Nothing original here. Just an obligatory brand archetype overview done in a more visually appealing way, with some more examples, and a deeper dive into the Explorer archetype.
Brand Archetypes: The Science Behind Brand PersonalityStephen Houraghan
We all have an emotional connection with a brand where the alternative simply won't do. Your connection with that brand is likely on a human level. Whether they speak your language, champion a cause you believe in or represent who you are, the connection is more than just transactional. The world's most loved brands all connect with us using a similar framework. This framework is based on decades of scientific research and has its roots in Greek Mythology. This Framework is Archetypes. www.iconicfox.com.au/brand-archetypes
Brands have personalities too. But do they match the customers' wants? Brand archetypes are the common personalities that brands usually take on. A brand archetype helps a brand to connect to a certain target market and bring across a specific message about who they are and what they offer. Here are a few types of brand archetypes and what archetype should be chosen for a brand depending on what the target market is looking for.
Archetypal Branding provides you with a systematic way to:
• Clearly define the Brand so that it is compelling and credible to your key Target Audiences.
• Create a Brand Identity that all key internal Constituencies can agree on and work from.
• Increase the Reputation, Image, perceived Value and Brand Awareness of your Company
Recent studies have shown that the most potent component of premium brands is a clear identity that is grounded in the ultimate personality types deciphered by the Swiss psychiatrist Carl Jung, the so-called Archetypes.
Tracking over 13,000 brands over a period of five years and interviewing more than 120,000 consumers across 100 product categories, archetypal researcher Carol Paerson found that archetypal brands outpaced non-archetypal ones by a factor of 97% in Market Value Added (a measure of how much value a company has added to, or subtracted from, its shareholder investment).
A Booz Allen Hamilton research report recently showed that „brand-guided companies have profitability margins nearly twice the industry standard. Brand-guided banks, for example, have an ROE of 19% compared to 8% for non brand-guided banks.“
Archetype Overview with brand examples & character compass Emily Hean
A brief overview of Archetypes from The Hero and the Outlaw by Margaret Mark and Carol S. Pearson. Demonstration of archetypes in classical and pop culture as well as brand examples and alternate names for each archetype.
Brand Archetypes: The Science Behind Brand PersonalityStephen Houraghan
We all have an emotional connection with a brand where the alternative simply won't do. Your connection with that brand is likely on a human level. Whether they speak your language, champion a cause you believe in or represent who you are, the connection is more than just transactional. The world's most loved brands all connect with us using a similar framework. This framework is based on decades of scientific research and has its roots in Greek Mythology. This Framework is Archetypes. www.iconicfox.com.au/brand-archetypes
Brands have personalities too. But do they match the customers' wants? Brand archetypes are the common personalities that brands usually take on. A brand archetype helps a brand to connect to a certain target market and bring across a specific message about who they are and what they offer. Here are a few types of brand archetypes and what archetype should be chosen for a brand depending on what the target market is looking for.
Archetypal Branding provides you with a systematic way to:
• Clearly define the Brand so that it is compelling and credible to your key Target Audiences.
• Create a Brand Identity that all key internal Constituencies can agree on and work from.
• Increase the Reputation, Image, perceived Value and Brand Awareness of your Company
Recent studies have shown that the most potent component of premium brands is a clear identity that is grounded in the ultimate personality types deciphered by the Swiss psychiatrist Carl Jung, the so-called Archetypes.
Tracking over 13,000 brands over a period of five years and interviewing more than 120,000 consumers across 100 product categories, archetypal researcher Carol Paerson found that archetypal brands outpaced non-archetypal ones by a factor of 97% in Market Value Added (a measure of how much value a company has added to, or subtracted from, its shareholder investment).
A Booz Allen Hamilton research report recently showed that „brand-guided companies have profitability margins nearly twice the industry standard. Brand-guided banks, for example, have an ROE of 19% compared to 8% for non brand-guided banks.“
Archetype Overview with brand examples & character compass Emily Hean
A brief overview of Archetypes from The Hero and the Outlaw by Margaret Mark and Carol S. Pearson. Demonstration of archetypes in classical and pop culture as well as brand examples and alternate names for each archetype.
Brand archetypes aren't new, but many businesses are finding new ways to use these ancient character types to transform their brand in the new social economy.
Learn about the 12 brand archetypes, discover which ones suit your brand, and start developing your own brand archetype with this easy to follow guide.
A brief look into brand identity and some of the models involved with its such as the brand identity prism. as well as examples of Nikes Identity prism and Jaguars identity prism.
A lot more info can be located on my website : https://digibowl.wordpress.com/2016/03/30/what-is-brand-identity-a-closer-look-at-the-brand-identity-prism/
Lovemarks Presentation - Brand Pioneers April 9 2013Panelteam
Lovemarks
Arjan Kapteijns – CEO Saatchi & Saatchi
Saatchi & Saatchi is the Lovemarks company. Arjan looked closely at the question: What makes some brands inspirational, while others struggle? With inspiring case studies he will explain what Lovemarks are and how they deliver beyond their expectations of great performance.
Equip yourself to leverage archetypes to create a differentiating personality and hence, positioning for your brand, connecting with the ideal consumer.
Workshop for Brand Leaders to help define your brand positioning statement, brand concept and organizing big idea.
https://beloved-brands.com/brand-positioning/
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
A New Brand Strategy For A 2.0 World.
This document focuses on cultural tension strategy and grassroots marketing as tools of implementation in a new media world shaped by consumer activism.
It shows a systematic way to embed culture in the strategic process and demonstrates its financial value.
“A ‘brand’ is not a thing, a product, a company or an organization. A brand does not exist in the physical world – it is a mental construct. A brand can best be described as the sum total of all human experiences, perceptions and feelings about a particular thing, product or organization. Brands exist in the consciousness – of individuals and of the public.” – James R. Gregory, “Leveraging the Corporate Brand”
Who do you think you are? Understanding your Brand Archetype can help your business align your messaging with the personality your target audience has come to expect of your brand. Are you a joker? A sage in your industry? A hero? Learn the theory behind archetypes and how to begin mapping your archetype.
Brand archetypes aren't new, but many businesses are finding new ways to use these ancient character types to transform their brand in the new social economy.
Learn about the 12 brand archetypes, discover which ones suit your brand, and start developing your own brand archetype with this easy to follow guide.
A brief look into brand identity and some of the models involved with its such as the brand identity prism. as well as examples of Nikes Identity prism and Jaguars identity prism.
A lot more info can be located on my website : https://digibowl.wordpress.com/2016/03/30/what-is-brand-identity-a-closer-look-at-the-brand-identity-prism/
Lovemarks Presentation - Brand Pioneers April 9 2013Panelteam
Lovemarks
Arjan Kapteijns – CEO Saatchi & Saatchi
Saatchi & Saatchi is the Lovemarks company. Arjan looked closely at the question: What makes some brands inspirational, while others struggle? With inspiring case studies he will explain what Lovemarks are and how they deliver beyond their expectations of great performance.
Equip yourself to leverage archetypes to create a differentiating personality and hence, positioning for your brand, connecting with the ideal consumer.
Workshop for Brand Leaders to help define your brand positioning statement, brand concept and organizing big idea.
https://beloved-brands.com/brand-positioning/
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
A New Brand Strategy For A 2.0 World.
This document focuses on cultural tension strategy and grassroots marketing as tools of implementation in a new media world shaped by consumer activism.
It shows a systematic way to embed culture in the strategic process and demonstrates its financial value.
“A ‘brand’ is not a thing, a product, a company or an organization. A brand does not exist in the physical world – it is a mental construct. A brand can best be described as the sum total of all human experiences, perceptions and feelings about a particular thing, product or organization. Brands exist in the consciousness – of individuals and of the public.” – James R. Gregory, “Leveraging the Corporate Brand”
Who do you think you are? Understanding your Brand Archetype can help your business align your messaging with the personality your target audience has come to expect of your brand. Are you a joker? A sage in your industry? A hero? Learn the theory behind archetypes and how to begin mapping your archetype.
How the application of archetypes can help brands build a powerful identity? Focusing on the fashion industry, this presentation reveals the archetypes behind iconic brands (Chanel, Tiffany, Burberry, Alexander McQueen, Stella McCartney, Paul Smith, Diesel) and shows the steps to use them as marketing strategy
Are your featured marketing images aiding or hurting leads and sales? Learn how to transition basic images into compelling 'hero shots' that drive EPIC conversion with these 7 key principles.
BONUS: Get a FREE 'Hero Shot Scorecard' to help grade and prioritize images and video thumbnails for your marketing campaigns along with Google Analytics event tracking code snippets and custom reports for measurable accountability.
>> Presented Jan 21, 2015 - Visual Website Optimizer (VWO) Webinar.
Short link: http://j.mp/7heroshotsecrets
MORE INFO: Check out the article and webinar recording here: http://j.mp/heroshotintro
In Travel, Be Yourself. Everywhere Else is Already Taken. | ITB Berlin 2012MERCURYcsc
Jeff Welch, President of MercuryCSC, was invited to speak at ITB and discuss our approach to marketing and communications for travel brands and destinations. It’s an approach that that at its core sets travel apart from tourism.
Read more at http://mercurycsc.com/blog
The Power of Storytelling to Create ImpactAnnie Escobar
If you really want to change the world, you must become a powerful storyteller. Storytelling isn’t just a communications tool, but a central element of your transformative work. We must share stories that shift perceptions, ignite imaginations and inspire action.
Stories are the fabric of human identity. They are how we understand ourselves, each other and the world. Whether you are looking for funding, supporters, customers, working on writing a convincing business plan, delivering a 30 second elevator pitch, etc. you need to be able to tell a compelling story that moves people.
Our ability to create change depends on our ability to tell a powerful story that not only enables others to see the world in a new way, but inspires them to become supports and champions of our causes. This workshop is designed to teach nonprofits, social entrepreneurs and professionals at all levels how to tell stories that catalyze their work and fulfill on their missions.
“One often meets his destiny on the road he takes to avoid it.” said Master Oogway .
And often in our lives we are on paths that seem to go nowhere.
But it isn't the end..
Thus, stemming from the great Philosophy of Awesomeness,
comes the award winning inner-learning module ,'The Awesomeness Laboratory'! by Livemad.
A session that makes you
-Dive within yourself, explore your fears, doubts and dreams through Hypnosis.
-Helps you assess those around you and create Love in your Life.
-Be a Power Professional, be more than what you are to the World.
-Create some awesomeness!
Build a brand that people love, with Brand archetypesDerrick Kwa
Archetypes provide a quick, simple framework to building meaning and emotion - and to connecting with your customers. Learn about the 12 core archetypes, and how to use them to build a brand your customers will love.
Using the Power of Storytelling to Change the World September 2014Annie Escobar
If you really want to change the world, you must become a powerful storyteller. Storytelling isn’t just a communications tool, but a central element of your transformative work. We must share stories that shift perceptions, ignite imaginations and inspire action. In this class you'll learn how storytelling plays an integral part in making change happen!
Stories are the fabric of human identity. They are how we understand ourselves, each other and the world. Whether you are looking for funding, supporters, customers, working on writing a convincing business plan, delivering a 30 second elevator pitch, etc. you need to be able to tell a compelling story that moves people.
Our ability to create change depends on our ability to tell a powerful story that not only enables others to see the world in a new way, but inspires them to become supports and champions of our causes.
The origins of the word "archetype" can be traced back to the days of ancient Greece, with its definition referring to "original pattern". That definition accurately describes the application of archetypes, as we use it to identify the original patterns of personalities, beliefs, and motivations.
Renowned psychologist Carl Jung first developed the 12 Jungian archetypes as a framework for understanding fundamental human motivations and the operations of the human mind, or what we also know as the human psyche and collective unconscious. Within each archetype lies profound insights into our thoughts, our emotions, and our actions.
The 12 Jungian archetypes are known to conjure a combination of mental images and emotional attachments, with each archetype having its own unique set of personality traits, meanings, and values. It is no wonder that archetypes are used in such a wide variety of applications; literature, mythology, branding, spirituality, psychology, and of course, personality.
With that said, anything that evokes imagery and emotions could be an archetype. However, these imageries and emotions would hold different meanings depending on the individual encountering them in their collective unconscious. That explains why Carl Jung defined only 12 personality archetypes that have remained constant, which we now know as the Jungian archetypes.
As the guest speaker at a DevFaction Meetup Group, I presented this talk on the power of visual storytelling. I also shared strategies for creating content that is meaningful and culturally relevant through embracing ancient archetypal patterns and universal human emotions. Inspired by the work of Joseph Campbell and Carl Jung.
HEROIC CREATIVE: the Life of Davin Infinity, Creative Energy FounderDavin Skonberg
HEROIC CREATIVE: the Life of Davin Infinity, Creative Energy Founder
www.Creative-Energy.biz
I have traveled the world, traversing 32 countries and legends in search for their unique version of humanity.
I have been able to transform myself over the years as a performer, speaker, trainer, author, visionary artist, healer, film-maker, life coach, business consultant, entrepreneur, graphic designer and a creative director.
In this time, I have learned a lot about our creative spirit.
CX: Survival of the Fittest seminar - 19th November 2014 MelbournePrecedent
To survive and flourish in the new digital world it’s not enough to provide desirable products and services - you have to win the hearts and minds of your audiences and distinguish yourselves from the competition.
Whether your customers are members, students, clients, influencers or patients, this seminar will explore the opportunities and challenges in the end-to-end customer journey both online and offline, and provide 10 steps for how you can use digital to improve customer experience and reach your business goals.
During the seminar we will explain how to adapt to your audiences’ changing needs using our CARE model:
CULTURE - Who owns the customer experience in your organisation? Why improving your customer experience, firstly means looking inward.
ANALYSIS - What are the key issues and complaints your organisation face? Why understanding and acting on your data can help fix major issues in recruitment, sales, and retention.
RATIONAL – What product/service are you providing and how do your customers engage with you? Why meeting and exceeding expectations is critical to maintaining loyalty.
EMOTIONAL – What makes you stand out from the competition? Why injecting personality into your brand and harnessing your customers ‘emotional mind’ will help create life-long advocates.
Using best practice examples as well as sharing some of the most obvious opportunities organisations have missed, the seminar will provide you with a host of inspirational ways you can use digital to solve problems and improve the customer experience in your organisation.
This latest seminar series is being launched in conjunction with our forthcoming report, CX – Survival of the fittest: Using digital to transform the customer experience, which also includes a CX Fitness Test to let you see how well your organisation stacks up to the rest in adapting to meet audience needs.
What are Archetypes, and How Do They Reflect the World Around Us?
Archetypes are the most basic form of human connection. They are the foundations for all story plots and literary devices. Archetypes have existed since the beginning of time and have been used in storytelling to explain phenomena in nature, society, and the world around us.
Spiritual archetypes are symbolic representations of different aspects of our human experience, and understanding them can help us gain a deeper insight into ourselves and the world around us.
In spiritual terms, an archetype is a universal symbol or pattern that is found across cultures and time periods.
Spiritual archetypes are symbols or patterns that represent different aspects of the human experience. They can help us understand our deepest desires, fears, and motivations, and can provide us with a framework for personal growth and transformation.
Drawing on perspectives from Processwork and weaving in wisdom from contemporary thinkers and indigenous cultures, this presetation corresponds to a webinar that explores the relevance of Processwork as an awareness raising paradigm to the sustainability agenda. Specifically, it will address awareness within individuals, relationships, groups and the design process to uncover and then follow unconventional paths towards more uncommon solutions and wisdom.
The webinar can be viewed: https://youtu.be/8uMe0FxgxZI
This webinar present ideas significant to social & worldview dimensions of Gaia Education’s EDE curriculum tho with relevance to economic and ecological dimensions:
• A deeper democracy of interbeing – reality as multi-dimensional, conflict as crucial
• Nuts, bolts & whistles of awareness, process and following nature
• Regenerating and reconnecting to our Native ways of knowing – dreambody awareness
• Dreaming the dream on – exploring edges of the known, deepening into unknowing
• Slowing down and expanding time – why awareness is crucial to the sustainability agenda
More information about Gaia Education: http://www.gaiaeducation.net
Similar to Brand Archetype | An Introduction + Overview (20)
I cobbled together this brief for a logo project I'm kicking off. I find it helpful for getting things ironed out before diving in to a design project.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
1. B R A N D A R C H E T Y P E
an introduction + overview
2. archetype ( Ä R • K I • T Ī P )
P R I M O R D I A L I M A G E , C H A R A C T E R , O R P A T T E R N
O F C I R C U M S T A N C E S T H A T R E C U R S T H R O U G H O U T
L I T E R A T U R E A N D T H O U G H T C O N S I S T E N T L Y
E N O U G H T O B E C O N S I D E R E D U N I V E R S A L .
3. “There are forms or images of a collective nature which occur practically all over the
earth as constituents of myths and at the same time as individual products of
unconscious. These are imprinted and hardwired into our psyches.”
– Carl Jung’s ‘Archetypal !eory’
A R C H E T Y P E S
4. “The concept of archetypes was borrowed by Jung from classic sources, including
Cicero, Pliny, and Augustine. In Sanskrit, they were called ‘subjectively known
forms’; and in Australia, they were known as the ‘Eternal Ones of the Dream.’”
—Joseph Campbell, !e Hero with a !ousand Faces
A S Y S T E M F O R T H E
M A N A G E M E N T O F M E A N I N G
A R C H E T Y P E S
5. A B R A N D I S A P R O D U C T
W I T H A P E R S O N A L I T Y
It’s hard to carve out tangible product advantage
Powerful brands connect when they radiate an
empathetic personality
Archetypes are a tool that help craft brand character
A brand’s archetypal; territory is rooted in core
brand elements
6. Acts as a filter for brand behavior
Creates a true-north for the brand
Defines an ownable tone
Opens the brand up creatively
Creates emotional associations for the consumer
Helps reinforce internal values and external vision
A R C H E T Y P E S
the benefits of
8. BELONGING ORDER
KNOWLEDGECHANGE
F O U R
P S Y C H O L O G I C A L
F U N C T I O N S
EXPLORER
SAGE
INNOCENT
CREATOR
RULER
CAREGIVERLOVER
JESTER
REGULAR
GUY/GAL
OUTLAW
MAGICIAN
HERO
9. C U L T U R A L
A R C H E T Y P E S
EXPLORER
SAGE
INNOCENT
CREATOR
RULER
CAREGIVERLOVER
JESTER
REGULAR
GUY/GAL
OUTLAW
MAGICIAN
HERO
10. B R A N D
A R C H E T Y P E S
EXPLORER
SAGE
INNOCENT
CREATOR
RULER
CAREGIVERLOVER
JESTER
REGULAR
GUY/GAL
OUTLAW
MAGICIAN
HERO
11. Each brand should
align with only one
archetype, but can and
will share similar traits
& characteristics as
other archetypes
12. T H E H E R O
motto
WHERE THERE’S A WILL, THERE’S A WAY
what they do
ACT COURAGEOUSLY
associations
STRENGTH | POWER | BRAVERY | HONOR
13. T H E M A G I C I A N
motto
I MAKE THINGS HAPPEN
what they do
TRANSFORM AND AMAZE
associations
IMAGINATION | CLEVERNESS | CHANGE | DELIGHT
14. T H E O U T L A W
motto
RULES ARE MADE TO BE BROKEN
what they do
CHALLENGE THE WORLD
associations
INDIVIDUALISM | PASSION | FREEDOM | SEXUALITY
15. T H E R E G U L A R G U Y / G A L
motto
ALL MEN AND WOMEN ARE CREATED EQUAL
what they do
MAKES EVERYONE FEEL IMPORTANT
associations
UNSELFISHNESS | SUPPORT | FRIENDLINESS | REALISM
16. T H E J E S T E R
motto
YOU ONLY LIVE ONCE
what they do
ENCOURAGE GOOD TIMES
associations
ORIGINALITY | FUN | MISCHIEF | POSSIBILITY
17. T H E L O V E R
motto
YOU'RE THE ONLY ONE
what they do
AWAKEN THE SENSES
associations
ROMANCE | GLAMOUR | DESIRE | SENSUALITY
18. T H E C A R E G I V E R
motto
LOVE YOUR NEIGHBOR AS YOURSELF
what they do
CARE FOR OTHERS
associations
RESPECT | TRUST | SECURITY | COMPASSION
19. T H E R U L E R
motto
POWER ISN'T EVERYTHING, IT'S THE ONLY THING
what they do
EXERT CONTROL
associations
POWER | STABILITY | EXCELLENCE | EXPERTISE | LEADERSHIP
20. T H E C R E A T O R
motto
IF YOU CAN IMAGINE IT, IT CAN BE DONE
what they do
CRAFT THINGS OF ENDURING VALUE
associations
SELF-EXPRESSION | INNOVATION | VISION | NONCONFORMITY
21. T H E I N N O C E N T
motto
FREE TO BE YOU AND ME
what they do
RENEW FAITH
associations
FREEDOM | OPTIMISM | PURITY | BEAUTY
22. T H E S A G E
motto
THE TRUTH WILL SET YOU FREE
what they do
SEEK UNDERSTANDING
associations
THOUGHTFULNESS | WISDOM | INDEPENDENCE | TRUTH
23. T H E E X P L O R E R
motto
DON'T FENCE ME IN
what they do
SEARCH FOR THE NEW
associations
INDEPENDENT | PIONEERING | DISCOVERY | FEARLESSNESS