The document outlines key learning areas inspired by the book 'The Steve Jobs Way' by Jay Elliot, focusing on principles such as product passion, organizational talent, and innovative marketing strategies. It emphasizes the importance of being passionate about ideas to overcome challenges and achieve excellence, along with the need for simplicity in customer experiences. The insights aim to guide customers looking to emulate Steve Jobs' approach in their own endeavors.

2. OBJECTIVE:
• To share learning –key focused areas of Apple
based on book: “The Steve Jobs Way” book
• The learning will help us in guiding our customers
who wants to follow Steve Jobs

3. ABOUT THE AUTHOR AND BOOK
• Jay Elliot
• One of the close associate of Steve
jobs
• Worked as Sr. VP of Apple
• Book:
• 4 Major principles:
• Product
• Talent
• Organization
• Marketing

4. PRODUCT
• Passion for the idea, product & perfection
• If you are not passionate from the start, you will never
stick it out
• Visit to ‘PARC’ - XEROX

6. PRODUCT
• Details matter, it’s worth waiting to get it right.
• Intel
• Think like customer:
• Micro analysis: Experience of customer
• Make it so simple that manual is not needed
• But there are times when you have to weigh the
benefit of getting it right & the cost of being late to
market
• Hard Drive

8. TALENT
• Pirates not the navy
• Power of small groups:
• Maximum 100
• Celebration / Events
• Communication
• Flow of information: Data

9. TALENT
• Recruiting level A candidates
• Ensuring everything to ensure ‘A’
• Talent don’t focus on only money (sign)
• Making sure products are used by team
• Passion of leader will be passion of team
• The Beatles: Group of four guys

12. ORGANIZATION
• Passion for the Idea, Product: Equal to all?
• How to do find your passion?
• Passions are those ideas that don’t leave you alone.
• They are the hopes, dreams and possibilities that consume your
thoughts.
• Follow those passions despite skeptics and naysayers who do not
have the courage to follow their dreams.
• Passion fuels the rocket, but vision points the rocket to its
ultimate destination
• Goals

13. MARKETING
• Focus on Experience : 5 sensory
• No cashier
• Shining of tiles
• Keep it simple (Video of I pad
launch)
• High focus on how you feel by
using it

14. KUCH TO LOG KAHENGE…