Marketing yourself from the inside out.

1. The Ten Commandments of Sales and Marketing
By
Christine Till
The Marketing Mentress

2. Introductions

3. First Commandment
Thou Shalt Have a Marketing Program

4. Your Background: Strengths
Your’s
Mine

5. Before People Buy From You…
 Visual –
 Dress: Men; Women;
 Grooming: Men; Women;
 Smile: Teeth;
 Walk tall.
 Voice – Confident; Words; Positive

6. Second Commandment
Thou Shalt Sell Thy Goods for Profit
 Do you like sales?
 Own Your Business?
 Why are you in business?

7. Targeting Your Market
 Boomers vs Gen X/Y/Millennials, etc.
 Age group
 Culture/Nationality

8. What do I say after I say, “Hello”?
F – Family
O – Occupation
R – Recreation
M - Message

9. Third Commandment
Thou Shalt Build Friendships
 People want to buy from people they
know and trust
 Newspaper Statistics: 17 times in same
paper
 Face Statistics: 7 times

10. Building Relationships
 Offline
 Networking
 Everywhere you go
 Customers – sale; follow-up
 Online
 Email
 Social Media
 Facebook
 Twitter
 LinkedIn

11. Fourth Commandment
Thou Shalt Use Social Media
 Facebook – Company BBQ - BtoC
 Twitter – Lunch room chatter
 LinkedIn – Professional at all times – BtoB &
BtoC

12. Let It All Out
 Use a real picture.
 Don’t leave gaps in your work history.
 Mention volunteer work.

13. Only invite people you know
 Never invite people you don’t know to connect!!!
 You can send invitations if you know the person.
 Your account will be suspended if 5 people say they
don’t know you. (IDK)

14. LinkedIn Secrets
 Groups are the Key to networking!
 Search for groups in your field or region.
 Search the group membership.
 Find people you wish to know and send
them a message…not an invite to connect.
 Avoid “pitching”! It is all about THEM…not
you.

15. Fifth Commandment
Thou Shalt Rise Above Average
 Your word is your bond.- only a person
with honesty and integrity can be
accurately motivated or directed.
 How are you different from your
competition?

16. Sixth Commandment
Thou Shalt Be Strong and Courageous
 People who live defensively never rise
above average.
 Take the offensive position
 It is a decision that comes from within.

17. Be a Bulldog
Persistence
Commitment
Endurance

18. Seventh Commandment
Thou Shalt Motivate Thyself
 Remember that the best helping hand you will ever
receive is at the end of your own arm.
 Remember that the faith to move mountains always
carries a pick.
 “The Nose of the bulldog is slanted backwards so he
can continue to breathe without letting go.” Churchill
 It’s not what you have, it’s what you do with what you
have that makes a difference.

19. Eighth Commandment
Thou Shalt Grow Personally
Leaders are readers.
 What one decision would I make if I knew that I would
not fail?
 What one thing should I eliminate from my life
because it holds me back from reaching my full
potential?

20. Nineth Commandment
Thou Shalt Manage Thy Time
 Don’t ask time where it’s gone; tell it where to go.
 “Every man is what he is because of dominating
thoughts he permits to occupy his mind.” Napoleon
Hill

21. Worry Chart
Time Wasters
Obligations
Priorities

22. Value of Time
Story in Ben Franklin’s book store
By Orison Marden

23. Tenth Commandment
Thou Shalt Prioritize
Lost on the Moon - Exercise

24. Upcoming Workshops
 Desjardins Office Boardroom, 15050 – 54A Ave., Sry.
 June 27th – 7:00 – 10:00pm: LinkedIn Intermediate 202
 June 28th - 7:00 – 10:00pm: LinkedIn Advanced 303
 Tuition: Regularly $297 for both workshops.
 Special for today only: $197 for both workshops.

25. Thank You!
Christine Till
The Marketing Mentress
Contact: 604-760-9557
ctill@shaw.ca