"Think Like a Marketer" and bring your Talent Brand to the next level [webcast]
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The document discusses how talent acquisition teams can better align with marketing teams to strengthen a company's talent brand. It advocates that talent acquisition teams think like marketers by managing a talent funnel for inbound, sourced, referral, and internal candidates. The document provides examples of how one company, CloudLock, improved their talent brand through initiatives like developing career site content with marketing, organizing employee lunch and learns, and focusing on measurable results from social media outreach. Their efforts led to a large increase in applicants and career site pageviews over time.
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"Think Like a Marketer" and bring your Talent Brand to the next level [webcast]
- 1. @berndleger@berndleger “Think like a Marketer” and Bring Your Talent Brand to the Next Level Bernd Leger VP of Marketing, CloudLock @berndleger
- 3. @berndleger 3 Recruiting and Marketing Alignment: Like Finding a Unicorn?
- 4. @berndleger Old Shoe CMO New Shoe CMO “Do I need to do anything?” “That’s not our corporate brand!” “We don’t have any resources for that” “That’s going to take up too much time” “We don’t have budget for that” “What can we do together to strengthen our brand?” “How can I use the Talent Acquisition Team to drive Awareness and Thought Leadership?”
- 5. @berndleger Finding Common Ground with Marketing Managing Your Funnel Brand Recognition Career Site Social Media Thought Leadership and PR
- 6. @berndleger@berndleger Managing the Talent Funnel: It’s not that Different
- 7. @berndleger@berndleger What does Your Funnel Look Like? Inbound Sourced Referrals Internal Total number of Candidates per Channel Inbound Sourced Referrals Internal Total number of “Leads” per Channel Inbound Sourced Referrals Internal Total number of Hires per Channel
- 8. @berndleger@berndleger Your Funnel at its Core
- 9. Thank You Questions & Answers
- 10. Not Everyone Looks Like This...
- 11. @berndleger 11 “What’s the Matter with Owen”Campaign
- 12. From the outside, most of the companies we work for look like this!
- 13. ..or like this!
- 15. @berndleger 15 Source: Bill Taylor in Harvard Business Review, Sept. 2010 “Brand is Culture, Culture is Brand”
- 16. “ What is Culture Culture is to recruiting as product is to marketing.” Source: Hubspot Culture Code @berndleger
- 17. @berndleger
- 18. @berndleger
- 19. @berndleger
- 20. Start Small 20
- 21. @berndleger The Old CloudLock (April 2014) CloudLock Who?
- 22. @berndleger It’s all about the People, Make it about the People! 22
- 24. 242424 Lots of Brainstorming Talent Acquisition and Marketing are Ideal Partners @berndleger
- 25. @berndleger 1 Common Template Takes >5 minutes to complete Promoted on Social Published in Career Section Results: 2x higher engagement than any other post!
- 26. @berndleger 26
- 27. @berndleger
- 28. @berndleger 28
- 30. @berndleger 30
- 32. @berndleger
- 33. @berndleger 33
- 34. @berndleger 34
- 35. @berndleger 35
- 36. @berndleger 36
- 37. @berndleger Focus On Measurable Results
- 38. Strong Increase In Key Performance Indicators +46% Reach (Impressions) Engagement (Shares) +76% Engagement (Likes) +51% Followers +22% Change over last 6 Months @berndleger
- 39. @berndleger 10x Increase in Applicants in 6 Months
- 42. CloudLock is #1 in Boston, #3 in the United States! @berndleger
- 43. 25x Increase in Pageviews in 1 Year @berndleger
- 44. 444444 Think Like a Marketer: Take Your Talent Brand to the Next Level Begin a Dialog Capture Your Culture Start Small, Think Big Find a fun Project Get Some Quick Wins Use Data to Show Impact
- 46. @berndleger Is Your Talent Brand an Old Shoe or a New Shoe?
Editor's Notes
- February 11, 2015, 11am PT, 2pm ET, Duration 45 minutes #hiretowin Are you looking to bring your Talent Brand to the next level? Then get to know your new best friends in marketing! A strong partnership between recruiters and marketers can make the difference between a good Talent Brand and a great Talent Brand. In this free webinar, Bernd Leger, VP of Marketing at CloudLock, will give you a CMOs perpective on how recruiters and marketers can work together to build a fantastic Talent Brand. These two groups have a lot in common, and share similar goals around branding. Bernd will show you how to think like a marketer and find the common ground you’ll need to work together to bring your Talent Brand to the next level.
- think like a marketer work with marketing build a great talent brand demonstrate results Q&A
- What’s the Matter with Owen Campaign
- Hubspot: Culture - A set of shared beliefs, values and practices.
- Customers are more easily attracted with a great product. Talented people are more easily attracted with a great culture! What is Culture: A set of shared beliefs, values and practices
- More than 13M views.