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DIFFERENCE
BETWEEN
SMO & SMM
Content
01
02
03
04
05
06
07
Introduction of SMO
What is SMO
Objective
How SMO works
SMO Benefits
SMO Process
Key Aspects
INTRODUCTION
“SMO“ stands for social
media optimization. In
social media optimization,
you
optimize your social
channels profiles, and
content, and make strategies
to enhance the visibility and
presence of the brand or
content socially.
Wha t is SMO?
Social media optimization is one of the most important digital marketing
activities. In social media optimization, we optimize social media profiles,
content, and strategies to increase brand visibility, improve engagement, and
drive traffic to websites or other online platforms. it also involves so many
activities in it like, Complete Profile Optimization, Keyword Optimization,
High-Quality Content, Consistent Posting Schedule, Use of Visuals,
Engagement, and Interaction, Cross-Promotion, Optimization for Sharing,
Optimize Sharing, Collaborate with Influencers, Monitor Analytics, and Stay
Updated.
Objectives
4
Gain Insights into a
community of
Interest
Build Brand visibility
and authority
Influence and
promotion of
products/ services
Link Building for
traffic and SEO
Drive Traffic for ad
revenue models
How SMO
work?
Sharing your
content online on
social media
handles brings
organic growth to
your brand which
helps a brand to
establish itself on
social media.
SMO
Benefits
SMO brings
several
benefits to
your business
and individual.
Increases Brand
Visibility
1.
Improved Brand
Loyalty
2.
Enhance
Website Traffic
3.
Better Search
Engine Ranking
4.
Cost Effective
Marketing
5.
Audience
Insights
6.
Increased
Coversioen
7.
Competitive
Advantage
8.
SMO
PROCESS Brand
Building
Maintaining
Brand Reputation
Getting More Likes
For Social Media
Page
Crafting Your
Landing Page
KeyAspects
Platform Selection
Profile Optimization
1
2
3 Content Strategy
4 Consistency
5 Engagement and Interaction
6 Hashtag Usage
7 Visual Appeal
8 Community Building
9 Analytics and Optimization
10Integration with other Marketing
Channel
Content
01
02
03
04
05
06
07
Introduction of SMM
What is SMM
Objective
How SMM works
SMM Benefits
SMM Process
Key Aspects
INTRODUCTION
“SMM“ stands for social
media marketing. It refers to
gaining traffic or attention
through social media
platforms. It uses techniques
that target our social media
networks to spread
awareness about the brand
and promote the products
that we are selling.
Wha t is SMM?
Social media marketing is also the most important part of digital marketing. In
social media marketing, we run ads, and campaigns on our social media
profiles, by which we can promote our products or services to increase your
brand reputation and visibility in the market and make our brand‘s powerful
reputation among all the people.
Hope you have understand the difference between SMO and SMM.
Objectives
4
Improve customer
services and
retention
Increase brand
awareness
Gather quality leads
Drive website traffic
Source job
candidates
How SMM
work?
Sharing informative
content about our
product online on
our social media
profiles can bring
an audience and
increase the
visibility of our
products in the
market.
SMM Benefits
SMM also brings
several benefits to
your business and
individual, through
social media Ads.
1.
And Many More.......
5.
2.
3.
4.
5.
6.
Larger Audience
Increase Brand Awareness
Paid Advertising
Increase Website Traffic
Direct Connection
with Audience
Spread Valuable
Information
SMM
PROCESS Topics and
Competitor Analysis
Content
Creation
Setting up
Campaigns
Community
Management
KeyAspects
Targeted Advertising
Content Strategy
1
2
3 Influencer Marketing
4 Engagement and Community Building
5 Customer Services
6 Analytics and Insights
7 Storytelling
8 Social Listening
9 Paid and Organic Strategies
10 Integration with overall marketing
11Strategy
THANK YOU
SEARCH EXTENSION
+91 9711829786
teamsearchextension@gmail.com
R-3/104 Nawada Housing
Complex, Dwarka Mor,
New Delhi - 110059
To Know More Click at SMO services in India
https://www.searchextension.in/blogs/difference-between-smo-and-smm

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Understand the Key differences between SMO and SMM

  • 2.
  • 3. Content 01 02 03 04 05 06 07 Introduction of SMO What is SMO Objective How SMO works SMO Benefits SMO Process Key Aspects
  • 4. INTRODUCTION “SMO“ stands for social media optimization. In social media optimization, you optimize your social channels profiles, and content, and make strategies to enhance the visibility and presence of the brand or content socially.
  • 5. Wha t is SMO? Social media optimization is one of the most important digital marketing activities. In social media optimization, we optimize social media profiles, content, and strategies to increase brand visibility, improve engagement, and drive traffic to websites or other online platforms. it also involves so many activities in it like, Complete Profile Optimization, Keyword Optimization, High-Quality Content, Consistent Posting Schedule, Use of Visuals, Engagement, and Interaction, Cross-Promotion, Optimization for Sharing, Optimize Sharing, Collaborate with Influencers, Monitor Analytics, and Stay Updated.
  • 6. Objectives 4 Gain Insights into a community of Interest Build Brand visibility and authority Influence and promotion of products/ services Link Building for traffic and SEO Drive Traffic for ad revenue models
  • 7. How SMO work? Sharing your content online on social media handles brings organic growth to your brand which helps a brand to establish itself on social media.
  • 8. SMO Benefits SMO brings several benefits to your business and individual. Increases Brand Visibility 1. Improved Brand Loyalty 2. Enhance Website Traffic 3. Better Search Engine Ranking 4. Cost Effective Marketing 5. Audience Insights 6. Increased Coversioen 7. Competitive Advantage 8.
  • 9. SMO PROCESS Brand Building Maintaining Brand Reputation Getting More Likes For Social Media Page Crafting Your Landing Page
  • 10. KeyAspects Platform Selection Profile Optimization 1 2 3 Content Strategy 4 Consistency 5 Engagement and Interaction 6 Hashtag Usage 7 Visual Appeal 8 Community Building 9 Analytics and Optimization 10Integration with other Marketing Channel
  • 11.
  • 12. Content 01 02 03 04 05 06 07 Introduction of SMM What is SMM Objective How SMM works SMM Benefits SMM Process Key Aspects
  • 13. INTRODUCTION “SMM“ stands for social media marketing. It refers to gaining traffic or attention through social media platforms. It uses techniques that target our social media networks to spread awareness about the brand and promote the products that we are selling.
  • 14. Wha t is SMM? Social media marketing is also the most important part of digital marketing. In social media marketing, we run ads, and campaigns on our social media profiles, by which we can promote our products or services to increase your brand reputation and visibility in the market and make our brand‘s powerful reputation among all the people. Hope you have understand the difference between SMO and SMM.
  • 15. Objectives 4 Improve customer services and retention Increase brand awareness Gather quality leads Drive website traffic Source job candidates
  • 16. How SMM work? Sharing informative content about our product online on our social media profiles can bring an audience and increase the visibility of our products in the market.
  • 17. SMM Benefits SMM also brings several benefits to your business and individual, through social media Ads. 1. And Many More....... 5. 2. 3. 4. 5. 6. Larger Audience Increase Brand Awareness Paid Advertising Increase Website Traffic Direct Connection with Audience Spread Valuable Information
  • 18. SMM PROCESS Topics and Competitor Analysis Content Creation Setting up Campaigns Community Management
  • 19. KeyAspects Targeted Advertising Content Strategy 1 2 3 Influencer Marketing 4 Engagement and Community Building 5 Customer Services 6 Analytics and Insights 7 Storytelling 8 Social Listening 9 Paid and Organic Strategies 10 Integration with overall marketing 11Strategy
  • 20. THANK YOU SEARCH EXTENSION +91 9711829786 teamsearchextension@gmail.com R-3/104 Nawada Housing Complex, Dwarka Mor, New Delhi - 110059 To Know More Click at SMO services in India https://www.searchextension.in/blogs/difference-between-smo-and-smm