobile marketing, while stressing the importance of understanding both technology and strategy in effective communication. The author encourages genuine engagement and participation to build an audience and maintain relevance in the digital landscape.

1. Mike McDowell New Media 101

5. It’s not that scary

6. All media was “new media” at some point Newspapers/magazines Television Radio Internet

7. Things are changing quickly

8. IBM forecasters are predicting a greater disruption in communication in the next five years than we’ve seen in the past 50 years combined.

9. Want proof?

10. Time to reach 50 million users: RADIO 38 Years TELEVISION 13 Years INTERNET 4 Years FACEBOOK 9 MONTHS

11. A communication SHIFT from a BROADCAST model to a MANY-TO-MANY model

12. Broadcast Style

13. Broadcast Style

14. Many-to-Many Style

15. Genuine Conversation

16. You have a LOT of choices when it comes to new media tools: Blogs Microblogs Social Networks RSS Feeds Mobile Widgets PodCasting Video Mashups Social Bookmarking Applications Photo Sharing Wikis SMS Geo-marketing

17. The WHY is more important than the WHAT.

18. Weblog (Blog) A website that displays entries in reverse chronological order. A typical blog combines text, images, and links to other blogs, web pages, and media related to its topic.

19. Southwest Airlines Blog

20. Marriott Blog

21. KPS3 Blog

22. GovGab Blog

23. Newspapers and magazines using blogs as a source (PR) Search engines Establish yourself as a thought leader Gives you a human voice Crisis communication Why Blog? (Mike’s top 5 reasons)

24. Listening in the Blogosphere

25. Social Networks

26. Social Networks

27. Social Networks

28. Social Networks

29. Twitter

30. Twitter

31. Video

32. Mobile Marketing/Text Messaging Text to be notified before a price change

33. Mobile Marketing/Text Messaging

34. Mobile Marketing/Tracking

35. Making it Work Listen. Understand. Be genuine. Participate. Give people a reason to come back to you. Don’t have to be boring. It helps to understand the technology. More important to understand the strategy. Extend your reach. It’s not an if-you-build-it-they-will-come mentality. Integrated communication is important. It takes effort. Shortcuts don’t pay off.

36. Questions?