in index Company's Introduction. Mission and vision. 7 p’s of marketing mix (product, place, price, promotion, physical Evidence, people, processes) Conclusion

1. Presented by:
Aarti Gholape.
1
Roll no.: 133
Class: TYBMS/C

3. Index
Company's Introduction.
Mission and vision.
7 p’s of marketing mix
(product, place, price, promotion,
physical Evidence, people, processes)
Conclusion
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4. Company Introduction
 Type: Joint Venture.
 Industry: Automobile.
 Founded: 1981; 40 years ago.
 Founder: Sanjay Gandhi.
 Headquarters: New Delhi, India.
 Key people: R. C. Bhargava
(Chairman) Kenichi Ayukawa.
(Managing Director & CEO)
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5. 5
 Production output: 1,429,248 units
 Revenue: 58,650 crore (US$9.1 billion) ₹
 Net income: 4,630 crore (US$720 million)₹
 Number of employees: 40,000+
Company profile

6. 6
MISSION AND VISION
• VISSION STATEMENT
• MISSION STATEMENT
The leader in the Indian Automobile
Industry, creating customer delight
first and also make shareholders
wealth . Developing cars faster and selling
them for less.

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8. 1.Product
 Maruti Suzuki India has a diverse product portfolio and is present in such
categories of cars as hatchback, supermini, SUV, sedan and van. The entire product
portfolio of automobiles are a part of the products in the marketing mix of Maruti
Suzuki. Its products are Maruti Alto, Celerio, Wagon R, Maruti Swift, Baleno, Eeco,
Maruti Ciaz, Ertiga, Dzire, S Cross and Maruti Omni.
 Maruti also offers services such as Maruti finance, Maruti Insurance, Maruti True
Value (used cars), Maruti Accessories and Maruti Driving School to promote the
growth of its bottom-line.
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9. 2.Price
Below is the pricing strategy in
Maruti Suzuki marketing strategy:
By providing light weight yet safe cars,
Maruti is able to cut down on costs and price
its cars competitively, in some cases
undercutting the competition by 7-10
percent.
One of the key drivers of volumes of sale for
Maruti Suzuki has been its ‘value for money’
strategy. This comes from its low cost
learning from years of engineering in India.
Thus the pricing strategy in the marketing
mix of Maruti Suzuki is dependent upon the
competitors, market dynamics and the
segment to. 9

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3.Promotion
The promotional and advertising strategy in the Maruti Suzuki
marketing strategy is as follows:
 Maruti uses unique advertising methods to promote its cars and celebrities
as brand ambassadors for various cars models.
 Maruti has utilized heavily the online promotion space for the launch of its
Brezza and S Scross. Maruti also uses traditional advertising spaces such
as newspapers, television, radio, ATL etc.
 360 branding approach is followed in the promotional strategy of marketing
mix of Maruti.
 The ad campaigns often highlight the huge service network of the brand

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4.Place
Following is the place strategy of Maruti Suzuki:
 Maruti‘s service network spans most states
of India and is spread across 1400+ cities
manufactured at 2 factories, Manesar and
Gurgaon with an annual capacity exceeding
15 lakh cars per annum.
 Maruti plans to set up another plant in
Gujarat for which it has acquired 600 acres
of land.
 Maruti has around 1800+ sales outlets in all
the cities combined and has a dealership
which is wider than such competitors as
Hyundai, Tata and Mahindra, even in the
rural landscape.

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5.people
The people strategy and mix in Maruti Suzuki marketing strategy can be explained
as follows:
 Maruti Suzuki India Limited has people working under its sales team that play a vital role in its
marketing efforts.
 These people have been trained in persuasive techniques, but also to show respect to the
business customers taking into consideration their preferences. Maruti Suzuki India Limited has
people working in its customer service department.
 These are contacted by customers in case of any issues within the product, and these people
guide customers through the process of getting the issues resolved.
 Maruti Suzuki India Limited has people working with suppliers to obtain raw materials. These
people play a vital role in maintaining or improving the quality of the final product produced.

13. 6.Process Below is the processing strategy in
Maruti Suzuki marketing strategy:
 Maruti Suzuki India Limited makes sure
that its products are always available at
retail stores has systems installed where
retailers can notify when their inventory
levels are low.
 Maruti Suzuki India Limited has an online
delivery process, where orders are received
in the computer system and based on
these orders, the relevant product from the
inventory is shipped to the delivery service
provider.
.

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7.Physical Evidence
Physical Evidence Following is the physical evidence strategy of Maruti Suzuki:
 Maruti Suzuki India Limited sells its products in a different color that easily identifiable on
retail them.
 This makes it easier for customers to locate such product in busy retail stores.
 Maruti Suzuki India Limited has an online website that is user-friendly and allows customers
to view its products in high quality images taken from various angles.

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Conclusion
Maruti Suzuki has no or less threats
from new entrants, because Maruti
has established itself as a well known
recognisable brand. It has a huge
brand value and gained a good market
position than any other player in the
market.

16. THANK
YOU!
Aarti Gholape
Phone
Email
aartigholape@gmail.com