Snapdeal, founded in 2010, faced various challenges including delivery issues and lost market share to competitors like Flipkart and Amazon. Despite an impressive user base of 40 million and a unique coupon system, it struggled with trust and quality control. Moving forward, strategies such as rebuilding trust, inventory management, and offering product exclusivity are essential for reviving the brand and targeting the Indian market effectively.

1. Snapdeal
Ram Ghayal &
Abhinandan Chopada
Karo khushiya unbox!

2. Snapdeal Timeline
by Kunal Bahl
and Rohit Bansal
Started
2010
Groupon
Coupon service
like Alibaba
2011
Flipkart
Crossed
snapdeal and
got heavily
funded
2013

3. Active users
every month
40 Million
2014
Freecharge
Was acquired
by snapdeal
2015
Snapdeal 2.0
Happened due to
failure of merger
deal with flipkart
2017

4. Earlier Business Model
01
Seller Support
Assistance for small to
big sellers to set up
their shop on website
02
Customer Satisfaction
Best deals for Indian
Customers with added
coupons
03
Value Creation
Technology to
ease in Listing
& Commission
on Products

5. Key features of Snapdeal
Unique
Selling
Propositions
Connected 130000
sellers to 40
million customers.
B2C
Product Range
Versitile range
of products
branded,
unbranded, etc.
Affordable
Cheap Products
for Indian
Customers.
Coupons
Were among
the first to start
coupons system

6. Problems with Snapdeal
Poor Delivery Service
Took days to deliver if seller
is remote
01
Bulk Orders
Fail to cater Bulk Orders as
no Warehouses
02
Lack Of Trust
No quality check
before dispatching
04
Freecharge
Put no good use of
e-wallet
03
Limitations

7. Net Promoter Score
51
Amazon
-3
Flipkart
-29
Snapdeal
Net Promoter Score measures the loyalty of a company's customer
base with a score from -100 to +100

8. Snapdeal lost 4x in FY21-22
-600
-400
-200
0
200
400
600
800
1000
1200
Operating
Revenue
Total Expenses Marketing Employee
benefits
Net Loss
FY21 FY22

9. 9
Lets Revive!

10. Business Prospects
Freecharge
450M USD deal at a
bad time
Inventory Model
Warehouse systems for
bulk orders and fast
delivery
Building Trust
Avoiding scams and
accurate order tracking
Execution
Directing right steps to
achieve goals
Exclusivity
Product and Customer
exclusivity

11. Unnecessary Acquisitions

12. Shouldn’t have bought freecharge
of buying
■ Couldn’t Integrate with
their Payments system
■ Lack of awareness about
internet banking
■ Carried their R&D cost and
losses
of not buying
■ Self funding
■ Use the money to expand in
every corner of the country
■ Vanquish market competitors
like amazon
Consequences

13. Introduce Exclusivity
Membership Plans
Personalizing customer
experience can enhance
attention as well as retention
Product Exclusivity
Tieing up with electronic and
smartphone companies to
launch at discounted prices
on the platform.

14. Inventory Model
High Demand Products
Surplus stock of well demanding products
Seller
Unloading space for
goods
Customer
Gets faster delivery
Warehouse

15. Building Customer Trust
Our
Measures
1
Quality Contol
Security Checks while
dispatching the products
2
Easier payments
Strong & Secure Payment
Systems
3
Refund Policies
Good Customer support and
Guarantee and warranty
policies

16. Execution
Plan of
Action
Step 1
Building good user
interface and
infrastructure
Step 4
Increasing Customer
retention by offers and
coupons
Step 2
Adding Local products
to cater Indian audience
Step 3
Maintaing Seller SEOs
and branding support

17. Snapdeal 2.0
 Indians love value for money products, so bringing up unbranded products or Local
products will increase the buying power of customers
 Non branded retail space is about 163 billion USD.
 Focusing on this we can target large groups of Tier 2 &3 customers.
Vision
Innovation, Change, Openness, Honesty and Ownership

18. 18
You don’t need a BILLION
offers to amaze you!
You just need to snap the
best ones.