The document discusses principles and practices for inbound marketing measurement and converting visitors to leads and customers. It provides tips for setting goals, tracking key metrics, analyzing website and social media analytics, and optimizing content and calls-to-action to improve conversions at each stage of the marketing funnel. Measurement is important for understanding ROI and making data-driven decisions. Converting leads to customers involves capturing lead information, designing landing pages that encourage actions, and facilitating the hand-off from marketing to sales.
Innovative Go-To-Market strategies for Financial Product InnovationsKenny Ong
Financial Product Innovation Asia Pacific 2012 - Turning product innovation into competitive advantage that drives revenues
July 2012
Innovative Go-To-Market strategies for Financial Product Innovations
• Developing a holistic brand experience for your product
• Communicating your product’s value proposition succinctly to extend your overall brand position
• Grabbing the opportunities for co-creation for your brand to engage with customers and the financial performance of your product
• Streamlining your product implementation process for improved results
• Formulating launch and go-to-market strategies that works marvelously
• Justifying your product launch strategy to a range of stakeholders
Paul Anderson and Michele Peck discuss how effectively integrating electronic media, social media and target dialogue is leveling the marketing playing field for destinations of all sizes. This interactive seminar includes a discussion of current trends and applied experiences, along with a showcase of big flops and best practices.
Nevada Interactive Media Summit Presentation - New Media 101: What is it, why use it? I review the basics about new media, social media, blogging, social networks, Twitter, mobile, video and more.
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My RISE University Talk on Social Business – Why it is important, why it is not a fad and here to stay. "Social business, as defined by Dave Evans, is the application of social technologies as a formal component of business processes – revolves around understanding how your customers or stakeholders connect to Your business to understand, accept, and innovate based on their involvement.
Social Business IS about integrating all your business functions: customer support, marketing, the executive team and everyone else for the purpose of creating collaborative innovation And engagement at meaningful, measurable levels tied clearly and directly to your company’s BUSINESS OBJECTIVES."
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Innovative Go-To-Market strategies for Financial Product InnovationsKenny Ong
Financial Product Innovation Asia Pacific 2012 - Turning product innovation into competitive advantage that drives revenues
July 2012
Innovative Go-To-Market strategies for Financial Product Innovations
• Developing a holistic brand experience for your product
• Communicating your product’s value proposition succinctly to extend your overall brand position
• Grabbing the opportunities for co-creation for your brand to engage with customers and the financial performance of your product
• Streamlining your product implementation process for improved results
• Formulating launch and go-to-market strategies that works marvelously
• Justifying your product launch strategy to a range of stakeholders
Paul Anderson and Michele Peck discuss how effectively integrating electronic media, social media and target dialogue is leveling the marketing playing field for destinations of all sizes. This interactive seminar includes a discussion of current trends and applied experiences, along with a showcase of big flops and best practices.
Nevada Interactive Media Summit Presentation - New Media 101: What is it, why use it? I review the basics about new media, social media, blogging, social networks, Twitter, mobile, video and more.
Presentation for the Nevada State Health Division discussing new media tools, strategies and tactics. Covers blogs, social networks (Facebook, LinkedIn), Twitter, Video, Mobile and more.
My RISE University Talk on Social Business – Why it is important, why it is not a fad and here to stay. "Social business, as defined by Dave Evans, is the application of social technologies as a formal component of business processes – revolves around understanding how your customers or stakeholders connect to Your business to understand, accept, and innovate based on their involvement.
Social Business IS about integrating all your business functions: customer support, marketing, the executive team and everyone else for the purpose of creating collaborative innovation And engagement at meaningful, measurable levels tied clearly and directly to your company’s BUSINESS OBJECTIVES."
Search For Strategy: There's more to SEO than code.Mike McDowell
Nevada Interactive Media Summit Presentation - Searching for Strategy: There's more to SEO than code. I address search engine optimization (SEO) and how to be found on search engines like Google. It involves more than just code; it involves a sound strategy.
b2b webinar best practices - how to effectively nurture webianr attendeesSalesfusion
Webinar from SalesFUSION and WebAttract on how to effectively manage and optimize the attendance and post-webinar conversion through nurture marketing, audience recruitment and content-driven marketing
Slides from a recent Webinar with Meagen Eisenberg, VP of Demand Generation at DocuSign and Jason Steward, Director of Marketing at Demandbase on optimizing your b2b website with account-based targeted content.
What Marketers Must Know to Maximize Social Media ResultsSallie Burnett
Are you dabbling in social media without a strategy? Kicking the tires or tossing in an intern at the problem? It's time to start leveraging social media to engage your customers. This presentation takes yous through the steps to maximize the results of your social media efforts.
What you will learn:
-Explore how successful companies are using social media to build relationships with customers.
-Learn how to define your strategy and create your plan for communicating and engaging with customers.
-Learn how to quantify key performance indicators and define what social media success looks like.
-Discover how to use social media initiatives as a competitive differentiator.
-Know the most common mistakes being made; spot them on the horizon and take a detour!
Many marketers have embraced social media. Some are measuring and acting upon the results of their social marketing campaigns. But the majority is dabbling with social media without any strategy leading them. Trying things out to see if anything moves the dial, kicking tires, tossing an intern at the problem. Does this sound like you?
Best practices in digital marketing constantly evolve and it can be difficult to keep up — especially if you are already behind the curve. This presentation takes you through five easy steps to help you catch up. It’s imperative to plan now if you want to stay ahead of the competition. Customer Insight Group shares the secrets of brand monitoring and show how successful companies are using social media marketing to build relationships with their customers, enhance their brands and experience positive return on their social media investments.
Key takeaways for your social media marketing include:
− Clearly define what social media success looks like and quantify your key performance indicators.
− Discover how to use your social media initiatives as a competitive differentiator
− Learn how to successfully integrate social media into your multi-channel strategy for the most highly targeted impact and revenue growth.
− Deliver relevant content at the optimal time.
− Accurately track the reach and results of your social marketing efforts.
In this Markedu webinar, Michael Leander will show you how you can measure and monitor your social media marketing activities and how you can increase your social media marketing ROI by reacting to the knowledge you obtain.
Using his own practical and hands-on experiences, Michael Leander will share with you:
- How to identify social media marketing goals or KPI’s
- How to calculate the ROI for social media marketing activities
- Which tools to use to monitor and measure your social media marketing ROI
He will also provide you real-life examples of how his own activities are measured and reacted upon.
If social media marketing ROI is on your agenda, this webinar will give you inspiration and food-for-thought that can help you address Return on Marketing Investment for your social media marketing activities.
This Webinar starts with the big idea to ensure a strategic and truly integrated approach for driving growth and engagement with Webinars.
Moira Vetter, CEO of Modo Modo Agency and Carol Godfrey, VP of Energy of Southwire Company, will discuss 5 fundamentals for ensuring your Webinars drive the results your organization needs. Here is a sneak peak:
1. Drawing from Key Business Strategies to Shape Webinars
2. Building Webinars into an Integrated Marketing Program
3. Content Best Practices
4. Connecting Webinar Engagement to Drive Sales Success
5. Working with IT to Integrate Webinar Data with SFA, CRM & More
Learn how to strategically integrate Webinars to fuel business growth.
6 Tips to Mobilizing Brand Super Fans - Ektron and Influtive WebinarEktron
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Six tips you will take away from this webinar:
• Why advocacy is an essential part of marketing in 2013
• How to identify and engage your best advocates
• How to mobilize your advocates with activities they will embrace
• Reward or recognition - What motivates your super fans?
• Identifying ownership for your advocate marketing program
• How to measure results and secure executive buy-in.
This presentation was given at a Markedu marketing web seminar presented to marketers from more than 20 countries.
The title Power Up Your Direct & Digital Marketing is also the name of a workshop/seminar which Markedu intend to bring to a number of cities in Europe and the Middle East in 2012.
The speaker is Michael Leander - an accomplished international marketing expert, trainer and speaker. He has presented current marketing topics to professionals in more than 35 countries.
The Power Up Your Direct & Digital Marketing event format is focused at bringing direction to focus on the many areas of marketing that are often neglected.
In this web seminar presentation Michael Leander covered only bits and pieces of what attendees at one of the workshops in the physical space will experience.
LinkedIn can be a powerful tool for Human Resources and talent recruitment for your business or Organization. I shared some tips or "power ups" for how to both improve your own LinkedIn profile and use it to improve your company presence and ability to recruit top talent.
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Webinar from SalesFUSION and WebAttract on how to effectively manage and optimize the attendance and post-webinar conversion through nurture marketing, audience recruitment and content-driven marketing
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Are you dabbling in social media without a strategy? Kicking the tires or tossing in an intern at the problem? It's time to start leveraging social media to engage your customers. This presentation takes yous through the steps to maximize the results of your social media efforts.
What you will learn:
-Explore how successful companies are using social media to build relationships with customers.
-Learn how to define your strategy and create your plan for communicating and engaging with customers.
-Learn how to quantify key performance indicators and define what social media success looks like.
-Discover how to use social media initiatives as a competitive differentiator.
-Know the most common mistakes being made; spot them on the horizon and take a detour!
Many marketers have embraced social media. Some are measuring and acting upon the results of their social marketing campaigns. But the majority is dabbling with social media without any strategy leading them. Trying things out to see if anything moves the dial, kicking tires, tossing an intern at the problem. Does this sound like you?
Best practices in digital marketing constantly evolve and it can be difficult to keep up — especially if you are already behind the curve. This presentation takes you through five easy steps to help you catch up. It’s imperative to plan now if you want to stay ahead of the competition. Customer Insight Group shares the secrets of brand monitoring and show how successful companies are using social media marketing to build relationships with their customers, enhance their brands and experience positive return on their social media investments.
Key takeaways for your social media marketing include:
− Clearly define what social media success looks like and quantify your key performance indicators.
− Discover how to use your social media initiatives as a competitive differentiator
− Learn how to successfully integrate social media into your multi-channel strategy for the most highly targeted impact and revenue growth.
− Deliver relevant content at the optimal time.
− Accurately track the reach and results of your social marketing efforts.
In this Markedu webinar, Michael Leander will show you how you can measure and monitor your social media marketing activities and how you can increase your social media marketing ROI by reacting to the knowledge you obtain.
Using his own practical and hands-on experiences, Michael Leander will share with you:
- How to identify social media marketing goals or KPI’s
- How to calculate the ROI for social media marketing activities
- Which tools to use to monitor and measure your social media marketing ROI
He will also provide you real-life examples of how his own activities are measured and reacted upon.
If social media marketing ROI is on your agenda, this webinar will give you inspiration and food-for-thought that can help you address Return on Marketing Investment for your social media marketing activities.
This Webinar starts with the big idea to ensure a strategic and truly integrated approach for driving growth and engagement with Webinars.
Moira Vetter, CEO of Modo Modo Agency and Carol Godfrey, VP of Energy of Southwire Company, will discuss 5 fundamentals for ensuring your Webinars drive the results your organization needs. Here is a sneak peak:
1. Drawing from Key Business Strategies to Shape Webinars
2. Building Webinars into an Integrated Marketing Program
3. Content Best Practices
4. Connecting Webinar Engagement to Drive Sales Success
5. Working with IT to Integrate Webinar Data with SFA, CRM & More
Learn how to strategically integrate Webinars to fuel business growth.
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Fred Bals, Customer Advocacy Manager at Ektron and Jim Williams, VP, Marketing at Influitive discuss how to identify, nurture and mobilize your advocates by designing an interactive community for your fans, evangelists and advocates from among employees, customers, brand newbies and partners.
Six tips you will take away from this webinar:
• Why advocacy is an essential part of marketing in 2013
• How to identify and engage your best advocates
• How to mobilize your advocates with activities they will embrace
• Reward or recognition - What motivates your super fans?
• Identifying ownership for your advocate marketing program
• How to measure results and secure executive buy-in.
This presentation was given at a Markedu marketing web seminar presented to marketers from more than 20 countries.
The title Power Up Your Direct & Digital Marketing is also the name of a workshop/seminar which Markedu intend to bring to a number of cities in Europe and the Middle East in 2012.
The speaker is Michael Leander - an accomplished international marketing expert, trainer and speaker. He has presented current marketing topics to professionals in more than 35 countries.
The Power Up Your Direct & Digital Marketing event format is focused at bringing direction to focus on the many areas of marketing that are often neglected.
In this web seminar presentation Michael Leander covered only bits and pieces of what attendees at one of the workshops in the physical space will experience.
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