[Webinar] Advanced Keyword Research

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Keyword research is at the heart of the work we do at 97th Floor. Director of Marketing Operations Paxton Gray shares advanced keyword research techniques we utilize for solid strategies that garner results, whether for high volume brand awareness or specific product conversions. Whether novice or a pro, you're sure to glean some remarkable and actionable insights. Access the full webinar recording and keyword planner template here: https://97thfloor.com/blog/advanced-keyword-research-webinar/

Marketing

1
WEBINAR: EPISODE 01
Advanced Keyword
Research
WITH: PAXTON GRAY

4
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sales training
sales meeting best practices

sales training
sales meeting best practices
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Google and other search
engines empower
everyday people to locate
and learn most anything
they want.

Google and other search
engines empower
everyday people to locate
and learn most anything
they want.
Are they finding you?

19
...is more than
gathering keywords
and search volume.

20
...it’s mining for better
understanding of
engagement and
benefit.

21
...in order to be more
strategic in tactical
efforts that
orchestrate results.

22
What it is not...
● Tutorial on keyword planner
● SEO strategy (i.e., keyword rankings)

24
Paxton Gray
Director of Marketing Operations
/PaxtonGray
@PaxtonMGray

27
Benefits of Keyword Research
● SEO
● PPC

28
Benefits of Keyword Research
● SEO
● PPC
● Content Ideation

29
Benefits of Keyword Research
● SEO
● PPC
● Content Ideation
● Market Research

30
Benefits of Keyword Research
● SEO
● PPC
● Content Ideation
● Market Research
● Business Opportunities

32
Step 1: Find Keywords
● Use Google’s Data

33
Step 1: Find Keywords
● Use Google’s Data
● Use Suggestion Tools

34
Step 1: Find Keywords
● Use Google’s Data
● Use Suggestion Tools
● Use Competitors (favorite)

35
Step 1: Find Keywords
● Use Google’s Data
● Use Suggestion Tools
● Use Competitors (favorite)
● Use Non-Google Data (favorite)

37
Step 2: Gather Data On Keywords
● Use Google Data

38
Step 2: Gather Data On Keywords
● Use Google Data
● Use Non-Google Data

40
Pillars of Keyword Research Data
● Volume

41
Pillars of Keyword Research Data
● Volume
● Conversion Rate

42
Pillars of Keyword Research Data
● Volume
● Conversion Rate
● Competition

43
Pillars of Keyword Research Data
● Volume
● Conversion Rate
● Competition
● Relevance

53
Keyword Research Process
1. Find KW Ideas

54
Keyword Research Process
1. Find KW Ideas
2. Gather Metrics

55
Keyword Research Process
1. Find KW Ideas
2. Gather Metrics
a. Volume

56
Keyword Research Process
1. Find KW Ideas
2. Gather Metrics
a. Volume
b. Conversion Rate

57
Keyword Research Process
1. Find KW Ideas
2. Gather Metrics
a. Volume
b. Conversion Rate
c. Competition

58
Keyword Research Process
1. Find KW Ideas
2. Gather Metrics
a. Volume
b. Conversion Rate
c. Competition
d. Relevance

59
Keyword Research Process
1. Find KW Ideas
2. Gather Metrics
a. Volume
b. Conversion Rate
c. Competition
d. Relevance
3. Analyze Keywords

60
Keyword Research Process
1. Find KW Ideas
2. Gather Metrics
a. Volume
b. Conversion Rate
c. Competition
d. Relevance
3. Analyze Keywords
4. Group Potentials By Intent

62
Keyword Research Process
1. Find KW Ideas
2. Gather Metrics
a. Volume
b. Conversion Rate
c. Competition
d. Relevance
3. Analyze Keywords
4. Group Potentials By Intent

63
WEBINAR: EPISODE 01
Advanced Keyword
Research
WITH: PAXTON GRAY

64
WEBINAR: EPISODE 02
Analytics:
How to start getting the most
out of your Google Analytics
WITH: CHRISTINA SANDERS
March 28
10 am MST

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Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented. So how do you effectively navigate distributing and tailoring your content across these various touchpoints? Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges. You’ll learn: - How today’s users engage with content across various channels and devices. - The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant. - What digital shelf space is and how your content strategy needs to pivot. With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.

ThinkNow 2024 Consumer Financial Wellness Report

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Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent? To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.

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Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

Valters Lauzums

E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times. Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management. Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences. The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

Adapt or Die - Jon Lakefish, Lakefish Group LLC

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience. Key Takeaways: Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.

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10 Video Ideas Any Business Can Make RIGHT NOW! You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session. Key Takeaways: How to use the Video Matrix How to use additional "Lenses" Where to source original video ideas

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SEO Master Class - Steve Wiideman, Wiideman Consulting Group

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The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives. Key Takeaways: Understand how search engines work Be able to find out where your users search Know what is required for each discipline of SEO Feel confident creating an SEO Plan Confidently measure SEO performance

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In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way. Key Takeaways: 1. Real content is king 2. Find ways to show EEAT 3. Repurpose across all platforms

How to Use AI to Write a High-Quality Article that Ranks

minatamang0021

In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines. Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.

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[Webinar] Advanced Keyword Research

1. 1 WEBINAR: EPISODE 01 Advanced Keyword Research WITH: PAXTON GRAY

2. 2

3. 3

4. 4 Motion Graphics Analytics PPC Content Marketing Reputation Management Copywriting SEO & Technical On-Page Audits CRO SMM Development UX Design Email Marketing Video Production Graphic Design

5. 5 Keywords

8. Nike shoes

9. Nike shoes red Nike running shoes

10. Nike shoes red Nike running shoes red Nike free trainers 5.0

11. sales training

12. sales training sales meeting best practices

13. sales training sales meeting best practices how to make a sales meeting more productive

14. Google and other search engines empower everyday people to locate and learn most anything they want.

15. Google and other search engines empower everyday people to locate and learn most anything they want. Are they finding you?

16.

17.

18. 18 Advanced Keyword Research

19. 19 ...is more than gathering keywords and search volume.

20. 20 ...it’s mining for better understanding of engagement and benefit.

21. 21 ...in order to be more strategic in tactical efforts that orchestrate results.

22. 22 What it is not... ● Tutorial on keyword planner ● SEO strategy (i.e., keyword rankings)

23. 23 Strategies, not specifics.

24. 24 Paxton Gray Director of Marketing Operations /PaxtonGray @PaxtonMGray

25. 25 Benefits of Keyword Research

26. 26 Benefits of Keyword Research ● SEO

27. 27 Benefits of Keyword Research ● SEO ● PPC

28. 28 Benefits of Keyword Research ● SEO ● PPC ● Content Ideation

29. 29 Benefits of Keyword Research ● SEO ● PPC ● Content Ideation ● Market Research

30. 30 Benefits of Keyword Research ● SEO ● PPC ● Content Ideation ● Market Research ● Business Opportunities

31. 31 Step 1: Find Keywords

32. 32 Step 1: Find Keywords ● Use Google’s Data

33. 33 Step 1: Find Keywords ● Use Google’s Data ● Use Suggestion Tools

34. 34 Step 1: Find Keywords ● Use Google’s Data ● Use Suggestion Tools ● Use Competitors (favorite)

35. 35 Step 1: Find Keywords ● Use Google’s Data ● Use Suggestion Tools ● Use Competitors (favorite) ● Use Non-Google Data (favorite)

36. 36 Step 2: Gather Data

37. 37 Step 2: Gather Data On Keywords ● Use Google Data

38. 38 Step 2: Gather Data On Keywords ● Use Google Data ● Use Non-Google Data

39. 39 Pillars of Keyword Research Data

40. 40 Pillars of Keyword Research Data ● Volume

41. 41 Pillars of Keyword Research Data ● Volume ● Conversion Rate

42. 42 Pillars of Keyword Research Data ● Volume ● Conversion Rate ● Competition

43. 43 Pillars of Keyword Research Data ● Volume ● Conversion Rate ● Competition ● Relevance

44. 44 Free Tools

45. 45 Free Tools

46. 46 Free Tools Paid Tools

47. 47 Free Tools Paid Tools

48. 48 Free Tools Paid Tools

49. 49 Free Tools Paid Tools PC Only

50. 50 Step 3: Analyze Data

51. 51

52. 52 Step 4: Group By Intent

53. 53 Keyword Research Process 1. Find KW Ideas

54. 54 Keyword Research Process 1. Find KW Ideas 2. Gather Metrics

55. 55 Keyword Research Process 1. Find KW Ideas 2. Gather Metrics a. Volume

56. 56 Keyword Research Process 1. Find KW Ideas 2. Gather Metrics a. Volume b. Conversion Rate

57. 57 Keyword Research Process 1. Find KW Ideas 2. Gather Metrics a. Volume b. Conversion Rate c. Competition

58. 58 Keyword Research Process 1. Find KW Ideas 2. Gather Metrics a. Volume b. Conversion Rate c. Competition d. Relevance

59. 59 Keyword Research Process 1. Find KW Ideas 2. Gather Metrics a. Volume b. Conversion Rate c. Competition d. Relevance 3. Analyze Keywords

60. 60 Keyword Research Process 1. Find KW Ideas 2. Gather Metrics a. Volume b. Conversion Rate c. Competition d. Relevance 3. Analyze Keywords 4. Group Potentials By Intent

61. 61 Demo

62. 62 Keyword Research Process 1. Find KW Ideas 2. Gather Metrics a. Volume b. Conversion Rate c. Competition d. Relevance 3. Analyze Keywords 4. Group Potentials By Intent

63. 63 WEBINAR: EPISODE 01 Advanced Keyword Research WITH: PAXTON GRAY

64. 64 WEBINAR: EPISODE 02 Analytics: How to start getting the most out of your Google Analytics WITH: CHRISTINA SANDERS March 28 10 am MST

65. 65 up@97thfloor.com

66. 66

[Webinar] Advanced Keyword Research

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[Webinar] Advanced Keyword Research