Are you in need of some inspirational digital and social media marketing tips and suggestions?
Of course you are! Here are some of the best quotes for your upcoming marketing strategy.
More: https://mktodyssey.wordpress.com/
100 extra images for visual brainstormingMarc Heleven
After the first successful set, another collection of 100 handpicked images for idea generation. Enjoy.
A small selection of our database of + 26.000 images related to future, innovation, brainstorming. see www.ideaDJ.com
35 Inspiring Marketing Quotes to Improve Your ConversionsSwayHub
35 inspiring and actionable marketing quotes from industry greats, chock-full of wisdom to help you improve your conversion rates and optimize your pages more effectively.
People love the notion of the sole innovator, but this notion is wrong. Successful companies are usually started, and become successful, with the contributions of at least two people. Yin and yang, maker and seller, dreamer and pragmatist — call it what you will. After the fact, people may recognize one founder as the innovator, but it takes a team to make a new venture work.
Derek Sivers, the co-founder of CD Baby, said it best: “The first follower is what transforms the lone nut into a leader.”
In some instances the first follower is the first customer, but most often the first follower is the second employee of a company — that is, the co-founder.
There are few factors that can make a company more successful, fun, and epic than an awesome co-founder. There are few factors that can make a company more unsuccessful, aggravating, and pathetic than an incompetent, lazy, or dishonest co-founder.
This SlideShare explains the art of the picking a co-founder and is part of the LinkedIn Influencer series for #mystartupstory.
Photo credit: https://www.flickr.com/photos/jrmllvr/
"Starting with Why" - Principles of the Golden CircleBryant Walker
This deck is an overview of Simon Sinek's "Golden Circle", which highlights the inherent need to "Start with Why", in business and through interpersonal relationships. As a fan of Sinek and having attended one of his talks recently, I felt it necessary to repackage some of his points and share with my team at Mindgruve, presenting the key principles. This led to an impromptu brainstorming session on ways we can be more authentic in our daily lives and business initiatives. Even for those who are already aware of these principles, it's a great refresher on the concept.
How to find ideas? What to do with startup ideas? What are the different frameworks to validate the ideas? Which framework is good for what type of product idea? The presentation includes lean startup methods, delta-4 theory of Kunal Shah and some of my own techniques that have benefitted me and several startups I have mentored. These are good for validating any business/startup idea in idea/planning stage or even product feature ideas if you already have a product. I used this presentation for a short workshop at IIM-K, launch of Headstart's chapter and the first Startup Saturday in Kozhikode (Calicut).
100 extra images for visual brainstormingMarc Heleven
After the first successful set, another collection of 100 handpicked images for idea generation. Enjoy.
A small selection of our database of + 26.000 images related to future, innovation, brainstorming. see www.ideaDJ.com
35 Inspiring Marketing Quotes to Improve Your ConversionsSwayHub
35 inspiring and actionable marketing quotes from industry greats, chock-full of wisdom to help you improve your conversion rates and optimize your pages more effectively.
People love the notion of the sole innovator, but this notion is wrong. Successful companies are usually started, and become successful, with the contributions of at least two people. Yin and yang, maker and seller, dreamer and pragmatist — call it what you will. After the fact, people may recognize one founder as the innovator, but it takes a team to make a new venture work.
Derek Sivers, the co-founder of CD Baby, said it best: “The first follower is what transforms the lone nut into a leader.”
In some instances the first follower is the first customer, but most often the first follower is the second employee of a company — that is, the co-founder.
There are few factors that can make a company more successful, fun, and epic than an awesome co-founder. There are few factors that can make a company more unsuccessful, aggravating, and pathetic than an incompetent, lazy, or dishonest co-founder.
This SlideShare explains the art of the picking a co-founder and is part of the LinkedIn Influencer series for #mystartupstory.
Photo credit: https://www.flickr.com/photos/jrmllvr/
"Starting with Why" - Principles of the Golden CircleBryant Walker
This deck is an overview of Simon Sinek's "Golden Circle", which highlights the inherent need to "Start with Why", in business and through interpersonal relationships. As a fan of Sinek and having attended one of his talks recently, I felt it necessary to repackage some of his points and share with my team at Mindgruve, presenting the key principles. This led to an impromptu brainstorming session on ways we can be more authentic in our daily lives and business initiatives. Even for those who are already aware of these principles, it's a great refresher on the concept.
How to find ideas? What to do with startup ideas? What are the different frameworks to validate the ideas? Which framework is good for what type of product idea? The presentation includes lean startup methods, delta-4 theory of Kunal Shah and some of my own techniques that have benefitted me and several startups I have mentored. These are good for validating any business/startup idea in idea/planning stage or even product feature ideas if you already have a product. I used this presentation for a short workshop at IIM-K, launch of Headstart's chapter and the first Startup Saturday in Kozhikode (Calicut).
Robin Sharma's Little Black Book for Stunning SuccessSanath Dasanayaka
This is based upon the book,LITTLE BLACK BOOK FOR STUNNING SUCCESS by Robin Sharma, one of the top success coaches in the world. The book is mainly written on how to get success in personal and professional life. I supposed to quote some texts from the book since it brought a greater transformation in my life. Hope you will enjoy. Thank you Robin Sharma, all the credits go to you. Good Luck.
I hear more and more agencies and marketing folk these days tell clients about "True North" and so I started thinking about what that really means. What's behind the creative sales jargon? This is a high-level overview, but hopefully these slides map out a clearer message. A more easily understood path towards finding your brand's “True North”.
Your Keys to an Extraordinary Life of Fulfillment Tony Robbins
Unlock your true potential through the power of parallel. While exclusive focus on outward achievement or inner fulfillment will bring results -- combine these forces through the six primary categories of your life to create the truly extraordinary.
Your Keys to an Extraordinary Life of Fulfillment:
Health, Time, Wealth, Business, Mind & Spirit, Relationships
For more insights, strategies and tools, visit: http://tonyr.co/1Ol6IJH
Follow Tony Robbins at:
Facebook: https://www.facebook.com/TonyRobbins
Twitter: https://twitter.com/tonyrobbins
LinkedIn: https://www.linkedin.com/in/ajrobbins
Google+: https://plus.google.com/+TonyRobbins
Instagram: https://instagram.com/tonyrobbins/
Tony Robbins is a #1 New York Times best-selling author, entrepreneur, and philanthropist. For more than 37 years, millions of people have enjoyed the warmth, humor and dynamic presentation of Mr. Robbins' corporate and personal development events. As the nation's #1 life and business strategist, he¹s called upon to consult and coach some of the world¹s finest athletes, entertainers, Fortune 500 CEOs, and even presidents of nations.
The ppt talks about the eight traits that are heart of the success, which the speaker has picked after careful affirmation of the same by millions of diverse people.
“ The difference that sets professional networkers apart from amateur networkers is that they look forward to their prospects objections and know exactly what to say with each one. ”
How to Duplicate Your Network Marketing SuccessQNET Ltd
Great leaders lead by example. This is one of the most well-known adages in building a successful business. The same principle can be said of duplication - one of the cornerstones of network marketing that speaks about creating success for your team and business by imparting with them the same action plan for success that you have followed. Here are a few simple steps to guide you through a successful duplication process. Happy Networking!
Know more about QNET by visiting these sites:
http://www.qnet.net
http://www.qnetlife.net
https://twitter.com/QNetOfficial
https://www.youtube.com/user/QNETofficial
https://play.google.com/store/apps/details?id=com.qnet.estore.android&hl=en
https://www.facebook.com/QNETIndiaOfficial
15 SEO And Digital Marketing Quotes That'll Inspire Yousilviaodwyer
Here are 15 inspiring SEO and digital marketing quotes that are sure to enlighten you. Whether you are looking for some pearls of wisdom or just want a fresh take on internet marketing - these quotes are perfect.
Robin Sharma's Little Black Book for Stunning SuccessSanath Dasanayaka
This is based upon the book,LITTLE BLACK BOOK FOR STUNNING SUCCESS by Robin Sharma, one of the top success coaches in the world. The book is mainly written on how to get success in personal and professional life. I supposed to quote some texts from the book since it brought a greater transformation in my life. Hope you will enjoy. Thank you Robin Sharma, all the credits go to you. Good Luck.
I hear more and more agencies and marketing folk these days tell clients about "True North" and so I started thinking about what that really means. What's behind the creative sales jargon? This is a high-level overview, but hopefully these slides map out a clearer message. A more easily understood path towards finding your brand's “True North”.
Your Keys to an Extraordinary Life of Fulfillment Tony Robbins
Unlock your true potential through the power of parallel. While exclusive focus on outward achievement or inner fulfillment will bring results -- combine these forces through the six primary categories of your life to create the truly extraordinary.
Your Keys to an Extraordinary Life of Fulfillment:
Health, Time, Wealth, Business, Mind & Spirit, Relationships
For more insights, strategies and tools, visit: http://tonyr.co/1Ol6IJH
Follow Tony Robbins at:
Facebook: https://www.facebook.com/TonyRobbins
Twitter: https://twitter.com/tonyrobbins
LinkedIn: https://www.linkedin.com/in/ajrobbins
Google+: https://plus.google.com/+TonyRobbins
Instagram: https://instagram.com/tonyrobbins/
Tony Robbins is a #1 New York Times best-selling author, entrepreneur, and philanthropist. For more than 37 years, millions of people have enjoyed the warmth, humor and dynamic presentation of Mr. Robbins' corporate and personal development events. As the nation's #1 life and business strategist, he¹s called upon to consult and coach some of the world¹s finest athletes, entertainers, Fortune 500 CEOs, and even presidents of nations.
The ppt talks about the eight traits that are heart of the success, which the speaker has picked after careful affirmation of the same by millions of diverse people.
“ The difference that sets professional networkers apart from amateur networkers is that they look forward to their prospects objections and know exactly what to say with each one. ”
How to Duplicate Your Network Marketing SuccessQNET Ltd
Great leaders lead by example. This is one of the most well-known adages in building a successful business. The same principle can be said of duplication - one of the cornerstones of network marketing that speaks about creating success for your team and business by imparting with them the same action plan for success that you have followed. Here are a few simple steps to guide you through a successful duplication process. Happy Networking!
Know more about QNET by visiting these sites:
http://www.qnet.net
http://www.qnetlife.net
https://twitter.com/QNetOfficial
https://www.youtube.com/user/QNETofficial
https://play.google.com/store/apps/details?id=com.qnet.estore.android&hl=en
https://www.facebook.com/QNETIndiaOfficial
15 SEO And Digital Marketing Quotes That'll Inspire Yousilviaodwyer
Here are 15 inspiring SEO and digital marketing quotes that are sure to enlighten you. Whether you are looking for some pearls of wisdom or just want a fresh take on internet marketing - these quotes are perfect.
UX, ethnography and possibilities: for Libraries, Museums and ArchivesNed Potter
These slides are adapted from a talk I gave at the Welsh Government's Marketing Awards for the LAM sector, in 2017.
It offers a primer on UX - User Experience - and how ethnography and design might be used in the library, archive and museum worlds to better understand our users. All good marketing starts with audience insight.
The presentation covers the following:
1) An introduction to UX
2) Ethnography, with definitions and examples of 7 ethnographic techniques
3) User-centred design and Design Thinking
4) Examples of UX-led changes made at institutions in the UK and Scandinavia
5) Next Steps - if you'd like to try out UX at your own organisation
2015 is going to be a milestone year in marketing as more marketers and companies will have to embrace a long term approach based on content and storytelling, focused on laser-sharp targeting and geared to sell and engage.
Here are 15 of my favorite quotes by luminary marketers who have shaped or are shaping the demand generation landscape.
Gurus like Seth Godin and Peter Drucker. Madmen like Bill Bernbach and David Ogilvy. All-in entrepreneurs like Tony Hsieh, Akio Morita and Henry Ford. Content Marketing evangelists like Ann Handley and Joe Pulizzi. With an historical figure and a fiction character for good measure.
These 15 quotes sum up how I envision marketing in 2015 and onward. I hope they inspire you and help you challenge the statu quo to test, learn and succeed this year.
Your thoughts and comments are greatly appreciated. As are your likes, follows and shares.
My best to you for 2015!
Social, Mobile, and Local Walk Into a BarAaron Weiche
Of course they're old drinking buddies - social media, mobile, and local search marketing are closely tied together for online success. They help influence how we find the bar, which beer we choose to enjoy, how we rate our experience, and even how others see the photos we post after or during our visit. Customers and marketers are armed with devices each time they go out - Aaron Weiche of GetFiveStars.com will help us examine how those devices are creating content that merges social and local search with content and reviews.
Learn social media marketing in Hindi tutorial. How to do Social Media Marketing?
Why we use social media marketing for branding? Brand identity and Branding through A Networking platforms learn through this tutorial. Social media marketing ko samjhne ka easy methods.How to use Social networking platforms ,profile creation and content posting activity. How social media connect the users to website and convert in sales. Step by step process to learn social media marketing through this tutorial.
https://www.youtube.com/watch?v=o106dldzBOY
7marketz presents you a set of marketing quotes to inspire you in 2015. For more, visit www.7marketz.com.
Got a great quote you'd like to share with the community? Simply add it as a comment
his workshop will shed light on a modern solution to solve application portability, building, delivery, packaging, and system dependency issues. Containers especially Docker have seen accelerated adoption in the web, cloud and recently the enterprise. HPC environments are seeing something similar to the introduction of HPC containers Singularity and Shifter. They provide a good use case for solving software portability, not to mention ensure repeatability of results. Not to mention their ECO system provides for the better development, delivery, testing workflows that were alien to most of HPC environments. This workshop will cover the Theory and hands-on of containers and Its ecosystem. Introducing Docker and singularity containers; Docker as a general-purpose container for almost any app, Singularity as the particular container technology for HPC. The workshop will go over the foundations of the containers platform, including an overview of the platform system components: images, containers, repositories, clustering, and orchestration. The strategy is to demonstrate through "live demo, and hands-on exercises." The reuse case of containers in building a portable distributed application cluster running a variety of workloads including HPC workload.
In this presentation I make the case for social media and layout a simple "practical, tactical social media" workflow for adding social media to your daily routine...
För mig som "early adopter" av sociala media känns social selling mer som ett sätt att vara än en uttänkt strategi. Att stötta och hjälpa mina kontakter är naturligt och jag tror själv att det är nyckeln till framgång!
LEAP was designed by entrepreneurs and reflects the real life obstacles faced when trying to start a business. The event covers everything from nailing down your idea, to selling it and making money, and everything in between. It was built to be useful for anybody at any stage of the business lifecycle. Whether they are just flirting with the idea of a business, or already have some groundwork down and are trying to grow, LEAP will challenge participants to think outside the box and solve real business problems.
All too often, business events end up being 1 person talking in front of a crowd with minimal engagement. LEAP is the exact opposite. Every participant is involved with every obstacle. Every participant learns a new skill and learns how to adapt that skill to their existing business.
Don’t settle for another boring business event. LEAP into action
This thought piece, authored by strategists from the Proximity network and presented by Digital Lab, examines the empirical need for social media investment by brands and explores the frameworks for measuring the...
You’ve heard of social media, you have a Facebook account, and you may have even delved into the world of tweeting, but are these social medial tools utilized to help jumpstart word of mouth buzz and traffic for your website and business? Learning social media can mean the difference between millions of views. Combining the powerhouse of social media makes your business more relevant, more watched and more successful.
"A brave, new business world."
It’s difficult to imagine any landscape that’s changed more than business-to-business. The last 5 years has seen almost all the rules re-written, re-worked or simply revoked. Social platforms. Mobile connectivity. Niche business media. Content as a sales source. Targeting business people as people. They're just the tip of a moving landscape. In the pages of 'Engaging a business audience of One,' the OgilvyOne thought-leaders examine each of these game-changers.
Social media – everyone is thinking about it in some way, shape, or form. As a small business owner, it’s often daunting to figure out how to prioritize your time and participate in social media in the most productive way possible.
To help you sort through the noise, we’ve reached out to a panel of esteemed social media experts and asked them all a single question: “What is the most effective way a small business can use social media“?
Huge marketing ideas on a small budget - 40 marketing tips for small businessCost Saving Marketing
www.costsavingmarketing.co.uk
Huge marketing ideas on a small budget – 40 marketing ideas you can implement today. The best marketing tips for small businesses on a budget.
Research shows that companies with 'social CEOs' enjoy higher levels of trust, and people are more likely to buy their products. Learn how easy it is to become a social CEO and how to empower and engage your employees to use social to help build your firm's brand and become brand ambassadors.
Vijaygarh Jyotish Ray College organized a Social Media Journalism Workshop in collaboration with Radio Kolkata and Purple Patch on 14 March 2022 at the college premise. Lectures on the subject were delivered by Sayantani Banerjee, an advertising professional and a digital marketing consultant who is also the founder of SB Digital Academy, Kolkata.
Similar to 42 Useful Digital and Social Media Marketing Quotes (20)
Here is an example of a coloring book that you can create yourself using Canva.
Check out my article to see how you can do this:
https://mktodyssey.wordpress.com/
I first published these poems on DeviantArt, but I decided to put them all in one place and write this ebook. Thus, this 72-page ebook is a collection of my work from the past five years. I divided the ebook into two parts: Free Verse Poetry and Haiku. I started writing these poems as a 100-poems challenge, which I started in 2011, and so I used my poetry’s beginnings as inspiration for the title: “One Hundred and More“.
This ebook is for any romance or free verse poetry lover who is looking to find his/her own experience in someone else’s poetry. Also, if you like Japanese poetry, I encourage you to take a look at the second part of the ebook, and maybe try writing haiku poems yourself.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
4. 3. To accompany the four Ps
of classical marketing,
marketers would do well to
instil the digital four Cs, around
conversation, collaboration,
culture and compensation.
— Zaid Al-Zaidy
5. 4. It's almost
impossible to
make a name
for yourself on
the internet
unless you do
something
scandalous.
— Tom Wolfe
6. 5. The success of a page should be
measured by one criteria: Does the
visitor do what you want them to
do?
— Aaron Wall
7. 6. Your customers are not you. They
don’t look like you, they don’t think
like you, they don’t do the things that
you do and they don’t have your
expectations or assumptions. If they
did, they wouldn’t be your customers;
they’d be your competitors.
— Mike Kuniavsky
8. 7. Social Media is about sociology and
psychology more than technology.
— Brian Solis
9. 8. Think like a publisher, not a
marketer.
— David Meerman Scot
10. 9. Customer service and research
should be the departments that first
adopt Twitter in an organisation.
Every brand should be listening when
its customers talk, and every brand
should be proactively engaged in
resolving customer problems
wherever they find them, and there
are many to be found on Twitter.
— Faris Yakob
11. 10. Think twice
before using
simple Flash. Make
sure your
animation
communicates
rather than
annoys.
— Leah Spalding
12. 11. Website reviews can
help build retailer image /
reputation and customer
loyalty. Done properly, this
strategy could result in higher
profits.
— Susanne Goller
18. 17. Search marketing, and most
Internet marketing in fact, can be
very threatening because there
are no rules. There’s no safe
haven. To do it right, you need to
be willing to be wrong. But search
marketing done right is all about
being wrong. Experimentation is
the only way.
— Mike Moran
19. 18. Even when you are
marketing to your
entire audience or
customer base, you
are still simply
speaking to a single
human at any given
time.
— Ann Handley
20. 19. Doing well
with blogging is
not about
writing one key
post, it is about
performing day-
after-day and
helping a few
people at a time.
— Aaron Wall
23. 22. Keep it short. No
one reads more than
the first paragraph. You
have 10 seconds, make
it count.
— Eric Miller
24. 23. Start with empathy. Continue
with utility. Improve with
analysis. Optimize with love.
— Jonathon Colman
25. 24. Don’t be afraid to
get creative and
experiment with
your marketing.
— Mike Volpe
26. 25. Always provide value.
Value builds trust. Once you
have that trust, you have
the ability to do some
selling.
— Mike Volpe
27. 26. Be
interesting. Tell
the truth. And if
you can’t tell the
truth, change
what you’re
doing so you
can. In other
words, live the
truth.
— Jonah Sachs
28. 27. Content is fire; social media
is gasoline.
— Jay Baer
29. 28. You can buy attention (advertising).
You can beg for attention from the
media (PR). You can bug people one at
a time to get attention (sales). Or you
can earn attention by creating
something interesting and valuable
and then publishing it online for free.
— David Meerman Scott
30. 29. Marketing is no longer about the stuff that
you make, but about the stories you tell.
—Seth Godin
31. 30. Search is an integral part
of truly integrated
marketing campaigns that
ties offline and online
elements together,
pushing consumers to
engage with static media,
or giving them the option
of responding to offers or
ideas promoted by them.
— Joe Mandese
32. 31. An invitation to participate online is
unlikely to provoke a negative
perception of the brand involved, even if
the respondent does not wish to
participate.
— Julian Smith
34. 33. By creating and publishing remarkable
content in the form that educates,
informs, inspires and entertains, marketers
can begin to build relationships with
prospects early on in the buying cycle.
— Jonathon Lister
35. 34. LinkedIn is a channel to increase, not a
tool to replace, your networking efforts,
and it is an excellent vehicle to facilitate
some facets of your marketing and business
strategies.
— Viveka von Rosen
36. 35. Do not address your readers as though
they were gathered together in a stadium.
When people read your copy, they are alone.
Pretend you are writing to each of them a letter
on behalf of your client.
— David Ogilvy
37. 36. Many advertisers
are yet to be assured
that online advertising
can have an impact on
branding, to positively
shift attitudes and
perceptions. To convince
them, you need proof.
— Christina Goodman
39. 38. Focus on one content type (is it
textual, video, audio, in-person), one
platform (my blog/website, iTunes,
YouTube, etc.), and consistently deliver
relevant content to a specific audience,
over time. That’s it. In the beginning I
became so distracted about trying a
little bit of everything that I wasn’t
great at anything.
— Joe Pulizzi
40. 39. Take a risk and keep testing,
because what works today won’t
work tomorrow, but what worked
yesterday may work again.
— Amrita Sahasrabudhe
41. 40. Transparency may be the most
disruptive and far-reaching
innovation to come out of social
media.
— Paul Gillin
42. 41. Don’t say anything online
that you wouldn’t want
plastered on a billboard with
your face (or logo) on it.
— Erin Bury