This document compares Amazon and Snapdeal, two major e-commerce companies in India. It summarizes that Amazon started as an online bookstore and later expanded into other product categories, and also produces consumer electronics. Snapdeal began as a daily deals platform in 2010 and expanded into an online marketplace by 2011, offering over 10 million products from more than 100,000 sellers. The document also notes that Snapdeal had 32% of India's online retail market share in 2014 compared to Amazon's 15%. It provides details on subsidiaries and acquisitions made by Snapdeal and differences in the interfaces and features offered by the two companies.

1. Amazon v/s Snapdeal
Submitted By-
Sparsh Bansal
Abhishek Sahai

3.  Amazon, is an American electronic commerce and cloud
computing company with headquarters in Seattle Washington.
 It is the largest Internet-based retailer in the United States.
 Amazon.com started as an online bookstore, later diversifying to
sell DVDs, Blurays, CDs, video downloads/streaming, MP3 downloads/s
treaming, audiobook downloads/streaming , software, video
games ,electronics, apparel, furniture, food, toys and jewelry.
 The company also produces consumer electronics—notably, Amazon
Kindle e-book readers,Fire tablets, Fire TV and Fire Phone
 ] Amazon also sells certain low-end products like USB cables under its
in-house brand AmazonBasics.

4.  Snapdeal was started on 4 February 2010 as a daily deals
platform but expanded in September 2011 to become an
online marketplace.
 Snapdeal has grown to become one of the largest online
marketplace in India offering an assortment of 10 million
products across diverse categories from over 100,000 sellers,
shipping to 5,000
 Deal with books, later diversifying to sell DVDs,
CDs, video downloads/streaming, MP3 downloads/strea
ming,audiobook downloads/streaming, software, video
games ,electronics, apparel, furniture, food, toys and
jewelry etc.

5. Market share
Snapdeal has 32 percent
of market share.
Amazon has 15 per cent
market share in 2014.

6. Advertisement War

10. Subsidiaries

12. Snapdeal
 In June 2011, Snapdeal acquired Bangalore-based group buying
site, Grabbon.com.
 In April 2012, Snapdeal acquired esportsbuy.com, an online sports
goods retailer based out of Delhi.
 In May 2013, Snapdeal acquired Shopo.in, an online marketplace
for Indian handicraft products.
 In April 2014, Snapdeal acquired fashion products discovery site,
Doozton.com.
 In December 2014, Snapdeal acquired gifting recommendation
site, Wishpicker.com.
 In January 2015, Snapdeal acquired a stake in product comparison
website Smartprix.com.
 In February 2015, Snapdeal acquired luxury fashion products
discovery site, Exclusively.in .

13.  In March 2015, Snapdeal acquired 20% stake in Gojavas.com.
 In March 2015, Snapdeal acquired ecommerce management
software and fulfillment solution
provider, Unicommerce.com
 In March 2015, Snapdeal entered into the financial services
marketplace by acquiring a majority stake of RupeePower
which provides a digital platform for financial products to
customers. Mr. Tejasvi Mohanram, the founder of
RupeePower would continue to be the MD&CEO of the
company.
 In April 2015, Snapdeal acquired mobile-payments company
FreeCharge.com.
 In September 2015, Snapdeal acquired Reduce Data, a
programmatic display advertising platform

14. Other Initiatives

16. Snapdeal
 No such other initiatives are taken by snapdeal apart
from their core bussiness area.

17. Web Interface
 Details-
Amazon contains all the details about the product on the same
page, but on Snapdeal you have to click on certain headers to
know all the detail of the product
 Homepage-
Homepage of Amazon looks dull and un-interactive , whereas
homepage of Snapdeal looks vibrant, attractive and very
interactive too.

22.  Pricing-
The pricing of Amazon is slightly more costly than Snapdeal.
Snapdeal offers more Discounts & less delivery charges as
compared to Amazon.
 Payment System- There is a special collaboration between
freecharge and snapdeal, but there is no such
collaboration of Amazon with any other party.
 Delivery-
As of now the delivery of Amazon can be termed faster and
better than snapdeal with its 1-day delivery service.

23. Thank you !!!