Do you want to know the difference between Social Media Optimization and Social Media Marketing? Understand by reading this blog how the SMO and SMM can help to achieve your business goals.
4. INTRODUCTION
“SMO“ stands for social
media optimization. In
social media optimization,
you
optimize your social
channels profiles, and
content, and make strategies
to enhance the visibility and
presence of the brand or
content socially.
5. Wha t is SMO?
Social media optimization is one of the most important digital marketing
activities. In social media optimization, we optimize social media profiles,
content, and strategies to increase brand visibility, improve engagement, and
drive traffic to websites or other online platforms. it also involves so many
activities in it like, Complete Profile Optimization, Keyword Optimization,
High-Quality Content, Consistent Posting Schedule, Use of Visuals,
Engagement, and Interaction, Cross-Promotion, Optimization for Sharing,
Optimize Sharing, Collaborate with Influencers, Monitor Analytics, and Stay
Updated.
6. Objectives
4
Gain Insights into a
community of
Interest
Build Brand visibility
and authority
Influence and
promotion of
products/ services
Link Building for
traffic and SEO
Drive Traffic for ad
revenue models
7. How SMO
work?
Sharing your
content online on
social media
handles brings
organic growth to
your brand which
helps a brand to
establish itself on
social media.
8. SMO
Benefits
SMO brings
several
benefits to
your business
and individual.
Increases Brand
Visibility
1.
Improved Brand
Loyalty
2.
Enhance
Website Traffic
3.
Better Search
Engine Ranking
4.
Cost Effective
Marketing
5.
Audience
Insights
6.
Increased
Coversioen
7.
Competitive
Advantage
8.
13. INTRODUCTION
“SMM“ stands for social
media marketing. It refers to
gaining traffic or attention
through social media
platforms. It uses techniques
that target our social media
networks to spread
awareness about the brand
and promote the products
that we are selling.
14. Wha t is SMM?
Social media marketing is also the most important part of digital marketing. In
social media marketing, we run ads, and campaigns on our social media
profiles, by which we can promote our products or services to increase your
brand reputation and visibility in the market and make our brand‘s powerful
reputation among all the people.
Hope you have understand the difference between SMO and SMM.
16. How SMM
work?
Sharing informative
content about our
product online on
our social media
profiles can bring
an audience and
increase the
visibility of our
products in the
market.
17. SMM Benefits
SMM also brings
several benefits to
your business and
individual, through
social media Ads.
1.
And Many More.......
5.
2.
3.
4.
5.
6.
Larger Audience
Increase Brand Awareness
Paid Advertising
Increase Website Traffic
Direct Connection
with Audience
Spread Valuable
Information
19. KeyAspects
Targeted Advertising
Content Strategy
1
2
3 Influencer Marketing
4 Engagement and Community Building
5 Customer Services
6 Analytics and Insights
7 Storytelling
8 Social Listening
9 Paid and Organic Strategies
10 Integration with overall marketing
11Strategy
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