Diversifying Your Digital Marketing Efforts | SMX East 2013
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7 likes•4,044 views
Brandon talks about keeping your eggs from being all in the same basket and diversify your efforts for maximum effect. Using Pinterest, Slideshare, and other social avenues can help gain exposure for your content with the right strategy.
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Diversifying Your Digital Marketing Efforts | SMX East 2013
- 2. @BrandonHassler ● Founded in 2004 ● Located in Lehi, UT ● Currently have about 30 employees ● Work w/ medium to enterprise clients About 97th Floor #SMX #12B
- 3. @BrandonHassler We Elevate These Guys #SMX #12B
- 4. @BrandonHassler Billions of dollars are spent every year to market in Google search. There is no doubt that Google can be a large source of traffic. #SMX #12B
- 7. @BrandonHassler Infographics are a great source for social signals, traffic, and links from other blogs. What about slicing it up into slides? #SMX #12B
- 9. @BrandonHassler SlideShare brought in a few hundred extra visits Even though users viewed the data on Slideshare, they still took the time to review the infographic Generally traffic from social sites like Facebook and Twitter have at least a 90% bounce rate. Visits from SlideShare only had a 64% bounce rate. That means SlideShare users stay on your site longer. #SMX #12B
- 10. @BrandonHassler Don’t just display your company’s logo at the end. Get them to your site! #SMX #12B
- 11. @BrandonHassler#SMX #12B http://www.slideshare.net/DrugRehabdotorg/celeb-drugmeltdown8slideshare1
- 12. @BrandonHassler#SMX #12B http://www.slideshare.net/SoleraNetworks/how-safe-is-your-social-network
- 14. @BrandonHassler Encourage the user to share your slides. Take advantage of Twitter. #SMX #12B
- 15. @BrandonHassler#SMX #12B http://www.slideshare.net/Venafi/evolution-ofcyberattacks Every cool stat on this SlideShare had a Twitter symbol you could click on to tweet that stat.
- 16. @BrandonHassler#SMX #12B Each Twitter icon will tweet out a unique fact
- 18. @BrandonHassler 36,000 Repins! That’s an awesome graphic! #SMX #12B
- 19. @BrandonHassler And how much traffic came to the site? Only 3,651 views... #SMX #12B
- 20. @BrandonHassler What Infographics Display: ●Specific, industry related information ●A lot of information in one graphic ●Not necessarily the most interesting of content What Pinterest Wants: ●Great ideas that apply to life/Inspiration ●Steps and instructions ●Graphics that will guide them through life #SMX #12B
- 22. @BrandonHassler This DIY brought in over 210,000 repins! #SMX #12B
- 24. @BrandonHassler Every instructographic should be at least 500 px wide and 2,500 px long. But no longer than 5,000 px. #SMX #12B
- 26. @BrandonHassler Correctly sized graphic... 151,733 views. Much better. #SMX #12B
- 27. @BrandonHassler Best time to post on Pinterest? 5 AM & 5 PM Eastern Time #SMX #12B